GOOGL vs. NTES: Alphabet vs. NetEase Stock Comparison

June 13, 2026

This page compares Alphabet (GOOGL) with NetEase (NTES) using performance and risk, profitability, financial strength, growth, dividends, and valuation metrics.

Performance

Cumulative Growth

GOOGL

NTES

Alphabet (GOOGL) vs. NetEase (NTES): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…

Trailing total returns for Alphabet (GOOGL) and NetEase (NTES). Returns over one year are annualized.

Performance at a Glance

Performance metrics for Alphabet (GOOGL) and NetEase (NTES)
Metric	GOOGL	NTES
1-Year Return	105.30%	-2.91%

Risk

Drawdown

GOOGL

NTES

Alphabet (GOOGL) vs. NetEase (NTES): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Alphabet (GOOGL) is heavily traded at around 29.40M shares per day, whereas NetEase (NTES) sees a more moderate 853.55K — larger orders in the latter may require more patience and tighter control over order sizing.

Risk at a Glance

Risk metrics for Alphabet (GOOGL) and NetEase (NTES)
Metric	GOOGL	NTES
1-Year Volatility	29.34%	29.37%
Beta	1.25	0.71
3-Month Avg. Volume	29.40M	853.55K

Company Profile

Alphabet (GOOGL) and NetEase (NTES) both fall under the Media & Entertainment industry group, but GOOGL is classified in Interactive Media & Services while NTES is classified in Entertainment.

Alphabet (GOOGL) trades as ordinary local shares, while NetEase (NTES) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Alphabet (GOOGL) and NetEase (NTES)
Profile Item	GOOGL	NTES
Name	Alphabet Inc.	NetEase, Inc. American Depositary Receipt
Country/Region	United States	China
GICS Sector	Communication Services	Communication Services
GICS Industry Group	Media & Entertainment	Media & Entertainment
GICS Industry	Interactive Media & Services	Entertainment
GICS Sub-Industry	Interactive Media & Services	Interactive Home Entertainment
Market Capitalization	4,386.27 billion USD	80.61 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	August 19, 2004	June 30, 2000
Security Type	Common Stock	ADR

Valuation

Price-to-Earnings Ratio (TTM)

Both Alphabet (GOOGL) at 27.48 and NetEase (NTES) at 16.11 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

GOOGL

Media & Entertainment industry group

27.48

Max: 71.35
Q3: 37.05
GOOGL: 27.48
Median: 21.91
Q1: 11.66
Min: 1.74

NTES

Media & Entertainment industry group

16.11

Max: 71.35
Q3: 37.05
Median: 21.91
NTES: 16.11
Q1: 11.66
Min: 1.74

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

Price-to-Sales Ratio (TTM)

NetEase (NTES) at 0.70 prices around its industry’s typical P/S ratio, while Alphabet (GOOGL) at 10.38 clears its benchmark range — GOOGL looks notably rich on sales.

GOOGL

Media & Entertainment industry group

10.38

GOOGL: 10.38
Max: 8.58
Q3: 3.91
Median: 1.48
Q1: 0.55
Min: 0.00

NTES

Media & Entertainment industry group

0.70

Max: 8.58
Q3: 3.91
Median: 1.48
NTES: 0.70
Q1: 0.55
Min: 0.00

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

Price-to-Book Ratio (MRQ)

Both look rich against book: Alphabet (GOOGL) at 9.10 sits in the upper P/B ratio quartile, and NetEase (NTES) at 16.55 prices even higher, above its industry range.

GOOGL

Media & Entertainment industry group

9.10

Max: 11.21
GOOGL: 9.10
Q3: 5.56
Median: 1.93
Q1: 0.82
Min: -2.89

NTES

Media & Entertainment industry group

16.55

NTES: 16.55
Max: 11.21
Q3: 5.56
Median: 1.93
Q1: 0.82
Min: -2.89

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation at a Glance

Valuation metrics for Alphabet (GOOGL) and NetEase (NTES)
Metric	GOOGL	NTES
Price-to-Earnings Ratio (TTM)	27.48	16.11
Price-to-Sales Ratio (TTM)	10.38	0.70
Price-to-Book Ratio (MRQ)	9.10	16.55
Free Cash Flow Yield	0.64%	42.36%

Profitability

Return on Equity (TTM)

Both Alphabet (GOOGL) at 38.89% and NetEase (NTES) at 22.13% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

GOOGL

Media & Entertainment industry group

38.89%

Max: 46.65%
GOOGL: 38.89%
Q3: 16.35%
Median: 6.52%
Q1: -4.21%
Min: -29.59%

NTES

Media & Entertainment industry group

22.13%

Max: 46.65%
NTES: 22.13%
Q3: 16.35%
Median: 6.52%
Q1: -4.21%
Min: -29.59%

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Profit Margin (TTM)

Alphabet (GOOGL) at 37.92% keeps the most of each sales dollar — above its industry’s net margin range — and NetEase (NTES) at 29.84% also retains a top-quartile share.

GOOGL

Media & Entertainment industry group

37.92%

GOOGL: 37.92%
Max: 30.77%
Q3: 10.51%
Median: 3.81%
Q1: -3.12%
Min: -20.69%

NTES

Media & Entertainment industry group

29.84%

Max: 30.77%
NTES: 29.84%
Q3: 10.51%
Median: 3.81%
Q1: -3.12%
Min: -20.69%

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Profit Margin (TTM)

Both Alphabet (GOOGL) at 36.12% and NetEase (NTES) at 41.37% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

GOOGL

Media & Entertainment industry group

36.12%

Max: 41.37%
GOOGL: 36.12%
Q3: 16.41%
Median: 8.47%
Q1: -3.09%
Min: -26.23%

NTES

Media & Entertainment industry group

41.37%

NTES: 41.37%
Max: 41.37%
Q3: 16.41%
Median: 8.47%
Q1: -3.09%
Min: -26.23%

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability at a Glance

Profitability metrics for Alphabet (GOOGL) and NetEase (NTES)
Metric	GOOGL	NTES
Return on Equity (TTM)	38.89%	22.13%
Return on Assets (TTM)	14.64%	11.00%
Net Profit Margin (TTM)	37.92%	29.84%
Operating Profit Margin (TTM)	36.12%	41.37%
Gross Profit Margin (TTM)	60.37%	65.69%

Growth

Revenue Growth

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

Revenue growth metrics for Alphabet (GOOGL) and NetEase (NTES)
Metric	GOOGL	NTES
1-Year Revenue Growth	15.09%	6.96%
3-Year Revenue CAGR	12.51%	5.29%

EPS Growth

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

EPS growth metrics for Alphabet (GOOGL) and NetEase (NTES)
Metric	GOOGL	NTES
1-Year EPS Growth	34.45%	14.04%
3-Year EPS CAGR	33.34%	19.31%

Financial Strength

Current Ratio (MRQ)

Alphabet (GOOGL) at 1.92 keeps current ratio within its industry’s typical mid-range, while NetEase (NTES) at 3.29 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

GOOGL

Media & Entertainment industry group

1.92

Max: 4.23
Q3: 2.26
GOOGL: 1.92
Median: 1.36
Q1: 0.89
Min: 0.31

NTES

Media & Entertainment industry group

3.29

Max: 4.23
NTES: 3.29
Q3: 2.26
Median: 1.36
Q1: 0.89
Min: 0.31

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt-to-Equity Ratio (MRQ)

NetEase (NTES) at 0.06 keeps leverage in the lower industry quartile, while Alphabet (GOOGL) at 0.20 runs a more typical debt-to-equity mix.

GOOGL

Media & Entertainment industry group

0.20

Max: 2.46
Q3: 1.30
Median: 0.54
GOOGL: 0.20
Q1: 0.17
Min: 0.00

NTES

Media & Entertainment industry group

0.06

Max: 2.46
Q3: 1.30
Median: 0.54
Q1: 0.17
NTES: 0.06
Min: 0.00

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength at a Glance

Financial strength metrics for Alphabet (GOOGL) and NetEase (NTES)
Metric	GOOGL	NTES
Current Ratio (MRQ)	1.92	3.29
Debt-to-Equity Ratio (MRQ)	0.20	0.06
Net Debt / EBITDA	-0.19	-3.97

Dividends

Dividend Yield (TTM)

NetEase (NTES) at 2.40% delivers top-quartile income for its industry, while Alphabet (GOOGL) at 0.24% pays a more typical yield — both are credible income propositions, NTES the richer one.

GOOGL

Media & Entertainment industry group

0.24%

Max: 2.67%
Q3: 1.17%
GOOGL: 0.24%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NTES

Media & Entertainment industry group

2.40%

Max: 2.67%
NTES: 2.40%
Q3: 1.17%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Alphabet (GOOGL) at 6.41% pays out a band-typical share of earnings, while NetEase (NTES) at 39.66% distributes more than its industry norm — less retained, thinner cover.

GOOGL

Media & Entertainment industry group

6.41%

Max: 57.34%
Q3: 24.40%
GOOGL: 6.41%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NTES

Media & Entertainment industry group

39.66%

Max: 57.34%
NTES: 39.66%
Q3: 24.40%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividends at a Glance

Dividend metrics for Alphabet (GOOGL) and NetEase (NTES)
Metric	GOOGL	NTES
Dividend Yield (TTM)	0.24%	2.40%
Dividend Payout Ratio (TTM)	6.41%	39.66%