CMCSA vs. GOOG: Comcast vs. Alphabet Stock Comparison

June 23, 2026

How do Comcast (CMCSA) and Alphabet (GOOG) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Comcast (CMCSA) and Alphabet (GOOG) both fall under the Media & Entertainment industry group, but CMCSA is classified in Media while GOOG is classified in Interactive Media & Services.

Company profile comparison for Comcast (CMCSA) and Alphabet (GOOG)
Profile Item	CMCSA	GOOG
Name	Comcast Corp	Alphabet Inc.
Country/Region	United States	United States
GICS Sector	Communication Services	Communication Services
GICS Industry Group	Media & Entertainment	Media & Entertainment
GICS Industry	Media	Interactive Media & Services
GICS Sub-Industry	Cable & Satellite	Interactive Media & Services
Market Capitalization	79.73 billion USD	4,256.01 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	March 17, 1980	August 19, 2004
Security Type	Common Stock	Common Stock

Performance

Cumulative Growth

CMCSA

GOOG

Comcast (CMCSA) vs. Alphabet (GOOG): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Comcast (CMCSA) and Alphabet (GOOG). Returns over one year are annualized.

Performance at a Glance

Performance metrics for Comcast (CMCSA) and Alphabet (GOOG)
Metric	CMCSA	GOOG
Total Return (1Y)	-28.01%	108.54%

Risk

Drawdown

CMCSA

GOOG

Comcast (CMCSA) vs. Alphabet (GOOG): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Risk at a Glance

Risk metrics for Comcast (CMCSA) and Alphabet (GOOG)
Metric	CMCSA	GOOG
Volatility (1Y, Annualized)	28.73%	29.18%
Beta (5Y)	0.69	1.24
Avg. Volume (3M)	31.01M	20.80M

Profitability

ROE (TTM)

Both Comcast (CMCSA) at 20.92% and Alphabet (GOOG) at 38.89% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

CMCSA

Media & Entertainment industry group

20.92%

Max: 38.89%
CMCSA: 20.92%
Q3: 15.58%
Median: 6.43%
Q1: -3.97%
Min: -29.59%

GOOG

Media & Entertainment industry group

38.89%

GOOG: 38.89%
Max: 38.89%
Q3: 15.58%
Median: 6.43%
Q1: -3.97%
Min: -29.59%

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOG) at 37.92% keeps the most of each sales dollar — above its industry’s net margin range — and Comcast (CMCSA) at 15.00% also retains a top-quartile share.

CMCSA

Media & Entertainment industry group

15.00%

Max: 30.77%
CMCSA: 15.00%
Q3: 10.81%
Median: 3.55%
Q1: -3.19%
Min: -24.17%

GOOG

Media & Entertainment industry group

37.92%

GOOG: 37.92%
Max: 30.77%
Q3: 10.81%
Median: 3.55%
Q1: -3.19%
Min: -24.17%

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Alphabet (GOOG) at 36.12% operates in the top operating margin quartile, ahead of Comcast (CMCSA) at 13.15%, which runs around its industry’s norm.

CMCSA

Media & Entertainment industry group

13.15%

Max: 41.37%
Q3: 17.06%
CMCSA: 13.15%
Median: 7.79%
Q1: -3.39%
Min: -27.39%

GOOG

Media & Entertainment industry group

36.12%

Max: 41.37%
GOOG: 36.12%
Q3: 17.06%
Median: 7.79%
Q1: -3.39%
Min: -27.39%

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability at a Glance

Profitability metrics for Comcast (CMCSA) and Alphabet (GOOG)
Metric	CMCSA	GOOG
ROE (TTM)	20.92%	38.89%
ROA (TTM)	4.54%	14.64%
Net Margin (TTM)	15.00%	37.92%
Operating Margin (TTM)	13.15%	36.12%
Gross Margin (TTM)	70.13%	60.37%

Growth

Revenue Growth

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

Revenue growth metrics for Comcast (CMCSA) and Alphabet (GOOG)
Metric	CMCSA	GOOG
Revenue Growth (YoY)	-0.02%	15.09%
Revenue Growth (3Y CAGR)	0.62%	12.51%

EPS Growth

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

EPS growth metrics for Comcast (CMCSA) and Alphabet (GOOG)
Metric	CMCSA	GOOG
EPS Growth (YoY)	30.19%	34.45%
EPS Growth (3Y CAGR)	64.54%	33.34%

Financial Strength

Current Ratio (MRQ)

Alphabet (GOOG) at 1.92 keeps current ratio within its industry’s typical mid-range, while Comcast (CMCSA) at 0.87 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for CMCSA.

CMCSA

Media & Entertainment industry group

0.87

Max: 4.37
Q3: 2.32
Median: 1.39
Q1: 0.89
CMCSA: 0.87
Min: 0.31

GOOG

Media & Entertainment industry group

1.92

Max: 4.37
Q3: 2.32
GOOG: 1.92
Median: 1.39
Q1: 0.89
Min: 0.31

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Comcast (CMCSA) at 1.07 and Alphabet (GOOG) at 0.20 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

CMCSA

Media & Entertainment industry group

1.07

Max: 2.46
Q3: 1.25
CMCSA: 1.07
Median: 0.50
Q1: 0.15
Min: 0.00

GOOG

Media & Entertainment industry group

0.20

Max: 2.46
Q3: 1.25
Median: 0.50
GOOG: 0.20
Q1: 0.15
Min: 0.00

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength at a Glance

Financial strength metrics for Comcast (CMCSA) and Alphabet (GOOG)
Metric	CMCSA	GOOG
Current Ratio (MRQ)	0.87	1.92
Debt / Equity (MRQ)	1.07	0.20
Net Debt / EBITDA	2.41	-0.19

Dividends

Dividend Yield (TTM)

Alphabet (GOOG) at 0.23% pays an industry-typical yield; Comcast (CMCSA) at 5.89% is above its entire peer range — the higher number, but one that calls for a look at payout sustainability before treating it as an advantage.

CMCSA

Media & Entertainment industry group

5.89%

CMCSA: 5.89%
Max: 2.17%
Q3: 1.02%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

GOOG

Media & Entertainment industry group

0.23%

Max: 2.17%
Q3: 1.02%
GOOG: 0.23%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Alphabet (GOOG) at 6.41% pays out a band-typical share of earnings, while Comcast (CMCSA) at 25.88% distributes more than its industry norm — less retained, thinner cover.

CMCSA

Media & Entertainment industry group

25.88%

Max: 45.76%
CMCSA: 25.88%
Q3: 22.57%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

GOOG

Media & Entertainment industry group

6.41%

Max: 45.76%
Q3: 22.57%
GOOG: 6.41%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividends at a Glance

Dividend metrics for Comcast (CMCSA) and Alphabet (GOOG)
Metric	CMCSA	GOOG
Dividend Yield (TTM)	5.89%	0.23%
Dividend Payout Ratio (TTM)	25.88%	6.41%

Valuation

P/E Ratio (TTM)

Comcast (CMCSA) at 4.38 sits in the cheaper P/E ratio quartile, while Alphabet (GOOG) at 26.60 is closer to its industry’s usual earnings multiple — a discount for CMCSA, though growth and earnings durability still matter.

CMCSA

Media & Entertainment industry group

4.38

Max: 65.67
Q3: 35.82
Median: 21.74
Q1: 11.07
CMCSA: 4.38
Min: 1.56

GOOG

Media & Entertainment industry group

26.60

Max: 65.67
Q3: 35.82
GOOG: 26.60
Median: 21.74
Q1: 11.07
Min: 1.56

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

Comcast (CMCSA) at 0.64 prices around its industry’s typical P/S ratio, while Alphabet (GOOG) at 10.07 clears its benchmark range — GOOG looks notably rich on sales.

CMCSA

Media & Entertainment industry group

0.64

Max: 8.27
Q3: 3.98
Median: 1.38
CMCSA: 0.64
Q1: 0.59
Min: 0.00

GOOG

Media & Entertainment industry group

10.07

GOOG: 10.07
Max: 8.27
Q3: 3.98
Median: 1.38
Q1: 0.59
Min: 0.00

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Comcast (CMCSA) at 0.90 is valued about in line with its industry on P/B ratio, while Alphabet (GOOG) at 8.83 carries an above-peer premium to book — GOOG is pricier on assets.

CMCSA

Media & Entertainment industry group

0.90

Max: 12.69
Q3: 5.79
Median: 1.82
CMCSA: 0.90
Q1: 0.78
Min: -2.93

GOOG

Media & Entertainment industry group

8.83

Max: 12.69
GOOG: 8.83
Q3: 5.79
Median: 1.82
Q1: 0.78
Min: -2.93

Comcast (CMCSA) vs. Alphabet (GOOG): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation at a Glance

Valuation metrics for Comcast (CMCSA) and Alphabet (GOOG)
Metric	CMCSA	GOOG
P/E Ratio (TTM)	4.38	26.60
P/S Ratio (TTM)	0.64	10.07
P/B Ratio (MRQ)	0.90	8.83
Free Cash Flow Yield (TTM)	5.03%	0.66%