Alphabet (GOOGL) Stock Analysis

June 13, 2026

Here is a fundamental analysis of Alphabet (GOOGL), benchmarking its profitability, financial strength, dividend and valuation against its industry group peers.

Performance

Cumulative Growth

GOOGL

GSPC

Alphabet (GOOGL) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Alphabet (GOOGL) and S&P 500 (GSPC). Returns over one year are annualized.

Performance at a Glance

Alphabet (GOOGL) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOGL	Industry group median
1-Year Return	105.30%	-4.70%

Risk

Drawdown

GOOGL

GSPC

Alphabet (GOOGL) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Risk at a Glance

Alphabet (GOOGL) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOGL	Industry group median
1-Year Volatility	29.34%	46.11%
Beta	1.25	0.96

Company Profile

Company profile fields for Alphabet (GOOGL)
Profile Item	GOOGL
Name	Alphabet Inc.
Country/Region	United States
GICS Sector	Communication Services
GICS Industry Group	Media & Entertainment
GICS Industry	Interactive Media & Services
GICS Sub-Industry	Interactive Media & Services
Market Capitalization	4,386.27 billion USD
Currency	USD
Exchange	Nasdaq
Listing Date	August 19, 2004
Security Type	Common Stock

Valuation

Price-to-Earnings Ratio (TTM)

Alphabet (GOOGL) trades at P/E ratio of 27.48, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

GOOGL

Media & Entertainment industry group

27.48

Group distribution

Max: 71.35
Q3: 37.05
GOOGL: 27.48
Median: 21.91
Q1: 11.66
Min: 1.74

Largest peers

SPOT: 32.46
GOOGL: 27.48
NFLX: 25.92
META: 20.62
NTES: 16.11
DIS: 16.01
CMCSA: 4.80

Where Alphabet (GOOGL) stands on P/E ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Price-to-Sales Ratio (TTM)

Alphabet (GOOGL) trades at 10.38 on P/S ratio, above the industry benchmark range. The stock is being valued at an unusually rich price per dollar of trailing revenue.

GOOGL

Media & Entertainment industry group

10.38

Group distribution

GOOGL: 10.38
Max: 8.58
Q3: 3.91
Median: 1.48
Q1: 0.55
Min: 0.00

Largest peers

GOOGL: 10.38
NFLX: 7.21
META: 6.70
SPOT: 5.65
DIS: 1.79
NTES: 0.70
CMCSA: 0.70

Where Alphabet (GOOGL) stands on P/S ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Price-to-Book Ratio (MRQ)

Alphabet (GOOGL) trades at 9.10 on P/B ratio, in the higher book-value quartile. The market is paying a premium to book, so stronger ROE, cleaner assets, or a better growth profile need to justify it.

GOOGL

Media & Entertainment industry group

9.10

Group distribution

Max: 11.21
GOOGL: 9.10
Q3: 5.56
Median: 1.93
Q1: 0.82
Min: -2.89

Largest peers

NTES: 16.55
NFLX: 10.87
SPOT: 10.10
GOOGL: 9.10
META: 5.91
DIS: 1.61
CMCSA: 0.99

Where Alphabet (GOOGL) stands on P/B ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Valuation at a Glance

Alphabet (GOOGL) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOGL	Industry group median
Price-to-Earnings Ratio (TTM)	27.48	21.91
Price-to-Sales Ratio (TTM)	10.38	1.48
Price-to-Book Ratio (MRQ)	9.10	1.93
Free Cash Flow Yield	0.64%	7.41%

Profitability

Return on Equity (TTM)

Alphabet (GOOGL) posts ROE of 38.89%, in the upper peer quartile. That suggests the company earns more from each dollar of shareholders’ equity than most industry peers, a useful capital-efficiency signal.

GOOGL

Media & Entertainment industry group

38.89%

Group distribution

Max: 46.65%
GOOGL: 38.89%
Q3: 16.35%
Median: 6.52%
Q1: -4.21%
Min: -29.59%

Largest peers

NFLX: 48.50%
GOOGL: 38.89%
SPOT: 37.99%
META: 32.93%
NTES: 22.13%
CMCSA: 20.92%
DIS: 11.01%

Where Alphabet (GOOGL) stands on ROE within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Net Profit Margin (TTM)

Alphabet (GOOGL) keeps 37.92% of revenue as net profit on net margin, above the industry benchmark range. That is unusually strong bottom-line conversion, though tax effects, asset sales, or other one-off gains should be checked before treating it as durable.

GOOGL

Media & Entertainment industry group

37.92%

Group distribution

GOOGL: 37.92%
Max: 30.77%
Q3: 10.51%
Median: 3.81%
Q1: -3.12%
Min: -20.69%

Largest peers

GOOGL: 37.92%
META: 32.84%
NTES: 29.84%
NFLX: 28.52%
SPOT: 15.45%
CMCSA: 15.00%
DIS: 11.54%

Where Alphabet (GOOGL) stands on net margin within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Operating Profit Margin (TTM)

Alphabet (GOOGL) turns 36.12% of revenue into operating profit, putting operating margin in the upper peer quartile. Before financing and taxes enter the picture, the day-to-day business keeps more of each sales dollar than most industry peers.

GOOGL

Media & Entertainment industry group

36.12%

Group distribution

Max: 41.37%
GOOGL: 36.12%
Q3: 16.41%
Median: 8.47%
Q1: -3.09%
Min: -26.23%

Largest peers

NTES: 41.37%
META: 40.62%
GOOGL: 36.12%
NFLX: 32.30%
SPOT: 15.77%
DIS: 15.51%
CMCSA: 13.15%

Where Alphabet (GOOGL) stands on operating margin within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Profitability at a Glance

Alphabet (GOOGL) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOGL	Industry group median
Return on Equity (TTM)	38.89%	6.52%
Return on Assets (TTM)	14.64%	3.34%
Net Profit Margin (TTM)	37.92%	3.81%
Operating Profit Margin (TTM)	36.12%	8.47%
Gross Profit Margin (TTM)	60.37%	52.29%

Financial Strength

Current Ratio (MRQ)

Alphabet (GOOGL) has current ratio of 1.92, in the healthier middle range for its industry. The short-term asset cushion looks balanced relative to peers rather than stretched thin.

GOOGL

Media & Entertainment industry group

1.92

Group distribution

Max: 4.23
Q3: 2.26
GOOGL: 1.92
Median: 1.36
Q1: 0.89
Min: 0.31

Largest peers

NTES: 3.29
META: 2.35
SPOT: 2.06
GOOGL: 1.92
NFLX: 1.41
CMCSA: 0.87
DIS: 0.68

Where Alphabet (GOOGL) stands on current ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Debt-to-Equity Ratio (MRQ)

Alphabet (GOOGL) has debt-to-equity ratio of 0.20, roughly in line with the peer group’s normal leverage range. Its mix of debt and equity looks typical for the industry.

GOOGL

Media & Entertainment industry group

0.20

Group distribution

Max: 2.46
Q3: 1.30
Median: 0.54
GOOGL: 0.20
Q1: 0.17
Min: 0.00

Largest peers

CMCSA: 1.07
NFLX: 0.54
DIS: 0.41
META: 0.36
GOOGL: 0.20
NTES: 0.06
SPOT: 0.06

Where Alphabet (GOOGL) stands on debt-to-equity ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength at a Glance

Alphabet (GOOGL) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOGL	Industry group median
Current Ratio (MRQ)	1.92	1.36
Debt-to-Equity Ratio (MRQ)	0.20	0.54
Net Debt / EBITDA	-0.19	1.34

Dividends

Dividend Yield (TTM)

Alphabet (GOOGL) has dividend yield of 0.24%, in the industry’s normal income range. It provides a meaningful dividend without the red flag of an unusually high headline yield.

GOOGL

Media & Entertainment industry group

0.24%

Group distribution

Max: 2.67%
Q3: 1.17%
GOOGL: 0.24%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

CMCSA: 5.39%
NTES: 2.40%
DIS: 1.50%
META: 0.37%
GOOGL: 0.24%
NFLX: 0.00%
SPOT: 0.00%

Where Alphabet (GOOGL) stands on dividend yield within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

Alphabet (GOOGL) has payout ratio of 6.41%, within the industry’s typical payout band. The dividend shares profits with investors while leaving earnings coverage that looks normal for the peer group.

GOOGL

Media & Entertainment industry group

6.41%

Group distribution

Max: 57.34%
Q3: 24.40%
GOOGL: 6.41%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Largest peers

NTES: 39.66%
CMCSA: 25.88%
DIS: 20.00%
META: 7.64%
GOOGL: 6.41%
NFLX: 0.00%
SPOT: 0.00%

Where Alphabet (GOOGL) stands on payout ratio within its Media & Entertainment peer group — the box is the group’s distribution and the dots its largest members.

Dividends at a Glance

Alphabet (GOOGL) metric values compared with Media & Entertainment industry-group medians
Metric	Current stock: GOOGL	Industry group median
Dividend Yield (TTM)	0.24%	0.00%
Dividend Payout Ratio (TTM)	6.41%	0.00%