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BKNG vs. H: Booking vs. Hyatt Hotels Stock Comparison

How do Booking (BKNG) and Hyatt Hotels (H) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Hyatt Hotels (H) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Company profile comparison for Booking (BKNG) and Hyatt Hotels (H)
Profile ItemBKNGH
NameBooking Holdings Inc.Hyatt Hotels Corporation Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesHotels, Resorts & Cruise Lines
Market Capitalization119.49 billion USD17.21 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 31, 1999November 5, 2009
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

BKNG
H
GSPC
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Booking (BKNG) vs. Hyatt Hotels (H), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and Hyatt Hotels (H). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Booking (BKNG) and Hyatt Hotels (H). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Hyatt Hotels (H)
MetricBKNGH
Total Return (1Y)-17.04%19.13%
Total Return (3Y, Annualized)11.36%20.79%
Total Return (5Y, Annualized)9.44%15.79%

Risk Profile

Drawdown History

BKNG
H
GSPC
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Booking (BKNG) vs. Hyatt Hotels (H), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Booking (BKNG) and Hyatt Hotels (H). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and Hyatt Hotels (H)
MetricBKNGH
Volatility (1Y, Annualized)39.63%33.87%
Beta (5Y)1.111.35
Max Drawdown (5Y)-39.53%-37.28%
Avg. Volume (3M)7.18M781.95K

Risk-Adjusted Performance

Risk-Return Positioning

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BKNG and H are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Hyatt Hotels (H)
MetricBKNGH
Sharpe Ratio (1Y)-0.540.44
Sortino Ratio (1Y)-0.780.66

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Hyatt Hotels (H) earns 5.25% on shareholders’ equity, ranked against its industry; Booking (BKNG) has no ROE this period.

BKNG

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
BKNG
--

H

Consumer Services industry group

5.25%

Max
76.75%
Q3
34.07%
Median
15.90%
H
5.25%
Q1
3.23%
Min
-40.61%
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Booking (BKNG) vs. Hyatt Hotels (H): BKNG does not report ROE, so it has no value marker; H is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Booking (BKNG) at 25.52% retains a top-quartile share of revenue as profit, ahead of Hyatt Hotels (H) at 5.72%, which keeps about the industry-typical share.

BKNG

Consumer Services industry group

25.52%

BKNG
25.52%
Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%

H

Consumer Services industry group

5.72%

Max
25.52%
Q3
12.95%
Median
6.63%
H
5.72%
Q1
1.46%
Min
-14.36%
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Booking (BKNG) vs. Hyatt Hotels (H): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Both Booking (BKNG) at 38.69% and Hyatt Hotels (H) at 28.08% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

BKNG

Consumer Services industry group

38.69%

Max
49.05%
BKNG
38.69%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

H

Consumer Services industry group

28.08%

Max
49.05%
H
28.08%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
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Booking (BKNG) vs. Hyatt Hotels (H): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Hyatt Hotels (H)
MetricBKNGH
ROE (TTM)--5.25%
ROA (TTM)20.25%2.58%
Net Margin (TTM)25.52%5.72%
Operating Margin (TTM)38.69%28.08%
Gross Margin (TTM)87.18%46.20%

Growth

Revenue Growth

Both Booking (BKNG) at 13.39% and Hyatt Hotels (H) at 6.81% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Booking (BKNG) vs. Hyatt Hotels (H): A comparison of their Revenue Growth across different time periods.

EPS Growth

Booking (BKNG) at -4.12% is around its peer norm for EPS growth, while Hyatt Hotels (H) at -104.35% drops into the bottom quartile, signaling weaker earnings momentum.

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Booking (BKNG) vs. Hyatt Hotels (H): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and Hyatt Hotels (H)
MetricBKNGH
Revenue Growth (YoY)13.39%6.81%
Revenue Growth (3Y CAGR)16.35%6.43%
EPS Growth (YoY)-4.12%-104.35%
EPS Growth (3Y CAGR)29.44%--

Financial Strength

Current Ratio (MRQ)

Booking (BKNG) at 1.12 keeps current ratio within its industry’s typical mid-range, while Hyatt Hotels (H) at 0.63 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for H.

BKNG

Consumer Services industry group

1.12

Max
3.41
Q3
1.85
BKNG
1.12
Median
1.06
Q1
0.72
Min
0.22

H

Consumer Services industry group

0.63

Max
3.41
Q3
1.85
Median
1.06
Q1
0.72
H
0.63
Min
0.22
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Booking (BKNG) vs. Hyatt Hotels (H): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Hyatt Hotels (H) carries debt-to-equity ratio of 1.33 against its industry range, while Booking (BKNG) reports no figure this period.

BKNG

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
BKNG
--

H

Consumer Services industry group

1.33

Max
6.12
Q3
2.93
H
1.33
Median
1.29
Q1
0.37
Min
0.01
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Booking (BKNG) vs. Hyatt Hotels (H): BKNG does not report debt-to-equity ratio, so it has no value marker; H is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Hyatt Hotels (H)
MetricBKNGH
Current Ratio (MRQ)1.120.63
Debt / Equity (MRQ)--1.33
Net Debt / EBITDA0.564.55

Dividends

Dividend Yield (TTM)

Both Booking (BKNG) at 0.98% and Hyatt Hotels (H) at 0.33% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

BKNG

Consumer Services industry group

0.98%

Max
4.10%
Q3
1.82%
BKNG
0.98%
Median
0.00%
Q1
0.00%
Min
0.00%

H

Consumer Services industry group

0.33%

Max
4.10%
Q3
1.82%
H
0.33%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. Hyatt Hotels (H): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Booking (BKNG) at 17.84% and Hyatt Hotels (H) at 31.25% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

BKNG

Consumer Services industry group

17.84%

Max
89.80%
Q3
36.83%
BKNG
17.84%
Median
0.00%
Q1
0.00%
Min
0.00%

H

Consumer Services industry group

31.25%

Max
89.80%
Q3
36.83%
H
31.25%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. Hyatt Hotels (H): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Hyatt Hotels (H)
MetricBKNGH
Dividend Yield (TTM)0.98%0.33%
Dividend Payout Ratio (TTM)17.84%31.25%

Valuation

P/E Ratio (TTM)

Booking (BKNG) at 17.43 is near its industry’s usual P/E ratio, while Hyatt Hotels (H) at 96.00 sits above its peer range — an unusually expensive price for H’s trailing earnings.

BKNG

Consumer Services industry group

17.43

Max
71.70
Q3
37.12
Median
21.88
BKNG
17.43
Q1
13.00
Min
5.72

H

Consumer Services industry group

96.00

H
96.00
Max
71.70
Q3
37.12
Median
21.88
Q1
13.00
Min
5.72
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Booking (BKNG) vs. Hyatt Hotels (H): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both Booking (BKNG) at 4.25 and Hyatt Hotels (H) at 5.29 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

BKNG

Consumer Services industry group

4.25

Max
6.40
BKNG
4.25
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

H

Consumer Services industry group

5.29

Max
6.40
H
5.29
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08
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Booking (BKNG) vs. Hyatt Hotels (H): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Booking (BKNG) reports a negative P/B ratio of -11.52, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Hyatt Hotels (H) reports 5.40, ranking against industry peers normally.

BKNG

Consumer Services industry group

-11.52

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
BKNG
-11.52

H

Consumer Services industry group

5.40

Max
12.02
Q3
5.58
H
5.40
Median
2.37
Q1
1.09
Min
-4.51
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Booking (BKNG) vs. Hyatt Hotels (H): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Hyatt Hotels (H)
MetricBKNGH
P/E Ratio (TTM)17.4396.00
P/S Ratio (TTM)4.255.29
P/B Ratio (MRQ)-11.525.40
Free Cash Flow Yield (TTM)6.37%1.12%