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Alphabet (GOOGL) vs. Netflix (NFLX)

This page compares Alphabet (GOOGL) with Netflix (NFLX) using historical performance, profitability, financial strength, growth, dividend, and valuation metrics.

Company Profile

Alphabet (GOOGL) and Netflix (NFLX) both fall under the Media & Entertainment industry group, but GOOGL is classified in Interactive Media & Services while NFLX is classified in Entertainment.

SymbolGOOGLNFLX
Company NameAlphabet Inc.Netflix, Inc.
Country/RegionUnited StatesUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesEntertainment
GICS Sub-IndustryInteractive Media & ServicesMovies & Entertainment
Market Capitalization4,696.67 billion USD376.02 billion USD
CurrencyUSDUSD
ExchangeNasdaqGSNasdaqGS
Listing DateAugust 19, 2004May 23, 2002
Security TypeCommon StockCommon Stock

Historical Performance

GOOGL
NFLX
Loading price history…
Alphabet (GOOGL) vs. Netflix (NFLX): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Historical Performance at a Glance

SymbolGOOGLNFLX
5-Day Price Return-2.30%2.62%
13-Week Price Return28.00%15.97%
26-Week Price Return39.16%-22.63%
52-Week Price Return129.98%-25.25%
Month-to-Date Return0.74%-4.60%
Year-to-Date Return23.85%-4.76%
10-Day Avg. Volume27.08M33.53M
3-Month Avg. Volume31.70M45.95M
3-Month Volatility34.46%43.64%
Beta1.271.53

Profitability

Return on Equity (TTM)

Both Alphabet (GOOGL) at 38.98% and Netflix (NFLX) at 49.24% rank in the top quartile for Return on Equity (TTM) among industry peers, indicating strong returns on shareholders’ equity.

GOOGL

Media & Entertainment industry group

38.98%

Max
53.39%
Q3
18.85%
Median
7.25%
Q1
-4.25%
Min
-34.48%

NFLX

Media & Entertainment industry group

49.24%

Max
53.39%
Q3
18.85%
Median
7.25%
Q1
-4.25%
Min
-34.48%
Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Return on Equity (TTM) against the Media & Entertainment industry group benchmark.

Net Profit Margin (TTM)

Alphabet (GOOGL) leads with Net Profit Margin (TTM) of 37.92%, above its industry benchmark range, while Netflix (NFLX) at 28.52% also ranks strongly in the top quartile.

GOOGL

Media & Entertainment industry group

37.92%

Max
33.60%
Q3
12.38%
Median
5.66%
Q1
-1.87%
Min
-21.01%

NFLX

Media & Entertainment industry group

28.52%

Max
33.60%
Q3
12.38%
Median
5.66%
Q1
-1.87%
Min
-21.01%
Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Net Profit Margin (TTM) against the Media & Entertainment industry group benchmark.

Operating Profit Margin (TTM)

Both Alphabet (GOOGL) at 32.69% and Netflix (NFLX) at 23.75% rank in the top quartile for Operating Profit Margin (TTM) among industry peers, indicating both companies convert revenue into operating income more strongly than typical competitors.

GOOGL

Media & Entertainment industry group

32.69%

Max
32.69%
Q3
15.15%
Median
8.94%
Q1
1.27%
Min
-16.27%

NFLX

Media & Entertainment industry group

23.75%

Max
32.69%
Q3
15.15%
Median
8.94%
Q1
1.27%
Min
-16.27%
Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Operating Profit Margin (TTM) against the Media & Entertainment industry group benchmark.

Profitability at a Glance

SymbolGOOGLNFLX
Return on Equity (TTM)38.98%49.24%
Return on Assets (TTM)27.41%23.81%
Net Profit Margin (TTM)37.92%28.52%
Operating Profit Margin (TTM)32.69%23.75%
Gross Profit Margin (TTM)60.37%49.03%

Financial Strength

Current Ratio (MRQ)

Both Alphabet (GOOGL) at 1.92 and Netflix (NFLX) at 1.41 carry Current Ratio (MRQ) within their industry mid-ranges, suggesting balanced short-term liquidity relative to peers.

GOOGL

Media & Entertainment industry group

1.92

Max
3.45
Q3
1.93
Median
1.41
Q1
0.89
Min
0.32

NFLX

Media & Entertainment industry group

1.41

Max
3.45
Q3
1.93
Median
1.41
Q1
0.89
Min
0.32
Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Current Ratio (MRQ) against the Media & Entertainment industry group benchmark.

Debt-to-Equity Ratio (MRQ)

Both Alphabet (GOOGL) at 0.16 and Netflix (NFLX) at 0.46 post Debt-to-Equity Ratio (MRQ) near their industry mid-ranges, so neither company stands out strongly from peers on leverage.

GOOGL

Media & Entertainment industry group

0.16

Max
3.56
Q3
1.56
Median
0.59
Q1
0.08
Min
0.00

NFLX

Media & Entertainment industry group

0.46

Max
3.56
Q3
1.56
Median
0.59
Q1
0.08
Min
0.00
Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Debt-to-Equity Ratio (MRQ) against the Media & Entertainment industry group benchmark.

Interest Coverage Ratio (TTM)

Both Alphabet (GOOGL) at 16.20 and Netflix (NFLX) at 22.06 post Interest Coverage Ratio (TTM) above their industry benchmark ranges, indicating wide cushions to cover interest expense from operating income or EBIT.

GOOGL

Media & Entertainment industry group

16.20

Max
15.94
Q3
6.46
Median
2.12
Q1
0.10
Min
-7.25

NFLX

Media & Entertainment industry group

22.06

Max
15.94
Q3
6.46
Median
2.12
Q1
0.10
Min
-7.25
Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Interest Coverage Ratio (TTM) against the Media & Entertainment industry group benchmark.

Financial Strength at a Glance

SymbolGOOGLNFLX
Current Ratio (MRQ)1.921.41
Quick Ratio (MRQ)1.921.41
Debt-to-Equity Ratio (MRQ)0.160.46
Interest Coverage Ratio (TTM)16.2022.06

Growth

Revenue Growth

Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

SymbolGOOGLNFLX
Revenue Growth (MRQ vs Prior YoY)21.79%16.19%
Revenue Growth (TTM vs Prior YoY)17.45%16.72%
3-Year Revenue CAGR12.51%12.64%
5-Year Revenue CAGR17.15%12.57%

EPS Growth

Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

SymbolGOOGLNFLX
EPS Growth (MRQ vs Prior YoY)81.96%85.79%
EPS Growth (TTM vs Prior YoY)48.51%46.23%
3-Year EPS CAGR33.35%36.44%
5-Year EPS CAGR29.82%32.98%

Dividend

Dividend Yield (TTM)

Netflix (NFLX) pays no dividend (yield 0.00%) — often a deliberate choice to reinvest earnings rather than return cash. Meanwhile Alphabet (GOOGL) reports a yield of 0.22%, ranking against industry peers normally.

GOOGL

Media & Entertainment industry group

0.22%

Max
2.42%
Q3
1.02%
Median
0.00%
Q1
0.00%
Min
0.00%

NFLX

Media & Entertainment industry group

0.00%

Max
2.42%
Q3
1.02%
Median
0.00%
Q1
0.00%
Min
0.00%
Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Dividend Yield (TTM) against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Netflix (NFLX) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOGL) reports a payout of 6.34%, ranking against industry peers normally.

GOOGL

Media & Entertainment industry group

6.34%

Max
40.95%
Q3
16.81%
Median
0.00%
Q1
0.00%
Min
0.00%

NFLX

Media & Entertainment industry group

0.00%

Max
40.95%
Q3
16.81%
Median
0.00%
Q1
0.00%
Min
0.00%
Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Dividend Payout Ratio (TTM) against the Media & Entertainment industry group benchmark.

Dividend at a Glance

SymbolGOOGLNFLX
Dividend Yield (TTM)0.22%0.00%
Dividend Payout Ratio (TTM)6.34%0.00%

Valuation

Price-to-Earnings Ratio (TTM)

Both Alphabet (GOOGL) at 29.36 and Netflix (NFLX) at 28.40 post Price-to-Earnings Ratio (TTM) near the typical industry midpoint — neither company stands out strongly from peers on trailing earnings multiple.

GOOGL

Media & Entertainment industry group

29.36

Max
74.88
Q3
40.34
Median
22.59
Q1
12.33
Min
0.92

NFLX

Media & Entertainment industry group

28.40

Max
74.88
Q3
40.34
Median
22.59
Q1
12.33
Min
0.92
Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Price-to-Earnings Ratio (TTM) against the Media & Entertainment industry group benchmark.

Price-to-Sales Ratio (TTM)

Netflix (NFLX) at 8.10 sits in the higher-multiple quartile for Price-to-Sales Ratio (TTM), but Alphabet (GOOGL) at 11.13 is higher still, above its industry benchmark range — both carry elevated trailing revenue multiples relative to peers, with GOOGL higher.

GOOGL

Media & Entertainment industry group

11.13

Max
9.53
Q3
4.56
Median
1.73
Q1
0.77
Min
0.16

NFLX

Media & Entertainment industry group

8.10

Max
9.53
Q3
4.56
Median
1.73
Q1
0.77
Min
0.16
Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Price-to-Sales Ratio (TTM) against the Media & Entertainment industry group benchmark.

Price-to-Book Ratio (MRQ)

Alphabet (GOOGL) at 7.26 sits in the higher-multiple quartile for Price-to-Book Ratio (MRQ), but Netflix (NFLX) at 13.01 is higher still, above its industry benchmark range — both carry elevated book-value multiples relative to peers, with NFLX higher.

GOOGL

Media & Entertainment industry group

7.26

Max
10.00
Q3
4.71
Median
2.29
Q1
1.18
Min
0.20

NFLX

Media & Entertainment industry group

13.01

Max
10.00
Q3
4.71
Median
2.29
Q1
1.18
Min
0.20
Alphabet (GOOGL) vs. Netflix (NFLX): A comparison of their Price-to-Book Ratio (MRQ) against the Media & Entertainment industry group benchmark.

Valuation at a Glance

SymbolGOOGLNFLX
Price-to-Earnings Ratio (TTM)29.3628.40
Price-to-Sales Ratio (TTM)11.138.10
Price-to-Book Ratio (MRQ)7.2613.01
Price-to-Free Cash Flow Ratio (TTM)73.0131.93