GOOG vs. META: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at GOOG and META, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | GOOG | META |
|---|---|---|
| Company Name | Alphabet Inc. | Meta Platforms, Inc. |
| Country | United States | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry | Interactive Media & Services | Interactive Media & Services |
| Market Capitalization | 2,495.88 billion USD | 1,896.14 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | August 19, 2004 | May 18, 2012 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of GOOG and META by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | GOOG | META |
|---|---|---|
| 5-Day Price Return | 1.27% | -1.64% |
| 13-Week Price Return | 22.27% | 18.77% |
| 26-Week Price Return | 12.15% | 5.36% |
| 52-Week Price Return | 24.26% | 41.04% |
| Month-to-Date Return | 7.39% | -2.41% |
| Year-to-Date Return | 8.87% | 28.91% |
| 10-Day Avg. Volume | 27.91M | 11.27M |
| 3-Month Avg. Volume | 38.68M | 13.26M |
| 3-Month Volatility | 23.13% | 32.96% |
| Beta | 1.00 | 1.22 |
Profitability
Return on Equity (TTM)
GOOG
34.31%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 29.69%
- Median
- 9.73%
- Q1
- 2.47%
- Min
- -26.19%
In the upper quartile for the Interactive Media & Services industry, GOOG’s Return on Equity of 34.31% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
META
39.33%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 29.69%
- Median
- 9.73%
- Q1
- 2.47%
- Min
- -26.19%
In the upper quartile for the Interactive Media & Services industry, META’s Return on Equity of 39.33% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
GOOG
31.12%
Interactive Media & Services Industry
- Max
- 50.41%
- Q3
- 29.38%
- Median
- 17.14%
- Q1
- 3.13%
- Min
- -30.88%
A Net Profit Margin of 31.12% places GOOG in the upper quartile for the Interactive Media & Services industry, signifying strong profitability and more effective cost management than most of its peers.
META
39.99%
Interactive Media & Services Industry
- Max
- 50.41%
- Q3
- 29.38%
- Median
- 17.14%
- Q1
- 3.13%
- Min
- -30.88%
A Net Profit Margin of 39.99% places META in the upper quartile for the Interactive Media & Services industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
GOOG
32.68%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.95%
- Median
- 18.60%
- Q1
- 5.69%
- Min
- -18.13%
GOOG’s Operating Profit Margin of 32.68% is around the midpoint for the Interactive Media & Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
META
44.02%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.95%
- Median
- 18.60%
- Q1
- 5.69%
- Min
- -18.13%
An Operating Profit Margin of 44.02% places META in the upper quartile for the Interactive Media & Services industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | GOOG | META |
|---|---|---|
| Return on Equity (TTM) | 34.31% | 39.33% |
| Return on Assets (TTM) | 24.88% | 25.83% |
| Net Profit Margin (TTM) | 31.12% | 39.99% |
| Operating Profit Margin (TTM) | 32.68% | 44.02% |
| Gross Profit Margin (TTM) | 58.94% | 81.95% |
Financial Strength
Current Ratio (MRQ)
GOOG
1.90
Interactive Media & Services Industry
- Max
- 4.30
- Q3
- 2.68
- Median
- 1.96
- Q1
- 1.21
- Min
- 0.45
GOOG’s Current Ratio of 1.90 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
META
1.97
Interactive Media & Services Industry
- Max
- 4.30
- Q3
- 2.68
- Median
- 1.96
- Q1
- 1.21
- Min
- 0.45
META’s Current Ratio of 1.97 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
GOOG
0.07
Interactive Media & Services Industry
- Max
- 0.90
- Q3
- 0.47
- Median
- 0.16
- Q1
- 0.03
- Min
- 0.00
GOOG’s Debt-to-Equity Ratio of 0.07 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
META
0.15
Interactive Media & Services Industry
- Max
- 0.90
- Q3
- 0.47
- Median
- 0.16
- Q1
- 0.03
- Min
- 0.00
META’s Debt-to-Equity Ratio of 0.15 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
GOOG
16.20
Interactive Media & Services Industry
- Max
- 67.60
- Q3
- 29.41
- Median
- 6.36
- Q1
- -0.87
- Min
- -37.02
GOOG’s Interest Coverage Ratio of 16.20 is positioned comfortably within the norm for the Interactive Media & Services industry, indicating a standard and healthy capacity to cover its interest payments.
META
168.41
Interactive Media & Services Industry
- Max
- 67.60
- Q3
- 29.41
- Median
- 6.36
- Q1
- -0.87
- Min
- -37.02
With an Interest Coverage Ratio of 168.41, META demonstrates a superior capacity to service its debt, placing it well above the typical range for the Interactive Media & Services industry. This stems from either robust earnings or a conservative debt load.
Financial Strength at a Glance
| Symbol | GOOG | META |
|---|---|---|
| Current Ratio (MRQ) | 1.90 | 1.97 |
| Quick Ratio (MRQ) | 1.90 | 1.71 |
| Debt-to-Equity Ratio (MRQ) | 0.07 | 0.15 |
| Interest Coverage Ratio (TTM) | 16.20 | 168.41 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
GOOG
0.41%
Interactive Media & Services Industry
- Max
- 1.87%
- Q3
- 1.08%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
GOOG’s Dividend Yield of 0.41% is consistent with its peers in the Interactive Media & Services industry, providing a dividend return that is standard for its sector.
META
0.27%
Interactive Media & Services Industry
- Max
- 1.87%
- Q3
- 1.08%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
META’s Dividend Yield of 0.27% is consistent with its peers in the Interactive Media & Services industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
GOOG
8.54%
Interactive Media & Services Industry
- Max
- 87.35%
- Q3
- 38.67%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
GOOG’s Dividend Payout Ratio of 8.54% is within the typical range for the Interactive Media & Services industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
META
7.26%
Interactive Media & Services Industry
- Max
- 87.35%
- Q3
- 38.67%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
META’s Dividend Payout Ratio of 7.26% is within the typical range for the Interactive Media & Services industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | GOOG | META |
|---|---|---|
| Dividend Yield (TTM) | 0.41% | 0.27% |
| Dividend Payout Ratio (TTM) | 8.54% | 7.26% |
Valuation
Price-to-Earnings Ratio (TTM)
GOOG
21.01
Interactive Media & Services Industry
- Max
- 87.79
- Q3
- 54.33
- Median
- 25.46
- Q1
- 18.76
- Min
- 6.96
GOOG’s P/E Ratio of 21.01 is within the middle range for the Interactive Media & Services industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
META
26.40
Interactive Media & Services Industry
- Max
- 87.79
- Q3
- 54.33
- Median
- 25.46
- Q1
- 18.76
- Min
- 6.96
META’s P/E Ratio of 26.40 is within the middle range for the Interactive Media & Services industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
GOOG
6.54
Interactive Media & Services Industry
- Max
- 19.01
- Q3
- 12.39
- Median
- 6.49
- Q1
- 1.94
- Min
- 0.22
GOOG’s P/S Ratio of 6.54 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
META
10.56
Interactive Media & Services Industry
- Max
- 19.01
- Q3
- 12.39
- Median
- 6.49
- Q1
- 1.94
- Min
- 0.22
META’s P/S Ratio of 10.56 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
GOOG
5.91
Interactive Media & Services Industry
- Max
- 11.66
- Q3
- 7.17
- Median
- 4.17
- Q1
- 2.80
- Min
- 0.12
GOOG’s P/B Ratio of 5.91 is within the conventional range for the Interactive Media & Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
META
9.51
Interactive Media & Services Industry
- Max
- 11.66
- Q3
- 7.17
- Median
- 4.17
- Q1
- 2.80
- Min
- 0.12
META’s P/B Ratio of 9.51 is in the upper tier for the Interactive Media & Services industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | GOOG | META |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 21.01 | 26.40 |
| Price-to-Sales Ratio (TTM) | 6.54 | 10.56 |
| Price-to-Book Ratio (MRQ) | 5.91 | 9.51 |
| Price-to-Free Cash Flow Ratio (TTM) | 36.39 | 37.65 |