Seek Returns

Booking Holdings (BKNG) vs. Starbucks (SBUX)

This page compares Booking Holdings (BKNG) with Starbucks (SBUX) using historical performance, profitability, financial strength, growth, dividend, and valuation metrics.

Company Profile

Booking Holdings (BKNG) and Starbucks (SBUX) both belong to the Hotels, Restaurants & Leisure industry, though BKNG is classified under Hotels, Resorts & Cruise Lines while SBUX falls under Restaurants.

SymbolBKNGSBUX
Company NameBooking Holdings Inc.Starbucks Corporation
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesRestaurants
Market Capitalization119.75 billion USD121.24 billion USD
CurrencyUSDUSD
ExchangeNasdaqGSNasdaqGS
Listing DateMarch 31, 1999June 26, 1992
Security TypeCommon StockCommon Stock

Historical Performance

BKNG
SBUX
Loading price history…
Booking Holdings (BKNG) vs. Starbucks (SBUX): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Historical Performance at a Glance

SymbolBKNGSBUX
5-Day Price Return-0.32%0.41%
13-Week Price Return-6.68%11.52%
26-Week Price Return-23.51%23.10%
52-Week Price Return-28.16%25.73%
Month-to-Date Return-8.21%1.00%
Year-to-Date Return-27.86%26.33%
10-Day Avg. Volume7.81M7.21M
3-Month Avg. Volume9.47M8.54M
3-Month Volatility42.99%30.88%
Beta1.101.02

Profitability

Return on Equity (TTM)

Both Booking Holdings (BKNG) at 139.63% and Starbucks (SBUX) at 115.68% post Return on Equity (TTM) above their industry benchmark ranges, pointing to unusually strong headline returns on shareholders’ equity.

BKNG

Consumer Services industry group

139.63%

Max
79.85%
Q3
40.64%
Median
17.21%
Q1
6.20%
Min
-44.47%

SBUX

Consumer Services industry group

115.68%

Max
79.85%
Q3
40.64%
Median
17.21%
Q1
6.20%
Min
-44.47%
Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Return on Equity (TTM) against the Consumer Services industry group benchmark.

Net Profit Margin (TTM)

Booking Holdings (BKNG) at 22.23% ranks in the top quartile for Net Profit Margin (TTM), ahead of Starbucks (SBUX) at 3.89%, which sits closer to the industry mid-range.

BKNG

Consumer Services industry group

22.23%

Max
24.36%
Q3
13.35%
Median
7.83%
Q1
2.52%
Min
-13.54%

SBUX

Consumer Services industry group

3.89%

Max
24.36%
Q3
13.35%
Median
7.83%
Q1
2.52%
Min
-13.54%
Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Net Profit Margin (TTM) against the Consumer Services industry group benchmark.

Operating Profit Margin (TTM)

Booking Holdings (BKNG) at 32.63% ranks in the top quartile for Operating Profit Margin (TTM), ahead of Starbucks (SBUX) at 7.62%, which sits closer to the industry mid-range.

BKNG

Consumer Services industry group

32.63%

Max
46.26%
Q3
21.61%
Median
13.20%
Q1
4.65%
Min
-14.74%

SBUX

Consumer Services industry group

7.62%

Max
46.26%
Q3
21.61%
Median
13.20%
Q1
4.65%
Min
-14.74%
Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Operating Profit Margin (TTM) against the Consumer Services industry group benchmark.

Profitability at a Glance

SymbolBKNGSBUX
Return on Equity (TTM)139.63%115.68%
Return on Assets (TTM)21.14%4.66%
Net Profit Margin (TTM)22.23%3.89%
Operating Profit Margin (TTM)32.63%7.62%
Gross Profit Margin (TTM)98.09%21.90%

Financial Strength

Current Ratio (MRQ)

Both Booking Holdings (BKNG) at 1.06 and Starbucks (SBUX) at 0.92 carry Current Ratio (MRQ) within their industry mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.06

Max
3.11
Q3
1.74
Median
0.99
Q1
0.70
Min
0.20

SBUX

Consumer Services industry group

0.92

Max
3.11
Q3
1.74
Median
0.99
Q1
0.70
Min
0.20
Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Current Ratio (MRQ) against the Consumer Services industry group benchmark.

Debt-to-Equity Ratio (MRQ)

Both Booking Holdings (BKNG) at 11.29 and Starbucks (SBUX) at 8.07 run Debt-to-Equity Ratio (MRQ) in the higher-leverage quartile of industry peers, indicating more debt relative to equity than typical competitors.

BKNG

Consumer Services industry group

11.29

Max
14.58
Q3
6.17
Median
1.37
Q1
0.17
Min
0.00

SBUX

Consumer Services industry group

8.07

Max
14.58
Q3
6.17
Median
1.37
Q1
0.17
Min
0.00
Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Debt-to-Equity Ratio (MRQ) against the Consumer Services industry group benchmark.

Interest Coverage Ratio (TTM)

Starbucks (SBUX) at 14.81 ranks in the top quartile for Interest Coverage Ratio (TTM), ahead of Booking Holdings (BKNG) at 4.45, which sits around the industry mid-range.

BKNG

Consumer Services industry group

4.45

Max
18.81
Q3
9.55
Median
4.02
Q1
1.29
Min
-10.52

SBUX

Consumer Services industry group

14.81

Max
18.81
Q3
9.55
Median
4.02
Q1
1.29
Min
-10.52
Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Interest Coverage Ratio (TTM) against the Consumer Services industry group benchmark.

Financial Strength at a Glance

SymbolBKNGSBUX
Current Ratio (MRQ)1.060.92
Quick Ratio (MRQ)1.030.70
Debt-to-Equity Ratio (MRQ)11.298.07
Interest Coverage Ratio (TTM)4.4514.81

Growth

Revenue Growth

Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

SymbolBKNGSBUX
Revenue Growth (MRQ vs Prior YoY)16.17%8.79%
Revenue Growth (TTM vs Prior YoY)14.95%5.84%
3-Year Revenue CAGR16.35%4.86%
5-Year Revenue CAGR31.69%9.60%

EPS Growth

Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

SymbolBKNGSBUX
EPS Growth (MRQ vs Prior YoY)238.88%32.61%
EPS Growth (TTM vs Prior YoY)18.31%-52.37%
3-Year EPS CAGR29.44%-16.85%
5-Year EPS CAGR158.57%15.70%

Dividend

Dividend Yield (TTM)

Starbucks (SBUX) at 2.29% reports Dividend Yield (TTM) in the top quartile of industry peers, ahead of Booking Holdings (BKNG) at 1.06%, which sits around the industry mid-range.

BKNG

Consumer Services industry group

1.06%

Max
4.46%
Q3
2.10%
Median
0.00%
Q1
0.00%
Min
0.00%

SBUX

Consumer Services industry group

2.29%

Max
4.46%
Q3
2.10%
Median
0.00%
Q1
0.00%
Min
0.00%
Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Dividend Yield (TTM) against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Starbucks (SBUX) reports an unusual Dividend Payout Ratio (TTM) of 187.06% — outside the typical 0–100% range, indicating either negative earnings (negative ratio) or dividends above current-period earnings (above 100%), both signaling sustainability concerns. Meanwhile Booking Holdings (BKNG) reports 20.67%, ranking against industry peers normally.

BKNG

Consumer Services industry group

20.67%

Max
85.34%
Q3
36.00%
Median
0.25%
Q1
0.00%
Min
0.00%

SBUX

Consumer Services industry group

187.06%

Max
85.34%
Q3
36.00%
Median
0.25%
Q1
0.00%
Min
0.00%
Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Dividend Payout Ratio (TTM) against the Consumer Services industry group benchmark.

Dividend at a Glance

SymbolBKNGSBUX
Dividend Yield (TTM)1.06%2.29%
Dividend Payout Ratio (TTM)20.67%187.06%

Valuation

Price-to-Earnings Ratio (TTM)

Booking Holdings (BKNG) at 19.53 hovers around the typical industry Price-to-Earnings Ratio (TTM), while Starbucks (SBUX) at 81.73 sits above its industry benchmark range — an elevated trailing earnings multiple for SBUX relative to peers.

BKNG

Consumer Services industry group

19.53

Max
51.18
Q3
32.21
Median
20.10
Q1
15.97
Min
1.24

SBUX

Consumer Services industry group

81.73

Max
51.18
Q3
32.21
Median
20.10
Q1
15.97
Min
1.24
Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Price-to-Earnings Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Sales Ratio (TTM)

Starbucks (SBUX) at 3.18 carries typical industry Price-to-Sales Ratio (TTM), while Booking Holdings (BKNG) at 4.34 sits in the higher-multiple quartile — BKNG carries a higher trailing revenue multiple relative to peers.

BKNG

Consumer Services industry group

4.34

Max
6.57
Q3
3.44
Median
2.06
Q1
0.97
Min
0.16

SBUX

Consumer Services industry group

3.18

Max
6.57
Q3
3.44
Median
2.06
Q1
0.97
Min
0.16
Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Price-to-Sales Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Book Ratio (MRQ)

Both Booking Holdings (BKNG) at 91.90 and Starbucks (SBUX) at 64.12 sit above their industries’ benchmark ranges for Price-to-Book Ratio (MRQ), pointing to unusually high book-value multiples relative to peers.

BKNG

Consumer Services industry group

91.90

Max
34.46
Q3
15.70
Median
5.78
Q1
2.24
Min
0.82

SBUX

Consumer Services industry group

64.12

Max
34.46
Q3
15.70
Median
5.78
Q1
2.24
Min
0.82
Booking Holdings (BKNG) vs. Starbucks (SBUX): A comparison of their Price-to-Book Ratio (MRQ) against the Consumer Services industry group benchmark.

Valuation at a Glance

SymbolBKNGSBUX
Price-to-Earnings Ratio (TTM)19.5381.73
Price-to-Sales Ratio (TTM)4.343.18
Price-to-Book Ratio (MRQ)91.9064.12
Price-to-Free Cash Flow Ratio (TTM)13.3153.45