GOOG vs. NTES: Alphabet vs. NetEase Stock Comparison
How do Alphabet (GOOG) and NetEase (NTES) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
Alphabet (GOOG) and NetEase (NTES) both fall under the Media & Entertainment industry group, but GOOG is classified in Interactive Media & Services while NTES is classified in Entertainment.
Alphabet (GOOG) trades as ordinary local shares, while NetEase (NTES) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.
| Profile Item | GOOG | NTES |
|---|---|---|
| Name | Alphabet Inc. | NetEase, Inc. American Depositary Receipt |
| Country/Region | United States | China |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry Group | Media & Entertainment | Media & Entertainment |
| GICS Industry | Interactive Media & Services | Entertainment |
| GICS Sub-Industry | Interactive Media & Services | Interactive Home Entertainment |
| Market Capitalization | 4,256.01 billion USD | 77.89 billion USD |
| Currency | USD | USD |
| Exchange | Nasdaq | Nasdaq |
| Listing Date | August 19, 2004 | June 30, 2000 |
| Security Type | Common Stock | ADR |
Performance
Cumulative Growth
Trailing Returns
Performance at a Glance
| Metric | GOOG | NTES |
|---|---|---|
| Total Return (1Y) | 108.54% | -3.18% |
Risk
Drawdown
Alphabet (GOOG) is heavily traded at around 20.80M shares per day, whereas NetEase (NTES) sees a more moderate 887.26K — larger orders in the latter may require more patience and tighter control over order sizing.
Risk at a Glance
| Metric | GOOG | NTES |
|---|---|---|
| Volatility (1Y, Annualized) | 29.18% | 29.42% |
| Beta (5Y) | 1.24 | 0.72 |
| Avg. Volume (3M) | 20.80M | 887.26K |
Profitability
ROE (TTM)
Both Alphabet (GOOG) at 38.89% and NetEase (NTES) at 22.13% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.
GOOG
Media & Entertainment industry group
38.89%
- GOOG
- 38.89%
- Max
- 38.89%
- Q3
- 15.58%
- Median
- 6.43%
- Q1
- -3.97%
- Min
- -29.59%
NTES
Media & Entertainment industry group
22.13%
- Max
- 38.89%
- NTES
- 22.13%
- Q3
- 15.58%
- Median
- 6.43%
- Q1
- -3.97%
- Min
- -29.59%
Net Margin (TTM)
Alphabet (GOOG) at 37.92% keeps the most of each sales dollar — above its industry’s net margin range — and NetEase (NTES) at 29.84% also retains a top-quartile share.
GOOG
Media & Entertainment industry group
37.92%
- GOOG
- 37.92%
- Max
- 30.77%
- Q3
- 10.81%
- Median
- 3.55%
- Q1
- -3.19%
- Min
- -24.17%
NTES
Media & Entertainment industry group
29.84%
- Max
- 30.77%
- NTES
- 29.84%
- Q3
- 10.81%
- Median
- 3.55%
- Q1
- -3.19%
- Min
- -24.17%
Operating Margin (TTM)
Both Alphabet (GOOG) at 36.12% and NetEase (NTES) at 41.37% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.
GOOG
Media & Entertainment industry group
36.12%
- Max
- 41.37%
- GOOG
- 36.12%
- Q3
- 17.06%
- Median
- 7.79%
- Q1
- -3.39%
- Min
- -27.39%
NTES
Media & Entertainment industry group
41.37%
- NTES
- 41.37%
- Max
- 41.37%
- Q3
- 17.06%
- Median
- 7.79%
- Q1
- -3.39%
- Min
- -27.39%
Profitability at a Glance
| Metric | GOOG | NTES |
|---|---|---|
| ROE (TTM) | 38.89% | 22.13% |
| ROA (TTM) | 14.64% | 11.00% |
| Net Margin (TTM) | 37.92% | 29.84% |
| Operating Margin (TTM) | 36.12% | 41.37% |
| Gross Margin (TTM) | 60.37% | 65.69% |
Growth
Revenue Growth
Revenue Growth at a Glance
| Metric | GOOG | NTES |
|---|---|---|
| Revenue Growth (YoY) | 15.09% | 6.96% |
| Revenue Growth (3Y CAGR) | 12.51% | 5.29% |
EPS Growth
EPS Growth at a Glance
| Metric | GOOG | NTES |
|---|---|---|
| EPS Growth (YoY) | 34.45% | 14.04% |
| EPS Growth (3Y CAGR) | 33.34% | 19.31% |
Financial Strength
Current Ratio (MRQ)
Alphabet (GOOG) at 1.92 keeps current ratio within its industry’s typical mid-range, while NetEase (NTES) at 3.29 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.
GOOG
Media & Entertainment industry group
1.92
- Max
- 4.37
- Q3
- 2.32
- GOOG
- 1.92
- Median
- 1.39
- Q1
- 0.89
- Min
- 0.31
NTES
Media & Entertainment industry group
3.29
- Max
- 4.37
- NTES
- 3.29
- Q3
- 2.32
- Median
- 1.39
- Q1
- 0.89
- Min
- 0.31
Debt / Equity (MRQ)
NetEase (NTES) at 0.06 keeps leverage in the lower industry quartile, while Alphabet (GOOG) at 0.20 runs a more typical debt-to-equity mix.
GOOG
Media & Entertainment industry group
0.20
- Max
- 2.46
- Q3
- 1.25
- Median
- 0.50
- GOOG
- 0.20
- Q1
- 0.15
- Min
- 0.00
NTES
Media & Entertainment industry group
0.06
- Max
- 2.46
- Q3
- 1.25
- Median
- 0.50
- Q1
- 0.15
- NTES
- 0.06
- Min
- 0.00
Financial Strength at a Glance
| Metric | GOOG | NTES |
|---|---|---|
| Current Ratio (MRQ) | 1.92 | 3.29 |
| Debt / Equity (MRQ) | 0.20 | 0.06 |
| Net Debt / EBITDA | -0.19 | -3.97 |
Dividends
Dividend Yield (TTM)
Alphabet (GOOG) at 0.23% pays an industry-typical yield; NetEase (NTES) at 3.44% is above its entire peer range — the higher number, but one that calls for a look at payout sustainability before treating it as an advantage.
GOOG
Media & Entertainment industry group
0.23%
- Max
- 2.17%
- Q3
- 1.02%
- GOOG
- 0.23%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NTES
Media & Entertainment industry group
3.44%
- NTES
- 3.44%
- Max
- 2.17%
- Q3
- 1.02%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Alphabet (GOOG) at 6.41% pays out a band-typical share of earnings, while NetEase (NTES) at 39.66% distributes more than its industry norm — less retained, thinner cover.
GOOG
Media & Entertainment industry group
6.41%
- Max
- 45.76%
- Q3
- 22.57%
- GOOG
- 6.41%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NTES
Media & Entertainment industry group
39.66%
- Max
- 45.76%
- NTES
- 39.66%
- Q3
- 22.57%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividends at a Glance
| Metric | GOOG | NTES |
|---|---|---|
| Dividend Yield (TTM) | 0.23% | 3.44% |
| Dividend Payout Ratio (TTM) | 6.41% | 39.66% |
Valuation
P/E Ratio (TTM)
Both Alphabet (GOOG) at 26.60 and NetEase (NTES) at 15.55 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.
GOOG
Media & Entertainment industry group
26.60
- Max
- 65.67
- Q3
- 35.82
- GOOG
- 26.60
- Median
- 21.74
- Q1
- 11.07
- Min
- 1.56
NTES
Media & Entertainment industry group
15.55
- Max
- 65.67
- Q3
- 35.82
- Median
- 21.74
- NTES
- 15.55
- Q1
- 11.07
- Min
- 1.56
P/S Ratio (TTM)
NetEase (NTES) at 0.68 prices around its industry’s typical P/S ratio, while Alphabet (GOOG) at 10.07 clears its benchmark range — GOOG looks notably rich on sales.
GOOG
Media & Entertainment industry group
10.07
- GOOG
- 10.07
- Max
- 8.27
- Q3
- 3.98
- Median
- 1.38
- Q1
- 0.59
- Min
- 0.00
NTES
Media & Entertainment industry group
0.68
- Max
- 8.27
- Q3
- 3.98
- Median
- 1.38
- NTES
- 0.68
- Q1
- 0.59
- Min
- 0.00
P/B Ratio (MRQ)
Both look rich against book: Alphabet (GOOG) at 8.83 sits in the upper P/B ratio quartile, and NetEase (NTES) at 15.98 prices even higher, above its industry range.
GOOG
Media & Entertainment industry group
8.83
- Max
- 12.69
- GOOG
- 8.83
- Q3
- 5.79
- Median
- 1.82
- Q1
- 0.78
- Min
- -2.93
NTES
Media & Entertainment industry group
15.98
- NTES
- 15.98
- Max
- 12.69
- Q3
- 5.79
- Median
- 1.82
- Q1
- 0.78
- Min
- -2.93
Valuation at a Glance
| Metric | GOOG | NTES |
|---|---|---|
| P/E Ratio (TTM) | 26.60 | 15.55 |
| P/S Ratio (TTM) | 10.07 | 0.68 |
| P/B Ratio (MRQ) | 8.83 | 15.98 |
| Free Cash Flow Yield (TTM) | 0.66% | 43.84% |