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Booking Holdings (BKNG) vs. Hilton Worldwide (HLT)

This page compares Booking Holdings (BKNG) with Hilton Worldwide (HLT) using historical performance, profitability, financial strength, growth, dividend, and valuation metrics.

Company Profile

Booking Holdings (BKNG) and Hilton Worldwide (HLT) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

SymbolBKNGHLT
Company NameBooking Holdings Inc.Hilton Worldwide Holdings Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesHotels, Resorts & Cruise Lines
Market Capitalization119.75 billion USD71.80 billion USD
CurrencyUSDUSD
ExchangeNasdaqGSNYSE
Listing DateMarch 31, 1999December 12, 2013
Security TypeCommon StockCommon Stock

Historical Performance

BKNG
HLT
Loading price history…
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Historical Performance at a Glance

SymbolBKNGHLT
5-Day Price Return-0.32%1.46%
13-Week Price Return-6.68%1.12%
26-Week Price Return-23.51%15.88%
52-Week Price Return-28.16%24.39%
Month-to-Date Return-8.21%-1.83%
Year-to-Date Return-27.86%10.75%
10-Day Avg. Volume7.81M1.55M
3-Month Avg. Volume9.47M1.85M
3-Month Volatility42.99%26.27%
Beta1.101.07

Profitability

Return on Equity (TTM)

Both Booking Holdings (BKNG) at 139.63% and Hilton Worldwide (HLT) at 171.01% post Return on Equity (TTM) above their industry benchmark ranges, pointing to unusually strong headline returns on shareholders’ equity.

BKNG

Consumer Services industry group

139.63%

Max
79.85%
Q3
40.64%
Median
17.21%
Q1
6.20%
Min
-44.47%

HLT

Consumer Services industry group

171.01%

Max
79.85%
Q3
40.64%
Median
17.21%
Q1
6.20%
Min
-44.47%
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Return on Equity (TTM) against the Consumer Services industry group benchmark.

Net Profit Margin (TTM)

Booking Holdings (BKNG) at 22.23% ranks in the top quartile for Net Profit Margin (TTM), ahead of Hilton Worldwide (HLT) at 12.56%, which sits closer to the industry mid-range.

BKNG

Consumer Services industry group

22.23%

Max
24.36%
Q3
13.35%
Median
7.83%
Q1
2.52%
Min
-13.54%

HLT

Consumer Services industry group

12.56%

Max
24.36%
Q3
13.35%
Median
7.83%
Q1
2.52%
Min
-13.54%
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Net Profit Margin (TTM) against the Consumer Services industry group benchmark.

Operating Profit Margin (TTM)

Both Booking Holdings (BKNG) at 32.63% and Hilton Worldwide (HLT) at 23.08% rank in the top quartile for Operating Profit Margin (TTM) among industry peers, indicating both companies convert revenue into operating income more strongly than typical competitors.

BKNG

Consumer Services industry group

32.63%

Max
46.26%
Q3
21.61%
Median
13.20%
Q1
4.65%
Min
-14.74%

HLT

Consumer Services industry group

23.08%

Max
46.26%
Q3
21.61%
Median
13.20%
Q1
4.65%
Min
-14.74%
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Operating Profit Margin (TTM) against the Consumer Services industry group benchmark.

Profitability at a Glance

SymbolBKNGHLT
Return on Equity (TTM)139.63%171.01%
Return on Assets (TTM)21.14%9.39%
Net Profit Margin (TTM)22.23%12.56%
Operating Profit Margin (TTM)32.63%23.08%
Gross Profit Margin (TTM)98.09%37.79%

Financial Strength

Current Ratio (MRQ)

Booking Holdings (BKNG) at 1.06 keeps Current Ratio (MRQ) within its industry mid-range, while Hilton Worldwide (HLT) at 0.61 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for HLT.

BKNG

Consumer Services industry group

1.06

Max
3.11
Q3
1.74
Median
0.99
Q1
0.70
Min
0.20

HLT

Consumer Services industry group

0.61

Max
3.11
Q3
1.74
Median
0.99
Q1
0.70
Min
0.20
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Current Ratio (MRQ) against the Consumer Services industry group benchmark.

Debt-to-Equity Ratio (MRQ)

Booking Holdings (BKNG) at 11.29 sits in the higher-leverage quartile relative to peers, but Hilton Worldwide (HLT) at 73.65 is higher still, above its industry benchmark range.

BKNG

Consumer Services industry group

11.29

Max
14.58
Q3
6.17
Median
1.37
Q1
0.17
Min
0.00

HLT

Consumer Services industry group

73.65

Max
14.58
Q3
6.17
Median
1.37
Q1
0.17
Min
0.00
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Debt-to-Equity Ratio (MRQ) against the Consumer Services industry group benchmark.

Interest Coverage Ratio (TTM)

Both Booking Holdings (BKNG) at 4.45 and Hilton Worldwide (HLT) at 4.28 post Interest Coverage Ratio (TTM) near their industry mid-ranges, so neither company stands out strongly from peers on interest-coverage headroom.

BKNG

Consumer Services industry group

4.45

Max
18.81
Q3
9.55
Median
4.02
Q1
1.29
Min
-10.52

HLT

Consumer Services industry group

4.28

Max
18.81
Q3
9.55
Median
4.02
Q1
1.29
Min
-10.52
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Interest Coverage Ratio (TTM) against the Consumer Services industry group benchmark.

Financial Strength at a Glance

SymbolBKNGHLT
Current Ratio (MRQ)1.060.61
Quick Ratio (MRQ)1.030.55
Debt-to-Equity Ratio (MRQ)11.2973.65
Interest Coverage Ratio (TTM)4.454.28

Growth

Revenue Growth

Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

SymbolBKNGHLT
Revenue Growth (MRQ vs Prior YoY)16.17%8.98%
Revenue Growth (TTM vs Prior YoY)14.95%8.72%
3-Year Revenue CAGR16.35%11.13%
5-Year Revenue CAGR31.69%22.82%

EPS Growth

Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

SymbolBKNGHLT
EPS Growth (MRQ vs Prior YoY)238.88%34.42%
EPS Growth (TTM vs Prior YoY)18.31%3.14%
3-Year EPS CAGR29.44%10.55%
5-Year EPS CAGR158.57%--

Dividend

Dividend Yield (TTM)

Both Booking Holdings (BKNG) at 1.06% and Hilton Worldwide (HLT) at 0.20% report Dividend Yield (TTM) near their industry mid-ranges, so neither company stands out strongly from peers on cash yield relative to share price.

BKNG

Consumer Services industry group

1.06%

Max
4.46%
Q3
2.10%
Median
0.00%
Q1
0.00%
Min
0.00%

HLT

Consumer Services industry group

0.20%

Max
4.46%
Q3
2.10%
Median
0.00%
Q1
0.00%
Min
0.00%
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Dividend Yield (TTM) against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Booking Holdings (BKNG) at 20.67% and Hilton Worldwide (HLT) at 9.14% maintain Dividend Payout Ratio (TTM) around their industries’ median — balanced dividend policy on both sides, returning cash while leaving part of reported earnings available for reinvestment or balance-sheet flexibility.

BKNG

Consumer Services industry group

20.67%

Max
85.34%
Q3
36.00%
Median
0.25%
Q1
0.00%
Min
0.00%

HLT

Consumer Services industry group

9.14%

Max
85.34%
Q3
36.00%
Median
0.25%
Q1
0.00%
Min
0.00%
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Dividend Payout Ratio (TTM) against the Consumer Services industry group benchmark.

Dividend at a Glance

SymbolBKNGHLT
Dividend Yield (TTM)1.06%0.20%
Dividend Payout Ratio (TTM)20.67%9.14%

Valuation

Price-to-Earnings Ratio (TTM)

Booking Holdings (BKNG) at 19.53 carries typical industry Price-to-Earnings Ratio (TTM), while Hilton Worldwide (HLT) at 46.51 sits in the higher-multiple quartile — HLT carries a higher trailing earnings multiple relative to peers.

BKNG

Consumer Services industry group

19.53

Max
51.18
Q3
32.21
Median
20.10
Q1
15.97
Min
1.24

HLT

Consumer Services industry group

46.51

Max
51.18
Q3
32.21
Median
20.10
Q1
15.97
Min
1.24
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Price-to-Earnings Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Sales Ratio (TTM)

Both Booking Holdings (BKNG) at 4.34 and Hilton Worldwide (HLT) at 5.84 trade in the higher-multiple quartile for Price-to-Sales Ratio (TTM) among industry peers, indicating higher trailing revenue multiples than typical peers.

BKNG

Consumer Services industry group

4.34

Max
6.57
Q3
3.44
Median
2.06
Q1
0.97
Min
0.16

HLT

Consumer Services industry group

5.84

Max
6.57
Q3
3.44
Median
2.06
Q1
0.97
Min
0.16
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Price-to-Sales Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Book Ratio (MRQ)

Both Booking Holdings (BKNG) at 91.90 and Hilton Worldwide (HLT) at 245.97 sit above their industries’ benchmark ranges for Price-to-Book Ratio (MRQ), pointing to unusually high book-value multiples relative to peers.

BKNG

Consumer Services industry group

91.90

Max
34.46
Q3
15.70
Median
5.78
Q1
2.24
Min
0.82

HLT

Consumer Services industry group

245.97

Max
34.46
Q3
15.70
Median
5.78
Q1
2.24
Min
0.82
Booking Holdings (BKNG) vs. Hilton Worldwide (HLT): A comparison of their Price-to-Book Ratio (MRQ) against the Consumer Services industry group benchmark.

Valuation at a Glance

SymbolBKNGHLT
Price-to-Earnings Ratio (TTM)19.5346.51
Price-to-Sales Ratio (TTM)4.345.84
Price-to-Book Ratio (MRQ)91.90245.97
Price-to-Free Cash Flow Ratio (TTM)13.3133.84