BKNG vs. MAR: Booking vs. Marriott Stock Comparison

August 16, 2026

How do Booking (BKNG) and Marriott (MAR) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Marriott (MAR) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Company profile comparison for Booking (BKNG) and Marriott (MAR)
Profile Item	BKNG	MAR
Name	Booking Holdings Inc.	Marriott International Inc. - Class A
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines	Hotels, Resorts & Cruise Lines
Market Capitalization	159.34 billion USD	93.02 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	March 31, 1999	March 23, 1998
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

BKNG

MAR

GSPC

Booking (BKNG) vs. Marriott (MAR), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and Marriott (MAR). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Booking (BKNG) and Marriott (MAR). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Marriott (MAR)
Metric	BKNG	MAR
Total Return (1Y)	-2.52%	35.01%
Total Return (3Y, Annualized)	18.74%	21.07%
Total Return (5Y, Annualized)	19.70%	22.54%

Risk Profile

Drawdown History

BKNG

MAR

GSPC

Booking (BKNG) vs. Marriott (MAR), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Booking (BKNG) and Marriott (MAR). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and Marriott (MAR)
Metric	BKNG	MAR
Volatility (1Y, Annualized)	35.96%	27.61%
Beta (5Y)	1.08	1.10
Max Drawdown (5Y)	-39.53%	-30.50%
Avg. Volume (3M)	7.22M	1.59M

Risk-Adjusted Performance

Risk-Return Positioning

BKNG and MAR are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Marriott (MAR)
Metric	BKNG	MAR
Sharpe Ratio (1Y)	-0.18	1.12
Sortino Ratio (1Y)	-0.26	1.82

Profitability

ROE (TTM)

Neither Booking (BKNG) nor Marriott (MAR) reports a ROE value for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

Max: 53.72%
Q3: 32.41%
Median: 14.56%
Q1: 2.45%
Min: -37.58%
BKNG: --

MAR

Consumer Services industry group

Max: 53.72%
Q3: 32.41%
Median: 14.56%
Q1: 2.45%
Min: -37.58%
MAR: --

Booking (BKNG) vs. Marriott (MAR): Neither stock reports ROE, so the chart shows available benchmark boxes without value markers.

Net Margin (TTM)

Marriott (MAR) at 35.03% keeps the most of each sales dollar — above its industry’s net margin range — and Booking (BKNG) at 25.53% also retains a top-quartile share.

BKNG

Consumer Services industry group

25.53%

Max: 28.43%
BKNG: 25.53%
Q3: 13.04%
Median: 6.06%
Q1: 1.23%
Min: -15.48%

MAR

Consumer Services industry group

35.03%

MAR: 35.03%
Max: 28.43%
Q3: 13.04%
Median: 6.06%
Q1: 1.23%
Min: -15.48%

Booking (BKNG) vs. Marriott (MAR): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Marriott (MAR) at 65.28% shows unusually strong operating efficiency — above its industry’s operating margin range — and Booking (BKNG) at 34.41% also operates in the top quartile.

BKNG

Consumer Services industry group

34.41%

Max: 46.49%
BKNG: 34.41%
Q3: 22.02%
Median: 13.16%
Q1: 5.61%
Min: -12.59%

MAR

Consumer Services industry group

65.28%

MAR: 65.28%
Max: 46.49%
Q3: 22.02%
Median: 13.16%
Q1: 5.61%
Min: -12.59%

Booking (BKNG) vs. Marriott (MAR): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Marriott (MAR)
Metric	BKNG	MAR
ROE (TTM)	--	--
ROA (TTM)	20.38%	9.76%
Net Margin (TTM)	25.53%	35.03%
Operating Margin (TTM)	34.41%	65.28%
Gross Margin (TTM)	87.23%	79.24%

Growth

Revenue Growth

Both Booking (BKNG) at 13.39% and Marriott (MAR) at 4.33% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Booking (BKNG) vs. Marriott (MAR): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Booking (BKNG) at -4.12% and Marriott (MAR) at 14.17% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Booking (BKNG) vs. Marriott (MAR): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and Marriott (MAR)
Metric	BKNG	MAR
Revenue Growth (YoY)	13.39%	4.33%
Revenue Growth (3Y CAGR)	16.35%	8.02%
EPS Growth (YoY)	-4.12%	14.17%
EPS Growth (3Y CAGR)	29.44%	9.52%

Financial Strength

Current Ratio (MRQ)

Booking (BKNG) at 1.09 keeps current ratio within its industry’s typical mid-range, while Marriott (MAR) at 0.54 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for MAR.

BKNG

Consumer Services industry group

1.09

Max: 3.25
Q3: 1.77
BKNG: 1.09
Median: 1.02
Q1: 0.69
Min: 0.20

MAR

Consumer Services industry group

0.54

Max: 3.25
Q3: 1.77
Median: 1.02
Q1: 0.69
MAR: 0.54
Min: 0.20

Booking (BKNG) vs. Marriott (MAR): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Neither Booking (BKNG) nor Marriott (MAR) reports a debt-to-equity ratio value for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

Max: 7.30
Q3: 3.37
Median: 1.29
Q1: 0.36
Min: 0.01
BKNG: --

MAR

Consumer Services industry group

Max: 7.30
Q3: 3.37
Median: 1.29
Q1: 0.36
Min: 0.01
MAR: --

Booking (BKNG) vs. Marriott (MAR): Neither stock reports debt-to-equity ratio, so the chart shows available benchmark boxes without value markers.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Marriott (MAR)
Metric	BKNG	MAR
Current Ratio (MRQ)	1.09	0.54
Debt / Equity (MRQ)	--	--
Net Debt / EBITDA	0.36	3.60

Dividends

Dividend Yield (TTM)

Both Booking (BKNG) at 0.75% and Marriott (MAR) at 0.78% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

BKNG

Consumer Services industry group

0.75%

Max: 3.45%
Q3: 1.61%
BKNG: 0.75%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

MAR

Consumer Services industry group

0.78%

Max: 3.45%
Q3: 1.61%
MAR: 0.78%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Marriott (MAR): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Booking (BKNG) at 17.86% and Marriott (MAR) at 28.36% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

BKNG

Consumer Services industry group

17.86%

Max: 86.96%
Q3: 36.40%
BKNG: 17.86%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

MAR

Consumer Services industry group

28.36%

Max: 86.96%
Q3: 36.40%
MAR: 28.36%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Marriott (MAR): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Marriott (MAR)
Metric	BKNG	MAR
Dividend Yield (TTM)	0.75%	0.78%
Dividend Payout Ratio (TTM)	17.86%	28.36%

Valuation

P/E Ratio (TTM)

Booking (BKNG) at 23.54 is near its industry’s usual P/E ratio, while Marriott (MAR) at 36.89 sits in the richer quartile — MAR needs stronger growth or earnings quality to justify the premium.

BKNG

Consumer Services industry group

23.54

Max: 62.25
Q3: 36.66
BKNG: 23.54
Median: 21.99
Q1: 16.94
Min: 3.73

MAR

Consumer Services industry group

36.89

Max: 62.25
MAR: 36.89
Q3: 36.66
Median: 21.99
Q1: 16.94
Min: 3.73

Booking (BKNG) vs. Marriott (MAR): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Booking (BKNG) at 5.82 sits in the upper P/S ratio quartile, and Marriott (MAR) at 12.60 prices even higher, above its industry range.

BKNG

Consumer Services industry group

5.82

Max: 6.57
BKNG: 5.82
Q3: 3.20
Median: 1.73
Q1: 0.83
Min: 0.06

MAR

Consumer Services industry group

12.60

MAR: 12.60
Max: 6.57
Q3: 3.20
Median: 1.73
Q1: 0.83
Min: 0.06

Booking (BKNG) vs. Marriott (MAR): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Both Booking (BKNG) at -14.91 and Marriott (MAR) at -20.64 report negative P/B ratio values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

BKNG

Consumer Services industry group

-14.91

Max: 11.64
Q3: 5.55
Median: 2.56
Q1: 1.06
Min: -5.60
BKNG: -14.91

MAR

Consumer Services industry group

-20.64

Max: 11.64
Q3: 5.55
Median: 2.56
Q1: 1.06
Min: -5.60
MAR: -20.64

Booking (BKNG) vs. Marriott (MAR): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Marriott (MAR)
Metric	BKNG	MAR
P/E Ratio (TTM)	23.54	36.89
P/S Ratio (TTM)	5.82	12.60
P/B Ratio (MRQ)	-14.91	-20.64
Free Cash Flow Yield (TTM)	4.85%	2.22%