Alphabet (GOOG) Stock Analysis

August 31, 2026

This is a peer-relative look at Alphabet (GOOG): its performance, risk, profitability, growth, financial strength, dividend, and valuation are each measured against its Media & Entertainment peers, so every number reads in context rather than in isolation.

Company Profile

Company profile fields for Alphabet (GOOG)
Profile Item	GOOG
Name	Alphabet Inc. Class C Common Stock
Country/Region	United States
GICS Sector	Communication Services
GICS Industry Group	Media & Entertainment
GICS Industry	Interactive Media & Services
GICS Sub-Industry	Interactive Media & Services
Market Capitalization	4,193.40 billion USD
Currency	USD
Exchange	Nasdaq
Listing Date	August 19, 2004
Security Type	Common Stock

Price Performance

Cumulative Growth

GOOG

GSPC

Alphabet (GOOG) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Alphabet (GOOG) and S&P 500 (GSPC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Alphabet (GOOG) and S&P 500 (GSPC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Alphabet (GOOG) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOG	Industry group median
Total Return (1Y)	62.66%	4.47%
Total Return (3Y, Annualized)	37.63%	9.93%
Total Return (5Y, Annualized)	18.70%	-6.57%

Risk Profile

Drawdown History

GOOG

GSPC

Alphabet (GOOG) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Alphabet (GOOG) and S&P 500 (GSPC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Alphabet (GOOG) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOG	Industry group median
Volatility (1Y, Annualized)	32.19%	45.30%
Beta (5Y)	1.21	0.98
Max Drawdown (5Y)	-44.60%	-74.13%

Risk-Adjusted Performance

Risk-Return Positioning

Each dot is a stock plotted by 1-year volatility (risk) and 1-year return. GOOG is highlighted; the dashed line is the Capital Allocation Line from the risk-free rate through the industry median — dots above it are stronger on a risk-adjusted basis.

Risk-Adjusted Metrics

Alphabet (GOOG) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOG	Industry group median
Sharpe Ratio (1Y)	1.82	0.01
Sortino Ratio (1Y)	3.14	0.01

Profitability

ROE (TTM)

Alphabet (GOOG) posts ROE of 48.68%, above the industry benchmark range. Equity is being turned into profit at an exceptional rate, but very high ROE should still be checked against leverage, buybacks, and the size of the equity base.

GOOG

Media & Entertainment industry group

48.68%

Group distribution

GOOG: 48.68%
Max: 45.82%
Q3: 16.13%
Median: 6.69%
Q1: -4.15%
Min: -26.31%

Largest peers

NFLX: 49.54%
GOOG: 48.68%
SPOT: 44.48%
META: 29.85%
NTES: 20.37%
CMCSA: 11.49%
DIS: 8.01%

Where Alphabet (GOOG) stands on ROE within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Net Margin (TTM)

Alphabet (GOOG) keeps 54.77% of revenue as net profit on net margin, above the industry benchmark range. That is unusually strong bottom-line conversion, though tax effects, asset sales, or other one-off gains should be checked before treating it as durable.

GOOG

Media & Entertainment industry group

54.77%

Group distribution

GOOG: 54.77%
Max: 29.84%
Q3: 9.84%
Median: 4.33%
Q1: -3.96%
Min: -17.61%

Largest peers

GOOG: 54.77%
META: 29.84%
NFLX: 28.22%
NTES: 27.88%
SPOT: 18.43%
CMCSA: 8.97%
DIS: 8.70%

Where Alphabet (GOOG) stands on net margin within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Operating Margin (TTM)

Alphabet (GOOG) turns 34.03% of revenue into operating profit, putting operating margin in the upper peer quartile. Before financing and taxes enter the picture, the day-to-day business keeps more of each sales dollar than most industry peers.

GOOG

Media & Entertainment industry group

34.03%

Group distribution

Max: 40.16%
GOOG: 34.03%
Q3: 18.75%
Median: 11.18%
Q1: 0.85%
Min: -19.55%

Largest peers

NTES: 40.16%
META: 34.83%
GOOG: 34.03%
NFLX: 33.38%
DIS: 19.30%
CMCSA: 17.23%
SPOT: 13.71%

Where Alphabet (GOOG) stands on operating margin within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Profitability Metrics

Alphabet (GOOG) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOG	Industry group median
ROE (TTM)	48.68%	6.69%
ROA (TTM)	12.96%	2.74%
Net Margin (TTM)	54.77%	4.33%
Operating Margin (TTM)	34.03%	11.18%
Gross Margin (TTM)	60.90%	53.60%

Growth

Revenue Growth

Alphabet (GOOG) grew revenue 15.09%, in the upper peer quartile. The top line is expanding faster than at most industry peers, which points to share gains or stronger pricing.

Alphabet (GOOG): Revenue Growth across different time periods, set against Media & Entertainment industry-group medians.

EPS Growth

Alphabet (GOOG) grew earnings per share 34.45%, roughly around the peer group's normal range. Bottom-line momentum looks broadly typical for the industry.

Alphabet (GOOG): EPS Growth across different time periods, set against Media & Entertainment industry-group medians.

Growth Metrics

Alphabet (GOOG) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOG	Industry group median
Revenue Growth (YoY)	15.09%	4.37%
Revenue Growth (3Y CAGR)	12.51%	4.72%
EPS Growth (YoY)	34.45%	-3.90%
EPS Growth (3Y CAGR)	33.34%	24.28%

Financial Strength

Current Ratio (MRQ)

Alphabet (GOOG) has current ratio of 2.72, above the industry’s typical middle range. Liquidity looks ample versus peers, though an unusually high cushion can also mean idle current assets or inefficient working capital.

GOOG

Media & Entertainment industry group

2.72

Group distribution

Max: 4.50
GOOG: 2.72
Q3: 2.38
Median: 1.41
Q1: 0.87
Min: 0.23

Largest peers

NTES: 3.45
GOOG: 2.72
META: 2.23
SPOT: 2.11
NFLX: 1.14
CMCSA: 0.80
DIS: 0.71

Where Alphabet (GOOG) stands on current ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Debt / Equity (MRQ)

Alphabet (GOOG) has debt-to-equity ratio of 0.19, roughly in line with the peer group’s normal leverage range. Its mix of debt and equity looks typical for the industry.

GOOG

Media & Entertainment industry group

0.19

Group distribution

Max: 2.66
Q3: 1.26
Median: 0.55
GOOG: 0.19
Q1: 0.17
Min: 0.00

Largest peers

CMCSA: 1.00
NFLX: 0.55
META: 0.43
DIS: 0.39
GOOG: 0.19
NTES: 0.07
SPOT: 0.06

Where Alphabet (GOOG) stands on debt-to-equity ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength Metrics

Alphabet (GOOG) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOG	Industry group median
Current Ratio (MRQ)	2.72	1.41
Debt / Equity (MRQ)	0.19	0.55
Net Debt / EBITDA	-0.70	1.75

Dividends

Dividend Yield (TTM)

Alphabet (GOOG) has dividend yield of 0.25%, in the industry’s normal income range. It provides a meaningful dividend without the red flag of an unusually high headline yield.

GOOG

Media & Entertainment industry group

0.25%

Group distribution

Max: 0.83%
Q3: 0.37%
GOOG: 0.25%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

CMCSA: 5.00%
NTES: 3.27%
DIS: 1.40%
META: 0.37%
GOOG: 0.25%
NFLX: 0.00%
SPOT: 0.00%

Where Alphabet (GOOG) stands on dividend yield within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

Alphabet (GOOG) has payout ratio of 4.26%, within the industry’s typical payout band. The dividend shares profits with investors while leaving earnings coverage that looks normal for the peer group.

GOOG

Media & Entertainment industry group

4.26%

Group distribution

Max: 34.19%
Q3: 14.58%
GOOG: 4.26%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

CMCSA: 42.31%
NTES: 41.68%
DIS: 30.93%
META: 7.91%
GOOG: 4.26%
NFLX: 0.00%
SPOT: 0.00%

Where Alphabet (GOOG) stands on payout ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Dividend Metrics

Alphabet (GOOG) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOG	Industry group median
Dividend Yield (TTM)	0.25%	0.00%
Dividend Payout Ratio (TTM)	4.26%	0.00%

Valuation

P/E Ratio (TTM)

Alphabet (GOOG) trades at P/E ratio of 17.21, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

GOOG

Media & Entertainment industry group

17.21

Group distribution

Max: 69.01
Q3: 39.37
Median: 19.49
GOOG: 17.21
Q1: 11.26
Min: 1.83

Largest peers

SPOT: 29.50
NFLX: 25.70
DIS: 22.02
META: 21.79
GOOG: 17.21
NTES: 16.37
CMCSA: 8.67

Where Alphabet (GOOG) stands on P/E ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

P/S Ratio (TTM)

Alphabet (GOOG) trades at 9.41 on P/S ratio, above the industry benchmark range. The stock is being valued at an unusually rich price per dollar of trailing revenue.

GOOG

Media & Entertainment industry group

9.41

Group distribution

GOOG: 9.41
Max: 7.03
Q3: 3.55
Median: 1.48
Q1: 0.55
Min: 0.00

Largest peers

GOOG: 9.41
NFLX: 7.03
META: 6.45
SPOT: 6.22
DIS: 1.89
CMCSA: 0.77
NTES: 0.67

Where Alphabet (GOOG) stands on P/S ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

P/B Ratio (MRQ)

Alphabet (GOOG) trades at 6.74 on P/B ratio, in the higher book-value quartile. The market is paying a premium to book, so stronger ROE, cleaner assets, or a better growth profile need to justify it.

GOOG

Media & Entertainment industry group

6.74

Group distribution

Max: 8.96
GOOG: 6.74
Q3: 4.74
Median: 1.97
Q1: 0.73
Min: -4.30

Largest peers

NTES: 15.82
SPOT: 11.49
NFLX: 11.29
GOOG: 6.74
META: 5.64
DIS: 1.70
CMCSA: 1.07

Where Alphabet (GOOG) stands on P/B ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Valuation Metrics

Alphabet (GOOG) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOG	Industry group median
P/E Ratio (TTM)	17.21	19.49
P/S Ratio (TTM)	9.41	1.48
P/B Ratio (MRQ)	6.74	1.97
Free Cash Flow Yield (TTM)	0.54%	6.95%