Yum! Brands (YUM) Stock Analysis

July 20, 2026

This is a peer-relative look at Yum! Brands (YUM): its performance, risk, profitability, financial strength, dividend, and valuation are each measured against its Consumer Services peers, so every number reads in context rather than in isolation.

Company Profile

Company profile fields for Yum! Brands (YUM)
Profile Item	YUM
Name	Yum! Brands, Inc.
Country/Region	United States
GICS Sector	Consumer Discretionary
GICS Industry Group	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure
GICS Sub-Industry	Restaurants
Market Capitalization	40.77 billion USD
Currency	USD
Exchange	NYSE
Listing Date	September 17, 1997
Security Type	Common Stock

Price Performance

Cumulative Growth

YUM

GSPC

Yum! Brands (YUM) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Yum! Brands (YUM) and S&P 500 (GSPC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Yum! Brands (YUM) and S&P 500 (GSPC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Yum! Brands (YUM) metric values compared with Consumer Services industry-group medians
Metric	Current stock: YUM	Industry group median
Total Return (1Y)	1.81%	-2.64%
Total Return (3Y, Annualized)	4.91%	4.05%
Total Return (5Y, Annualized)	7.00%	2.41%

Risk Profile

Drawdown History

YUM

GSPC

Yum! Brands (YUM) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Yum! Brands (YUM) and S&P 500 (GSPC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Yum! Brands (YUM) metric values compared with Consumer Services industry-group medians
Metric	Current stock: YUM	Industry group median
Volatility (1Y, Annualized)	22.75%	44.51%
Beta (5Y)	0.56	1.04
Max Drawdown (5Y)	-23.10%	-60.13%

Risk-Adjusted Performance

Risk-Return Positioning

Each dot is a stock plotted by 1-year volatility (risk) and 1-year return. YUM is highlighted; the dashed line is the Capital Allocation Line from the risk-free rate through the industry median — dots above it are stronger on a risk-adjusted basis.

Risk-Adjusted Metrics

Yum! Brands (YUM) metric values compared with Consumer Services industry-group medians
Metric	Current stock: YUM	Industry group median
Sharpe Ratio (1Y)	-0.10	-0.17
Sortino Ratio (1Y)	-0.14	-0.25

Profitability

ROE (TTM)

No usable ROE is available for Yum! Brands (YUM) this period, so the shareholder-equity return read is skipped.

YUM

Consumer Services industry group

Group distribution

Max: 53.72%
Q3: 29.07%
Median: 13.03%
Q1: 3.56%
Min: -26.11%
YUM: --

Largest peers

ABNB: 32.33%
DASH: 9.92%
YUM: --
MCD: --
BKNG: --
SBUX: --
MAR: --

Yum! Brands (YUM) doesn’t report ROE this period; the box shows the Consumer Services group’s distribution and the dots its largest members.

Net Margin (TTM)

Yum! Brands (YUM) keeps 20.48% of revenue as net profit, putting net margin in the upper peer quartile. After operating costs, interest, and taxes, more of each sales dollar reaches shareholders than it does at most industry peers.

YUM

Consumer Services industry group

20.48%

Group distribution

Max: 24.36%
YUM: 20.48%
Q3: 12.28%
Median: 6.05%
Q1: 1.13%
Min: -15.48%

Largest peers

MAR: 35.97%
MCD: 31.62%
BKNG: 22.23%
YUM: 20.48%
ABNB: 19.90%
DASH: 6.29%
SBUX: 3.89%

Where Yum! Brands (YUM) stands on net margin within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Operating Margin (TTM)

Yum! Brands (YUM) turns 31.08% of revenue into operating profit, putting operating margin in the upper peer quartile. Before financing and taxes enter the picture, the day-to-day business keeps more of each sales dollar than most industry peers.

YUM

Consumer Services industry group

31.08%

Group distribution

Max: 44.25%
YUM: 31.08%
Q3: 20.99%
Median: 11.48%
Q1: 3.39%
Min: -20.31%

Largest peers

MAR: 59.01%
MCD: 44.25%
YUM: 31.08%
BKNG: 25.04%
SBUX: 8.42%
DASH: 5.25%
ABNB: 3.21%

Where Yum! Brands (YUM) stands on operating margin within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Profitability Metrics

Yum! Brands (YUM) metric values compared with Consumer Services industry-group medians
Metric	Current stock: YUM	Industry group median
ROE (TTM)	--	13.03%
ROA (TTM)	23.30%	5.12%
Net Margin (TTM)	20.48%	6.05%
Operating Margin (TTM)	31.08%	11.48%
Gross Margin (TTM)	45.66%	44.21%

Financial Strength

Current Ratio (MRQ)

Yum! Brands (YUM) has current ratio of 0.65, in the tighter-liquidity quartile for its industry. The short-term cushion is thinner than most peers carry, even if the absolute comfort level still depends on the business model.

YUM

Consumer Services industry group

0.65

Group distribution

Max: 3.42
Q3: 1.79
Median: 0.99
Q1: 0.69
YUM: 0.65
Min: 0.20

Largest peers

ABNB: 1.44
DASH: 1.43
MCD: 1.14
BKNG: 1.06
SBUX: 0.92
YUM: 0.65
MAR: 0.46

Where Yum! Brands (YUM) stands on current ratio within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Debt / Equity (MRQ)

No usable debt-to-equity ratio is available for Yum! Brands (YUM) this period, so the balance-sheet leverage read is skipped.

YUM

Consumer Services industry group

Group distribution

Max: 7.23
Q3: 3.20
Median: 1.27
Q1: 0.35
Min: 0.01
YUM: --

Largest peers

ABNB: 0.33
DASH: 0.32
YUM: --
MCD: --
BKNG: --
SBUX: --
MAR: --

Yum! Brands (YUM) doesn’t report debt-to-equity ratio this period; the box shows the Consumer Services group’s distribution and the dots its largest members.

Financial Strength Metrics

Yum! Brands (YUM) metric values compared with Consumer Services industry-group medians
Metric	Current stock: YUM	Industry group median
Current Ratio (MRQ)	0.65	0.99
Debt / Equity (MRQ)	--	1.27
Net Debt / EBITDA	4.16	3.46

Dividends

Dividend Yield (TTM)

Yum! Brands (YUM) has dividend yield of 1.43%, in the industry’s normal income range. It provides a meaningful dividend without the red flag of an unusually high headline yield.

YUM

Consumer Services industry group

1.43%

Group distribution

Max: 3.63%
Q3: 1.50%
YUM: 1.43%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

MCD: 2.65%
SBUX: 2.28%
YUM: 1.43%
BKNG: 0.85%
MAR: 0.72%
ABNB: 0.00%
DASH: 0.00%

Where Yum! Brands (YUM) stands on dividend yield within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

Yum! Brands (YUM) has payout ratio of 46.45%, above the industry’s usual payout band. A larger share of earnings is going to dividends, so the cushion narrows if profit weakens.

YUM

Consumer Services industry group

46.45%

Group distribution

Max: 81.13%
YUM: 46.45%
Q3: 33.89%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

SBUX: 187.79%
MCD: 59.85%
YUM: 46.45%
MAR: 28.06%
BKNG: 20.73%
ABNB: 0.00%
DASH: 0.00%

Where Yum! Brands (YUM) stands on payout ratio within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Dividend Metrics

Yum! Brands (YUM) metric values compared with Consumer Services industry-group medians
Metric	Current stock: YUM	Industry group median
Dividend Yield (TTM)	1.43%	0.00%
Dividend Payout Ratio (TTM)	46.45%	0.00%

Valuation

P/E Ratio (TTM)

Yum! Brands (YUM) trades at P/E ratio of 23.86, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

YUM

Consumer Services industry group

23.86

Group distribution

Max: 63.19
Q3: 39.27
Median: 23.91
YUM: 23.86
Q1: 17.01
Min: 3.88

Largest peers

DASH: 86.86
SBUX: 80.53
MAR: 38.31
ABNB: 36.13
BKNG: 23.97
YUM: 23.86
MCD: 22.07

Where Yum! Brands (YUM) stands on P/E ratio within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

P/S Ratio (TTM)

Yum! Brands (YUM) trades at 4.80 on P/S ratio, in the higher sales-valuation quartile. Investors are paying up for each dollar of revenue, so stronger margins, growth, or revenue quality need to carry that price.

YUM

Consumer Services industry group

4.80

Group distribution

Max: 6.50
YUM: 4.80
Q3: 3.22
Median: 1.70
Q1: 0.84
Min: 0.06

Largest peers

MAR: 13.44
MCD: 6.93
ABNB: 6.85
DASH: 5.45
BKNG: 5.08
YUM: 4.80
SBUX: 3.13

Where Yum! Brands (YUM) stands on P/S ratio within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

P/B Ratio (MRQ)

Yum! Brands (YUM) has negative P/B ratio of -5.59, which means reported book equity is negative. Price-to-book breaks down in this situation and should not be used as a valuation signal.

YUM

Consumer Services industry group

-5.59

Group distribution

Max: 12.78
Q3: 5.77
Median: 2.51
Q1: 1.07
YUM: -5.59
Min: -5.59

Largest peers

ABNB: 11.37
DASH: 7.87
YUM: -5.59
SBUX: -14.20
BKNG: -16.24
MAR: -23.69
MCD: -147.91

Where Yum! Brands (YUM) stands on P/B ratio within its Consumer Services peer group — the box is the group’s distribution and the dots its largest members.

Valuation Metrics

Yum! Brands (YUM) metric values compared with Consumer Services industry-group medians
Metric	Current stock: YUM	Industry group median
P/E Ratio (TTM)	23.86	23.91
P/S Ratio (TTM)	4.80	1.70
P/B Ratio (MRQ)	-5.59	2.51
Free Cash Flow Yield (TTM)	3.09%	4.22%