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SBUX vs. YUM: Starbucks vs. Yum! Brands Stock Comparison

How do Starbucks (SBUX) and Yum! Brands (YUM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Starbucks (SBUX) and Yum! Brands (YUM) are both classified in the Restaurants sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Company profile comparison for Starbucks (SBUX) and Yum! Brands (YUM)
Profile ItemSBUXYUM
NameStarbucks CorporationYum! Brands, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryRestaurantsRestaurants
Market Capitalization119.04 billion USD40.77 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateJune 26, 1992September 17, 1997
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

SBUX
YUM
GSPC
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Starbucks (SBUX) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Starbucks (SBUX) and Yum! Brands (YUM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Starbucks (SBUX) and Yum! Brands (YUM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Starbucks (SBUX) and Yum! Brands (YUM)
MetricSBUXYUM
Total Return (1Y)15.70%1.81%
Total Return (3Y, Annualized)3.07%4.91%
Total Return (5Y, Annualized)-0.32%7.00%

Risk Profile

Drawdown History

SBUX
YUM
GSPC
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Starbucks (SBUX) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Starbucks (SBUX) and Yum! Brands (YUM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Starbucks (SBUX) and Yum! Brands (YUM)
MetricSBUXYUM
Volatility (1Y, Annualized)28.90%22.75%
Beta (5Y)0.970.56
Max Drawdown (5Y)-43.68%-23.10%
Avg. Volume (3M)7.61M2.27M

Risk-Adjusted Performance

Risk-Return Positioning

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SBUX and YUM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Starbucks (SBUX) and Yum! Brands (YUM)
MetricSBUXYUM
Sharpe Ratio (1Y)0.40-0.10
Sortino Ratio (1Y)0.63-0.14

Profitability

ROE (TTM)

Neither Starbucks (SBUX) nor Yum! Brands (YUM) reports a ROE value for this period, so a direct comparison isn’t possible.

SBUX

Consumer Services industry group

--

Max
53.72%
Q3
29.07%
Median
13.03%
Q1
3.56%
Min
-26.11%
SBUX
--

YUM

Consumer Services industry group

--

Max
53.72%
Q3
29.07%
Median
13.03%
Q1
3.56%
Min
-26.11%
YUM
--
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Starbucks (SBUX) vs. Yum! Brands (YUM): Neither stock reports ROE, so the chart shows available benchmark boxes without value markers.

Net Margin (TTM)

Yum! Brands (YUM) at 20.48% retains a top-quartile share of revenue as profit, ahead of Starbucks (SBUX) at 3.89%, which keeps about the industry-typical share.

SBUX

Consumer Services industry group

3.89%

Max
24.36%
Q3
12.28%
Median
6.05%
SBUX
3.89%
Q1
1.13%
Min
-15.48%

YUM

Consumer Services industry group

20.48%

Max
24.36%
YUM
20.48%
Q3
12.28%
Median
6.05%
Q1
1.13%
Min
-15.48%
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Starbucks (SBUX) vs. Yum! Brands (YUM): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Yum! Brands (YUM) at 31.08% operates in the top operating margin quartile, ahead of Starbucks (SBUX) at 8.42%, which runs around its industry’s norm.

SBUX

Consumer Services industry group

8.42%

Max
44.25%
Q3
20.99%
Median
11.48%
SBUX
8.42%
Q1
3.39%
Min
-20.31%

YUM

Consumer Services industry group

31.08%

Max
44.25%
YUM
31.08%
Q3
20.99%
Median
11.48%
Q1
3.39%
Min
-20.31%
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Starbucks (SBUX) vs. Yum! Brands (YUM): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Starbucks (SBUX) and Yum! Brands (YUM)
MetricSBUXYUM
ROE (TTM)----
ROA (TTM)7.38%23.30%
Net Margin (TTM)3.89%20.48%
Operating Margin (TTM)8.42%31.08%
Gross Margin (TTM)21.90%45.66%

Growth

Revenue Growth

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Starbucks (SBUX) vs. Yum! Brands (YUM): A comparison of their Revenue Growth across different time periods.

Revenue Growth Metrics

Revenue growth metrics for Starbucks (SBUX) and Yum! Brands (YUM)
MetricSBUXYUM
Revenue Growth (YoY)2.79%8.81%
Revenue Growth (3Y CAGR)4.86%6.28%

EPS Growth

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Starbucks (SBUX) vs. Yum! Brands (YUM): A comparison of their EPS Growth across different time periods.

EPS Growth Metrics

EPS growth metrics for Starbucks (SBUX) and Yum! Brands (YUM)
MetricSBUXYUM
EPS Growth (YoY)-50.76%6.32%
EPS Growth (3Y CAGR)-16.80%6.69%

Financial Strength

Current Ratio (MRQ)

Starbucks (SBUX) at 0.92 keeps current ratio within its industry’s typical mid-range, while Yum! Brands (YUM) at 0.65 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for YUM.

SBUX

Consumer Services industry group

0.92

Max
3.42
Q3
1.79
Median
0.99
SBUX
0.92
Q1
0.69
Min
0.20

YUM

Consumer Services industry group

0.65

Max
3.42
Q3
1.79
Median
0.99
Q1
0.69
YUM
0.65
Min
0.20
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Starbucks (SBUX) vs. Yum! Brands (YUM): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Neither Starbucks (SBUX) nor Yum! Brands (YUM) reports a debt-to-equity ratio value for this period, so a direct comparison isn’t possible.

SBUX

Consumer Services industry group

--

Max
7.23
Q3
3.20
Median
1.27
Q1
0.35
Min
0.01
SBUX
--

YUM

Consumer Services industry group

--

Max
7.23
Q3
3.20
Median
1.27
Q1
0.35
Min
0.01
YUM
--
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Starbucks (SBUX) vs. Yum! Brands (YUM): Neither stock reports debt-to-equity ratio, so the chart shows available benchmark boxes without value markers.

Financial Strength Metrics

Financial strength metrics for Starbucks (SBUX) and Yum! Brands (YUM)
MetricSBUXYUM
Current Ratio (MRQ)0.920.65
Debt / Equity (MRQ)----
Net Debt / EBITDA4.214.16

Dividends

Dividend Yield (TTM)

Starbucks (SBUX) at 2.36% delivers top-quartile income for its industry, while Yum! Brands (YUM) at 1.43% pays a more typical yield — both are credible income propositions, SBUX the richer one.

SBUX

Consumer Services industry group

2.36%

Max
3.63%
SBUX
2.36%
Q3
1.50%
Median
0.00%
Q1
0.00%
Min
0.00%

YUM

Consumer Services industry group

1.43%

Max
3.63%
Q3
1.50%
YUM
1.43%
Median
0.00%
Q1
0.00%
Min
0.00%
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Starbucks (SBUX) vs. Yum! Brands (YUM): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Starbucks (SBUX) reports payout ratio above 100% at 187.79%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile Yum! Brands (YUM) reports 46.45%, ranking against industry peers normally.

SBUX

Consumer Services industry group

187.79%

SBUX
187.79%
Max
81.13%
Q3
33.89%
Median
0.00%
Q1
0.00%
Min
0.00%

YUM

Consumer Services industry group

46.45%

Max
81.13%
YUM
46.45%
Q3
33.89%
Median
0.00%
Q1
0.00%
Min
0.00%
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Starbucks (SBUX) vs. Yum! Brands (YUM): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Starbucks (SBUX) and Yum! Brands (YUM)
MetricSBUXYUM
Dividend Yield (TTM)2.36%1.43%
Dividend Payout Ratio (TTM)187.79%46.45%

Valuation

P/E Ratio (TTM)

Yum! Brands (YUM) at 23.86 is near its industry’s usual P/E ratio, while Starbucks (SBUX) at 79.73 sits above its peer range — an unusually expensive price for SBUX’s trailing earnings.

SBUX

Consumer Services industry group

79.73

SBUX
79.73
Max
63.19
Q3
39.27
Median
23.91
Q1
17.01
Min
3.88

YUM

Consumer Services industry group

23.86

Max
63.19
Q3
39.27
Median
23.91
YUM
23.86
Q1
17.01
Min
3.88
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Starbucks (SBUX) vs. Yum! Brands (YUM): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Starbucks (SBUX) at 3.09 is priced about in line with its industry on P/S ratio, while Yum! Brands (YUM) at 4.80 sits in the pricier quartile — YUM costs more per dollar of sales.

SBUX

Consumer Services industry group

3.09

Max
6.50
Q3
3.22
SBUX
3.09
Median
1.70
Q1
0.84
Min
0.06

YUM

Consumer Services industry group

4.80

Max
6.50
YUM
4.80
Q3
3.22
Median
1.70
Q1
0.84
Min
0.06
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Starbucks (SBUX) vs. Yum! Brands (YUM): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Both Starbucks (SBUX) at -14.06 and Yum! Brands (YUM) at -5.59 report negative P/B ratio values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

SBUX

Consumer Services industry group

-14.06

Max
12.78
Q3
5.77
Median
2.51
Q1
1.07
Min
-5.59
SBUX
-14.06

YUM

Consumer Services industry group

-5.59

Max
12.78
Q3
5.77
Median
2.51
Q1
1.07
YUM
-5.59
Min
-5.59
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Starbucks (SBUX) vs. Yum! Brands (YUM): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Starbucks (SBUX) and Yum! Brands (YUM)
MetricSBUXYUM
P/E Ratio (TTM)79.7323.86
P/S Ratio (TTM)3.094.80
P/B Ratio (MRQ)-14.06-5.59
Free Cash Flow Yield (TTM)-1.10%3.09%