GOOG vs. NFLX: Alphabet vs. Netflix Stock Comparison

June 23, 2026

How do Alphabet (GOOG) and Netflix (NFLX) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOG) and Netflix (NFLX) both fall under the Media & Entertainment industry group, but GOOG is classified in Interactive Media & Services while NFLX is classified in Entertainment.

Company profile comparison for Alphabet (GOOG) and Netflix (NFLX)
Profile Item	GOOG	NFLX
Name	Alphabet Inc.	Netflix, Inc.
Country/Region	United States	United States
GICS Sector	Communication Services	Communication Services
GICS Industry Group	Media & Entertainment	Media & Entertainment
GICS Industry	Interactive Media & Services	Entertainment
GICS Sub-Industry	Interactive Media & Services	Movies & Entertainment
Market Capitalization	4,256.01 billion USD	306.88 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	August 19, 2004	May 23, 2002
Security Type	Common Stock	Common Stock

Performance

Cumulative Growth

GOOG

NFLX

Alphabet (GOOG) vs. Netflix (NFLX): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Alphabet (GOOG) and Netflix (NFLX). Returns over one year are annualized.

Performance at a Glance

Performance metrics for Alphabet (GOOG) and Netflix (NFLX)
Metric	GOOG	NFLX
Total Return (1Y)	108.54%	-40.82%

Risk

Drawdown

GOOG

NFLX

Alphabet (GOOG) vs. Netflix (NFLX): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Risk at a Glance

Risk metrics for Alphabet (GOOG) and Netflix (NFLX)
Metric	GOOG	NFLX
Volatility (1Y, Annualized)	29.18%	33.87%
Beta (5Y)	1.24	1.52
Avg. Volume (3M)	20.80M	39.97M

Profitability

ROE (TTM)

Both companies show strong equity returns, but Netflix (NFLX) at 48.50% is the standout with ROE above its industry range; Alphabet (GOOG) at 38.89% also sits in the top quartile.

GOOG

Media & Entertainment industry group

38.89%

GOOG: 38.89%
Max: 38.89%
Q3: 15.58%
Median: 6.43%
Q1: -3.97%
Min: -29.59%

NFLX

Media & Entertainment industry group

48.50%

NFLX: 48.50%
Max: 38.89%
Q3: 15.58%
Median: 6.43%
Q1: -3.97%
Min: -29.59%

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOG) at 37.92% keeps the most of each sales dollar — above its industry’s net margin range — and Netflix (NFLX) at 28.52% also retains a top-quartile share.

GOOG

Media & Entertainment industry group

37.92%

GOOG: 37.92%
Max: 30.77%
Q3: 10.81%
Median: 3.55%
Q1: -3.19%
Min: -24.17%

NFLX

Media & Entertainment industry group

28.52%

Max: 30.77%
NFLX: 28.52%
Q3: 10.81%
Median: 3.55%
Q1: -3.19%
Min: -24.17%

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Alphabet (GOOG) at 36.12% and Netflix (NFLX) at 32.30% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

GOOG

Media & Entertainment industry group

36.12%

Max: 41.37%
GOOG: 36.12%
Q3: 17.06%
Median: 7.79%
Q1: -3.39%
Min: -27.39%

NFLX

Media & Entertainment industry group

32.30%

Max: 41.37%
NFLX: 32.30%
Q3: 17.06%
Median: 7.79%
Q1: -3.39%
Min: -27.39%

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability at a Glance

Profitability metrics for Alphabet (GOOG) and Netflix (NFLX)
Metric	GOOG	NFLX
ROE (TTM)	38.89%	48.50%
ROA (TTM)	14.64%	15.40%
Net Margin (TTM)	37.92%	28.52%
Operating Margin (TTM)	36.12%	32.30%
Gross Margin (TTM)	60.37%	49.03%

Growth

Revenue Growth

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

Revenue growth metrics for Alphabet (GOOG) and Netflix (NFLX)
Metric	GOOG	NFLX
Revenue Growth (YoY)	15.09%	15.85%
Revenue Growth (3Y CAGR)	12.51%	12.64%

EPS Growth

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

EPS growth metrics for Alphabet (GOOG) and Netflix (NFLX)
Metric	GOOG	NFLX
EPS Growth (YoY)	34.45%	27.58%
EPS Growth (3Y CAGR)	33.34%	36.49%

Financial Strength

Current Ratio (MRQ)

Both Alphabet (GOOG) at 1.92 and Netflix (NFLX) at 1.41 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

GOOG

Media & Entertainment industry group

1.92

Max: 4.37
Q3: 2.32
GOOG: 1.92
Median: 1.39
Q1: 0.89
Min: 0.31

NFLX

Media & Entertainment industry group

1.41

Max: 4.37
Q3: 2.32
NFLX: 1.41
Median: 1.39
Q1: 0.89
Min: 0.31

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Alphabet (GOOG) at 0.20 and Netflix (NFLX) at 0.54 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

GOOG

Media & Entertainment industry group

0.20

Max: 2.46
Q3: 1.25
Median: 0.50
GOOG: 0.20
Q1: 0.15
Min: 0.00

NFLX

Media & Entertainment industry group

0.54

Max: 2.46
Q3: 1.25
NFLX: 0.54
Median: 0.50
Q1: 0.15
Min: 0.00

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength at a Glance

Financial strength metrics for Alphabet (GOOG) and Netflix (NFLX)
Metric	GOOG	NFLX
Current Ratio (MRQ)	1.92	1.41
Debt / Equity (MRQ)	0.20	0.54
Net Debt / EBITDA	-0.19	0.31

Dividends

Dividend Yield (TTM)

Netflix (NFLX) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOG) reports a yield of 0.23%, ranking against industry peers normally.

GOOG

Media & Entertainment industry group

0.23%

Max: 2.17%
Q3: 1.02%
GOOG: 0.23%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NFLX

Media & Entertainment industry group

0.00%

Max: 2.17%
Q3: 1.02%
NFLX: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Netflix (NFLX) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOG) reports a payout of 6.41%, ranking against industry peers normally.

GOOG

Media & Entertainment industry group

6.41%

Max: 45.76%
Q3: 22.57%
GOOG: 6.41%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NFLX

Media & Entertainment industry group

0.00%

Max: 45.76%
Q3: 22.57%
NFLX: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividends at a Glance

Dividend metrics for Alphabet (GOOG) and Netflix (NFLX)
Metric	GOOG	NFLX
Dividend Yield (TTM)	0.23%	0.00%
Dividend Payout Ratio (TTM)	6.41%	0.00%

Valuation

P/E Ratio (TTM)

Both Alphabet (GOOG) at 26.60 and Netflix (NFLX) at 23.51 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

GOOG

Media & Entertainment industry group

26.60

Max: 65.67
Q3: 35.82
GOOG: 26.60
Median: 21.74
Q1: 11.07
Min: 1.56

NFLX

Media & Entertainment industry group

23.51

Max: 65.67
Q3: 35.82
NFLX: 23.51
Median: 21.74
Q1: 11.07
Min: 1.56

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Netflix (NFLX) at 6.54 sits in the upper P/S ratio quartile, and Alphabet (GOOG) at 10.07 prices even higher, above its industry range.

GOOG

Media & Entertainment industry group

10.07

GOOG: 10.07
Max: 8.27
Q3: 3.98
Median: 1.38
Q1: 0.59
Min: 0.00

NFLX

Media & Entertainment industry group

6.54

Max: 8.27
NFLX: 6.54
Q3: 3.98
Median: 1.38
Q1: 0.59
Min: 0.00

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Both Alphabet (GOOG) at 8.83 and Netflix (NFLX) at 9.86 carry a premium to book value versus peers, sitting in the upper P/B ratio quartile of their industries.

GOOG

Media & Entertainment industry group

8.83

Max: 12.69
GOOG: 8.83
Q3: 5.79
Median: 1.82
Q1: 0.78
Min: -2.93

NFLX

Media & Entertainment industry group

9.86

Max: 12.69
NFLX: 9.86
Q3: 5.79
Median: 1.82
Q1: 0.78
Min: -2.93

Alphabet (GOOG) vs. Netflix (NFLX): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation at a Glance

Valuation metrics for Alphabet (GOOG) and Netflix (NFLX)
Metric	GOOG	NFLX
P/E Ratio (TTM)	26.60	23.51
P/S Ratio (TTM)	10.07	6.54
P/B Ratio (MRQ)	8.83	9.86
Free Cash Flow Yield (TTM)	0.66%	8.47%