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MAR vs. YUM: Marriott vs. Yum! Brands Stock Comparison

How do Marriott (MAR) and Yum! Brands (YUM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Marriott (MAR) and Yum! Brands (YUM) both belong to the Hotels, Restaurants & Leisure industry, though MAR is classified under Hotels, Resorts & Cruise Lines while YUM falls under Restaurants.

Company profile comparison for Marriott (MAR) and Yum! Brands (YUM)
Profile ItemMARYUM
NameMarriott International Inc. - Class AYum! Brands, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesRestaurants
Market Capitalization96.57 billion USD40.77 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 23, 1998September 17, 1997
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

MAR
YUM
GSPC
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Marriott (MAR) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Marriott (MAR) and Yum! Brands (YUM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Marriott (MAR) and Yum! Brands (YUM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Marriott (MAR) and Yum! Brands (YUM)
MetricMARYUM
Total Return (1Y)36.04%1.81%
Total Return (3Y, Annualized)25.36%4.91%
Total Return (5Y, Annualized)23.07%7.00%

Risk Profile

Drawdown History

MAR
YUM
GSPC
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Marriott (MAR) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Marriott (MAR) and Yum! Brands (YUM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Marriott (MAR) and Yum! Brands (YUM)
MetricMARYUM
Volatility (1Y, Annualized)26.56%22.75%
Beta (5Y)1.110.56
Max Drawdown (5Y)-30.50%-23.10%
Avg. Volume (3M)1.50M2.27M

Risk-Adjusted Performance

Risk-Return Positioning

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MAR and YUM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Marriott (MAR) and Yum! Brands (YUM)
MetricMARYUM
Sharpe Ratio (1Y)1.21-0.10
Sortino Ratio (1Y)2.01-0.14

Profitability

ROE (TTM)

Neither Marriott (MAR) nor Yum! Brands (YUM) reports a ROE value for this period, so a direct comparison isn’t possible.

MAR

Consumer Services industry group

--

Max
53.72%
Q3
29.07%
Median
13.03%
Q1
3.56%
Min
-26.11%
MAR
--

YUM

Consumer Services industry group

--

Max
53.72%
Q3
29.07%
Median
13.03%
Q1
3.56%
Min
-26.11%
YUM
--
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Marriott (MAR) vs. Yum! Brands (YUM): Neither stock reports ROE, so the chart shows available benchmark boxes without value markers.

Net Margin (TTM)

Marriott (MAR) at 35.97% keeps the most of each sales dollar — above its industry’s net margin range — and Yum! Brands (YUM) at 20.48% also retains a top-quartile share.

MAR

Consumer Services industry group

35.97%

MAR
35.97%
Max
24.36%
Q3
12.28%
Median
6.05%
Q1
1.13%
Min
-15.48%

YUM

Consumer Services industry group

20.48%

Max
24.36%
YUM
20.48%
Q3
12.28%
Median
6.05%
Q1
1.13%
Min
-15.48%
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Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Marriott (MAR) at 59.01% shows unusually strong operating efficiency — above its industry’s operating margin range — and Yum! Brands (YUM) at 31.08% also operates in the top quartile.

MAR

Consumer Services industry group

59.01%

MAR
59.01%
Max
44.25%
Q3
20.99%
Median
11.48%
Q1
3.39%
Min
-20.31%

YUM

Consumer Services industry group

31.08%

Max
44.25%
YUM
31.08%
Q3
20.99%
Median
11.48%
Q1
3.39%
Min
-20.31%
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Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Marriott (MAR) and Yum! Brands (YUM)
MetricMARYUM
ROE (TTM)----
ROA (TTM)9.77%23.30%
Net Margin (TTM)35.97%20.48%
Operating Margin (TTM)59.01%31.08%
Gross Margin (TTM)79.04%45.66%

Growth

Revenue Growth

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Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their Revenue Growth across different time periods.

Revenue Growth Metrics

Revenue growth metrics for Marriott (MAR) and Yum! Brands (YUM)
MetricMARYUM
Revenue Growth (YoY)4.33%8.81%
Revenue Growth (3Y CAGR)8.02%6.28%

EPS Growth

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Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their EPS Growth across different time periods.

EPS Growth Metrics

EPS growth metrics for Marriott (MAR) and Yum! Brands (YUM)
MetricMARYUM
EPS Growth (YoY)14.17%6.32%
EPS Growth (3Y CAGR)9.52%6.69%

Financial Strength

Current Ratio (MRQ)

Both Marriott (MAR) at 0.46 and Yum! Brands (YUM) at 0.65 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

MAR

Consumer Services industry group

0.46

Max
3.42
Q3
1.79
Median
0.99
Q1
0.69
MAR
0.46
Min
0.20

YUM

Consumer Services industry group

0.65

Max
3.42
Q3
1.79
Median
0.99
Q1
0.69
YUM
0.65
Min
0.20
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Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Neither Marriott (MAR) nor Yum! Brands (YUM) reports a debt-to-equity ratio value for this period, so a direct comparison isn’t possible.

MAR

Consumer Services industry group

--

Max
7.23
Q3
3.20
Median
1.27
Q1
0.35
Min
0.01
MAR
--

YUM

Consumer Services industry group

--

Max
7.23
Q3
3.20
Median
1.27
Q1
0.35
Min
0.01
YUM
--
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Marriott (MAR) vs. Yum! Brands (YUM): Neither stock reports debt-to-equity ratio, so the chart shows available benchmark boxes without value markers.

Financial Strength Metrics

Financial strength metrics for Marriott (MAR) and Yum! Brands (YUM)
MetricMARYUM
Current Ratio (MRQ)0.460.65
Debt / Equity (MRQ)----
Net Debt / EBITDA3.584.16

Dividends

Dividend Yield (TTM)

Both Marriott (MAR) at 0.72% and Yum! Brands (YUM) at 1.43% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

MAR

Consumer Services industry group

0.72%

Max
3.63%
Q3
1.50%
MAR
0.72%
Median
0.00%
Q1
0.00%
Min
0.00%

YUM

Consumer Services industry group

1.43%

Max
3.63%
Q3
1.50%
YUM
1.43%
Median
0.00%
Q1
0.00%
Min
0.00%
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Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Marriott (MAR) at 28.06% pays out a band-typical share of earnings, while Yum! Brands (YUM) at 46.45% distributes more than its industry norm — less retained, thinner cover.

MAR

Consumer Services industry group

28.06%

Max
81.13%
Q3
33.89%
MAR
28.06%
Median
0.00%
Q1
0.00%
Min
0.00%

YUM

Consumer Services industry group

46.45%

Max
81.13%
YUM
46.45%
Q3
33.89%
Median
0.00%
Q1
0.00%
Min
0.00%
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Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Marriott (MAR) and Yum! Brands (YUM)
MetricMARYUM
Dividend Yield (TTM)0.72%1.43%
Dividend Payout Ratio (TTM)28.06%46.45%

Valuation

P/E Ratio (TTM)

Both Marriott (MAR) at 38.31 and Yum! Brands (YUM) at 23.86 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

MAR

Consumer Services industry group

38.31

Max
63.19
Q3
39.27
MAR
38.31
Median
23.91
Q1
17.01
Min
3.88

YUM

Consumer Services industry group

23.86

Max
63.19
Q3
39.27
Median
23.91
YUM
23.86
Q1
17.01
Min
3.88
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Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Yum! Brands (YUM) at 4.80 sits in the upper P/S ratio quartile, and Marriott (MAR) at 13.44 prices even higher, above its industry range.

MAR

Consumer Services industry group

13.44

MAR
13.44
Max
6.50
Q3
3.22
Median
1.70
Q1
0.84
Min
0.06

YUM

Consumer Services industry group

4.80

Max
6.50
YUM
4.80
Q3
3.22
Median
1.70
Q1
0.84
Min
0.06
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Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Both Marriott (MAR) at -23.69 and Yum! Brands (YUM) at -5.59 report negative P/B ratio values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

MAR

Consumer Services industry group

-23.69

Max
12.78
Q3
5.77
Median
2.51
Q1
1.07
Min
-5.59
MAR
-23.69

YUM

Consumer Services industry group

-5.59

Max
12.78
Q3
5.77
Median
2.51
Q1
1.07
YUM
-5.59
Min
-5.59
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Marriott (MAR) vs. Yum! Brands (YUM): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Marriott (MAR) and Yum! Brands (YUM)
MetricMARYUM
P/E Ratio (TTM)38.3123.86
P/S Ratio (TTM)13.444.80
P/B Ratio (MRQ)-23.69-5.59
Free Cash Flow Yield (TTM)1.86%3.09%