Seek Returns

BKNG vs. VIK: Booking vs. Viking Stock Comparison

How do Booking (BKNG) and Viking (VIK) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Viking (VIK) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Booking (BKNG) carries decades of public-market history since March 31, 1999, while Viking (VIK) listed on May 1, 2024 — long-window comparisons have far more historical data on the BKNG side.

Company profile comparison for Booking (BKNG) and Viking (VIK)
Profile ItemBKNGVIK
NameBooking Holdings Inc.Viking Holdings Ltd.
Country/RegionUnited StatesBermuda
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesHotels, Resorts & Cruise Lines
Market Capitalization119.49 billion USD39.07 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 31, 1999May 1, 2024
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

BKNG
VIK
GSPC
Loading price history…
Booking (BKNG) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Booking (BKNG) and Viking (VIK). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Booking (BKNG) and Viking (VIK). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Viking (VIK)
MetricBKNGVIK
Total Return (1Y)-17.04%49.03%
Total Return (3Y, Annualized)11.36%--
Total Return (5Y, Annualized)9.44%--

Risk Profile

Drawdown History

BKNG
VIK
GSPC
Loading price history…
Booking (BKNG) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Booking (BKNG) and Viking (VIK). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and Viking (VIK)
MetricBKNGVIK
Volatility (1Y, Annualized)39.63%41.04%
Beta (5Y)1.111.38
Max Drawdown (5Y)-39.53%-35.39%
Avg. Volume (3M)7.18M3.95M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
BKNG and VIK are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Viking (VIK)
MetricBKNGVIK
Sharpe Ratio (1Y)-0.541.09
Sortino Ratio (1Y)-0.781.71

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Viking (VIK) earns 139.62% on shareholders’ equity, ranked against its industry; Booking (BKNG) has no ROE this period.

BKNG

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
BKNG
--

VIK

Consumer Services industry group

139.62%

VIK
139.62%
Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
Loading chart…
Booking (BKNG) vs. Viking (VIK): BKNG does not report ROE, so it has no value marker; VIK is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

For every dollar of sales, both Booking (BKNG) at 25.52% and Viking (VIK) at 19.33% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

BKNG

Consumer Services industry group

25.52%

BKNG
25.52%
Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%

VIK

Consumer Services industry group

19.33%

Max
25.52%
VIK
19.33%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%
Loading chart…
Booking (BKNG) vs. Viking (VIK): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Both Booking (BKNG) at 38.69% and Viking (VIK) at 29.40% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

BKNG

Consumer Services industry group

38.69%

Max
49.05%
BKNG
38.69%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

VIK

Consumer Services industry group

29.40%

Max
49.05%
VIK
29.40%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
Loading chart…
Booking (BKNG) vs. Viking (VIK): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Viking (VIK)
MetricBKNGVIK
ROE (TTM)--139.62%
ROA (TTM)20.25%8.14%
Net Margin (TTM)25.52%19.33%
Operating Margin (TTM)38.69%29.40%
Gross Margin (TTM)87.18%44.28%

Growth

Revenue Growth

Viking (VIK) at 21.89% sits in the top revenue growth quartile, while Booking (BKNG) at 13.39% is closer to the peer norm — faster top-line expansion for VIK.

Loading chart…
Booking (BKNG) vs. Viking (VIK): A comparison of their Revenue Growth across different time periods.

EPS Growth

Viking (VIK) at 613.89% clears its industry range for EPS growth, a much stronger earnings trajectory than Booking (BKNG) at -4.12%, which is closer to a typical peer reading.

Loading chart…
Booking (BKNG) vs. Viking (VIK): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and Viking (VIK)
MetricBKNGVIK
Revenue Growth (YoY)13.39%21.89%
Revenue Growth (3Y CAGR)16.35%26.97%
EPS Growth (YoY)-4.12%613.89%
EPS Growth (3Y CAGR)29.44%--

Financial Strength

Current Ratio (MRQ)

Both Booking (BKNG) at 1.12 and Viking (VIK) at 0.81 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.12

Max
3.41
Q3
1.85
BKNG
1.12
Median
1.06
Q1
0.72
Min
0.22

VIK

Consumer Services industry group

0.81

Max
3.41
Q3
1.85
Median
1.06
VIK
0.81
Q1
0.72
Min
0.22
Loading chart…
Booking (BKNG) vs. Viking (VIK): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Viking (VIK) carries debt-to-equity ratio of 3.75 against its industry range, while Booking (BKNG) reports no figure this period.

BKNG

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
BKNG
--

VIK

Consumer Services industry group

3.75

Max
6.12
VIK
3.75
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
Loading chart…
Booking (BKNG) vs. Viking (VIK): BKNG does not report debt-to-equity ratio, so it has no value marker; VIK is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Viking (VIK)
MetricBKNGVIK
Current Ratio (MRQ)1.120.81
Debt / Equity (MRQ)--3.75
Net Debt / EBITDA0.561.15

Dividends

Dividend Yield (TTM)

Viking (VIK) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Booking (BKNG) reports a yield of 0.98%, ranking against industry peers normally.

BKNG

Consumer Services industry group

0.98%

Max
4.10%
Q3
1.82%
BKNG
0.98%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
4.10%
Q3
1.82%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Booking (BKNG) vs. Viking (VIK): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Viking (VIK) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Booking (BKNG) reports a payout of 17.84%, ranking against industry peers normally.

BKNG

Consumer Services industry group

17.84%

Max
89.80%
Q3
36.83%
BKNG
17.84%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
89.80%
Q3
36.83%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Booking (BKNG) vs. Viking (VIK): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Viking (VIK)
MetricBKNGVIK
Dividend Yield (TTM)0.98%0.00%
Dividend Payout Ratio (TTM)17.84%0.00%

Valuation

P/E Ratio (TTM)

Both Booking (BKNG) at 17.43 and Viking (VIK) at 29.06 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

BKNG

Consumer Services industry group

17.43

Max
71.70
Q3
37.12
Median
21.88
BKNG
17.43
Q1
13.00
Min
5.72

VIK

Consumer Services industry group

29.06

Max
71.70
Q3
37.12
VIK
29.06
Median
21.88
Q1
13.00
Min
5.72
Loading chart…
Booking (BKNG) vs. Viking (VIK): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both Booking (BKNG) at 4.25 and Viking (VIK) at 5.61 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

BKNG

Consumer Services industry group

4.25

Max
6.40
BKNG
4.25
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

VIK

Consumer Services industry group

5.61

Max
6.40
VIK
5.61
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08
Loading chart…
Booking (BKNG) vs. Viking (VIK): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Booking (BKNG) reports a negative P/B ratio of -11.52, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Viking (VIK) reports 24.05, ranking against industry peers normally.

BKNG

Consumer Services industry group

-11.52

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
BKNG
-11.52

VIK

Consumer Services industry group

24.05

VIK
24.05
Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
Loading chart…
Booking (BKNG) vs. Viking (VIK): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Viking (VIK)
MetricBKNGVIK
P/E Ratio (TTM)17.4329.06
P/S Ratio (TTM)4.255.61
P/B Ratio (MRQ)-11.5224.05
Free Cash Flow Yield (TTM)6.37%1.04%