BKNG vs. HLT: Booking vs. Hilton Worldwide Stock Comparison

October 26, 2026

How do Booking (BKNG) and Hilton Worldwide (HLT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Hilton Worldwide (HLT) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Company profile comparison for Booking (BKNG) and Hilton Worldwide (HLT)
Profile Item	BKNG	HLT
Name	Booking Holdings Inc.	Hilton Worldwide Holdings Inc.
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines	Hotels, Resorts & Cruise Lines
Market Capitalization	117.09 billion USD	78.69 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	March 31, 1999	December 12, 2013
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

BKNG

HLT

GSPC

Booking (BKNG) vs. Hilton Worldwide (HLT), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and Hilton Worldwide (HLT). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Booking (BKNG) and Hilton Worldwide (HLT). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Hilton Worldwide (HLT)
Metric	BKNG	HLT
Total Return (1Y)	-22.81%	30.90%
Total Return (3Y, Annualized)	12.25%	33.55%
Total Return (5Y, Annualized)	10.74%	20.14%

Risk Profile

Drawdown History

BKNG

HLT

GSPC

Booking (BKNG) vs. Hilton Worldwide (HLT), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Booking (BKNG) and Hilton Worldwide (HLT). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and Hilton Worldwide (HLT)
Metric	BKNG	HLT
Volatility (1Y, Annualized)	37.79%	23.83%
Beta (5Y)	1.16	1.09
Max Drawdown (5Y)	-39.53%	-32.65%
Avg. Volume (3M)	6.92M	1.82M

Risk-Adjusted Performance

Risk-Return Positioning

BKNG and HLT are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Hilton Worldwide (HLT)
Metric	BKNG	HLT
Sharpe Ratio (1Y)	-0.72	1.11
Sortino Ratio (1Y)	-1.01	1.77

Profitability

ROE (TTM)

Neither Booking (BKNG) nor Hilton Worldwide (HLT) reports a ROE value for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

Max: 59.09%
Q3: 34.14%
Median: 15.61%
Q1: 2.85%
Min: -37.58%
BKNG: --

HLT

Consumer Services industry group

Max: 59.09%
Q3: 34.14%
Median: 15.61%
Q1: 2.85%
Min: -37.58%
HLT: --

Booking (BKNG) vs. Hilton Worldwide (HLT): Neither stock reports ROE, so the chart shows available benchmark boxes without value markers.

Net Margin (TTM)

Hilton Worldwide (HLT) at 31.03% keeps the most of each sales dollar — above its industry’s net margin range — and Booking (BKNG) at 25.53% also retains a top-quartile share.

BKNG

Consumer Services industry group

25.53%

Max: 28.43%
BKNG: 25.53%
Q3: 13.00%
Median: 6.84%
Q1: 1.63%
Min: -15.39%

HLT

Consumer Services industry group

31.03%

HLT: 31.03%
Max: 28.43%
Q3: 13.00%
Median: 6.84%
Q1: 1.63%
Min: -15.39%

Booking (BKNG) vs. Hilton Worldwide (HLT): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Hilton Worldwide (HLT) at 62.99% shows unusually strong operating efficiency — above its industry’s operating margin range — and Booking (BKNG) at 34.41% also operates in the top quartile.

BKNG

Consumer Services industry group

34.41%

Max: 46.49%
BKNG: 34.41%
Q3: 22.09%
Median: 13.03%
Q1: 5.59%
Min: -12.94%

HLT

Consumer Services industry group

62.99%

HLT: 62.99%
Max: 46.49%
Q3: 22.09%
Median: 13.03%
Q1: 5.59%
Min: -12.94%

Booking (BKNG) vs. Hilton Worldwide (HLT): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Hilton Worldwide (HLT)
Metric	BKNG	HLT
ROE (TTM)	--	--
ROA (TTM)	20.38%	11.03%
Net Margin (TTM)	25.53%	31.03%
Operating Margin (TTM)	34.41%	62.99%
Gross Margin (TTM)	87.23%	79.04%

Growth

Revenue Growth

Booking (BKNG) at 13.39% sits in the top revenue growth quartile, while Hilton Worldwide (HLT) at 7.74% is closer to the peer norm — faster top-line expansion for BKNG.

Booking (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Booking (BKNG) at -4.12% and Hilton Worldwide (HLT) at -0.33% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Booking (BKNG) vs. Hilton Worldwide (HLT): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and Hilton Worldwide (HLT)
Metric	BKNG	HLT
Revenue Growth (YoY)	13.39%	7.74%
Revenue Growth (3Y CAGR)	16.35%	11.13%
EPS Growth (YoY)	-4.12%	-0.33%
EPS Growth (3Y CAGR)	29.44%	10.55%

Financial Strength

Current Ratio (MRQ)

Booking (BKNG) at 1.09 keeps current ratio within its industry’s typical mid-range, while Hilton Worldwide (HLT) at 0.65 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for HLT.

BKNG

Consumer Services industry group

1.09

Max: 3.37
Q3: 1.85
BKNG: 1.09
Median: 1.05
Q1: 0.68
Min: 0.20

HLT

Consumer Services industry group

0.65

Max: 3.37
Q3: 1.85
Median: 1.05
Q1: 0.68
HLT: 0.65
Min: 0.20

Booking (BKNG) vs. Hilton Worldwide (HLT): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Neither Booking (BKNG) nor Hilton Worldwide (HLT) reports a debt-to-equity ratio value for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

Max: 6.24
Q3: 2.79
Median: 1.24
Q1: 0.38
Min: 0.01
BKNG: --

HLT

Consumer Services industry group

Max: 6.24
Q3: 2.79
Median: 1.24
Q1: 0.38
Min: 0.01
HLT: --

Booking (BKNG) vs. Hilton Worldwide (HLT): Neither stock reports debt-to-equity ratio, so the chart shows available benchmark boxes without value markers.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Hilton Worldwide (HLT)
Metric	BKNG	HLT
Current Ratio (MRQ)	1.09	0.65
Debt / Equity (MRQ)	--	--
Net Debt / EBITDA	0.36	4.21

Dividends

Dividend Yield (TTM)

Both Booking (BKNG) at 1.00% and Hilton Worldwide (HLT) at 0.17% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

BKNG

Consumer Services industry group

1.00%

Max: 3.49%
Q3: 1.70%
BKNG: 1.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

HLT

Consumer Services industry group

0.17%

Max: 3.49%
Q3: 1.70%
HLT: 0.17%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Hilton Worldwide (HLT): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Booking (BKNG) at 17.82% and Hilton Worldwide (HLT) at 8.80% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

BKNG

Consumer Services industry group

17.82%

Max: 96.55%
Q3: 39.02%
BKNG: 17.82%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

HLT

Consumer Services industry group

8.80%

Max: 96.55%
Q3: 39.02%
HLT: 8.80%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Hilton Worldwide (HLT): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Hilton Worldwide (HLT)
Metric	BKNG	HLT
Dividend Yield (TTM)	1.00%	0.17%
Dividend Payout Ratio (TTM)	17.82%	8.80%

Valuation

P/E Ratio (TTM)

Booking (BKNG) at 17.28 is near its industry’s usual P/E ratio, while Hilton Worldwide (HLT) at 51.27 sits in the richer quartile — HLT needs stronger growth or earnings quality to justify the premium.

BKNG

Consumer Services industry group

17.28

Max: 58.27
Q3: 34.48
Median: 19.95
BKNG: 17.28
Q1: 14.96
Min: 6.32

HLT

Consumer Services industry group

51.27

Max: 58.27
HLT: 51.27
Q3: 34.48
Median: 19.95
Q1: 14.96
Min: 6.32

Booking (BKNG) vs. Hilton Worldwide (HLT): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Booking (BKNG) at 4.15 sits in the upper P/S ratio quartile, and Hilton Worldwide (HLT) at 15.42 prices even higher, above its industry range.

BKNG

Consumer Services industry group

4.15

Max: 6.35
BKNG: 4.15
Q3: 3.04
Median: 1.70
Q1: 0.70
Min: 0.09

HLT

Consumer Services industry group

15.42

HLT: 15.42
Max: 6.35
Q3: 3.04
Median: 1.70
Q1: 0.70
Min: 0.09

Booking (BKNG) vs. Hilton Worldwide (HLT): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Both Booking (BKNG) at -10.95 and Hilton Worldwide (HLT) at -12.52 report negative P/B ratio values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

BKNG

Consumer Services industry group

-10.95

Max: 11.63
Q3: 5.68
Median: 2.51
Q1: 1.06
Min: -5.75
BKNG: -10.95

HLT

Consumer Services industry group

-12.52

Max: 11.63
Q3: 5.68
Median: 2.51
Q1: 1.06
Min: -5.75
HLT: -12.52

Booking (BKNG) vs. Hilton Worldwide (HLT): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Hilton Worldwide (HLT)
Metric	BKNG	HLT
P/E Ratio (TTM)	17.28	51.27
P/S Ratio (TTM)	4.15	15.42
P/B Ratio (MRQ)	-10.95	-12.52
Free Cash Flow Yield (TTM)	6.60%	1.77%