H vs. SBUX: Hyatt Hotels vs. Starbucks Stock Comparison

November 11, 2026

How do Hyatt Hotels (H) and Starbucks (SBUX) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Hyatt Hotels (H) and Starbucks (SBUX) both belong to the Hotels, Restaurants & Leisure industry, though H is classified under Hotels, Resorts & Cruise Lines while SBUX falls under Restaurants.

Company profile comparison for Hyatt Hotels (H) and Starbucks (SBUX)
Profile Item	H	SBUX
Name	Hyatt Hotels Corporation Class A Common Stock	Starbucks Corp.
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines	Restaurants
Market Capitalization	17.21 billion USD	120.18 billion USD
Currency	USD	USD
Exchange	NYSE	Nasdaq
Listing Date	November 5, 2009	June 26, 1992
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

SBUX

GSPC

Hyatt Hotels (H) vs. Starbucks (SBUX), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Hyatt Hotels (H) and Starbucks (SBUX). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Hyatt Hotels (H) and Starbucks (SBUX). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Hyatt Hotels (H) and Starbucks (SBUX)
Metric	H	SBUX
Total Return (1Y)	19.13%	31.93%
Total Return (3Y, Annualized)	20.79%	4.92%
Total Return (5Y, Annualized)	15.79%	1.66%

Risk Profile

Drawdown History

SBUX

GSPC

Hyatt Hotels (H) vs. Starbucks (SBUX), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Hyatt Hotels (H) and Starbucks (SBUX). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Hyatt Hotels (H) and Starbucks (SBUX)
Metric	H	SBUX
Volatility (1Y, Annualized)	33.87%	27.71%
Beta (5Y)	1.35	0.99
Max Drawdown (5Y)	-37.28%	-39.80%
Avg. Volume (3M)	781.95K	7.66M

Risk-Adjusted Performance

Risk-Return Positioning

H and SBUX are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Hyatt Hotels (H) and Starbucks (SBUX)
Metric	H	SBUX
Sharpe Ratio (1Y)	0.44	1.00
Sortino Ratio (1Y)	0.66	1.62

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Hyatt Hotels (H) earns 5.25% on shareholders’ equity, ranked against its industry; Starbucks (SBUX) has no ROE this period.

H

Consumer Services industry group

5.25%

Max: 76.75%
Q3: 34.07%
Median: 15.90%
H: 5.25%
Q1: 3.23%
Min: -40.61%

SBUX

Consumer Services industry group

Max: 76.75%
Q3: 34.07%
Median: 15.90%
Q1: 3.23%
Min: -40.61%
SBUX: --

Hyatt Hotels (H) vs. Starbucks (SBUX): SBUX does not report ROE, so it has no value marker; H is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Both Hyatt Hotels (H) at 5.72% and Starbucks (SBUX) at 6.67% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

H

Consumer Services industry group

5.72%

Max: 25.52%
Q3: 12.95%
Median: 6.63%
H: 5.72%
Q1: 1.46%
Min: -14.36%

SBUX

Consumer Services industry group

6.67%

Max: 25.52%
Q3: 12.95%
SBUX: 6.67%
Median: 6.63%
Q1: 1.46%
Min: -14.36%

Hyatt Hotels (H) vs. Starbucks (SBUX): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Hyatt Hotels (H) at 28.08% operates in the top operating margin quartile, ahead of Starbucks (SBUX) at 12.76%, which runs around its industry’s norm.

H

Consumer Services industry group

28.08%

Max: 49.05%
H: 28.08%
Q3: 24.35%
Median: 14.23%
Q1: 5.67%
Min: -16.47%

SBUX

Consumer Services industry group

12.76%

Max: 49.05%
Q3: 24.35%
Median: 14.23%
SBUX: 12.76%
Q1: 5.67%
Min: -16.47%

Hyatt Hotels (H) vs. Starbucks (SBUX): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Hyatt Hotels (H) and Starbucks (SBUX)
Metric	H	SBUX
ROE (TTM)	5.25%	--
ROA (TTM)	2.58%	8.56%
Net Margin (TTM)	5.72%	6.67%
Operating Margin (TTM)	28.08%	12.76%
Gross Margin (TTM)	46.20%	22.43%

Growth

Revenue Growth

Only one side can be read here: Hyatt Hotels (H) reports revenue growth of 6.81%, ranked against its industry; Starbucks (SBUX) has no revenue growth figure this period.

Hyatt Hotels (H) vs. Starbucks (SBUX): A comparison of their Revenue Growth across different time periods.

EPS Growth

Starbucks (SBUX) at 35.58% is around its peer norm for EPS growth, while Hyatt Hotels (H) at -104.35% drops into the bottom quartile, signaling weaker earnings momentum.

Hyatt Hotels (H) vs. Starbucks (SBUX): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Hyatt Hotels (H) and Starbucks (SBUX)
Metric	H	SBUX
Revenue Growth (YoY)	6.81%	--
Revenue Growth (3Y CAGR)	6.43%	--
EPS Growth (YoY)	-104.35%	35.58%
EPS Growth (3Y CAGR)	--	-14.85%

Financial Strength

Current Ratio (MRQ)

Starbucks (SBUX) at 0.76 keeps current ratio within its industry’s typical mid-range, while Hyatt Hotels (H) at 0.63 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for H.

H

Consumer Services industry group

0.63

Max: 3.41
Q3: 1.85
Median: 1.06
Q1: 0.72
H: 0.63
Min: 0.22

SBUX

Consumer Services industry group

0.76

Max: 3.41
Q3: 1.85
Median: 1.06
SBUX: 0.76
Q1: 0.72
Min: 0.22

Hyatt Hotels (H) vs. Starbucks (SBUX): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Hyatt Hotels (H) carries debt-to-equity ratio of 1.33 against its industry range, while Starbucks (SBUX) reports no figure this period.

H

Consumer Services industry group

1.33

Max: 6.12
Q3: 2.93
H: 1.33
Median: 1.29
Q1: 0.37
Min: 0.01

SBUX

Consumer Services industry group

Max: 6.12
Q3: 2.93
Median: 1.29
Q1: 0.37
Min: 0.01
SBUX: --

Hyatt Hotels (H) vs. Starbucks (SBUX): SBUX does not report debt-to-equity ratio, so it has no value marker; H is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Hyatt Hotels (H) and Starbucks (SBUX)
Metric	H	SBUX
Current Ratio (MRQ)	0.63	0.76
Debt / Equity (MRQ)	1.33	--
Net Debt / EBITDA	4.55	3.24

Dividends

Dividend Yield (TTM)

Starbucks (SBUX) at 2.35% delivers top-quartile income for its industry, while Hyatt Hotels (H) at 0.33% pays a more typical yield — both are credible income propositions, SBUX the richer one.

H

Consumer Services industry group

0.33%

Max: 4.10%
Q3: 1.82%
H: 0.33%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

SBUX

Consumer Services industry group

2.35%

Max: 4.10%
SBUX: 2.35%
Q3: 1.82%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Hyatt Hotels (H) vs. Starbucks (SBUX): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Starbucks (SBUX) reports payout ratio above 100% at 142.77%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile Hyatt Hotels (H) reports 31.25%, ranking against industry peers normally.

H

Consumer Services industry group

31.25%

Max: 89.80%
Q3: 36.83%
H: 31.25%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

SBUX

Consumer Services industry group

142.77%

SBUX: 142.77%
Max: 89.80%
Q3: 36.83%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Hyatt Hotels (H) vs. Starbucks (SBUX): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Hyatt Hotels (H) and Starbucks (SBUX)
Metric	H	SBUX
Dividend Yield (TTM)	0.33%	2.35%
Dividend Payout Ratio (TTM)	31.25%	142.77%

Valuation

P/E Ratio (TTM)

Both look expensive on trailing earnings: Starbucks (SBUX) at 47.70 sits in the richer P/E ratio quartile, and Hyatt Hotels (H) at 96.00 is richer still, above its industry range.

H

Consumer Services industry group

96.00

H: 96.00
Max: 71.70
Q3: 37.12
Median: 21.88
Q1: 13.00
Min: 5.72

SBUX

Consumer Services industry group

47.70

Max: 71.70
SBUX: 47.70
Q3: 37.12
Median: 21.88
Q1: 13.00
Min: 5.72

Hyatt Hotels (H) vs. Starbucks (SBUX): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both Hyatt Hotels (H) at 5.29 and Starbucks (SBUX) at 3.17 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

H

Consumer Services industry group

5.29

Max: 6.40
H: 5.29
Q3: 3.01
Median: 1.54
Q1: 0.74
Min: 0.08

SBUX

Consumer Services industry group

3.17

Max: 6.40
SBUX: 3.17
Q3: 3.01
Median: 1.54
Q1: 0.74
Min: 0.08

Hyatt Hotels (H) vs. Starbucks (SBUX): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Starbucks (SBUX) reports a negative P/B ratio of -15.67, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Hyatt Hotels (H) reports 5.40, ranking against industry peers normally.

H

Consumer Services industry group

5.40

Max: 12.02
Q3: 5.58
H: 5.40
Median: 2.37
Q1: 1.09
Min: -4.51

SBUX

Consumer Services industry group

-15.67

Max: 12.02
Q3: 5.58
Median: 2.37
Q1: 1.09
Min: -4.51
SBUX: -15.67

Hyatt Hotels (H) vs. Starbucks (SBUX): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Hyatt Hotels (H) and Starbucks (SBUX)
Metric	H	SBUX
P/E Ratio (TTM)	96.00	47.70
P/S Ratio (TTM)	5.29	3.17
P/B Ratio (MRQ)	5.40	-15.67
Free Cash Flow Yield (TTM)	1.12%	2.65%