Alphabet (GOOGL) vs. Meta (META)
This page compares Alphabet (GOOGL) with Meta (META) using historical performance, profitability, financial strength, growth, dividend, and valuation metrics.
Company Profile
Alphabet (GOOGL) and Meta (META) are both classified in the Interactive Media & Services sub-industry within the broader Interactive Media & Services industry, placing them in the closest GICS peer bucket.
| Symbol | GOOGL | META |
|---|---|---|
| Company Name | Alphabet Inc. | Meta Platforms, Inc. |
| Country/Region | United States | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry Group | Media & Entertainment | Media & Entertainment |
| GICS Industry | Interactive Media & Services | Interactive Media & Services |
| GICS Sub-Industry | Interactive Media & Services | Interactive Media & Services |
| Market Capitalization | 4,696.67 billion USD | 1,541.79 billion USD |
| Currency | USD | USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | August 19, 2004 | May 18, 2012 |
| Security Type | Common Stock | Common Stock |
Historical Performance
Historical Performance at a Glance
| Symbol | GOOGL | META |
|---|---|---|
| 5-Day Price Return | -2.30% | -1.12% |
| 13-Week Price Return | 28.00% | -5.80% |
| 26-Week Price Return | 39.16% | -0.41% |
| 52-Week Price Return | 129.98% | -4.42% |
| Month-to-Date Return | 0.74% | -0.74% |
| Year-to-Date Return | 23.85% | -7.99% |
| 10-Day Avg. Volume | 27.08M | 12.97M |
| 3-Month Avg. Volume | 31.70M | 16.00M |
| 3-Month Volatility | 34.46% | 38.99% |
| Beta | 1.27 | 1.23 |
Profitability
Return on Equity (TTM)
Both Alphabet (GOOGL) at 38.98% and Meta (META) at 33.22% rank in the top quartile for Return on Equity (TTM) among industry peers, indicating strong returns on shareholders’ equity.
GOOGL
Media & Entertainment industry group
38.98%
- Max
- 53.39%
- Q3
- 18.85%
- Median
- 7.25%
- Q1
- -4.25%
- Min
- -34.48%
META
Media & Entertainment industry group
33.22%
- Max
- 53.39%
- Q3
- 18.85%
- Median
- 7.25%
- Q1
- -4.25%
- Min
- -34.48%
Net Profit Margin (TTM)
Alphabet (GOOGL) leads with Net Profit Margin (TTM) of 37.92%, above its industry benchmark range, while Meta (META) at 32.84% also ranks strongly in the top quartile.
GOOGL
Media & Entertainment industry group
37.92%
- Max
- 33.60%
- Q3
- 12.38%
- Median
- 5.66%
- Q1
- -1.87%
- Min
- -21.01%
META
Media & Entertainment industry group
32.84%
- Max
- 33.60%
- Q3
- 12.38%
- Median
- 5.66%
- Q1
- -1.87%
- Min
- -21.01%
Operating Profit Margin (TTM)
Meta (META) leads with Operating Profit Margin (TTM) of 41.21%, above its industry benchmark range, while Alphabet (GOOGL) at 32.69% also ranks strongly in the top quartile.
GOOGL
Media & Entertainment industry group
32.69%
- Max
- 32.69%
- Q3
- 15.15%
- Median
- 8.94%
- Q1
- 1.27%
- Min
- -16.27%
META
Media & Entertainment industry group
41.21%
- Max
- 32.69%
- Q3
- 15.15%
- Median
- 8.94%
- Q1
- 1.27%
- Min
- -16.27%
Profitability at a Glance
| Symbol | GOOGL | META |
|---|---|---|
| Return on Equity (TTM) | 38.98% | 33.22% |
| Return on Assets (TTM) | 27.41% | 20.76% |
| Net Profit Margin (TTM) | 37.92% | 32.84% |
| Operating Profit Margin (TTM) | 32.69% | 41.21% |
| Gross Profit Margin (TTM) | 60.37% | 81.94% |
Financial Strength
Current Ratio (MRQ)
Alphabet (GOOGL) at 1.92 keeps Current Ratio (MRQ) within its industry mid-range, while Meta (META) at 2.35 sits above the industry mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.
GOOGL
Media & Entertainment industry group
1.92
- Max
- 3.45
- Q3
- 1.93
- Median
- 1.41
- Q1
- 0.89
- Min
- 0.32
META
Media & Entertainment industry group
2.35
- Max
- 3.45
- Q3
- 1.93
- Median
- 1.41
- Q1
- 0.89
- Min
- 0.32
Debt-to-Equity Ratio (MRQ)
Both Alphabet (GOOGL) at 0.16 and Meta (META) at 0.24 post Debt-to-Equity Ratio (MRQ) near their industry mid-ranges, so neither company stands out strongly from peers on leverage.
GOOGL
Media & Entertainment industry group
0.16
- Max
- 3.56
- Q3
- 1.56
- Median
- 0.59
- Q1
- 0.08
- Min
- 0.00
META
Media & Entertainment industry group
0.24
- Max
- 3.56
- Q3
- 1.56
- Median
- 0.59
- Q1
- 0.08
- Min
- 0.00
Interest Coverage Ratio (TTM)
Both Alphabet (GOOGL) at 16.20 and Meta (META) at 168.41 post Interest Coverage Ratio (TTM) above their industry benchmark ranges, indicating wide cushions to cover interest expense from operating income or EBIT.
GOOGL
Media & Entertainment industry group
16.20
- Max
- 15.94
- Q3
- 6.46
- Median
- 2.12
- Q1
- 0.10
- Min
- -7.25
META
Media & Entertainment industry group
168.41
- Max
- 15.94
- Q3
- 6.46
- Median
- 2.12
- Q1
- 0.10
- Min
- -7.25
Financial Strength at a Glance
| Symbol | GOOGL | META |
|---|---|---|
| Current Ratio (MRQ) | 1.92 | 2.35 |
| Quick Ratio (MRQ) | 1.92 | 2.11 |
| Debt-to-Equity Ratio (MRQ) | 0.16 | 0.24 |
| Interest Coverage Ratio (TTM) | 16.20 | 168.41 |
Growth
Revenue Growth
Revenue Growth at a Glance
| Symbol | GOOGL | META |
|---|---|---|
| Revenue Growth (MRQ vs Prior YoY) | 21.79% | 33.08% |
| Revenue Growth (TTM vs Prior YoY) | 17.45% | 26.18% |
| 3-Year Revenue CAGR | 12.51% | 19.89% |
| 5-Year Revenue CAGR | 17.15% | 18.51% |
EPS Growth
EPS Growth at a Glance
| Symbol | GOOGL | META |
|---|---|---|
| EPS Growth (MRQ vs Prior YoY) | 81.96% | 62.49% |
| EPS Growth (TTM vs Prior YoY) | 48.51% | 7.49% |
| 3-Year EPS CAGR | 33.35% | 39.86% |
| 5-Year EPS CAGR | 29.82% | 18.41% |
Dividend
Dividend Yield (TTM)
Both Alphabet (GOOGL) at 0.22% and Meta (META) at 0.35% report Dividend Yield (TTM) near their industry mid-ranges, so neither company stands out strongly from peers on cash yield relative to share price.
GOOGL
Media & Entertainment industry group
0.22%
- Max
- 2.42%
- Q3
- 1.02%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
META
Media & Entertainment industry group
0.35%
- Max
- 2.42%
- Q3
- 1.02%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Both Alphabet (GOOGL) at 6.34% and Meta (META) at 7.57% maintain Dividend Payout Ratio (TTM) around their industries’ median — balanced dividend policy on both sides, returning cash while leaving part of reported earnings available for reinvestment or balance-sheet flexibility.
GOOGL
Media & Entertainment industry group
6.34%
- Max
- 40.95%
- Q3
- 16.81%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
META
Media & Entertainment industry group
7.57%
- Max
- 40.95%
- Q3
- 16.81%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend at a Glance
| Symbol | GOOGL | META |
|---|---|---|
| Dividend Yield (TTM) | 0.22% | 0.35% |
| Dividend Payout Ratio (TTM) | 6.34% | 7.57% |
Valuation
Price-to-Earnings Ratio (TTM)
Both Alphabet (GOOGL) at 29.36 and Meta (META) at 21.76 post Price-to-Earnings Ratio (TTM) near the typical industry midpoint — neither company stands out strongly from peers on trailing earnings multiple.
GOOGL
Media & Entertainment industry group
29.36
- Max
- 74.88
- Q3
- 40.34
- Median
- 22.59
- Q1
- 12.33
- Min
- 0.92
META
Media & Entertainment industry group
21.76
- Max
- 74.88
- Q3
- 40.34
- Median
- 22.59
- Q1
- 12.33
- Min
- 0.92
Price-to-Sales Ratio (TTM)
Meta (META) at 7.15 sits in the higher-multiple quartile for Price-to-Sales Ratio (TTM), but Alphabet (GOOGL) at 11.13 is higher still, above its industry benchmark range — both carry elevated trailing revenue multiples relative to peers, with GOOGL higher.
GOOGL
Media & Entertainment industry group
11.13
- Max
- 9.53
- Q3
- 4.56
- Median
- 1.73
- Q1
- 0.77
- Min
- 0.16
META
Media & Entertainment industry group
7.15
- Max
- 9.53
- Q3
- 4.56
- Median
- 1.73
- Q1
- 0.77
- Min
- 0.16
Price-to-Book Ratio (MRQ)
Both Alphabet (GOOGL) at 7.26 and Meta (META) at 5.94 trade in the higher-multiple quartile for Price-to-Book Ratio (MRQ) among industry peers, indicating higher book-value multiples than typical peers.
GOOGL
Media & Entertainment industry group
7.26
- Max
- 10.00
- Q3
- 4.71
- Median
- 2.29
- Q1
- 1.18
- Min
- 0.20
META
Media & Entertainment industry group
5.94
- Max
- 10.00
- Q3
- 4.71
- Median
- 2.29
- Q1
- 1.18
- Min
- 0.20
Valuation at a Glance
| Symbol | GOOGL | META |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 29.36 | 21.76 |
| Price-to-Sales Ratio (TTM) | 11.13 | 7.15 |
| Price-to-Book Ratio (MRQ) | 7.26 | 5.94 |
| Price-to-Free Cash Flow Ratio (TTM) | 73.01 | 31.83 |