Seek Returns

GOOGL vs. NTES: Alphabet vs. NetEase Stock Comparison

How do Alphabet (GOOGL) and NetEase (NTES) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOGL) and NetEase (NTES) both fall under the Media & Entertainment industry group, but GOOGL is classified in Interactive Media & Services while NTES is classified in Entertainment.

Alphabet (GOOGL) trades as ordinary local shares, while NetEase (NTES) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Alphabet (GOOGL) and NetEase (NTES)
Profile ItemGOOGLNTES
NameAlphabet Inc.NetEase, Inc. American Depositary Receipt
Country/RegionUnited StatesChina
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesEntertainment
GICS Sub-IndustryInteractive Media & ServicesInteractive Home Entertainment
Market Capitalization4,236.12 billion USD82.94 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 19, 2004June 30, 2000
Security TypeCommon StockADR

Price Performance

Cumulative Growth

GOOGL
NTES
GSPC
Loading price history…
Alphabet (GOOGL) vs. NetEase (NTES), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Alphabet (GOOGL) and NetEase (NTES). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Alphabet (GOOGL) and NetEase (NTES). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alphabet (GOOGL) and NetEase (NTES)
MetricGOOGLNTES
Total Return (1Y)83.14%-3.38%
Total Return (3Y, Annualized)42.90%11.03%
Total Return (5Y, Annualized)22.39%5.01%

Risk Profile

Drawdown History

GOOGL
NTES
GSPC
Loading price history…
Alphabet (GOOGL) vs. NetEase (NTES), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Alphabet (GOOGL) and NetEase (NTES). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Alphabet (GOOGL) and NetEase (NTES)
MetricGOOGLNTES
Volatility (1Y, Annualized)30.50%31.41%
Beta (5Y)1.240.73
Max Drawdown (5Y)-44.32%-51.38%
Avg. Volume (3M)31.71M1.02M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
GOOGL and NTES are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alphabet (GOOGL) and NetEase (NTES)
MetricGOOGLNTES
Sharpe Ratio (1Y)2.59-0.24
Sortino Ratio (1Y)4.68-0.35

Profitability

ROE (TTM)

Both Alphabet (GOOGL) at 38.89% and NetEase (NTES) at 22.13% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

GOOGL

Media & Entertainment industry group

38.89%

GOOGL
38.89%
Max
38.89%
Q3
16.35%
Median
6.52%
Q1
-3.39%
Min
-29.59%

NTES

Media & Entertainment industry group

22.13%

Max
38.89%
NTES
22.13%
Q3
16.35%
Median
6.52%
Q1
-3.39%
Min
-29.59%
Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOGL) at 37.92% keeps the most of each sales dollar — above its industry’s net margin range — and NetEase (NTES) at 29.84% also retains a top-quartile share.

GOOGL

Media & Entertainment industry group

37.92%

GOOGL
37.92%
Max
30.77%
Q3
11.05%
Median
3.73%
Q1
-3.12%
Min
-24.17%

NTES

Media & Entertainment industry group

29.84%

Max
30.77%
NTES
29.84%
Q3
11.05%
Median
3.73%
Q1
-3.12%
Min
-24.17%
Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Alphabet (GOOGL) at 36.12% and NetEase (NTES) at 41.37% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

GOOGL

Media & Entertainment industry group

36.12%

Max
41.37%
GOOGL
36.12%
Q3
15.96%
Median
7.22%
Q1
-3.48%
Min
-27.39%

NTES

Media & Entertainment industry group

41.37%

NTES
41.37%
Max
41.37%
Q3
15.96%
Median
7.22%
Q1
-3.48%
Min
-27.39%
Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Alphabet (GOOGL) and NetEase (NTES)
MetricGOOGLNTES
ROE (TTM)38.89%22.13%
ROA (TTM)14.64%11.00%
Net Margin (TTM)37.92%29.84%
Operating Margin (TTM)36.12%41.37%
Gross Margin (TTM)60.37%65.69%

Growth

Revenue Growth

Alphabet (GOOGL) at 15.09% sits in the top revenue growth quartile, while NetEase (NTES) at 6.96% is closer to the peer norm — faster top-line expansion for GOOGL.

Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Alphabet (GOOGL) at 34.45% and NetEase (NTES) at 14.04% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alphabet (GOOGL) and NetEase (NTES)
MetricGOOGLNTES
Revenue Growth (YoY)15.09%6.96%
Revenue Growth (3Y CAGR)12.51%5.29%
EPS Growth (YoY)34.45%14.04%
EPS Growth (3Y CAGR)33.34%19.31%

Financial Strength

Current Ratio (MRQ)

Alphabet (GOOGL) at 1.92 keeps current ratio within its industry’s typical mid-range, while NetEase (NTES) at 3.29 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

GOOGL

Media & Entertainment industry group

1.92

Max
4.37
Q3
2.40
GOOGL
1.92
Median
1.44
Q1
1.02
Min
0.31

NTES

Media & Entertainment industry group

3.29

Max
4.37
NTES
3.29
Q3
2.40
Median
1.44
Q1
1.02
Min
0.31
Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

NetEase (NTES) at 0.06 keeps leverage in the lower industry quartile, while Alphabet (GOOGL) at 0.20 runs a more typical debt-to-equity mix.

GOOGL

Media & Entertainment industry group

0.20

Max
2.46
Q3
1.10
Median
0.47
GOOGL
0.20
Q1
0.13
Min
0.00

NTES

Media & Entertainment industry group

0.06

Max
2.46
Q3
1.10
Median
0.47
Q1
0.13
NTES
0.06
Min
0.00
Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Alphabet (GOOGL) and NetEase (NTES)
MetricGOOGLNTES
Current Ratio (MRQ)1.923.29
Debt / Equity (MRQ)0.200.06
Net Debt / EBITDA-0.19-3.97

Dividends

Dividend Yield (TTM)

Alphabet (GOOGL) at 0.24% pays an industry-typical yield; NetEase (NTES) at 3.11% is above its entire peer range — the higher number, but one that calls for a look at payout sustainability before treating it as an advantage.

GOOGL

Media & Entertainment industry group

0.24%

Max
1.97%
Q3
0.88%
GOOGL
0.24%
Median
0.00%
Q1
0.00%
Min
0.00%

NTES

Media & Entertainment industry group

3.11%

NTES
3.11%
Max
1.97%
Q3
0.88%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Alphabet (GOOGL) at 6.41% pays out a band-typical share of earnings, while NetEase (NTES) at 39.66% distributes more than its industry norm — less retained, thinner cover.

GOOGL

Media & Entertainment industry group

6.41%

Max
41.30%
Q3
17.37%
GOOGL
6.41%
Median
0.00%
Q1
0.00%
Min
0.00%

NTES

Media & Entertainment industry group

39.66%

Max
41.30%
NTES
39.66%
Q3
17.37%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Alphabet (GOOGL) and NetEase (NTES)
MetricGOOGLNTES
Dividend Yield (TTM)0.24%3.11%
Dividend Payout Ratio (TTM)6.41%39.66%

Valuation

P/E Ratio (TTM)

Both Alphabet (GOOGL) at 26.89 and NetEase (NTES) at 17.27 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

GOOGL

Media & Entertainment industry group

26.89

Max
78.62
Q3
41.37
GOOGL
26.89
Median
23.47
Q1
12.58
Min
1.74

NTES

Media & Entertainment industry group

17.27

Max
78.62
Q3
41.37
Median
23.47
NTES
17.27
Q1
12.58
Min
1.74
Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

NetEase (NTES) at 0.73 prices around its industry’s typical P/S ratio, while Alphabet (GOOGL) at 10.03 clears its benchmark range — GOOGL looks notably rich on sales.

GOOGL

Media & Entertainment industry group

10.03

GOOGL
10.03
Max
7.60
Q3
3.84
Median
1.52
Q1
0.68
Min
0.00

NTES

Media & Entertainment industry group

0.73

Max
7.60
Q3
3.84
Median
1.52
NTES
0.73
Q1
0.68
Min
0.00
Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Both look rich against book: Alphabet (GOOGL) at 8.79 sits in the upper P/B ratio quartile, and NetEase (NTES) at 17.04 prices even higher, above its industry range.

GOOGL

Media & Entertainment industry group

8.79

Max
13.29
GOOGL
8.79
Q3
5.93
Median
2.00
Q1
0.76
Min
-3.80

NTES

Media & Entertainment industry group

17.04

NTES
17.04
Max
13.29
Q3
5.93
Median
2.00
Q1
0.76
Min
-3.80
Loading chart…
Alphabet (GOOGL) vs. NetEase (NTES): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Alphabet (GOOGL) and NetEase (NTES)
MetricGOOGLNTES
P/E Ratio (TTM)26.8917.27
P/S Ratio (TTM)10.030.73
P/B Ratio (MRQ)8.7917.04
Free Cash Flow Yield (TTM)0.66%41.17%