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BKNG vs. MCD: Booking vs. McDonald's Stock Comparison

How do Booking (BKNG) and McDonald's (MCD) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and McDonald's (MCD) both belong to the Hotels, Restaurants & Leisure industry, though BKNG is classified under Hotels, Resorts & Cruise Lines while MCD falls under Restaurants.

Company profile comparison for Booking (BKNG) and McDonald's (MCD)
Profile ItemBKNGMCD
NameBooking Holdings Inc.McDonald's Corporation
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesRestaurants
Market Capitalization159.34 billion USD193.07 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 31, 1999July 5, 1966
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

BKNG
MCD
GSPC
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Booking (BKNG) vs. McDonald's (MCD), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and McDonald's (MCD). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Booking (BKNG) and McDonald's (MCD). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and McDonald's (MCD)
MetricBKNGMCD
Total Return (1Y)-2.52%-9.55%
Total Return (3Y, Annualized)18.74%0.46%
Total Return (5Y, Annualized)19.70%5.09%

Risk Profile

Drawdown History

BKNG
MCD
GSPC
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Booking (BKNG) vs. McDonald's (MCD), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Booking (BKNG) and McDonald's (MCD). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and McDonald's (MCD)
MetricBKNGMCD
Volatility (1Y, Annualized)35.96%17.97%
Beta (5Y)1.080.41
Max Drawdown (5Y)-39.53%-21.99%
Avg. Volume (3M)7.22M4.56M

Risk-Adjusted Performance

Risk-Return Positioning

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BKNG and MCD are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and McDonald's (MCD)
MetricBKNGMCD
Sharpe Ratio (1Y)-0.18-0.75
Sortino Ratio (1Y)-0.26-1.05

Profitability

ROE (TTM)

Neither Booking (BKNG) nor McDonald's (MCD) reports a ROE value for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

--

Max
53.72%
Q3
32.41%
Median
14.56%
Q1
2.45%
Min
-37.58%
BKNG
--

MCD

Consumer Services industry group

--

Max
53.72%
Q3
32.41%
Median
14.56%
Q1
2.45%
Min
-37.58%
MCD
--
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Booking (BKNG) vs. McDonald's (MCD): Neither stock reports ROE, so the chart shows available benchmark boxes without value markers.

Net Margin (TTM)

McDonald's (MCD) at 31.72% keeps the most of each sales dollar — above its industry’s net margin range — and Booking (BKNG) at 25.53% also retains a top-quartile share.

BKNG

Consumer Services industry group

25.53%

Max
28.43%
BKNG
25.53%
Q3
13.04%
Median
6.06%
Q1
1.23%
Min
-15.48%

MCD

Consumer Services industry group

31.72%

MCD
31.72%
Max
28.43%
Q3
13.04%
Median
6.06%
Q1
1.23%
Min
-15.48%
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Booking (BKNG) vs. McDonald's (MCD): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Both Booking (BKNG) at 34.41% and McDonald's (MCD) at 46.49% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

BKNG

Consumer Services industry group

34.41%

Max
46.49%
BKNG
34.41%
Q3
22.02%
Median
13.16%
Q1
5.61%
Min
-12.59%

MCD

Consumer Services industry group

46.49%

MCD
46.49%
Max
46.49%
Q3
22.02%
Median
13.16%
Q1
5.61%
Min
-12.59%
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Booking (BKNG) vs. McDonald's (MCD): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and McDonald's (MCD)
MetricBKNGMCD
ROE (TTM)----
ROA (TTM)20.38%13.25%
Net Margin (TTM)25.53%31.72%
Operating Margin (TTM)34.41%46.49%
Gross Margin (TTM)87.23%57.38%

Growth

Revenue Growth

Both Booking (BKNG) at 13.39% and McDonald's (MCD) at 3.72% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Booking (BKNG) vs. McDonald's (MCD): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Booking (BKNG) at -4.12% and McDonald's (MCD) at 4.92% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Booking (BKNG) vs. McDonald's (MCD): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and McDonald's (MCD)
MetricBKNGMCD
Revenue Growth (YoY)13.39%3.72%
Revenue Growth (3Y CAGR)16.35%5.06%
EPS Growth (YoY)-4.12%4.92%
EPS Growth (3Y CAGR)29.44%12.78%

Financial Strength

Current Ratio (MRQ)

Both Booking (BKNG) at 1.09 and McDonald's (MCD) at 1.08 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.09

Max
3.25
Q3
1.77
BKNG
1.09
Median
1.02
Q1
0.69
Min
0.20

MCD

Consumer Services industry group

1.08

Max
3.25
Q3
1.77
MCD
1.08
Median
1.02
Q1
0.69
Min
0.20
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Booking (BKNG) vs. McDonald's (MCD): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Neither Booking (BKNG) nor McDonald's (MCD) reports a debt-to-equity ratio value for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

--

Max
7.30
Q3
3.37
Median
1.29
Q1
0.36
Min
0.01
BKNG
--

MCD

Consumer Services industry group

--

Max
7.30
Q3
3.37
Median
1.29
Q1
0.36
Min
0.01
MCD
--
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Booking (BKNG) vs. McDonald's (MCD): Neither stock reports debt-to-equity ratio, so the chart shows available benchmark boxes without value markers.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and McDonald's (MCD)
MetricBKNGMCD
Current Ratio (MRQ)1.091.08
Debt / Equity (MRQ)----
Net Debt / EBITDA0.363.60

Dividends

Dividend Yield (TTM)

McDonald's (MCD) at 2.70% delivers top-quartile income for its industry, while Booking (BKNG) at 0.75% pays a more typical yield — both are credible income propositions, MCD the richer one.

BKNG

Consumer Services industry group

0.75%

Max
3.45%
Q3
1.61%
BKNG
0.75%
Median
0.00%
Q1
0.00%
Min
0.00%

MCD

Consumer Services industry group

2.70%

Max
3.45%
MCD
2.70%
Q3
1.61%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. McDonald's (MCD): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Booking (BKNG) at 17.86% pays out a band-typical share of earnings, while McDonald's (MCD) at 59.71% distributes more than its industry norm — less retained, thinner cover.

BKNG

Consumer Services industry group

17.86%

Max
86.96%
Q3
36.40%
BKNG
17.86%
Median
0.00%
Q1
0.00%
Min
0.00%

MCD

Consumer Services industry group

59.71%

Max
86.96%
MCD
59.71%
Q3
36.40%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. McDonald's (MCD): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and McDonald's (MCD)
MetricBKNGMCD
Dividend Yield (TTM)0.75%2.70%
Dividend Payout Ratio (TTM)17.86%59.71%

Valuation

P/E Ratio (TTM)

Both Booking (BKNG) at 23.54 and McDonald's (MCD) at 22.18 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

BKNG

Consumer Services industry group

23.54

Max
62.25
Q3
36.66
BKNG
23.54
Median
21.99
Q1
16.94
Min
3.73

MCD

Consumer Services industry group

22.18

Max
62.25
Q3
36.66
MCD
22.18
Median
21.99
Q1
16.94
Min
3.73
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Booking (BKNG) vs. McDonald's (MCD): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Booking (BKNG) at 5.82 sits in the upper P/S ratio quartile, and McDonald's (MCD) at 6.97 prices even higher, above its industry range.

BKNG

Consumer Services industry group

5.82

Max
6.57
BKNG
5.82
Q3
3.20
Median
1.73
Q1
0.83
Min
0.06

MCD

Consumer Services industry group

6.97

MCD
6.97
Max
6.57
Q3
3.20
Median
1.73
Q1
0.83
Min
0.06
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Booking (BKNG) vs. McDonald's (MCD): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Both Booking (BKNG) at -14.91 and McDonald's (MCD) at -188.68 report negative P/B ratio values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

BKNG

Consumer Services industry group

-14.91

Max
11.64
Q3
5.55
Median
2.56
Q1
1.06
Min
-5.60
BKNG
-14.91

MCD

Consumer Services industry group

-188.68

Max
11.64
Q3
5.55
Median
2.56
Q1
1.06
Min
-5.60
MCD
-188.68
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Booking (BKNG) vs. McDonald's (MCD): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and McDonald's (MCD)
MetricBKNGMCD
P/E Ratio (TTM)23.5422.18
P/S Ratio (TTM)5.826.97
P/B Ratio (MRQ)-14.91-188.68
Free Cash Flow Yield (TTM)4.85%3.24%