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MAR vs. VIK: Marriott vs. Viking Stock Comparison

How do Marriott (MAR) and Viking (VIK) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Marriott (MAR) and Viking (VIK) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Marriott (MAR) carries decades of public-market history since March 23, 1998, while Viking (VIK) listed on May 1, 2024 — long-window comparisons have far more historical data on the MAR side.

Company profile comparison for Marriott (MAR) and Viking (VIK)
Profile ItemMARVIK
NameMarriott International, Inc. Class A Common StockViking Holdings Ltd.
Country/RegionUnited StatesBermuda
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesHotels, Resorts & Cruise Lines
Market Capitalization107.24 billion USD39.07 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 23, 1998May 1, 2024
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

MAR
VIK
GSPC
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Marriott (MAR) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Marriott (MAR) and Viking (VIK). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Marriott (MAR) and Viking (VIK). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Marriott (MAR) and Viking (VIK)
MetricMARVIK
Total Return (1Y)45.32%49.03%
Total Return (3Y, Annualized)30.45%--
Total Return (5Y, Annualized)21.58%--

Risk Profile

Drawdown History

MAR
VIK
GSPC
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Marriott (MAR) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Marriott (MAR) and Viking (VIK). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Marriott (MAR) and Viking (VIK)
MetricMARVIK
Volatility (1Y, Annualized)26.94%41.04%
Beta (5Y)1.121.38
Max Drawdown (5Y)-30.50%-35.39%
Avg. Volume (3M)1.51M3.95M

Risk-Adjusted Performance

Risk-Return Positioning

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MAR and VIK are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Marriott (MAR) and Viking (VIK)
MetricMARVIK
Sharpe Ratio (1Y)1.521.09
Sortino Ratio (1Y)2.461.71

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Viking (VIK) earns 139.62% on shareholders’ equity, ranked against its industry; Marriott (MAR) has no ROE this period.

MAR

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
MAR
--

VIK

Consumer Services industry group

139.62%

VIK
139.62%
Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
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Marriott (MAR) vs. Viking (VIK): MAR does not report ROE, so it has no value marker; VIK is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Marriott (MAR) at 35.00% keeps the most of each sales dollar — above its industry’s net margin range — and Viking (VIK) at 19.33% also retains a top-quartile share.

MAR

Consumer Services industry group

35.00%

MAR
35.00%
Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%

VIK

Consumer Services industry group

19.33%

Max
25.52%
VIK
19.33%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%
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Marriott (MAR) vs. Viking (VIK): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Marriott (MAR) at 66.18% shows unusually strong operating efficiency — above its industry’s operating margin range — and Viking (VIK) at 29.40% also operates in the top quartile.

MAR

Consumer Services industry group

66.18%

MAR
66.18%
Max
49.05%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

VIK

Consumer Services industry group

29.40%

Max
49.05%
VIK
29.40%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
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Marriott (MAR) vs. Viking (VIK): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Marriott (MAR) and Viking (VIK)
MetricMARVIK
ROE (TTM)--139.62%
ROA (TTM)9.94%8.14%
Net Margin (TTM)35.00%19.33%
Operating Margin (TTM)66.18%29.40%
Gross Margin (TTM)78.83%44.28%

Growth

Revenue Growth

Viking (VIK) at 21.89% sits in the top revenue growth quartile, while Marriott (MAR) at 4.33% is closer to the peer norm — faster top-line expansion for VIK.

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Marriott (MAR) vs. Viking (VIK): A comparison of their Revenue Growth across different time periods.

EPS Growth

Viking (VIK) at 613.89% clears its industry range for EPS growth, a much stronger earnings trajectory than Marriott (MAR) at 14.17%, which is closer to a typical peer reading.

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Marriott (MAR) vs. Viking (VIK): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Marriott (MAR) and Viking (VIK)
MetricMARVIK
Revenue Growth (YoY)4.33%21.89%
Revenue Growth (3Y CAGR)8.02%26.97%
EPS Growth (YoY)14.17%613.89%
EPS Growth (3Y CAGR)9.52%--

Financial Strength

Current Ratio (MRQ)

Viking (VIK) at 0.81 keeps current ratio within its industry’s typical mid-range, while Marriott (MAR) at 0.53 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for MAR.

MAR

Consumer Services industry group

0.53

Max
3.41
Q3
1.85
Median
1.06
Q1
0.72
MAR
0.53
Min
0.22

VIK

Consumer Services industry group

0.81

Max
3.41
Q3
1.85
Median
1.06
VIK
0.81
Q1
0.72
Min
0.22
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Marriott (MAR) vs. Viking (VIK): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Viking (VIK) carries debt-to-equity ratio of 3.75 against its industry range, while Marriott (MAR) reports no figure this period.

MAR

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
MAR
--

VIK

Consumer Services industry group

3.75

Max
6.12
VIK
3.75
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
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Marriott (MAR) vs. Viking (VIK): MAR does not report debt-to-equity ratio, so it has no value marker; VIK is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Marriott (MAR) and Viking (VIK)
MetricMARVIK
Current Ratio (MRQ)0.530.81
Debt / Equity (MRQ)--3.75
Net Debt / EBITDA3.491.15

Dividends

Dividend Yield (TTM)

Viking (VIK) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Marriott (MAR) reports a yield of 0.67%, ranking against industry peers normally.

MAR

Consumer Services industry group

0.67%

Max
4.10%
Q3
1.82%
MAR
0.67%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
4.10%
Q3
1.82%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Marriott (MAR) vs. Viking (VIK): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Viking (VIK) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Marriott (MAR) reports a payout of 27.92%, ranking against industry peers normally.

MAR

Consumer Services industry group

27.92%

Max
89.80%
Q3
36.83%
MAR
27.92%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
89.80%
Q3
36.83%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Marriott (MAR) vs. Viking (VIK): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Marriott (MAR) and Viking (VIK)
MetricMARVIK
Dividend Yield (TTM)0.67%0.00%
Dividend Payout Ratio (TTM)27.92%0.00%

Valuation

P/E Ratio (TTM)

Viking (VIK) at 29.06 is near its industry’s usual P/E ratio, while Marriott (MAR) at 41.52 sits in the richer quartile — MAR needs stronger growth or earnings quality to justify the premium.

MAR

Consumer Services industry group

41.52

Max
71.70
MAR
41.52
Q3
37.12
Median
21.88
Q1
13.00
Min
5.72

VIK

Consumer Services industry group

29.06

Max
71.70
Q3
37.12
VIK
29.06
Median
21.88
Q1
13.00
Min
5.72
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Marriott (MAR) vs. Viking (VIK): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Viking (VIK) at 5.61 sits in the upper P/S ratio quartile, and Marriott (MAR) at 14.15 prices even higher, above its industry range.

MAR

Consumer Services industry group

14.15

MAR
14.15
Max
6.40
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

VIK

Consumer Services industry group

5.61

Max
6.40
VIK
5.61
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08
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Marriott (MAR) vs. Viking (VIK): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Marriott (MAR) reports a negative P/B ratio of -21.17, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Viking (VIK) reports 24.05, ranking against industry peers normally.

MAR

Consumer Services industry group

-21.17

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
MAR
-21.17

VIK

Consumer Services industry group

24.05

VIK
24.05
Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
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Marriott (MAR) vs. Viking (VIK): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Marriott (MAR) and Viking (VIK)
MetricMARVIK
P/E Ratio (TTM)41.5229.06
P/S Ratio (TTM)14.155.61
P/B Ratio (MRQ)-21.1724.05
Free Cash Flow Yield (TTM)2.47%1.04%