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Booking Holdings (BKNG) vs. McDonald's (MCD)

This page compares Booking Holdings (BKNG) with McDonald's (MCD) using historical performance, profitability, financial strength, growth, dividend, and valuation metrics.

Company Profile

Booking Holdings (BKNG) and McDonald's (MCD) both belong to the Hotels, Restaurants & Leisure industry, though BKNG is classified under Hotels, Resorts & Cruise Lines while MCD falls under Restaurants.

SymbolBKNGMCD
Company NameBooking Holdings Inc.McDonald's Corporation
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesRestaurants
Market Capitalization119.75 billion USD199.51 billion USD
CurrencyUSDUSD
ExchangeNasdaqGSNYSE
Listing DateMarch 31, 1999July 5, 1966
Security TypeCommon StockCommon Stock

Historical Performance

BKNG
MCD
Loading price history…
Booking Holdings (BKNG) vs. McDonald's (MCD): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Historical Performance at a Glance

SymbolBKNGMCD
5-Day Price Return-0.32%1.85%
13-Week Price Return-6.68%-14.29%
26-Week Price Return-23.51%-8.48%
52-Week Price Return-28.16%-12.59%
Month-to-Date Return-8.21%-4.36%
Year-to-Date Return-27.86%-8.12%
10-Day Avg. Volume7.81M4.65M
3-Month Avg. Volume9.47M3.44M
3-Month Volatility42.99%17.91%
Beta1.100.44

Profitability

Return on Equity (TTM)

Both Booking Holdings (BKNG) at 139.63% and McDonald's (MCD) at 95.13% post Return on Equity (TTM) above their industry benchmark ranges, pointing to unusually strong headline returns on shareholders’ equity.

BKNG

Consumer Services industry group

139.63%

Max
79.85%
Q3
40.64%
Median
17.21%
Q1
6.20%
Min
-44.47%

MCD

Consumer Services industry group

95.13%

Max
79.85%
Q3
40.64%
Median
17.21%
Q1
6.20%
Min
-44.47%
Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Return on Equity (TTM) against the Consumer Services industry group benchmark.

Net Profit Margin (TTM)

McDonald's (MCD) leads with Net Profit Margin (TTM) of 31.61%, above its industry benchmark range, while Booking Holdings (BKNG) at 22.23% also ranks strongly in the top quartile.

BKNG

Consumer Services industry group

22.23%

Max
24.36%
Q3
13.35%
Median
7.83%
Q1
2.52%
Min
-13.54%

MCD

Consumer Services industry group

31.61%

Max
24.36%
Q3
13.35%
Median
7.83%
Q1
2.52%
Min
-13.54%
Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Net Profit Margin (TTM) against the Consumer Services industry group benchmark.

Operating Profit Margin (TTM)

Both Booking Holdings (BKNG) at 32.63% and McDonald's (MCD) at 46.26% rank in the top quartile for Operating Profit Margin (TTM) among industry peers, indicating both companies convert revenue into operating income more strongly than typical competitors.

BKNG

Consumer Services industry group

32.63%

Max
46.26%
Q3
21.61%
Median
13.20%
Q1
4.65%
Min
-14.74%

MCD

Consumer Services industry group

46.26%

Max
46.26%
Q3
21.61%
Median
13.20%
Q1
4.65%
Min
-14.74%
Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Operating Profit Margin (TTM) against the Consumer Services industry group benchmark.

Profitability at a Glance

SymbolBKNGMCD
Return on Equity (TTM)139.63%95.13%
Return on Assets (TTM)21.14%14.48%
Net Profit Margin (TTM)22.23%31.61%
Operating Profit Margin (TTM)32.63%46.26%
Gross Profit Margin (TTM)98.09%57.35%

Financial Strength

Current Ratio (MRQ)

Both Booking Holdings (BKNG) at 1.06 and McDonald's (MCD) at 1.14 carry Current Ratio (MRQ) within their industry mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.06

Max
3.11
Q3
1.74
Median
0.99
Q1
0.70
Min
0.20

MCD

Consumer Services industry group

1.14

Max
3.11
Q3
1.74
Median
0.99
Q1
0.70
Min
0.20
Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Current Ratio (MRQ) against the Consumer Services industry group benchmark.

Debt-to-Equity Ratio (MRQ)

Booking Holdings (BKNG) at 11.29 sits in the higher-leverage quartile relative to peers, but McDonald's (MCD) at 40.64 is higher still, above its industry benchmark range.

BKNG

Consumer Services industry group

11.29

Max
14.58
Q3
6.17
Median
1.37
Q1
0.17
Min
0.00

MCD

Consumer Services industry group

40.64

Max
14.58
Q3
6.17
Median
1.37
Q1
0.17
Min
0.00
Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Debt-to-Equity Ratio (MRQ) against the Consumer Services industry group benchmark.

Interest Coverage Ratio (TTM)

Both Booking Holdings (BKNG) at 4.45 and McDonald's (MCD) at 9.07 post Interest Coverage Ratio (TTM) near their industry mid-ranges, so neither company stands out strongly from peers on interest-coverage headroom.

BKNG

Consumer Services industry group

4.45

Max
18.81
Q3
9.55
Median
4.02
Q1
1.29
Min
-10.52

MCD

Consumer Services industry group

9.07

Max
18.81
Q3
9.55
Median
4.02
Q1
1.29
Min
-10.52
Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Interest Coverage Ratio (TTM) against the Consumer Services industry group benchmark.

Financial Strength at a Glance

SymbolBKNGMCD
Current Ratio (MRQ)1.061.14
Quick Ratio (MRQ)1.030.87
Debt-to-Equity Ratio (MRQ)11.2940.64
Interest Coverage Ratio (TTM)4.459.07

Growth

Revenue Growth

Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

SymbolBKNGMCD
Revenue Growth (MRQ vs Prior YoY)16.17%9.42%
Revenue Growth (TTM vs Prior YoY)14.95%6.77%
3-Year Revenue CAGR16.35%5.06%
5-Year Revenue CAGR31.69%6.96%

EPS Growth

Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

SymbolBKNGMCD
EPS Growth (MRQ vs Prior YoY)238.88%6.80%
EPS Growth (TTM vs Prior YoY)18.31%6.98%
3-Year EPS CAGR29.44%12.78%
5-Year EPS CAGR158.57%13.64%

Dividend

Dividend Yield (TTM)

McDonald's (MCD) at 2.57% reports Dividend Yield (TTM) in the top quartile of industry peers, ahead of Booking Holdings (BKNG) at 1.06%, which sits around the industry mid-range.

BKNG

Consumer Services industry group

1.06%

Max
4.46%
Q3
2.10%
Median
0.00%
Q1
0.00%
Min
0.00%

MCD

Consumer Services industry group

2.57%

Max
4.46%
Q3
2.10%
Median
0.00%
Q1
0.00%
Min
0.00%
Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Dividend Yield (TTM) against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Booking Holdings (BKNG) at 20.67% maintains Dividend Payout Ratio (TTM) around its industry median — a balanced dividend policy. McDonald's (MCD) at 59.61% sits outside the typical mid-range, leaning toward more retention or more distribution than the industry median.

BKNG

Consumer Services industry group

20.67%

Max
85.34%
Q3
36.00%
Median
0.25%
Q1
0.00%
Min
0.00%

MCD

Consumer Services industry group

59.61%

Max
85.34%
Q3
36.00%
Median
0.25%
Q1
0.00%
Min
0.00%
Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Dividend Payout Ratio (TTM) against the Consumer Services industry group benchmark.

Dividend at a Glance

SymbolBKNGMCD
Dividend Yield (TTM)1.06%2.57%
Dividend Payout Ratio (TTM)20.67%59.61%

Valuation

Price-to-Earnings Ratio (TTM)

Both Booking Holdings (BKNG) at 19.53 and McDonald's (MCD) at 23.19 post Price-to-Earnings Ratio (TTM) near the typical industry midpoint — neither company stands out strongly from peers on trailing earnings multiple.

BKNG

Consumer Services industry group

19.53

Max
51.18
Q3
32.21
Median
20.10
Q1
15.97
Min
1.24

MCD

Consumer Services industry group

23.19

Max
51.18
Q3
32.21
Median
20.10
Q1
15.97
Min
1.24
Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Price-to-Earnings Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Sales Ratio (TTM)

Booking Holdings (BKNG) at 4.34 sits in the higher-multiple quartile for Price-to-Sales Ratio (TTM), but McDonald's (MCD) at 7.33 is higher still, above its industry benchmark range — both carry elevated trailing revenue multiples relative to peers, with MCD higher.

BKNG

Consumer Services industry group

4.34

Max
6.57
Q3
3.44
Median
2.06
Q1
0.97
Min
0.16

MCD

Consumer Services industry group

7.33

Max
6.57
Q3
3.44
Median
2.06
Q1
0.97
Min
0.16
Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Price-to-Sales Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Book Ratio (MRQ)

Both Booking Holdings (BKNG) at 91.90 and McDonald's (MCD) at 160.46 sit above their industries’ benchmark ranges for Price-to-Book Ratio (MRQ), pointing to unusually high book-value multiples relative to peers.

BKNG

Consumer Services industry group

91.90

Max
34.46
Q3
15.70
Median
5.78
Q1
2.24
Min
0.82

MCD

Consumer Services industry group

160.46

Max
34.46
Q3
15.70
Median
5.78
Q1
2.24
Min
0.82
Booking Holdings (BKNG) vs. McDonald's (MCD): A comparison of their Price-to-Book Ratio (MRQ) against the Consumer Services industry group benchmark.

Valuation at a Glance

SymbolBKNGMCD
Price-to-Earnings Ratio (TTM)19.5323.19
Price-to-Sales Ratio (TTM)4.347.33
Price-to-Book Ratio (MRQ)91.90160.46
Price-to-Free Cash Flow Ratio (TTM)13.3128.58