Seek Returns

HLT vs. VIK: Hilton Worldwide Hldgs Inc vs. Viking Stock Comparison

How do Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Hilton Worldwide Hldgs Inc (HLT) has been public since December 12, 2013, giving it a longer listed trading history, while Viking (VIK) listed on May 1, 2024 and still has a shorter public-market record.

Company profile comparison for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK)
Profile ItemHLTVIK
NameHilton Worldwide Holdings Inc.Viking Holdings Ltd.
Country/RegionUnited StatesBermuda
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesHotels, Resorts & Cruise Lines
Market Capitalization83.78 billion USD39.07 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateDecember 12, 2013May 1, 2024
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

HLT
VIK
GSPC
Loading price history…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK)
MetricHLTVIK
Total Return (1Y)39.92%49.03%
Total Return (3Y, Annualized)33.65%--
Total Return (5Y, Annualized)19.86%--

Risk Profile

Drawdown History

HLT
VIK
GSPC
Loading price history…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK)
MetricHLTVIK
Volatility (1Y, Annualized)24.20%41.04%
Beta (5Y)1.051.38
Max Drawdown (5Y)-32.65%-35.39%
Avg. Volume (3M)1.80M3.95M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
HLT and VIK are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK)
MetricHLTVIK
Sharpe Ratio (1Y)1.471.09
Sortino Ratio (1Y)2.371.71

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Viking (VIK) earns 139.62% on shareholders’ equity, ranked against its industry; Hilton Worldwide Hldgs Inc (HLT) has no ROE this period.

HLT

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
HLT
--

VIK

Consumer Services industry group

139.62%

VIK
139.62%
Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): HLT does not report ROE, so it has no value marker; VIK is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Hilton Worldwide Hldgs Inc (HLT) at 32.83% keeps the most of each sales dollar — above its industry’s net margin range — and Viking (VIK) at 19.33% also retains a top-quartile share.

HLT

Consumer Services industry group

32.83%

HLT
32.83%
Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%

VIK

Consumer Services industry group

19.33%

Max
25.52%
VIK
19.33%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%
Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Hilton Worldwide Hldgs Inc (HLT) at 66.79% shows unusually strong operating efficiency — above its industry’s operating margin range — and Viking (VIK) at 29.40% also operates in the top quartile.

HLT

Consumer Services industry group

66.79%

HLT
66.79%
Max
49.05%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

VIK

Consumer Services industry group

29.40%

Max
49.05%
VIK
29.40%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK)
MetricHLTVIK
ROE (TTM)--139.62%
ROA (TTM)11.32%8.14%
Net Margin (TTM)32.83%19.33%
Operating Margin (TTM)66.79%29.40%
Gross Margin (TTM)79.46%44.28%

Growth

Revenue Growth

Viking (VIK) at 21.89% sits in the top revenue growth quartile, while Hilton Worldwide Hldgs Inc (HLT) at 7.74% is closer to the peer norm — faster top-line expansion for VIK.

Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): A comparison of their Revenue Growth across different time periods.

EPS Growth

Viking (VIK) at 613.89% clears its industry range for EPS growth, a much stronger earnings trajectory than Hilton Worldwide Hldgs Inc (HLT) at -0.33%, which is closer to a typical peer reading.

Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK)
MetricHLTVIK
Revenue Growth (YoY)7.74%21.89%
Revenue Growth (3Y CAGR)11.13%26.97%
EPS Growth (YoY)-0.33%613.89%
EPS Growth (3Y CAGR)10.55%--

Financial Strength

Current Ratio (MRQ)

Viking (VIK) at 0.81 keeps current ratio within its industry’s typical mid-range, while Hilton Worldwide Hldgs Inc (HLT) at 0.59 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for HLT.

HLT

Consumer Services industry group

0.59

Max
3.41
Q3
1.85
Median
1.06
Q1
0.72
HLT
0.59
Min
0.22

VIK

Consumer Services industry group

0.81

Max
3.41
Q3
1.85
Median
1.06
VIK
0.81
Q1
0.72
Min
0.22
Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Viking (VIK) carries debt-to-equity ratio of 3.75 against its industry range, while Hilton Worldwide Hldgs Inc (HLT) reports no figure this period.

HLT

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
HLT
--

VIK

Consumer Services industry group

3.75

Max
6.12
VIK
3.75
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): HLT does not report debt-to-equity ratio, so it has no value marker; VIK is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK)
MetricHLTVIK
Current Ratio (MRQ)0.590.81
Debt / Equity (MRQ)--3.75
Net Debt / EBITDA4.091.15

Dividends

Dividend Yield (TTM)

Viking (VIK) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Hilton Worldwide Hldgs Inc (HLT) reports a yield of 0.16%, ranking against industry peers normally.

HLT

Consumer Services industry group

0.16%

Max
4.10%
Q3
1.82%
HLT
0.16%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
4.10%
Q3
1.82%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Viking (VIK) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Hilton Worldwide Hldgs Inc (HLT) reports a payout of 8.10%, ranking against industry peers normally.

HLT

Consumer Services industry group

8.10%

Max
89.80%
Q3
36.83%
HLT
8.10%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
89.80%
Q3
36.83%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK)
MetricHLTVIK
Dividend Yield (TTM)0.16%0.00%
Dividend Payout Ratio (TTM)8.10%0.00%

Valuation

P/E Ratio (TTM)

Viking (VIK) at 29.06 is near its industry’s usual P/E ratio, while Hilton Worldwide Hldgs Inc (HLT) at 50.81 sits in the richer quartile — HLT needs stronger growth or earnings quality to justify the premium.

HLT

Consumer Services industry group

50.81

Max
71.70
HLT
50.81
Q3
37.12
Median
21.88
Q1
13.00
Min
5.72

VIK

Consumer Services industry group

29.06

Max
71.70
Q3
37.12
VIK
29.06
Median
21.88
Q1
13.00
Min
5.72
Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Viking (VIK) at 5.61 sits in the upper P/S ratio quartile, and Hilton Worldwide Hldgs Inc (HLT) at 16.18 prices even higher, above its industry range.

HLT

Consumer Services industry group

16.18

HLT
16.18
Max
6.40
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

VIK

Consumer Services industry group

5.61

Max
6.40
VIK
5.61
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08
Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Hilton Worldwide Hldgs Inc (HLT) reports a negative P/B ratio of -12.74, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Viking (VIK) reports 24.05, ranking against industry peers normally.

HLT

Consumer Services industry group

-12.74

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
HLT
-12.74

VIK

Consumer Services industry group

24.05

VIK
24.05
Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
Loading chart…
Hilton Worldwide Hldgs Inc (HLT) vs. Viking (VIK): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Hilton Worldwide Hldgs Inc (HLT) and Viking (VIK)
MetricHLTVIK
P/E Ratio (TTM)50.8129.06
P/S Ratio (TTM)16.185.61
P/B Ratio (MRQ)-12.7424.05
Free Cash Flow Yield (TTM)1.76%1.04%