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GOOG vs. META: Alphabet vs. Meta Platforms Stock Comparison

How do Alphabet (GOOG) and Meta Platforms (META) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOG) and Meta Platforms (META) are both classified in the Interactive Media & Services sub-industry within the broader Interactive Media & Services industry, placing them in the closest GICS peer bucket.

Company profile comparison for Alphabet (GOOG) and Meta Platforms (META)
Profile ItemGOOGMETA
NameAlphabet Inc.Meta Platforms Inc Class A
Country/RegionUnited StatesUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesInteractive Media & Services
GICS Sub-IndustryInteractive Media & ServicesInteractive Media & Services
Market Capitalization4,361.81 billion USD1,508.38 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 19, 2004May 18, 2012
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

GOOG
META
GSPC
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Alphabet (GOOG) vs. Meta Platforms (META), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Alphabet (GOOG) and Meta Platforms (META). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Alphabet (GOOG) and Meta Platforms (META). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alphabet (GOOG) and Meta Platforms (META)
MetricGOOGMETA
Total Return (1Y)85.46%-22.02%
Total Return (3Y, Annualized)39.30%23.57%
Total Return (5Y, Annualized)21.62%10.44%

Risk Profile

Drawdown History

GOOG
META
GSPC
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Alphabet (GOOG) vs. Meta Platforms (META), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Alphabet (GOOG) and Meta Platforms (META). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Alphabet (GOOG) and Meta Platforms (META)
MetricGOOGMETA
Volatility (1Y, Annualized)31.73%38.34%
Beta (5Y)1.231.25
Max Drawdown (5Y)-44.60%-76.74%
Avg. Volume (3M)22.61M18.00M

Risk-Adjusted Performance

Risk-Return Positioning

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GOOG and META are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alphabet (GOOG) and Meta Platforms (META)
MetricGOOGMETA
Sharpe Ratio (1Y)2.57-0.68
Sortino Ratio (1Y)4.55-0.95

Profitability

ROE (TTM)

Both Alphabet (GOOG) at 48.68% and Meta Platforms (META) at 29.85% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

GOOG

Media & Entertainment industry group

48.68%

GOOG
48.68%
Max
48.68%
Q3
16.74%
Median
6.46%
Q1
-5.13%
Min
-37.13%

META

Media & Entertainment industry group

29.85%

Max
48.68%
META
29.85%
Q3
16.74%
Median
6.46%
Q1
-5.13%
Min
-37.13%
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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOG) at 54.77% keeps the most of each sales dollar — above its industry’s net margin range — and Meta Platforms (META) at 29.84% also retains a top-quartile share.

GOOG

Media & Entertainment industry group

54.77%

GOOG
54.77%
Max
30.77%
Q3
9.84%
Median
3.58%
Q1
-4.22%
Min
-24.17%

META

Media & Entertainment industry group

29.84%

Max
30.77%
META
29.84%
Q3
9.84%
Median
3.58%
Q1
-4.22%
Min
-24.17%
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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Alphabet (GOOG) at 34.03% and Meta Platforms (META) at 34.83% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

GOOG

Media & Entertainment industry group

34.03%

Max
41.37%
GOOG
34.03%
Q3
17.93%
Median
9.02%
Q1
-1.89%
Min
-27.39%

META

Media & Entertainment industry group

34.83%

Max
41.37%
META
34.83%
Q3
17.93%
Median
9.02%
Q1
-1.89%
Min
-27.39%
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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Alphabet (GOOG) and Meta Platforms (META)
MetricGOOGMETA
ROE (TTM)48.68%29.85%
ROA (TTM)12.96%14.59%
Net Margin (TTM)54.77%29.84%
Operating Margin (TTM)34.03%34.83%
Gross Margin (TTM)60.90%81.75%

Growth

Revenue Growth

Both Alphabet (GOOG) at 15.09% and Meta Platforms (META) at 22.17% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.

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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their Revenue Growth across different time periods.

EPS Growth

Alphabet (GOOG) at 34.45% sits in the top EPS growth quartile, while Meta Platforms (META) at -1.55% is closer to the peer norm — faster per-share earnings growth for GOOG.

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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alphabet (GOOG) and Meta Platforms (META)
MetricGOOGMETA
Revenue Growth (YoY)15.09%22.17%
Revenue Growth (3Y CAGR)12.51%19.89%
EPS Growth (YoY)34.45%-1.55%
EPS Growth (3Y CAGR)33.34%39.84%

Financial Strength

Current Ratio (MRQ)

Meta Platforms (META) at 2.23 keeps current ratio within its industry’s typical mid-range, while Alphabet (GOOG) at 2.72 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

GOOG

Media & Entertainment industry group

2.72

Max
4.86
GOOG
2.72
Q3
2.72
Median
1.56
Q1
0.87
Min
0.09

META

Media & Entertainment industry group

2.23

Max
4.86
Q3
2.72
META
2.23
Median
1.56
Q1
0.87
Min
0.09
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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Alphabet (GOOG) at 0.19 and Meta Platforms (META) at 0.43 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

GOOG

Media & Entertainment industry group

0.19

Max
2.58
Q3
1.26
Median
0.52
GOOG
0.19
Q1
0.17
Min
0.00

META

Media & Entertainment industry group

0.43

Max
2.58
Q3
1.26
Median
0.52
META
0.43
Q1
0.17
Min
0.00
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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Alphabet (GOOG) and Meta Platforms (META)
MetricGOOGMETA
Current Ratio (MRQ)2.722.23
Debt / Equity (MRQ)0.190.43
Net Debt / EBITDA-0.700.20

Dividends

Dividend Yield (TTM)

Both Alphabet (GOOG) at 0.25% and Meta Platforms (META) at 0.36% yield above their industries’ entire benchmark ranges — high enough that dividend safety, not income, becomes the first question.

GOOG

Media & Entertainment industry group

0.25%

GOOG
0.25%
Max
0.24%
Q3
0.12%
Median
0.00%
Q1
0.00%
Min
0.00%

META

Media & Entertainment industry group

0.36%

META
0.36%
Max
0.24%
Q3
0.12%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Both Alphabet (GOOG) at 4.26% and Meta Platforms (META) at 7.91% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

GOOG

Media & Entertainment industry group

4.26%

Max
34.19%
Q3
14.58%
GOOG
4.26%
Median
0.00%
Q1
0.00%
Min
0.00%

META

Media & Entertainment industry group

7.91%

Max
34.19%
Q3
14.58%
META
7.91%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Alphabet (GOOG) and Meta Platforms (META)
MetricGOOGMETA
Dividend Yield (TTM)0.25%0.36%
Dividend Payout Ratio (TTM)4.26%7.91%

Valuation

P/E Ratio (TTM)

Both Alphabet (GOOG) at 17.89 and Meta Platforms (META) at 22.23 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

GOOG

Media & Entertainment industry group

17.89

Max
74.32
Q3
36.91
Median
20.53
GOOG
17.89
Q1
11.74
Min
1.83

META

Media & Entertainment industry group

22.23

Max
74.32
Q3
36.91
META
22.23
Median
20.53
Q1
11.74
Min
1.83
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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Meta Platforms (META) at 6.61 sits in the upper P/S ratio quartile, and Alphabet (GOOG) at 9.78 prices even higher, above its industry range.

GOOG

Media & Entertainment industry group

9.78

GOOG
9.78
Max
6.92
Q3
3.80
Median
1.58
Q1
0.67
Min
0.00

META

Media & Entertainment industry group

6.61

Max
6.92
META
6.61
Q3
3.80
Median
1.58
Q1
0.67
Min
0.00
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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Both Alphabet (GOOG) at 7.01 and Meta Platforms (META) at 6.17 carry a premium to book value versus peers, sitting in the upper P/B ratio quartile of their industries.

GOOG

Media & Entertainment industry group

7.01

Max
13.02
GOOG
7.01
Q3
5.78
Median
2.08
Q1
0.83
Min
-5.00

META

Media & Entertainment industry group

6.17

Max
13.02
META
6.17
Q3
5.78
Median
2.08
Q1
0.83
Min
-5.00
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Alphabet (GOOG) vs. Meta Platforms (META): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Alphabet (GOOG) and Meta Platforms (META)
MetricGOOGMETA
P/E Ratio (TTM)17.8922.23
P/S Ratio (TTM)9.786.61
P/B Ratio (MRQ)7.016.17
Free Cash Flow Yield (TTM)0.52%1.43%