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BKNG vs. YUM: Booking vs. Yum! Brands Stock Comparison

How do Booking (BKNG) and Yum! Brands (YUM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Yum! Brands (YUM) both belong to the Hotels, Restaurants & Leisure industry, though BKNG is classified under Hotels, Resorts & Cruise Lines while YUM falls under Restaurants.

Company profile comparison for Booking (BKNG) and Yum! Brands (YUM)
Profile ItemBKNGYUM
NameBooking Holdings Inc.Yum! Brands, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesRestaurants
Market Capitalization139.01 billion USD40.77 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 31, 1999September 17, 1997
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

BKNG
YUM
GSPC
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Booking (BKNG) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and Yum! Brands (YUM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Booking (BKNG) and Yum! Brands (YUM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Yum! Brands (YUM)
MetricBKNGYUM
Total Return (1Y)-20.33%1.81%
Total Return (3Y, Annualized)16.15%4.91%
Total Return (5Y, Annualized)15.86%7.00%

Risk Profile

Drawdown History

BKNG
YUM
GSPC
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Booking (BKNG) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Booking (BKNG) and Yum! Brands (YUM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and Yum! Brands (YUM)
MetricBKNGYUM
Volatility (1Y, Annualized)34.05%22.75%
Beta (5Y)1.080.56
Max Drawdown (5Y)-39.53%-23.10%
Avg. Volume (3M)7.69M2.27M

Risk-Adjusted Performance

Risk-Return Positioning

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BKNG and YUM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Yum! Brands (YUM)
MetricBKNGYUM
Sharpe Ratio (1Y)-0.72-0.10
Sortino Ratio (1Y)-0.99-0.14

Profitability

ROE (TTM)

Neither Booking (BKNG) nor Yum! Brands (YUM) reports a ROE value for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

--

Max
53.72%
Q3
29.07%
Median
13.03%
Q1
3.56%
Min
-26.11%
BKNG
--

YUM

Consumer Services industry group

--

Max
53.72%
Q3
29.07%
Median
13.03%
Q1
3.56%
Min
-26.11%
YUM
--
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Booking (BKNG) vs. Yum! Brands (YUM): Neither stock reports ROE, so the chart shows available benchmark boxes without value markers.

Net Margin (TTM)

For every dollar of sales, both Booking (BKNG) at 22.23% and Yum! Brands (YUM) at 20.48% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

BKNG

Consumer Services industry group

22.23%

Max
24.36%
BKNG
22.23%
Q3
12.28%
Median
6.05%
Q1
1.13%
Min
-15.48%

YUM

Consumer Services industry group

20.48%

Max
24.36%
YUM
20.48%
Q3
12.28%
Median
6.05%
Q1
1.13%
Min
-15.48%
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Booking (BKNG) vs. Yum! Brands (YUM): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Both Booking (BKNG) at 25.04% and Yum! Brands (YUM) at 31.08% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

BKNG

Consumer Services industry group

25.04%

Max
44.25%
BKNG
25.04%
Q3
20.99%
Median
11.48%
Q1
3.39%
Min
-20.31%

YUM

Consumer Services industry group

31.08%

Max
44.25%
YUM
31.08%
Q3
20.99%
Median
11.48%
Q1
3.39%
Min
-20.31%
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Booking (BKNG) vs. Yum! Brands (YUM): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Yum! Brands (YUM)
MetricBKNGYUM
ROE (TTM)----
ROA (TTM)22.26%23.30%
Net Margin (TTM)22.23%20.48%
Operating Margin (TTM)25.04%31.08%
Gross Margin (TTM)86.99%45.66%

Growth

Revenue Growth

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Booking (BKNG) vs. Yum! Brands (YUM): A comparison of their Revenue Growth across different time periods.

Revenue Growth Metrics

Revenue growth metrics for Booking (BKNG) and Yum! Brands (YUM)
MetricBKNGYUM
Revenue Growth (YoY)13.39%8.81%
Revenue Growth (3Y CAGR)16.35%6.28%

EPS Growth

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Booking (BKNG) vs. Yum! Brands (YUM): A comparison of their EPS Growth across different time periods.

EPS Growth Metrics

EPS growth metrics for Booking (BKNG) and Yum! Brands (YUM)
MetricBKNGYUM
EPS Growth (YoY)-4.12%6.32%
EPS Growth (3Y CAGR)29.44%6.69%

Financial Strength

Current Ratio (MRQ)

Booking (BKNG) at 1.06 keeps current ratio within its industry’s typical mid-range, while Yum! Brands (YUM) at 0.65 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for YUM.

BKNG

Consumer Services industry group

1.06

Max
3.42
Q3
1.79
BKNG
1.06
Median
0.99
Q1
0.69
Min
0.20

YUM

Consumer Services industry group

0.65

Max
3.42
Q3
1.79
Median
0.99
Q1
0.69
YUM
0.65
Min
0.20
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Booking (BKNG) vs. Yum! Brands (YUM): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Neither Booking (BKNG) nor Yum! Brands (YUM) reports a debt-to-equity ratio value for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

--

Max
7.23
Q3
3.20
Median
1.27
Q1
0.35
Min
0.01
BKNG
--

YUM

Consumer Services industry group

--

Max
7.23
Q3
3.20
Median
1.27
Q1
0.35
Min
0.01
YUM
--
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Booking (BKNG) vs. Yum! Brands (YUM): Neither stock reports debt-to-equity ratio, so the chart shows available benchmark boxes without value markers.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Yum! Brands (YUM)
MetricBKNGYUM
Current Ratio (MRQ)1.060.65
Debt / Equity (MRQ)----
Net Debt / EBITDA0.304.16

Dividends

Dividend Yield (TTM)

Both Booking (BKNG) at 0.88% and Yum! Brands (YUM) at 1.43% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

BKNG

Consumer Services industry group

0.88%

Max
3.63%
Q3
1.50%
BKNG
0.88%
Median
0.00%
Q1
0.00%
Min
0.00%

YUM

Consumer Services industry group

1.43%

Max
3.63%
Q3
1.50%
YUM
1.43%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. Yum! Brands (YUM): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Booking (BKNG) at 20.73% pays out a band-typical share of earnings, while Yum! Brands (YUM) at 46.45% distributes more than its industry norm — less retained, thinner cover.

BKNG

Consumer Services industry group

20.73%

Max
81.13%
Q3
33.89%
BKNG
20.73%
Median
0.00%
Q1
0.00%
Min
0.00%

YUM

Consumer Services industry group

46.45%

Max
81.13%
YUM
46.45%
Q3
33.89%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. Yum! Brands (YUM): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Yum! Brands (YUM)
MetricBKNGYUM
Dividend Yield (TTM)0.88%1.43%
Dividend Payout Ratio (TTM)20.73%46.45%

Valuation

P/E Ratio (TTM)

Both Booking (BKNG) at 23.64 and Yum! Brands (YUM) at 23.86 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

BKNG

Consumer Services industry group

23.64

Max
63.19
Q3
39.27
Median
23.91
BKNG
23.64
Q1
17.01
Min
3.88

YUM

Consumer Services industry group

23.86

Max
63.19
Q3
39.27
Median
23.91
YUM
23.86
Q1
17.01
Min
3.88
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Booking (BKNG) vs. Yum! Brands (YUM): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both Booking (BKNG) at 5.02 and Yum! Brands (YUM) at 4.80 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

BKNG

Consumer Services industry group

5.02

Max
6.50
BKNG
5.02
Q3
3.22
Median
1.70
Q1
0.84
Min
0.06

YUM

Consumer Services industry group

4.80

Max
6.50
YUM
4.80
Q3
3.22
Median
1.70
Q1
0.84
Min
0.06
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Booking (BKNG) vs. Yum! Brands (YUM): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Both Booking (BKNG) at -16.04 and Yum! Brands (YUM) at -5.59 report negative P/B ratio values, meaning both companies have negative book equity — neither multiple is meaningful for valuation.

BKNG

Consumer Services industry group

-16.04

Max
12.78
Q3
5.77
Median
2.51
Q1
1.07
Min
-5.59
BKNG
-16.04

YUM

Consumer Services industry group

-5.59

Max
12.78
Q3
5.77
Median
2.51
Q1
1.07
YUM
-5.59
Min
-5.59
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Booking (BKNG) vs. Yum! Brands (YUM): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Yum! Brands (YUM)
MetricBKNGYUM
P/E Ratio (TTM)23.6423.86
P/S Ratio (TTM)5.024.80
P/B Ratio (MRQ)-16.04-5.59
Free Cash Flow Yield (TTM)5.09%3.09%