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GOOG vs. NTES: Alphabet vs. NetEase Stock Comparison

How do Alphabet (GOOG) and NetEase (NTES) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOG) and NetEase (NTES) both fall under the Media & Entertainment industry group, but GOOG is classified in Interactive Media & Services while NTES is classified in Entertainment.

Alphabet (GOOG) trades as ordinary local shares, while NetEase (NTES) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Alphabet (GOOG) and NetEase (NTES)
Profile ItemGOOGNTES
NameAlphabet Inc.NetEase, Inc. American Depositary Receipt
Country/RegionUnited StatesChina
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesEntertainment
GICS Sub-IndustryInteractive Media & ServicesInteractive Home Entertainment
Market Capitalization4,361.81 billion USD85.33 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 19, 2004June 30, 2000
Security TypeCommon StockADR

Price Performance

Cumulative Growth

GOOG
NTES
GSPC
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Alphabet (GOOG) vs. NetEase (NTES), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Alphabet (GOOG) and NetEase (NTES). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Alphabet (GOOG) and NetEase (NTES). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alphabet (GOOG) and NetEase (NTES)
MetricGOOGNTES
Total Return (1Y)85.46%4.78%
Total Return (3Y, Annualized)39.30%9.79%
Total Return (5Y, Annualized)21.62%7.75%

Risk Profile

Drawdown History

GOOG
NTES
GSPC
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Alphabet (GOOG) vs. NetEase (NTES), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Alphabet (GOOG) and NetEase (NTES). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Alphabet (GOOG) and NetEase (NTES)
MetricGOOGNTES
Volatility (1Y, Annualized)31.73%32.20%
Beta (5Y)1.230.74
Max Drawdown (5Y)-44.60%-51.38%
Avg. Volume (3M)22.61M1.02M

Risk-Adjusted Performance

Risk-Return Positioning

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GOOG and NTES are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alphabet (GOOG) and NetEase (NTES)
MetricGOOGNTES
Sharpe Ratio (1Y)2.570.02
Sortino Ratio (1Y)4.550.03

Profitability

ROE (TTM)

Both companies show strong equity returns, but Alphabet (GOOG) at 48.68% is the standout with ROE above its industry range; NetEase (NTES) at 22.13% also sits in the top quartile.

GOOG

Media & Entertainment industry group

48.68%

GOOG
48.68%
Max
37.99%
Q3
15.97%
Median
6.52%
Q1
-3.40%
Min
-25.84%

NTES

Media & Entertainment industry group

22.13%

Max
37.99%
NTES
22.13%
Q3
15.97%
Median
6.52%
Q1
-3.40%
Min
-25.84%
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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOG) at 54.77% keeps the most of each sales dollar — above its industry’s net margin range — and NetEase (NTES) at 29.84% also retains a top-quartile share.

GOOG

Media & Entertainment industry group

54.77%

GOOG
54.77%
Max
30.77%
Q3
10.56%
Median
3.58%
Q1
-3.26%
Min
-17.61%

NTES

Media & Entertainment industry group

29.84%

Max
30.77%
NTES
29.84%
Q3
10.56%
Median
3.58%
Q1
-3.26%
Min
-17.61%
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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Alphabet (GOOG) at 34.03% and NetEase (NTES) at 41.37% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

GOOG

Media & Entertainment industry group

34.03%

Max
41.37%
GOOG
34.03%
Q3
17.33%
Median
8.59%
Q1
-3.29%
Min
-27.39%

NTES

Media & Entertainment industry group

41.37%

NTES
41.37%
Max
41.37%
Q3
17.33%
Median
8.59%
Q1
-3.29%
Min
-27.39%
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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Alphabet (GOOG) and NetEase (NTES)
MetricGOOGNTES
ROE (TTM)48.68%22.13%
ROA (TTM)12.96%11.00%
Net Margin (TTM)54.77%29.84%
Operating Margin (TTM)34.03%41.37%
Gross Margin (TTM)60.90%65.69%

Growth

Revenue Growth

Alphabet (GOOG) at 15.09% sits in the top revenue growth quartile, while NetEase (NTES) at 6.96% is closer to the peer norm — faster top-line expansion for GOOG.

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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Alphabet (GOOG) at 34.45% and NetEase (NTES) at 14.04% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alphabet (GOOG) and NetEase (NTES)
MetricGOOGNTES
Revenue Growth (YoY)15.09%6.96%
Revenue Growth (3Y CAGR)12.51%5.29%
EPS Growth (YoY)34.45%14.04%
EPS Growth (3Y CAGR)33.34%19.31%

Financial Strength

Current Ratio (MRQ)

Both Alphabet (GOOG) at 2.72 and NetEase (NTES) at 3.29 post current ratio above their industries’ typical mid-ranges — short-term liquidity appears comfortable, though unusually high readings can point to idle current assets.

GOOG

Media & Entertainment industry group

2.72

Max
4.77
GOOG
2.72
Q3
2.59
Median
1.40
Q1
0.91
Min
0.09

NTES

Media & Entertainment industry group

3.29

Max
4.77
NTES
3.29
Q3
2.59
Median
1.40
Q1
0.91
Min
0.09
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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

NetEase (NTES) at 0.06 keeps leverage in the lower industry quartile, while Alphabet (GOOG) at 0.19 runs a more typical debt-to-equity mix.

GOOG

Media & Entertainment industry group

0.19

Max
2.46
Q3
1.08
Median
0.47
GOOG
0.19
Q1
0.14
Min
0.00

NTES

Media & Entertainment industry group

0.06

Max
2.46
Q3
1.08
Median
0.47
Q1
0.14
NTES
0.06
Min
0.00
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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Alphabet (GOOG) and NetEase (NTES)
MetricGOOGNTES
Current Ratio (MRQ)2.723.29
Debt / Equity (MRQ)0.190.06
Net Debt / EBITDA-0.70-3.97

Dividends

Dividend Yield (TTM)

Alphabet (GOOG) at 0.25% pays an industry-typical yield; NetEase (NTES) at 3.17% is above its entire peer range — the higher number, but one that calls for a look at payout sustainability before treating it as an advantage.

GOOG

Media & Entertainment industry group

0.25%

Max
1.96%
Q3
0.84%
GOOG
0.25%
Median
0.00%
Q1
0.00%
Min
0.00%

NTES

Media & Entertainment industry group

3.17%

NTES
3.17%
Max
1.96%
Q3
0.84%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Alphabet (GOOG) at 4.26% pays out a band-typical share of earnings, while NetEase (NTES) at 39.66% distributes more than its industry norm — less retained, thinner cover.

GOOG

Media & Entertainment industry group

4.26%

Max
42.31%
Q3
17.15%
GOOG
4.26%
Median
0.00%
Q1
0.00%
Min
0.00%

NTES

Media & Entertainment industry group

39.66%

Max
42.31%
NTES
39.66%
Q3
17.15%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Alphabet (GOOG) and NetEase (NTES)
MetricGOOGNTES
Dividend Yield (TTM)0.25%3.17%
Dividend Payout Ratio (TTM)4.26%39.66%

Valuation

P/E Ratio (TTM)

Both Alphabet (GOOG) at 17.89 and NetEase (NTES) at 17.06 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

GOOG

Media & Entertainment industry group

17.89

Max
75.01
Q3
39.52
Median
20.47
GOOG
17.89
Q1
12.62
Min
1.80

NTES

Media & Entertainment industry group

17.06

Max
75.01
Q3
39.52
Median
20.47
NTES
17.06
Q1
12.62
Min
1.80
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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

NetEase (NTES) at 0.75 prices around its industry’s typical P/S ratio, while Alphabet (GOOG) at 9.78 clears its benchmark range — GOOG looks notably rich on sales.

GOOG

Media & Entertainment industry group

9.78

GOOG
9.78
Max
7.03
Q3
3.84
Median
1.55
Q1
0.68
Min
0.00

NTES

Media & Entertainment industry group

0.75

Max
7.03
Q3
3.84
Median
1.55
NTES
0.75
Q1
0.68
Min
0.00
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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Both look rich against book: Alphabet (GOOG) at 7.01 sits in the upper P/B ratio quartile, and NetEase (NTES) at 17.48 prices even higher, above its industry range.

GOOG

Media & Entertainment industry group

7.01

Max
12.83
GOOG
7.01
Q3
5.91
Median
2.02
Q1
0.82
Min
-3.84

NTES

Media & Entertainment industry group

17.48

NTES
17.48
Max
12.83
Q3
5.91
Median
2.02
Q1
0.82
Min
-3.84
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Alphabet (GOOG) vs. NetEase (NTES): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Alphabet (GOOG) and NetEase (NTES)
MetricGOOGNTES
P/E Ratio (TTM)17.8917.06
P/S Ratio (TTM)9.780.75
P/B Ratio (MRQ)7.0117.48
Free Cash Flow Yield (TTM)0.52%40.02%