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Booking (BKNG) vs. Starbucks (SBUX)

This page compares Booking (BKNG) with Starbucks (SBUX) using performance and risk, profitability, financial strength, growth, dividends, and valuation metrics.

Company Profile

Booking (BKNG) and Starbucks (SBUX) both belong to the Hotels, Restaurants & Leisure industry, though BKNG is classified under Hotels, Resorts & Cruise Lines while SBUX falls under Restaurants.

SymbolBKNGSBUX
NameBooking Holdings Inc.Starbucks Corporation
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesRestaurants
Market Capitalization129.74 billion USD113.01 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateMarch 31, 1999June 26, 1992
Security TypeCommon StockCommon Stock

Valuation

Price-to-Earnings Ratio (TTM)

Booking (BKNG) at 22.09 hovers around the typical industry Price-to-Earnings Ratio (TTM), while Starbucks (SBUX) at 75.69 sits above its industry benchmark range — an elevated trailing earnings multiple for SBUX relative to peers.

BKNG

Consumer Services industry group

22.09

Max
65.62
Q3
38.91
Median
20.85
Q1
16.95
Min
3.66

SBUX

Consumer Services industry group

75.69

Max
65.62
Q3
38.91
Median
20.85
Q1
16.95
Min
3.66
Booking (BKNG) vs. Starbucks (SBUX): A comparison of their Price-to-Earnings Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Sales Ratio (TTM)

Starbucks (SBUX) at 2.94 is priced about in line with its industry on Price-to-Sales Ratio (TTM), while Booking (BKNG) at 4.69 sits in the pricier quartile — BKNG costs more per dollar of sales.

BKNG

Consumer Services industry group

4.69

Max
6.02
Q3
2.94
Median
1.79
Q1
0.83
Min
0.07

SBUX

Consumer Services industry group

2.94

Max
6.02
Q3
2.94
Median
1.79
Q1
0.83
Min
0.07
Booking (BKNG) vs. Starbucks (SBUX): A comparison of their Price-to-Sales Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Book Ratio (MRQ)

Both Booking (BKNG) at -14.97 and Starbucks (SBUX) at -13.35 report negative Price-to-Book Ratio (MRQ) values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

BKNG

Consumer Services industry group

-14.97

Max
12.93
Q3
6.24
Median
2.45
Q1
1.03
Min
-5.86

SBUX

Consumer Services industry group

-13.35

Max
12.93
Q3
6.24
Median
2.45
Q1
1.03
Min
-5.86
Booking (BKNG) vs. Starbucks (SBUX): A comparison of their Price-to-Book Ratio (MRQ) against the Consumer Services industry group benchmark.

Valuation at a Glance

SymbolBKNGSBUX
Price-to-Earnings Ratio (TTM)22.0975.69
Price-to-Sales Ratio (TTM)4.692.94
Price-to-Book Ratio (MRQ)-14.97-13.35
Free Cash Flow Yield5.45%-1.15%

Profitability

Return on Equity (TTM)

Neither Booking (BKNG) nor Starbucks (SBUX) reports a Return on Equity (TTM) value for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

--

Max
52.89%
Q3
29.66%
Median
12.95%
Q1
2.49%
Min
-22.60%

SBUX

Consumer Services industry group

--

Max
52.89%
Q3
29.66%
Median
12.95%
Q1
2.49%
Min
-22.60%
Booking (BKNG) vs. Starbucks (SBUX): A comparison of their Return on Equity (TTM) against the Consumer Services industry group benchmark.

Net Profit Margin (TTM)

Booking (BKNG) at 22.23% retains a top-quartile share of revenue as profit, ahead of Starbucks (SBUX) at 3.89%, which keeps about the industry-typical share.

BKNG

Consumer Services industry group

22.23%

Max
24.36%
Q3
12.31%
Median
6.19%
Q1
1.10%
Min
-15.48%

SBUX

Consumer Services industry group

3.89%

Max
24.36%
Q3
12.31%
Median
6.19%
Q1
1.10%
Min
-15.48%
Booking (BKNG) vs. Starbucks (SBUX): A comparison of their Net Profit Margin (TTM) against the Consumer Services industry group benchmark.

Operating Profit Margin (TTM)

Booking (BKNG) at 25.04% operates in the top Operating Profit Margin (TTM) quartile, ahead of Starbucks (SBUX) at 8.42%, which runs around its industry’s norm.

BKNG

Consumer Services industry group

25.04%

Max
43.24%
Q3
19.48%
Median
10.52%
Q1
3.14%
Min
-20.31%

SBUX

Consumer Services industry group

8.42%

Max
43.24%
Q3
19.48%
Median
10.52%
Q1
3.14%
Min
-20.31%
Booking (BKNG) vs. Starbucks (SBUX): A comparison of their Operating Profit Margin (TTM) against the Consumer Services industry group benchmark.

Profitability at a Glance

SymbolBKNGSBUX
Return on Equity (TTM)----
Return on Assets (TTM)22.26%7.38%
Net Profit Margin (TTM)22.23%3.89%
Operating Profit Margin (TTM)25.04%8.42%
Gross Profit Margin (TTM)86.99%21.90%

Growth

Revenue Growth

Booking (BKNG) vs. Starbucks (SBUX): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

SymbolBKNGSBUX
1-Year Revenue Growth13.39%2.79%
3-Year Revenue CAGR16.35%4.86%

EPS Growth

Booking (BKNG) vs. Starbucks (SBUX): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

SymbolBKNGSBUX
1-Year EPS Growth-4.12%-50.76%
3-Year EPS CAGR29.44%-16.80%

Financial Strength

Current Ratio (MRQ)

Both Booking (BKNG) at 1.06 and Starbucks (SBUX) at 0.92 carry Current Ratio (MRQ) within their industry mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.06

Max
3.32
Q3
1.74
Median
0.99
Q1
0.67
Min
0.20

SBUX

Consumer Services industry group

0.92

Max
3.32
Q3
1.74
Median
0.99
Q1
0.67
Min
0.20
Booking (BKNG) vs. Starbucks (SBUX): A comparison of their Current Ratio (MRQ) against the Consumer Services industry group benchmark.

Debt-to-Equity Ratio (MRQ)

Neither Booking (BKNG) nor Starbucks (SBUX) reports a Debt-to-Equity Ratio (MRQ) value for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

--

Max
7.23
Q3
3.24
Median
1.27
Q1
0.35
Min
0.01

SBUX

Consumer Services industry group

--

Max
7.23
Q3
3.24
Median
1.27
Q1
0.35
Min
0.01
Booking (BKNG) vs. Starbucks (SBUX): A comparison of their Debt-to-Equity Ratio (MRQ) against the Consumer Services industry group benchmark.

Financial Strength at a Glance

SymbolBKNGSBUX
Current Ratio (MRQ)1.060.92
Debt-to-Equity Ratio (MRQ)----
Net Debt / EBITDA0.304.21

Dividends

Dividend Yield (TTM)

Starbucks (SBUX) at 2.50% reports Dividend Yield (TTM) around its industry mid-range, while Booking (BKNG) at 0.96% drops into the bottom quartile.

BKNG

Consumer Services industry group

0.96%

Max
5.37%
Q3
3.28%
Median
2.09%
Q1
1.06%
Min
0.18%

SBUX

Consumer Services industry group

2.50%

Max
5.37%
Q3
3.28%
Median
2.09%
Q1
1.06%
Min
0.18%
Booking (BKNG) vs. Starbucks (SBUX): A comparison of their Dividend Yield (TTM) against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Starbucks (SBUX) reports an unusual Dividend Payout Ratio (TTM) of 187.79% — outside the typical 0–100% range, indicating either negative earnings (negative ratio) or dividends above current-period earnings (above 100%), both signaling sustainability concerns. Meanwhile Booking (BKNG) reports 20.73%, ranking against industry peers normally.

BKNG

Consumer Services industry group

20.73%

Max
81.13%
Q3
34.20%
Median
0.00%
Q1
0.00%
Min
0.00%

SBUX

Consumer Services industry group

187.79%

Max
81.13%
Q3
34.20%
Median
0.00%
Q1
0.00%
Min
0.00%
Booking (BKNG) vs. Starbucks (SBUX): A comparison of their Dividend Payout Ratio (TTM) against the Consumer Services industry group benchmark.

Dividends at a Glance

SymbolBKNGSBUX
Dividend Yield (TTM)0.96%2.50%
Dividend Payout Ratio (TTM)20.73%187.79%

Performance & Risk

BKNG
SBUX
Loading price history…
Booking (BKNG) vs. Starbucks (SBUX): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Performance & Risk at a Glance

SymbolBKNGSBUX
1-Year Return-23.34%21.09%
1-Year Volatility31.78%28.58%
Beta1.090.99
3-Month Avg. Volume8.08M7.80M