GOOG vs. SPOT: Alphabet vs. Spotify Technology Stock Comparison

August 10, 2026

How do Alphabet (GOOG) and Spotify Technology (SPOT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOG) and Spotify Technology (SPOT) both fall under the Media & Entertainment industry group, but GOOG is classified in Interactive Media & Services while SPOT is classified in Entertainment.

Company profile comparison for Alphabet (GOOG) and Spotify Technology (SPOT)
Profile Item	GOOG	SPOT
Name	Alphabet Inc.	Spotify Technology S.A.
Country/Region	United States	Sweden
GICS Sector	Communication Services	Communication Services
GICS Industry Group	Media & Entertainment	Media & Entertainment
GICS Industry	Interactive Media & Services	Entertainment
GICS Sub-Industry	Interactive Media & Services	Movies & Entertainment
Market Capitalization	4,361.81 billion USD	100.35 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	August 19, 2004	April 3, 2018
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

GOOG

SPOT

GSPC

Alphabet (GOOG) vs. Spotify Technology (SPOT), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…

Trailing total returns for Alphabet (GOOG) and Spotify Technology (SPOT). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…

Calendar-year total returns for Alphabet (GOOG) and Spotify Technology (SPOT). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alphabet (GOOG) and Spotify Technology (SPOT)
Metric	GOOG	SPOT
Total Return (1Y)	85.46%	-28.92%
Total Return (3Y, Annualized)	39.30%	50.93%
Total Return (5Y, Annualized)	21.62%	17.07%

Risk Profile

Drawdown History

GOOG

SPOT

GSPC

Alphabet (GOOG) vs. Spotify Technology (SPOT), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…

Distribution of monthly total returns for Alphabet (GOOG) and Spotify Technology (SPOT). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Alphabet (GOOG) and Spotify Technology (SPOT)
Metric	GOOG	SPOT
Volatility (1Y, Annualized)	31.73%	43.20%
Beta (5Y)	1.23	1.56
Max Drawdown (5Y)	-44.60%	-76.39%
Avg. Volume (3M)	22.61M	2.04M

Risk-Adjusted Performance

Risk-Return Positioning

GOOG and SPOT are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alphabet (GOOG) and Spotify Technology (SPOT)
Metric	GOOG	SPOT
Sharpe Ratio (1Y)	2.57	-0.76
Sortino Ratio (1Y)	4.55	-1.08

Profitability

ROE (TTM)

Both Alphabet (GOOG) at 48.68% and Spotify Technology (SPOT) at 44.48% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

GOOG

Media & Entertainment industry group

48.68%

GOOG: 48.68%
Max: 48.68%
Q3: 16.74%
Median: 6.46%
Q1: -5.13%
Min: -37.13%

SPOT

Media & Entertainment industry group

44.48%

Max: 48.68%
SPOT: 44.48%
Q3: 16.74%
Median: 6.46%
Q1: -5.13%
Min: -37.13%

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOG) at 54.77% keeps the most of each sales dollar — above its industry’s net margin range — and Spotify Technology (SPOT) at 18.43% also retains a top-quartile share.

GOOG

Media & Entertainment industry group

54.77%

GOOG: 54.77%
Max: 30.77%
Q3: 9.84%
Median: 3.58%
Q1: -4.22%
Min: -24.17%

SPOT

Media & Entertainment industry group

18.43%

Max: 30.77%
SPOT: 18.43%
Q3: 9.84%
Median: 3.58%
Q1: -4.22%
Min: -24.17%

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Alphabet (GOOG) at 34.03% operates in the top operating margin quartile, ahead of Spotify Technology (SPOT) at 13.71%, which runs around its industry’s norm.

GOOG

Media & Entertainment industry group

34.03%

Max: 41.37%
GOOG: 34.03%
Q3: 17.93%
Median: 9.02%
Q1: -1.89%
Min: -27.39%

SPOT

Media & Entertainment industry group

13.71%

Max: 41.37%
Q3: 17.93%
SPOT: 13.71%
Median: 9.02%
Q1: -1.89%
Min: -27.39%

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Alphabet (GOOG) and Spotify Technology (SPOT)
Metric	GOOG	SPOT
ROE (TTM)	48.68%	44.48%
ROA (TTM)	12.96%	12.19%
Net Margin (TTM)	54.77%	18.43%
Operating Margin (TTM)	34.03%	13.71%
Gross Margin (TTM)	60.90%	32.77%

Growth

Revenue Growth

Alphabet (GOOG) at 15.09% sits in the top revenue growth quartile, while Spotify Technology (SPOT) at 9.65% is closer to the peer norm — faster top-line expansion for GOOG.

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Alphabet (GOOG) at 34.45% and Spotify Technology (SPOT) at 91.09% sit in the top peer quartile for EPS growth, so each is compounding per-share earnings faster than typical industry peers.

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alphabet (GOOG) and Spotify Technology (SPOT)
Metric	GOOG	SPOT
Revenue Growth (YoY)	15.09%	9.65%
Revenue Growth (3Y CAGR)	12.51%	13.59%
EPS Growth (YoY)	34.45%	91.09%
EPS Growth (3Y CAGR)	33.34%	--

Financial Strength

Current Ratio (MRQ)

Spotify Technology (SPOT) at 2.11 keeps current ratio within its industry’s typical mid-range, while Alphabet (GOOG) at 2.72 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

GOOG

Media & Entertainment industry group

2.72

Max: 4.86
GOOG: 2.72
Q3: 2.72
Median: 1.56
Q1: 0.87
Min: 0.09

SPOT

Media & Entertainment industry group

2.11

Max: 4.86
Q3: 2.72
SPOT: 2.11
Median: 1.56
Q1: 0.87
Min: 0.09

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Spotify Technology (SPOT) at 0.06 keeps leverage in the lower industry quartile, while Alphabet (GOOG) at 0.19 runs a more typical debt-to-equity mix.

GOOG

Media & Entertainment industry group

0.19

Max: 2.58
Q3: 1.26
Median: 0.52
GOOG: 0.19
Q1: 0.17
Min: 0.00

SPOT

Media & Entertainment industry group

0.06

Max: 2.58
Q3: 1.26
Median: 0.52
Q1: 0.17
SPOT: 0.06
Min: 0.00

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Alphabet (GOOG) and Spotify Technology (SPOT)
Metric	GOOG	SPOT
Current Ratio (MRQ)	2.72	2.11
Debt / Equity (MRQ)	0.19	0.06
Net Debt / EBITDA	-0.70	-2.43

Dividends

Dividend Yield (TTM)

Spotify Technology (SPOT) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOG) reports a yield of 0.25%, ranking against industry peers normally.

GOOG

Media & Entertainment industry group

0.25%

GOOG: 0.25%
Max: 0.24%
Q3: 0.12%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

SPOT

Media & Entertainment industry group

0.00%

Max: 0.24%
Q3: 0.12%
SPOT: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Spotify Technology (SPOT) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOG) reports a payout of 4.26%, ranking against industry peers normally.

GOOG

Media & Entertainment industry group

4.26%

Max: 34.19%
Q3: 14.58%
GOOG: 4.26%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

SPOT

Media & Entertainment industry group

0.00%

Max: 34.19%
Q3: 14.58%
SPOT: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Alphabet (GOOG) and Spotify Technology (SPOT)
Metric	GOOG	SPOT
Dividend Yield (TTM)	0.25%	0.00%
Dividend Payout Ratio (TTM)	4.26%	0.00%

Valuation

P/E Ratio (TTM)

Both Alphabet (GOOG) at 17.89 and Spotify Technology (SPOT) at 25.91 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

GOOG

Media & Entertainment industry group

17.89

Max: 74.32
Q3: 36.91
Median: 20.53
GOOG: 17.89
Q1: 11.74
Min: 1.83

SPOT

Media & Entertainment industry group

25.91

Max: 74.32
Q3: 36.91
SPOT: 25.91
Median: 20.53
Q1: 11.74
Min: 1.83

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Spotify Technology (SPOT) at 5.54 sits in the upper P/S ratio quartile, and Alphabet (GOOG) at 9.78 prices even higher, above its industry range.

GOOG

Media & Entertainment industry group

9.78

GOOG: 9.78
Max: 6.92
Q3: 3.80
Median: 1.58
Q1: 0.67
Min: 0.00

SPOT

Media & Entertainment industry group

5.54

Max: 6.92
SPOT: 5.54
Q3: 3.80
Median: 1.58
Q1: 0.67
Min: 0.00

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Both Alphabet (GOOG) at 7.01 and Spotify Technology (SPOT) at 10.86 carry a premium to book value versus peers, sitting in the upper P/B ratio quartile of their industries.

GOOG

Media & Entertainment industry group

7.01

Max: 13.02
GOOG: 7.01
Q3: 5.78
Median: 2.08
Q1: 0.83
Min: -5.00

SPOT

Media & Entertainment industry group

10.86

Max: 13.02
SPOT: 10.86
Q3: 5.78
Median: 2.08
Q1: 0.83
Min: -5.00

Alphabet (GOOG) vs. Spotify Technology (SPOT): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Alphabet (GOOG) and Spotify Technology (SPOT)
Metric	GOOG	SPOT
P/E Ratio (TTM)	17.89	25.91
P/S Ratio (TTM)	9.78	5.54
P/B Ratio (MRQ)	7.01	10.86
Free Cash Flow Yield (TTM)	0.52%	1.54%