Viking (VIK) Stock Analysis

November 11, 2026

This is a peer-relative look at Viking (VIK): its performance, risk, profitability, growth, financial strength, dividend, and valuation are each measured against its Consumer Services peers, so every number reads in context rather than in isolation.

Company Profile

Company profile fields for Viking (VIK)
Profile Item	VIK
Name	Viking Holdings Ltd.
Country/Region	Bermuda
GICS Sector	Consumer Discretionary
GICS Industry Group	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines
Market Capitalization	39.07 billion USD
Currency	USD
Exchange	NYSE
Listing Date	May 1, 2024
Security Type	Common Stock

Price Performance

Cumulative Growth

VIK

GSPC

Viking (VIK) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Viking (VIK) and S&P 500 (GSPC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Viking (VIK) and S&P 500 (GSPC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Viking (VIK) metric values compared with Consumer Services industry-group medians
Metric	Current stock: VIK	Industry group median
Total Return (1Y)	49.03%	2.96%
Total Return (3Y, Annualized)	--	9.94%
Total Return (5Y, Annualized)	--	1.66%

Risk Profile

Drawdown History

VIK

GSPC

Viking (VIK) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Viking (VIK) and S&P 500 (GSPC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Viking (VIK) metric values compared with Consumer Services industry-group medians
Metric	Current stock: VIK	Industry group median
Volatility (1Y, Annualized)	41.04%	42.89%
Beta (5Y)	1.38	1.05
Max Drawdown (5Y)	-35.39%	-59.81%

Risk-Adjusted Performance

Risk-Return Positioning

Each dot is a stock plotted by 1-year volatility (risk) and 1-year return. VIK is highlighted; the dashed line is the Capital Allocation Line from the risk-free rate through the industry median — dots above it are stronger on a risk-adjusted basis.

Risk-Adjusted Metrics

Viking (VIK) metric values compared with Consumer Services industry-group medians
Metric	Current stock: VIK	Industry group median
Sharpe Ratio (1Y)	1.09	-0.04
Sortino Ratio (1Y)	1.71	-0.08

Profitability

ROE (TTM)

Viking (VIK) posts ROE of 139.62%, above the industry benchmark range. Equity is being turned into profit at an exceptional rate, but very high ROE should still be checked against leverage, buybacks, and the size of the equity base.

VIK

Consumer Services industry group

139.62%

Group distribution

VIK: 139.62%
Max: 76.75%
Q3: 34.07%
Median: 15.90%
Q1: 3.23%
Min: -40.61%

Largest peers

VIK: 139.62%
RCL: 41.29%
ABNB: 35.79%
MCD: --
SBUX: --
BKNG: --
MAR: --

Where Viking (VIK) stands on ROE within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Net Margin (TTM)

Viking (VIK) keeps 19.33% of revenue as net profit, putting net margin in the upper peer quartile. After operating costs, interest, and taxes, more of each sales dollar reaches shareholders than it does at most industry peers.

VIK

Consumer Services industry group

19.33%

Group distribution

Max: 25.52%
VIK: 19.33%
Q3: 12.95%
Median: 6.63%
Q1: 1.46%
Min: -14.36%

Largest peers

MAR: 35.00%
MCD: 32.38%
BKNG: 25.52%
RCL: 23.79%
ABNB: 23.02%
VIK: 19.33%
SBUX: 6.67%

Where Viking (VIK) stands on net margin within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Operating Margin (TTM)

Viking (VIK) turns 29.40% of revenue into operating profit, putting operating margin in the upper peer quartile. Before financing and taxes enter the picture, the day-to-day business keeps more of each sales dollar than most industry peers.

VIK

Consumer Services industry group

29.40%

Group distribution

Max: 49.05%
VIK: 29.40%
Q3: 24.35%
Median: 14.23%
Q1: 5.67%
Min: -16.47%

Largest peers

MAR: 66.18%
MCD: 48.29%
ABNB: 41.51%
BKNG: 38.69%
RCL: 33.61%
VIK: 29.40%
SBUX: 12.76%

Where Viking (VIK) stands on operating margin within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Profitability Metrics

Viking (VIK) metric values compared with Consumer Services industry-group medians
Metric	Current stock: VIK	Industry group median
ROE (TTM)	139.62%	15.90%
ROA (TTM)	8.14%	5.29%
Net Margin (TTM)	19.33%	6.63%
Operating Margin (TTM)	29.40%	14.23%
Gross Margin (TTM)	44.28%	44.51%

Growth

Revenue Growth

Viking (VIK) grew revenue 21.89%, in the upper peer quartile. The top line is expanding faster than at most industry peers, which points to share gains or stronger pricing.

Viking (VIK): Revenue Growth across different time periods, set against Consumer Services industry-group medians.

EPS Growth

Viking (VIK) grew earnings per share 613.89%, above the industry benchmark range. Profits are compounding faster than at any typical peer, though a depressed base year can inflate the percentage, so the level of earnings matters alongside the rate.

Viking (VIK): EPS Growth across different time periods, set against Consumer Services industry-group medians.

Growth Metrics

Viking (VIK) metric values compared with Consumer Services industry-group medians
Metric	Current stock: VIK	Industry group median
Revenue Growth (YoY)	21.89%	6.55%
Revenue Growth (3Y CAGR)	26.97%	10.51%
EPS Growth (YoY)	613.89%	10.50%
EPS Growth (3Y CAGR)	--	14.33%

Financial Strength

Current Ratio (MRQ)

Viking (VIK) has current ratio of 0.81, in the healthier middle range for its industry. The short-term asset cushion looks balanced relative to peers rather than stretched thin.

VIK

Consumer Services industry group

0.81

Group distribution

Max: 3.41
Q3: 1.85
Median: 1.06
VIK: 0.81
Q1: 0.72
Min: 0.22

Largest peers

ABNB: 1.73
BKNG: 1.12
VIK: 0.81
SBUX: 0.76
MAR: 0.53
RCL: 0.22
MCD: --

Where Viking (VIK) stands on current ratio within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Debt / Equity (MRQ)

Viking (VIK) has debt-to-equity ratio of 3.75, in the higher-leverage quartile for its industry. The heavier reliance on borrowing can make earnings, rates, or refinancing conditions matter more.

VIK

Consumer Services industry group

3.75

Group distribution

Max: 6.12
VIK: 3.75
Q3: 2.93
Median: 1.29
Q1: 0.37
Min: 0.01

Largest peers

VIK: 3.75
RCL: 1.94
ABNB: 0.27
MCD: --
SBUX: --
BKNG: --
MAR: --

Where Viking (VIK) stands on debt-to-equity ratio within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength Metrics

Viking (VIK) metric values compared with Consumer Services industry-group medians
Metric	Current stock: VIK	Industry group median
Current Ratio (MRQ)	0.81	1.06
Debt / Equity (MRQ)	3.75	1.29
Net Debt / EBITDA	1.15	3.12

Dividends

Dividend Yield (TTM)

Viking (VIK) pays no dividend, leaving dividend yield at 0.00% this period. Shareholders may still receive value through reinvestment or buybacks, but there is no dividend income to compare here.

VIK

Consumer Services industry group

0.00%

Group distribution

Max: 4.10%
Q3: 1.82%
VIK: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

MCD: 2.68%
SBUX: 2.35%
RCL: 1.70%
BKNG: 0.98%
MAR: 0.67%
VIK: 0.00%
ABNB: 0.00%

Where Viking (VIK) stands on dividend yield within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

Viking (VIK) paid no earnings out as dividends this period, leaving payout ratio at 0.00%. There is no dividend payout to size against earnings.

VIK

Consumer Services industry group

0.00%

Group distribution

Max: 89.80%
Q3: 36.83%
VIK: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

SBUX: 142.77%
MCD: 58.86%
RCL: 32.54%
MAR: 27.92%
BKNG: 17.84%
VIK: 0.00%
ABNB: 0.00%

Where Viking (VIK) stands on payout ratio within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Dividend Metrics

Viking (VIK) metric values compared with Consumer Services industry-group medians
Metric	Current stock: VIK	Industry group median
Dividend Yield (TTM)	0.00%	0.00%
Dividend Payout Ratio (TTM)	0.00%	0.00%

Valuation

P/E Ratio (TTM)

Viking (VIK) trades at P/E ratio of 29.06, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

VIK

Consumer Services industry group

29.06

Group distribution

Max: 71.70
Q3: 37.12
VIK: 29.06
Median: 21.88
Q1: 13.00
Min: 5.72

Largest peers

SBUX: 47.70
MAR: 41.52
ABNB: 35.65
VIK: 29.06
MCD: 21.88
RCL: 19.36
BKNG: 17.43

Where Viking (VIK) stands on P/E ratio within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

P/S Ratio (TTM)

Viking (VIK) trades at 5.61 on P/S ratio, in the higher sales-valuation quartile. Investors are paying up for each dollar of revenue, so stronger margins, growth, or revenue quality need to carry that price.

VIK

Consumer Services industry group

5.61

Group distribution

Max: 6.40
VIK: 5.61
Q3: 3.01
Median: 1.54
Q1: 0.74
Min: 0.08

Largest peers

MAR: 14.15
ABNB: 8.14
MCD: 7.02
VIK: 5.61
RCL: 4.57
BKNG: 4.25
SBUX: 3.17

Where Viking (VIK) stands on P/S ratio within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

P/B Ratio (MRQ)

Viking (VIK) trades at 24.05 on P/B ratio, above the industry benchmark range. Investors are putting an unusually rich price on each dollar of book equity relative to peers.

VIK

Consumer Services industry group

24.05

Group distribution

VIK: 24.05
Max: 12.02
Q3: 5.58
Median: 2.37
Q1: 1.09
Min: -4.51

Largest peers

VIK: 24.05
ABNB: 12.02
RCL: 7.47
BKNG: -11.52
SBUX: -15.67
MAR: -21.17
MCD: -191.23

Where Viking (VIK) stands on P/B ratio within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Valuation Metrics

Viking (VIK) metric values compared with Consumer Services industry-group medians
Metric	Current stock: VIK	Industry group median
P/E Ratio (TTM)	29.06	21.88
P/S Ratio (TTM)	5.61	1.54
P/B Ratio (MRQ)	24.05	2.37
Free Cash Flow Yield (TTM)	1.04%	4.54%