MAR vs. YUM: Marriott vs. Yum! Brands Stock Comparison

September 7, 2026

How do Marriott (MAR) and Yum! Brands (YUM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Marriott (MAR) and Yum! Brands (YUM) both belong to the Hotels, Restaurants & Leisure industry, though MAR is classified under Hotels, Resorts & Cruise Lines while YUM falls under Restaurants.

Company profile comparison for Marriott (MAR) and Yum! Brands (YUM)
Profile Item	MAR	YUM
Name	Marriott International, Inc. Class A Common Stock	Yum! Brands Inc.
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines	Restaurants
Market Capitalization	87.75 billion USD	41.13 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	March 23, 1998	September 17, 1997
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

MAR

YUM

GSPC

Marriott (MAR) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Marriott (MAR) and Yum! Brands (YUM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Marriott (MAR) and Yum! Brands (YUM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Marriott (MAR) and Yum! Brands (YUM)
Metric	MAR	YUM
Total Return (1Y)	26.21%	6.40%
Total Return (3Y, Annualized)	18.91%	7.02%
Total Return (5Y, Annualized)	21.42%	4.72%

Risk Profile

Drawdown History

MAR

YUM

GSPC

Marriott (MAR) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Marriott (MAR) and Yum! Brands (YUM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Marriott (MAR) and Yum! Brands (YUM)
Metric	MAR	YUM
Volatility (1Y, Annualized)	27.35%	23.80%
Beta (5Y)	1.18	0.54
Max Drawdown (5Y)	-30.50%	-23.10%
Avg. Volume (3M)	1.59M	2.50M

Risk-Adjusted Performance

Risk-Return Positioning

MAR and YUM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Marriott (MAR) and Yum! Brands (YUM)
Metric	MAR	YUM
Sharpe Ratio (1Y)	0.81	0.10
Sortino Ratio (1Y)	1.28	0.14

Profitability

ROE (TTM)

Neither Marriott (MAR) nor Yum! Brands (YUM) reports a ROE value for this period, so a direct comparison isn’t possible.

MAR

Consumer Services industry group

Max: 59.09%
Q3: 31.70%
Median: 14.44%
Q1: 2.11%
Min: -37.58%
MAR: --

YUM

Consumer Services industry group

Max: 59.09%
Q3: 31.70%
Median: 14.44%
Q1: 2.11%
Min: -37.58%
YUM: --

Marriott (MAR) vs. Yum! Brands (YUM): Neither stock reports ROE, so the chart shows available benchmark boxes without value markers.

Net Margin (TTM)

Marriott (MAR) at 35.03% keeps the most of each sales dollar — above its industry’s net margin range — and Yum! Brands (YUM) at 25.41% also retains a top-quartile share.

MAR

Consumer Services industry group

35.03%

MAR: 35.03%
Max: 28.43%
Q3: 13.02%
Median: 5.92%
Q1: 1.17%
Min: -15.39%

YUM

Consumer Services industry group

25.41%

Max: 28.43%
YUM: 25.41%
Q3: 13.02%
Median: 5.92%
Q1: 1.17%
Min: -15.39%

Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Marriott (MAR) at 65.28% shows unusually strong operating efficiency — above its industry’s operating margin range — and Yum! Brands (YUM) at 32.78% also operates in the top quartile.

MAR

Consumer Services industry group

65.28%

MAR: 65.28%
Max: 46.49%
Q3: 22.12%
Median: 13.10%
Q1: 5.81%
Min: -12.94%

YUM

Consumer Services industry group

32.78%

Max: 46.49%
YUM: 32.78%
Q3: 22.12%
Median: 13.10%
Q1: 5.81%
Min: -12.94%

Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Marriott (MAR) and Yum! Brands (YUM)
Metric	MAR	YUM
ROE (TTM)	--	--
ROA (TTM)	9.76%	22.69%
Net Margin (TTM)	35.03%	25.41%
Operating Margin (TTM)	65.28%	32.78%
Gross Margin (TTM)	79.24%	45.31%

Growth

Revenue Growth

Both Marriott (MAR) at 4.33% and Yum! Brands (YUM) at 8.81% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Marriott (MAR) at 14.17% and Yum! Brands (YUM) at 6.32% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Marriott (MAR) and Yum! Brands (YUM)
Metric	MAR	YUM
Revenue Growth (YoY)	4.33%	8.81%
Revenue Growth (3Y CAGR)	8.02%	6.28%
EPS Growth (YoY)	14.17%	6.32%
EPS Growth (3Y CAGR)	9.52%	6.69%

Financial Strength

Current Ratio (MRQ)

Both Marriott (MAR) at 0.54 and Yum! Brands (YUM) at 0.59 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

MAR

Consumer Services industry group

0.54

Max: 3.37
Q3: 1.83
Median: 1.03
Q1: 0.69
MAR: 0.54
Min: 0.20

YUM

Consumer Services industry group

0.59

Max: 3.37
Q3: 1.83
Median: 1.03
Q1: 0.69
YUM: 0.59
Min: 0.20

Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Neither Marriott (MAR) nor Yum! Brands (YUM) reports a debt-to-equity ratio value for this period, so a direct comparison isn’t possible.

MAR

Consumer Services industry group

Max: 7.30
Q3: 3.36
Median: 1.29
Q1: 0.38
Min: 0.01
MAR: --

YUM

Consumer Services industry group

Max: 7.30
Q3: 3.36
Median: 1.29
Q1: 0.38
Min: 0.01
YUM: --

Marriott (MAR) vs. Yum! Brands (YUM): Neither stock reports debt-to-equity ratio, so the chart shows available benchmark boxes without value markers.

Financial Strength Metrics

Financial strength metrics for Marriott (MAR) and Yum! Brands (YUM)
Metric	MAR	YUM
Current Ratio (MRQ)	0.54	0.59
Debt / Equity (MRQ)	--	--
Net Debt / EBITDA	3.60	4.15

Dividends

Dividend Yield (TTM)

Both Marriott (MAR) at 0.82% and Yum! Brands (YUM) at 0.96% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

MAR

Consumer Services industry group

0.82%

Max: 3.85%
Q3: 1.76%
MAR: 0.82%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

YUM

Consumer Services industry group

0.96%

Max: 3.85%
Q3: 1.76%
YUM: 0.96%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Marriott (MAR) at 28.36% pays out a band-typical share of earnings, while Yum! Brands (YUM) at 36.78% distributes more than its industry norm — less retained, thinner cover.

MAR

Consumer Services industry group

28.36%

Max: 86.96%
Q3: 36.18%
MAR: 28.36%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

YUM

Consumer Services industry group

36.78%

Max: 86.96%
YUM: 36.78%
Q3: 36.18%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Marriott (MAR) and Yum! Brands (YUM)
Metric	MAR	YUM
Dividend Yield (TTM)	0.82%	0.96%
Dividend Payout Ratio (TTM)	28.36%	36.78%

Valuation

P/E Ratio (TTM)

Yum! Brands (YUM) at 18.98 is near its industry’s usual P/E ratio, while Marriott (MAR) at 34.84 sits in the richer quartile — MAR needs stronger growth or earnings quality to justify the premium.

MAR

Consumer Services industry group

34.84

Max: 60.39
MAR: 34.84
Q3: 34.17
Median: 21.32
Q1: 16.01
Min: 3.46

YUM

Consumer Services industry group

18.98

Max: 60.39
Q3: 34.17
Median: 21.32
YUM: 18.98
Q1: 16.01
Min: 3.46

Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Yum! Brands (YUM) at 4.72 sits in the upper P/S ratio quartile, and Marriott (MAR) at 11.88 prices even higher, above its industry range.

MAR

Consumer Services industry group

11.88

MAR: 11.88
Max: 6.53
Q3: 3.09
Median: 1.69
Q1: 0.72
Min: 0.08

YUM

Consumer Services industry group

4.72

Max: 6.53
YUM: 4.72
Q3: 3.09
Median: 1.69
Q1: 0.72
Min: 0.08

Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Both Marriott (MAR) at -19.47 and Yum! Brands (YUM) at -5.70 report negative P/B ratio values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

MAR

Consumer Services industry group

-19.47

Max: 11.22
Q3: 5.58
Median: 2.56
Q1: 1.11
Min: -3.99
MAR: -19.47

YUM

Consumer Services industry group

-5.70

Max: 11.22
Q3: 5.58
Median: 2.56
Q1: 1.11
Min: -3.99
YUM: -5.70

Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Marriott (MAR) and Yum! Brands (YUM)
Metric	MAR	YUM
P/E Ratio (TTM)	34.84	18.98
P/S Ratio (TTM)	11.88	4.72
P/B Ratio (MRQ)	-19.47	-5.70
Free Cash Flow Yield (TTM)	2.35%	2.03%