GOOG vs. META: Alphabet vs. Meta Platforms Stock Comparison
How do Alphabet (GOOG) and Meta Platforms (META) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
Alphabet (GOOG) and Meta Platforms (META) are both classified in the Interactive Media & Services sub-industry within the broader Interactive Media & Services industry, placing them in the closest GICS peer bucket.
| Profile Item | GOOG | META |
|---|---|---|
| Name | Alphabet Inc. | Meta Platforms Inc Class A |
| Country/Region | United States | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry Group | Media & Entertainment | Media & Entertainment |
| GICS Industry | Interactive Media & Services | Interactive Media & Services |
| GICS Sub-Industry | Interactive Media & Services | Interactive Media & Services |
| Market Capitalization | 4,256.01 billion USD | 1,431.29 billion USD |
| Currency | USD | USD |
| Exchange | Nasdaq | Nasdaq |
| Listing Date | August 19, 2004 | May 18, 2012 |
| Security Type | Common Stock | Common Stock |
Performance
Cumulative Growth
Trailing Returns
Performance at a Glance
| Metric | GOOG | META |
|---|---|---|
| Total Return (1Y) | 108.54% | -17.10% |
Risk
Drawdown
Risk at a Glance
| Metric | GOOG | META |
|---|---|---|
| Volatility (1Y, Annualized) | 29.18% | 36.24% |
| Beta (5Y) | 1.24 | 1.25 |
| Avg. Volume (3M) | 20.80M | 17.45M |
Profitability
ROE (TTM)
Both Alphabet (GOOG) at 38.89% and Meta Platforms (META) at 32.93% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.
GOOG
Media & Entertainment industry group
38.89%
- GOOG
- 38.89%
- Max
- 38.89%
- Q3
- 15.58%
- Median
- 6.43%
- Q1
- -3.97%
- Min
- -29.59%
META
Media & Entertainment industry group
32.93%
- Max
- 38.89%
- META
- 32.93%
- Q3
- 15.58%
- Median
- 6.43%
- Q1
- -3.97%
- Min
- -29.59%
Net Margin (TTM)
Both Alphabet (GOOG) at 37.92% and Meta Platforms (META) at 32.84% keep an unusually large share of revenue as bottom-line profit — each net margin clears its industry’s benchmark range.
GOOG
Media & Entertainment industry group
37.92%
- GOOG
- 37.92%
- Max
- 30.77%
- Q3
- 10.81%
- Median
- 3.55%
- Q1
- -3.19%
- Min
- -24.17%
META
Media & Entertainment industry group
32.84%
- META
- 32.84%
- Max
- 30.77%
- Q3
- 10.81%
- Median
- 3.55%
- Q1
- -3.19%
- Min
- -24.17%
Operating Margin (TTM)
Both Alphabet (GOOG) at 36.12% and Meta Platforms (META) at 40.62% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.
GOOG
Media & Entertainment industry group
36.12%
- Max
- 41.37%
- GOOG
- 36.12%
- Q3
- 17.06%
- Median
- 7.79%
- Q1
- -3.39%
- Min
- -27.39%
META
Media & Entertainment industry group
40.62%
- Max
- 41.37%
- META
- 40.62%
- Q3
- 17.06%
- Median
- 7.79%
- Q1
- -3.39%
- Min
- -27.39%
Profitability at a Glance
| Metric | GOOG | META |
|---|---|---|
| ROE (TTM) | 38.89% | 32.93% |
| ROA (TTM) | 14.64% | 16.40% |
| Net Margin (TTM) | 37.92% | 32.84% |
| Operating Margin (TTM) | 36.12% | 40.62% |
| Gross Margin (TTM) | 60.37% | 81.94% |
Growth
Revenue Growth
Revenue Growth at a Glance
| Metric | GOOG | META |
|---|---|---|
| Revenue Growth (YoY) | 15.09% | 22.17% |
| Revenue Growth (3Y CAGR) | 12.51% | 19.89% |
EPS Growth
EPS Growth at a Glance
| Metric | GOOG | META |
|---|---|---|
| EPS Growth (YoY) | 34.45% | -1.55% |
| EPS Growth (3Y CAGR) | 33.34% | 39.84% |
Financial Strength
Current Ratio (MRQ)
Alphabet (GOOG) at 1.92 keeps current ratio within its industry’s typical mid-range, while Meta Platforms (META) at 2.35 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.
GOOG
Media & Entertainment industry group
1.92
- Max
- 4.37
- Q3
- 2.32
- GOOG
- 1.92
- Median
- 1.39
- Q1
- 0.89
- Min
- 0.31
META
Media & Entertainment industry group
2.35
- Max
- 4.37
- META
- 2.35
- Q3
- 2.32
- Median
- 1.39
- Q1
- 0.89
- Min
- 0.31
Debt / Equity (MRQ)
Both Alphabet (GOOG) at 0.20 and Meta Platforms (META) at 0.36 fund their balance sheets with roughly industry-typical debt-to-equity mixes.
GOOG
Media & Entertainment industry group
0.20
- Max
- 2.46
- Q3
- 1.25
- Median
- 0.50
- GOOG
- 0.20
- Q1
- 0.15
- Min
- 0.00
META
Media & Entertainment industry group
0.36
- Max
- 2.46
- Q3
- 1.25
- Median
- 0.50
- META
- 0.36
- Q1
- 0.15
- Min
- 0.00
Financial Strength at a Glance
| Metric | GOOG | META |
|---|---|---|
| Current Ratio (MRQ) | 1.92 | 2.35 |
| Debt / Equity (MRQ) | 0.20 | 0.36 |
| Net Debt / EBITDA | -0.19 | 0.05 |
Dividends
Dividend Yield (TTM)
Both Alphabet (GOOG) at 0.23% and Meta Platforms (META) at 0.36% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.
GOOG
Media & Entertainment industry group
0.23%
- Max
- 2.17%
- Q3
- 1.02%
- GOOG
- 0.23%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
META
Media & Entertainment industry group
0.36%
- Max
- 2.17%
- Q3
- 1.02%
- META
- 0.36%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Both Alphabet (GOOG) at 6.41% and Meta Platforms (META) at 7.64% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.
GOOG
Media & Entertainment industry group
6.41%
- Max
- 45.76%
- Q3
- 22.57%
- GOOG
- 6.41%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
META
Media & Entertainment industry group
7.64%
- Max
- 45.76%
- Q3
- 22.57%
- META
- 7.64%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividends at a Glance
| Metric | GOOG | META |
|---|---|---|
| Dividend Yield (TTM) | 0.23% | 0.36% |
| Dividend Payout Ratio (TTM) | 6.41% | 7.64% |
Valuation
P/E Ratio (TTM)
Both Alphabet (GOOG) at 26.60 and Meta Platforms (META) at 20.49 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.
GOOG
Media & Entertainment industry group
26.60
- Max
- 65.67
- Q3
- 35.82
- GOOG
- 26.60
- Median
- 21.74
- Q1
- 11.07
- Min
- 1.56
META
Media & Entertainment industry group
20.49
- Max
- 65.67
- Q3
- 35.82
- Median
- 21.74
- META
- 20.49
- Q1
- 11.07
- Min
- 1.56
P/S Ratio (TTM)
Both look expensive on sales: Meta Platforms (META) at 6.66 sits in the upper P/S ratio quartile, and Alphabet (GOOG) at 10.07 prices even higher, above its industry range.
GOOG
Media & Entertainment industry group
10.07
- GOOG
- 10.07
- Max
- 8.27
- Q3
- 3.98
- Median
- 1.38
- Q1
- 0.59
- Min
- 0.00
META
Media & Entertainment industry group
6.66
- Max
- 8.27
- META
- 6.66
- Q3
- 3.98
- Median
- 1.38
- Q1
- 0.59
- Min
- 0.00
P/B Ratio (MRQ)
Both Alphabet (GOOG) at 8.83 and Meta Platforms (META) at 5.87 carry a premium to book value versus peers, sitting in the upper P/B ratio quartile of their industries.
GOOG
Media & Entertainment industry group
8.83
- Max
- 12.69
- GOOG
- 8.83
- Q3
- 5.79
- Median
- 1.82
- Q1
- 0.78
- Min
- -2.93
META
Media & Entertainment industry group
5.87
- Max
- 12.69
- META
- 5.87
- Q3
- 5.79
- Median
- 1.82
- Q1
- 0.78
- Min
- -2.93
Valuation at a Glance
| Metric | GOOG | META |
|---|---|---|
| P/E Ratio (TTM) | 26.60 | 20.49 |
| P/S Ratio (TTM) | 10.07 | 6.66 |
| P/B Ratio (MRQ) | 8.83 | 5.87 |
| Free Cash Flow Yield (TTM) | 0.66% | 1.79% |