Seek Returns

H vs. YUM: Hyatt Hotels vs. Yum! Brands Stock Comparison

How do Hyatt Hotels (H) and Yum! Brands (YUM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Hyatt Hotels (H) and Yum! Brands (YUM) both belong to the Hotels, Restaurants & Leisure industry, though H is classified under Hotels, Resorts & Cruise Lines while YUM falls under Restaurants.

Company profile comparison for Hyatt Hotels (H) and Yum! Brands (YUM)
Profile ItemHYUM
NameHyatt Hotels Corporation Class A Common StockYum! Brands, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesRestaurants
Market Capitalization17.21 billion USD43.35 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateNovember 5, 2009September 17, 1997
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

H
YUM
GSPC
Loading price history…
Hyatt Hotels (H) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Hyatt Hotels (H) and Yum! Brands (YUM). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Hyatt Hotels (H) and Yum! Brands (YUM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Hyatt Hotels (H) and Yum! Brands (YUM)
MetricHYUM
Total Return (1Y)19.13%10.53%
Total Return (3Y, Annualized)20.79%11.17%
Total Return (5Y, Annualized)15.79%7.10%

Risk Profile

Drawdown History

H
YUM
GSPC
Loading price history…
Hyatt Hotels (H) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Hyatt Hotels (H) and Yum! Brands (YUM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Hyatt Hotels (H) has an aggressive beta of 1.35, indicating higher sensitivity to broad-market moves, while Yum! Brands (YUM) is defensive at 0.52 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.

Risk profile metrics for Hyatt Hotels (H) and Yum! Brands (YUM)
MetricHYUM
Volatility (1Y, Annualized)33.87%24.53%
Beta (5Y)1.350.52
Max Drawdown (5Y)-37.28%-23.10%
Avg. Volume (3M)781.95K2.39M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
H and YUM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Hyatt Hotels (H) and Yum! Brands (YUM)
MetricHYUM
Sharpe Ratio (1Y)0.440.25
Sortino Ratio (1Y)0.660.37

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Hyatt Hotels (H) earns 5.25% on shareholders’ equity, ranked against its industry; Yum! Brands (YUM) has no ROE this period.

H

Consumer Services industry group

5.25%

Max
76.75%
Q3
34.07%
Median
15.90%
H
5.25%
Q1
3.23%
Min
-40.61%

YUM

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
YUM
--
Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): YUM does not report ROE, so it has no value marker; H is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Yum! Brands (YUM) at 39.14% converts revenue to bottom-line profit above its industry’s benchmark range, while Hyatt Hotels (H) at 5.72% keeps roughly the typical share for its industry.

H

Consumer Services industry group

5.72%

Max
25.52%
Q3
12.95%
Median
6.63%
H
5.72%
Q1
1.46%
Min
-14.36%

YUM

Consumer Services industry group

39.14%

YUM
39.14%
Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%
Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Both Hyatt Hotels (H) at 28.08% and Yum! Brands (YUM) at 32.08% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

H

Consumer Services industry group

28.08%

Max
49.05%
H
28.08%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

YUM

Consumer Services industry group

32.08%

Max
49.05%
YUM
32.08%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Hyatt Hotels (H) and Yum! Brands (YUM)
MetricHYUM
ROE (TTM)5.25%--
ROA (TTM)2.58%21.91%
Net Margin (TTM)5.72%39.14%
Operating Margin (TTM)28.08%32.08%
Gross Margin (TTM)46.20%44.70%

Growth

Revenue Growth

Both Hyatt Hotels (H) at 6.81% and Yum! Brands (YUM) at 8.81% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Yum! Brands (YUM) at 6.32% is around its peer norm for EPS growth, while Hyatt Hotels (H) at -104.35% drops into the bottom quartile, signaling weaker earnings momentum.

Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Hyatt Hotels (H) and Yum! Brands (YUM)
MetricHYUM
Revenue Growth (YoY)6.81%8.81%
Revenue Growth (3Y CAGR)6.43%6.28%
EPS Growth (YoY)-104.35%6.32%
EPS Growth (3Y CAGR)--6.69%

Financial Strength

Current Ratio (MRQ)

Yum! Brands (YUM) at 0.96 keeps current ratio within its industry’s typical mid-range, while Hyatt Hotels (H) at 0.63 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for H.

H

Consumer Services industry group

0.63

Max
3.41
Q3
1.85
Median
1.06
Q1
0.72
H
0.63
Min
0.22

YUM

Consumer Services industry group

0.96

Max
3.41
Q3
1.85
Median
1.06
YUM
0.96
Q1
0.72
Min
0.22
Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Hyatt Hotels (H) carries debt-to-equity ratio of 1.33 against its industry range, while Yum! Brands (YUM) reports no figure this period.

H

Consumer Services industry group

1.33

Max
6.12
Q3
2.93
H
1.33
Median
1.29
Q1
0.37
Min
0.01

YUM

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
YUM
--
Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): YUM does not report debt-to-equity ratio, so it has no value marker; H is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Hyatt Hotels (H) and Yum! Brands (YUM)
MetricHYUM
Current Ratio (MRQ)0.630.96
Debt / Equity (MRQ)1.33--
Net Debt / EBITDA4.553.12

Dividends

Dividend Yield (TTM)

Both Hyatt Hotels (H) at 0.33% and Yum! Brands (YUM) at 0.45% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

H

Consumer Services industry group

0.33%

Max
4.10%
Q3
1.82%
H
0.33%
Median
0.00%
Q1
0.00%
Min
0.00%

YUM

Consumer Services industry group

0.45%

Max
4.10%
Q3
1.82%
YUM
0.45%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Hyatt Hotels (H) at 31.25% and Yum! Brands (YUM) at 23.83% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

H

Consumer Services industry group

31.25%

Max
89.80%
Q3
36.83%
H
31.25%
Median
0.00%
Q1
0.00%
Min
0.00%

YUM

Consumer Services industry group

23.83%

Max
89.80%
Q3
36.83%
YUM
23.83%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Hyatt Hotels (H) and Yum! Brands (YUM)
MetricHYUM
Dividend Yield (TTM)0.33%0.45%
Dividend Payout Ratio (TTM)31.25%23.83%

Valuation

P/E Ratio (TTM)

Yum! Brands (YUM) at 12.97 sits in the cheaper P/E ratio quartile, while Hyatt Hotels (H) at 96.00 trades above its peer range — a wide earnings-valuation gap relative to industry peers.

H

Consumer Services industry group

96.00

H
96.00
Max
71.70
Q3
37.12
Median
21.88
Q1
13.00
Min
5.72

YUM

Consumer Services industry group

12.97

Max
71.70
Q3
37.12
Median
21.88
Q1
13.00
YUM
12.97
Min
5.72
Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both Hyatt Hotels (H) at 5.29 and Yum! Brands (YUM) at 4.93 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

H

Consumer Services industry group

5.29

Max
6.40
H
5.29
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

YUM

Consumer Services industry group

4.93

Max
6.40
YUM
4.93
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08
Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Yum! Brands (YUM) reports a negative P/B ratio of -7.03, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Hyatt Hotels (H) reports 5.40, ranking against industry peers normally.

H

Consumer Services industry group

5.40

Max
12.02
Q3
5.58
H
5.40
Median
2.37
Q1
1.09
Min
-4.51

YUM

Consumer Services industry group

-7.03

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
YUM
-7.03
Loading chart…
Hyatt Hotels (H) vs. Yum! Brands (YUM): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Hyatt Hotels (H) and Yum! Brands (YUM)
MetricHYUM
P/E Ratio (TTM)96.0012.97
P/S Ratio (TTM)5.294.93
P/B Ratio (MRQ)5.40-7.03
Free Cash Flow Yield (TTM)1.12%3.04%