Seek Returns

SBUX vs. VIK: Starbucks vs. Viking Stock Comparison

How do Starbucks (SBUX) and Viking (VIK) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Starbucks (SBUX) and Viking (VIK) both belong to the Hotels, Restaurants & Leisure industry, though SBUX is classified under Restaurants while VIK falls under Hotels, Resorts & Cruise Lines.

Starbucks (SBUX) carries decades of public-market history since June 26, 1992, while Viking (VIK) listed on May 1, 2024 — long-window comparisons have far more historical data on the SBUX side.

Company profile comparison for Starbucks (SBUX) and Viking (VIK)
Profile ItemSBUXVIK
NameStarbucks Corp.Viking Holdings Ltd.
Country/RegionUnited StatesBermuda
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryRestaurantsHotels, Resorts & Cruise Lines
Market Capitalization120.18 billion USD39.07 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateJune 26, 1992May 1, 2024
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

SBUX
VIK
GSPC
Loading price history…
Starbucks (SBUX) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Starbucks (SBUX) and Viking (VIK). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Starbucks (SBUX) and Viking (VIK). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Starbucks (SBUX) and Viking (VIK)
MetricSBUXVIK
Total Return (1Y)31.93%49.03%
Total Return (3Y, Annualized)4.92%--
Total Return (5Y, Annualized)1.66%--

Risk Profile

Drawdown History

SBUX
VIK
GSPC
Loading price history…
Starbucks (SBUX) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Starbucks (SBUX) and Viking (VIK). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Starbucks (SBUX) and Viking (VIK)
MetricSBUXVIK
Volatility (1Y, Annualized)27.71%41.04%
Beta (5Y)0.991.38
Max Drawdown (5Y)-39.80%-35.39%
Avg. Volume (3M)7.66M3.95M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
SBUX and VIK are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Starbucks (SBUX) and Viking (VIK)
MetricSBUXVIK
Sharpe Ratio (1Y)1.001.09
Sortino Ratio (1Y)1.621.71

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Viking (VIK) earns 139.62% on shareholders’ equity, ranked against its industry; Starbucks (SBUX) has no ROE this period.

SBUX

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
SBUX
--

VIK

Consumer Services industry group

139.62%

VIK
139.62%
Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
Loading chart…
Starbucks (SBUX) vs. Viking (VIK): SBUX does not report ROE, so it has no value marker; VIK is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Viking (VIK) at 19.33% retains a top-quartile share of revenue as profit, ahead of Starbucks (SBUX) at 6.67%, which keeps about the industry-typical share.

SBUX

Consumer Services industry group

6.67%

Max
25.52%
Q3
12.95%
SBUX
6.67%
Median
6.63%
Q1
1.46%
Min
-14.36%

VIK

Consumer Services industry group

19.33%

Max
25.52%
VIK
19.33%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%
Loading chart…
Starbucks (SBUX) vs. Viking (VIK): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Viking (VIK) at 29.40% operates in the top operating margin quartile, ahead of Starbucks (SBUX) at 12.76%, which runs around its industry’s norm.

SBUX

Consumer Services industry group

12.76%

Max
49.05%
Q3
24.35%
Median
14.23%
SBUX
12.76%
Q1
5.67%
Min
-16.47%

VIK

Consumer Services industry group

29.40%

Max
49.05%
VIK
29.40%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
Loading chart…
Starbucks (SBUX) vs. Viking (VIK): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Starbucks (SBUX) and Viking (VIK)
MetricSBUXVIK
ROE (TTM)--139.62%
ROA (TTM)8.56%8.14%
Net Margin (TTM)6.67%19.33%
Operating Margin (TTM)12.76%29.40%
Gross Margin (TTM)22.43%44.28%

Growth

Revenue Growth

Only one side can be read here: Viking (VIK) reports revenue growth of 21.89%, ranked against its industry; Starbucks (SBUX) has no revenue growth figure this period.

Loading chart…
Starbucks (SBUX) vs. Viking (VIK): A comparison of their Revenue Growth across different time periods.

EPS Growth

Viking (VIK) at 613.89% clears its industry range for EPS growth, a much stronger earnings trajectory than Starbucks (SBUX) at 35.58%, which is closer to a typical peer reading.

Loading chart…
Starbucks (SBUX) vs. Viking (VIK): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Starbucks (SBUX) and Viking (VIK)
MetricSBUXVIK
Revenue Growth (YoY)--21.89%
Revenue Growth (3Y CAGR)--26.97%
EPS Growth (YoY)35.58%613.89%
EPS Growth (3Y CAGR)-14.85%--

Financial Strength

Current Ratio (MRQ)

Both Starbucks (SBUX) at 0.76 and Viking (VIK) at 0.81 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

SBUX

Consumer Services industry group

0.76

Max
3.41
Q3
1.85
Median
1.06
SBUX
0.76
Q1
0.72
Min
0.22

VIK

Consumer Services industry group

0.81

Max
3.41
Q3
1.85
Median
1.06
VIK
0.81
Q1
0.72
Min
0.22
Loading chart…
Starbucks (SBUX) vs. Viking (VIK): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Viking (VIK) carries debt-to-equity ratio of 3.75 against its industry range, while Starbucks (SBUX) reports no figure this period.

SBUX

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
SBUX
--

VIK

Consumer Services industry group

3.75

Max
6.12
VIK
3.75
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
Loading chart…
Starbucks (SBUX) vs. Viking (VIK): SBUX does not report debt-to-equity ratio, so it has no value marker; VIK is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Starbucks (SBUX) and Viking (VIK)
MetricSBUXVIK
Current Ratio (MRQ)0.760.81
Debt / Equity (MRQ)--3.75
Net Debt / EBITDA3.241.15

Dividends

Dividend Yield (TTM)

Viking (VIK) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Starbucks (SBUX) reports a yield of 2.35%, ranking against industry peers normally.

SBUX

Consumer Services industry group

2.35%

Max
4.10%
SBUX
2.35%
Q3
1.82%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
4.10%
Q3
1.82%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Starbucks (SBUX) vs. Viking (VIK): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Starbucks (SBUX) reports payout ratio above 100% at 142.77%, meaning dividends exceeded current-period earnings; Viking (VIK) pays no dividend (payout 0.00%).

SBUX

Consumer Services industry group

142.77%

SBUX
142.77%
Max
89.80%
Q3
36.83%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
89.80%
Q3
36.83%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Starbucks (SBUX) vs. Viking (VIK): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Starbucks (SBUX) and Viking (VIK)
MetricSBUXVIK
Dividend Yield (TTM)2.35%0.00%
Dividend Payout Ratio (TTM)142.77%0.00%

Valuation

P/E Ratio (TTM)

Viking (VIK) at 29.06 is near its industry’s usual P/E ratio, while Starbucks (SBUX) at 47.70 sits in the richer quartile — SBUX needs stronger growth or earnings quality to justify the premium.

SBUX

Consumer Services industry group

47.70

Max
71.70
SBUX
47.70
Q3
37.12
Median
21.88
Q1
13.00
Min
5.72

VIK

Consumer Services industry group

29.06

Max
71.70
Q3
37.12
VIK
29.06
Median
21.88
Q1
13.00
Min
5.72
Loading chart…
Starbucks (SBUX) vs. Viking (VIK): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both Starbucks (SBUX) at 3.17 and Viking (VIK) at 5.61 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

SBUX

Consumer Services industry group

3.17

Max
6.40
SBUX
3.17
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

VIK

Consumer Services industry group

5.61

Max
6.40
VIK
5.61
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08
Loading chart…
Starbucks (SBUX) vs. Viking (VIK): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Starbucks (SBUX) reports a negative P/B ratio of -15.67, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Viking (VIK) reports 24.05, ranking against industry peers normally.

SBUX

Consumer Services industry group

-15.67

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
SBUX
-15.67

VIK

Consumer Services industry group

24.05

VIK
24.05
Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
Loading chart…
Starbucks (SBUX) vs. Viking (VIK): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Starbucks (SBUX) and Viking (VIK)
MetricSBUXVIK
P/E Ratio (TTM)47.7029.06
P/S Ratio (TTM)3.175.61
P/B Ratio (MRQ)-15.6724.05
Free Cash Flow Yield (TTM)2.65%1.04%