HLT vs. SBUX: Hilton Worldwide vs. Starbucks Stock Comparison

July 7, 2026

How do Hilton Worldwide (HLT) and Starbucks (SBUX) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Hilton Worldwide (HLT) and Starbucks (SBUX) both belong to the Hotels, Restaurants & Leisure industry, though HLT is classified under Hotels, Resorts & Cruise Lines while SBUX falls under Restaurants.

Company profile comparison for Hilton Worldwide (HLT) and Starbucks (SBUX)
Profile Item	HLT	SBUX
Name	Hilton Worldwide Holdings Inc.	Starbucks Corporation
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines	Restaurants
Market Capitalization	77.27 billion USD	116.37 billion USD
Currency	USD	USD
Exchange	NYSE	Nasdaq
Listing Date	December 12, 2013	June 26, 1992
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

HLT

SBUX

GSPC

Hilton Worldwide (HLT) vs. Starbucks (SBUX), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Hilton Worldwide (HLT) and Starbucks (SBUX). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Hilton Worldwide (HLT) and Starbucks (SBUX). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Hilton Worldwide (HLT) and Starbucks (SBUX)
Metric	HLT	SBUX
Total Return (1Y)	24.39%	10.97%
Total Return (3Y, Annualized)	32.91%	4.59%
Total Return (5Y, Annualized)	22.28%	-0.17%

Risk Profile

Drawdown History

HLT

SBUX

GSPC

Hilton Worldwide (HLT) vs. Starbucks (SBUX), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Hilton Worldwide (HLT) and Starbucks (SBUX). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Hilton Worldwide (HLT) and Starbucks (SBUX)
Metric	HLT	SBUX
Volatility (1Y, Annualized)	22.91%	28.60%
Beta (5Y)	1.05	0.97
Max Drawdown (5Y)	-32.65%	-43.68%
Avg. Volume (3M)	1.88M	7.64M

Risk-Adjusted Performance

Risk-Return Positioning

HLT and SBUX are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Hilton Worldwide (HLT) and Starbucks (SBUX)
Metric	HLT	SBUX
Sharpe Ratio (1Y)	0.89	0.25
Sortino Ratio (1Y)	1.40	0.38

Profitability

ROE (TTM)

Neither Hilton Worldwide (HLT) nor Starbucks (SBUX) reports a ROE value for this period, so a direct comparison isn’t possible.

HLT

Consumer Services industry group

Max: 53.72%
Q3: 29.23%
Median: 12.95%
Q1: 3.49%
Min: -26.11%
HLT: --

SBUX

Consumer Services industry group

Max: 53.72%
Q3: 29.23%
Median: 12.95%
Q1: 3.49%
Min: -26.11%
SBUX: --

Hilton Worldwide (HLT) vs. Starbucks (SBUX): Neither stock reports ROE, so the chart shows available benchmark boxes without value markers.

Net Margin (TTM)

Hilton Worldwide (HLT) at 30.41% converts revenue to bottom-line profit above its industry’s benchmark range, while Starbucks (SBUX) at 3.89% keeps roughly the typical share for its industry.

HLT

Consumer Services industry group

30.41%

HLT: 30.41%
Max: 24.36%
Q3: 12.26%
Median: 5.97%
Q1: 1.16%
Min: -13.54%

SBUX

Consumer Services industry group

3.89%

Max: 24.36%
Q3: 12.26%
Median: 5.97%
SBUX: 3.89%
Q1: 1.16%
Min: -13.54%

Hilton Worldwide (HLT) vs. Starbucks (SBUX): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Hilton Worldwide (HLT) at 57.36% turns sales into operating profit above its industry’s benchmark range, while Starbucks (SBUX) at 8.42% operates around its industry’s norm.

HLT

Consumer Services industry group

57.36%

HLT: 57.36%
Max: 44.25%
Q3: 20.10%
Median: 11.41%
Q1: 3.45%
Min: -20.31%

SBUX

Consumer Services industry group

8.42%

Max: 44.25%
Q3: 20.10%
Median: 11.41%
SBUX: 8.42%
Q1: 3.45%
Min: -20.31%

Hilton Worldwide (HLT) vs. Starbucks (SBUX): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Hilton Worldwide (HLT) and Starbucks (SBUX)
Metric	HLT	SBUX
ROE (TTM)	--	--
ROA (TTM)	10.86%	7.38%
Net Margin (TTM)	30.41%	3.89%
Operating Margin (TTM)	57.36%	8.42%
Gross Margin (TTM)	78.51%	21.90%

Growth

Revenue Growth

Hilton Worldwide (HLT) vs. Starbucks (SBUX): A comparison of their Revenue Growth across different time periods.

Revenue Growth Metrics

Revenue growth metrics for Hilton Worldwide (HLT) and Starbucks (SBUX)
Metric	HLT	SBUX
Revenue Growth (YoY)	7.74%	2.79%
Revenue Growth (3Y CAGR)	11.13%	4.86%

EPS Growth

Hilton Worldwide (HLT) vs. Starbucks (SBUX): A comparison of their EPS Growth across different time periods.

EPS Growth Metrics

EPS growth metrics for Hilton Worldwide (HLT) and Starbucks (SBUX)
Metric	HLT	SBUX
EPS Growth (YoY)	-0.33%	-50.76%
EPS Growth (3Y CAGR)	10.55%	-16.80%

Financial Strength

Current Ratio (MRQ)

Starbucks (SBUX) at 0.92 keeps current ratio within its industry’s typical mid-range, while Hilton Worldwide (HLT) at 0.61 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for HLT.

HLT

Consumer Services industry group

0.61

Max: 3.42
Q3: 1.78
Median: 0.99
Q1: 0.68
HLT: 0.61
Min: 0.20

SBUX

Consumer Services industry group

0.92

Max: 3.42
Q3: 1.78
Median: 0.99
SBUX: 0.92
Q1: 0.68
Min: 0.20

Hilton Worldwide (HLT) vs. Starbucks (SBUX): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Neither Hilton Worldwide (HLT) nor Starbucks (SBUX) reports a debt-to-equity ratio value for this period, so a direct comparison isn’t possible.

HLT

Consumer Services industry group

Max: 7.23
Q3: 3.20
Median: 1.27
Q1: 0.35
Min: 0.01
HLT: --

SBUX

Consumer Services industry group

Max: 7.23
Q3: 3.20
Median: 1.27
Q1: 0.35
Min: 0.01
SBUX: --

Hilton Worldwide (HLT) vs. Starbucks (SBUX): Neither stock reports debt-to-equity ratio, so the chart shows available benchmark boxes without value markers.

Financial Strength Metrics

Financial strength metrics for Hilton Worldwide (HLT) and Starbucks (SBUX)
Metric	HLT	SBUX
Current Ratio (MRQ)	0.61	0.92
Debt / Equity (MRQ)	--	--
Net Debt / EBITDA	4.16	4.21

Dividends

Dividend Yield (TTM)

Starbucks (SBUX) at 2.37% delivers top-quartile income for its industry, while Hilton Worldwide (HLT) at 0.18% pays a more typical yield — both are credible income propositions, SBUX the richer one.

HLT

Consumer Services industry group

0.18%

Max: 3.45%
Q3: 1.44%
HLT: 0.18%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

SBUX

Consumer Services industry group

2.37%

Max: 3.45%
SBUX: 2.37%
Q3: 1.44%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Hilton Worldwide (HLT) vs. Starbucks (SBUX): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Starbucks (SBUX) reports payout ratio above 100% at 187.79%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile Hilton Worldwide (HLT) reports 9.16%, ranking against industry peers normally.

HLT

Consumer Services industry group

9.16%

Max: 81.13%
Q3: 33.58%
HLT: 9.16%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

SBUX

Consumer Services industry group

187.79%

SBUX: 187.79%
Max: 81.13%
Q3: 33.58%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Hilton Worldwide (HLT) vs. Starbucks (SBUX): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Hilton Worldwide (HLT) and Starbucks (SBUX)
Metric	HLT	SBUX
Dividend Yield (TTM)	0.18%	2.37%
Dividend Payout Ratio (TTM)	9.16%	187.79%

Valuation

P/E Ratio (TTM)

Both Hilton Worldwide (HLT) at 51.74 and Starbucks (SBUX) at 77.95 sit in the richer earnings-multiple quartile for P/E ratio, so investors are paying more for TTM earnings than they pay for typical peers.

HLT

Consumer Services industry group

51.74

Max: 77.95
HLT: 51.74
Q3: 41.78
Median: 23.57
Q1: 17.27
Min: 3.93

SBUX

Consumer Services industry group

77.95

SBUX: 77.95
Max: 77.95
Q3: 41.78
Median: 23.57
Q1: 17.27
Min: 3.93

Hilton Worldwide (HLT) vs. Starbucks (SBUX): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Starbucks (SBUX) at 3.02 prices around its industry’s typical P/S ratio, while Hilton Worldwide (HLT) at 15.24 clears its benchmark range — HLT looks notably rich on sales.

HLT

Consumer Services industry group

15.24

HLT: 15.24
Max: 6.93
Q3: 3.35
Median: 1.67
Q1: 0.84
Min: 0.07

SBUX

Consumer Services industry group

3.02

Max: 6.93
Q3: 3.35
SBUX: 3.02
Median: 1.67
Q1: 0.84
Min: 0.07

Hilton Worldwide (HLT) vs. Starbucks (SBUX): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Both Hilton Worldwide (HLT) at -13.12 and Starbucks (SBUX) at -13.74 report negative P/B ratio values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

HLT

Consumer Services industry group

-13.12

Max: 12.45
Q3: 5.82
Median: 2.57
Q1: 1.08
Min: -5.81
HLT: -13.12

SBUX

Consumer Services industry group

-13.74

Max: 12.45
Q3: 5.82
Median: 2.57
Q1: 1.08
Min: -5.81
SBUX: -13.74

Hilton Worldwide (HLT) vs. Starbucks (SBUX): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Hilton Worldwide (HLT) and Starbucks (SBUX)
Metric	HLT	SBUX
P/E Ratio (TTM)	51.74	77.95
P/S Ratio (TTM)	15.24	3.02
P/B Ratio (MRQ)	-13.12	-13.74
Free Cash Flow Yield (TTM)	2.18%	-1.12%