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CLX vs. EL: Clorox vs. Estée Lauder Stock Comparison

How do Clorox (CLX) and Estée Lauder (EL) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Clorox (CLX) and Estée Lauder (EL) both fall under the Household & Personal Products industry group, but CLX is classified in Household Products while EL is classified in Personal Care Products.

Company profile comparison for Clorox (CLX) and Estée Lauder (EL)
Profile ItemCLXEL
NameThe Clorox CompanyThe Estée Lauder Companies Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupHousehold & Personal ProductsHousehold & Personal Products
GICS IndustryHousehold ProductsPersonal Care Products
GICS Sub-IndustryHousehold ProductsPersonal Care Products
Market Capitalization12.09 billion USD39.88 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateFebruary 21, 1973November 17, 1995
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

CLX
EL
GSPC
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Clorox (CLX) vs. Estée Lauder (EL), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Clorox (CLX) and Estée Lauder (EL). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Clorox (CLX) and Estée Lauder (EL). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Clorox (CLX) and Estée Lauder (EL)
MetricCLXEL
Total Return (1Y)1.37%31.77%
Total Return (3Y, Annualized)-4.10%1.46%
Total Return (5Y, Annualized)-5.63%-18.72%

Risk Profile

Drawdown History

CLX
EL
GSPC
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Clorox (CLX) vs. Estée Lauder (EL), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Clorox (CLX) and Estée Lauder (EL). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Clorox (CLX) and Estée Lauder (EL)
MetricCLXEL
Volatility (1Y, Annualized)32.57%48.25%
Beta (5Y)0.531.21
Max Drawdown (5Y)-49.09%-85.82%
Avg. Volume (3M)2.88M3.49M

Risk-Adjusted Performance

Risk-Return Positioning

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CLX and EL are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Clorox (CLX) and Estée Lauder (EL)
MetricCLXEL
Sharpe Ratio (1Y)-0.090.57
Sortino Ratio (1Y)-0.120.81

Profitability

ROE (TTM)

Clorox (CLX) at 534.36% clears its industry range for ROE, a sharper capital-efficiency signal than Estée Lauder (EL) at 9.28%, which is closer to a typical peer reading.

CLX

Household & Personal Products industry group

534.36%

CLX
534.36%
Max
42.18%
Q3
31.87%
Median
17.80%
Q1
9.28%
Min
-14.64%

EL

Household & Personal Products industry group

9.28%

Max
42.18%
Q3
31.87%
Median
17.80%
EL
9.28%
Q1
9.28%
Min
-14.64%
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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their ROE against the Household & Personal Products industry group benchmark.

Net Margin (TTM)

Clorox (CLX) at 9.41% keeps about the industry-typical share of revenue as profit, while Estée Lauder (EL) at 2.41% retains only a bottom-quartile share.

CLX

Household & Personal Products industry group

9.41%

Max
23.47%
Q3
12.19%
CLX
9.41%
Median
8.50%
Q1
3.08%
Min
-9.74%

EL

Household & Personal Products industry group

2.41%

Max
23.47%
Q3
12.19%
Median
8.50%
Q1
3.08%
EL
2.41%
Min
-9.74%
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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their net margin against the Household & Personal Products industry group benchmark.

Operating Margin (TTM)

Both Clorox (CLX) at 13.54% and Estée Lauder (EL) at 11.01% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

CLX

Household & Personal Products industry group

13.54%

Max
23.94%
Q3
17.03%
CLX
13.54%
Median
13.15%
Q1
10.58%
Min
1.87%

EL

Household & Personal Products industry group

11.01%

Max
23.94%
Q3
17.03%
Median
13.15%
EL
11.01%
Q1
10.58%
Min
1.87%
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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their operating margin against the Household & Personal Products industry group benchmark.

Profitability Metrics

Profitability metrics for Clorox (CLX) and Estée Lauder (EL)
MetricCLXEL
ROE (TTM)534.36%9.28%
ROA (TTM)9.62%5.77%
Net Margin (TTM)9.41%2.41%
Operating Margin (TTM)13.54%11.01%
Gross Margin (TTM)41.94%76.03%

Growth

Revenue Growth

Estée Lauder (EL) at 5.05% sits in the top revenue growth quartile, while Clorox (CLX) at -5.41% is in the bottom quartile, showing a clear gap in revenue momentum.

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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their Revenue Growth across different time periods.

EPS Growth

Neither Clorox (CLX) nor Estée Lauder (EL) reports a EPS growth value for this period, so a direct comparison isn't possible.

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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Clorox (CLX) and Estée Lauder (EL)
MetricCLXEL
Revenue Growth (YoY)-5.41%5.05%
Revenue Growth (3Y CAGR)-3.11%-1.84%
EPS Growth (YoY)----
EPS Growth (3Y CAGR)58.85%-43.62%

Financial Strength

Current Ratio (MRQ)

Estée Lauder (EL) at 1.25 keeps current ratio within its industry’s typical mid-range, while Clorox (CLX) at 0.65 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for CLX.

CLX

Household & Personal Products industry group

0.65

Max
4.26
Q3
2.82
Median
1.84
Q1
0.92
CLX
0.65
Min
0.65

EL

Household & Personal Products industry group

1.25

Max
4.26
Q3
2.82
Median
1.84
EL
1.25
Q1
0.92
Min
0.65
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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their current ratio against the Household & Personal Products industry group benchmark.

Debt / Equity (MRQ)

Both balance sheets lean debt-heavy versus peers, but CLX is more stretched: Estée Lauder (EL) at 2.28 sits in the higher-leverage quartile and Clorox (CLX) at 46.23 is above its industry benchmark range.

CLX

Household & Personal Products industry group

46.23

CLX
46.23
Max
2.30
Q3
2.12
Median
0.81
Q1
0.50
Min
0.01

EL

Household & Personal Products industry group

2.28

Max
2.30
EL
2.28
Q3
2.12
Median
0.81
Q1
0.50
Min
0.01
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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their debt-to-equity ratio against the Household & Personal Products industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Clorox (CLX) and Estée Lauder (EL)
MetricCLXEL
Current Ratio (MRQ)0.651.25
Debt / Equity (MRQ)46.232.28
Net Debt / EBITDA4.172.31

Dividends

Dividend Yield (TTM)

Clorox (CLX) at 5.00% delivers top-quartile income for its industry, while Estée Lauder (EL) at 1.30% pays a more typical yield — both are credible income propositions, CLX the richer one.

CLX

Household & Personal Products industry group

5.00%

CLX
5.00%
Max
5.00%
Q3
2.47%
Median
1.30%
Q1
0.00%
Min
0.00%

EL

Household & Personal Products industry group

1.30%

Max
5.00%
Q3
2.47%
EL
1.30%
Median
1.30%
Q1
0.00%
Min
0.00%
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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their dividend yield against the Household & Personal Products industry group benchmark.

Dividend Payout Ratio (TTM)

Estée Lauder (EL) reports payout ratio above 100% at 140.00%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile Clorox (CLX) reports 89.39%, ranking against industry peers normally.

CLX

Household & Personal Products industry group

89.39%

Max
140.00%
CLX
89.39%
Q3
73.75%
Median
46.43%
Q1
0.00%
Min
0.00%

EL

Household & Personal Products industry group

140.00%

EL
140.00%
Max
140.00%
Q3
73.75%
Median
46.43%
Q1
0.00%
Min
0.00%
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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their payout ratio against the Household & Personal Products industry group benchmark.

Dividend Metrics

Dividend metrics for Clorox (CLX) and Estée Lauder (EL)
MetricCLXEL
Dividend Yield (TTM)5.00%1.30%
Dividend Payout Ratio (TTM)89.39%140.00%

Valuation

P/E Ratio (TTM)

Clorox (CLX) at 17.98 is near its industry’s usual P/E ratio, while Estée Lauder (EL) at 110.06 sits above its peer range — an unusually expensive price for EL’s trailing earnings.

CLX

Household & Personal Products industry group

17.98

Max
37.57
Q3
33.54
Median
20.03
CLX
17.98
Q1
15.76
Min
6.45

EL

Household & Personal Products industry group

110.06

EL
110.06
Max
37.57
Q3
33.54
Median
20.03
Q1
15.76
Min
6.45
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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their P/E ratio against the Household & Personal Products industry group benchmark.

P/S Ratio (TTM)

On P/S ratio, both Clorox (CLX) at 1.68 and Estée Lauder (EL) at 2.61 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

CLX

Household & Personal Products industry group

1.68

Max
4.36
Q3
3.57
CLX
1.68
Median
1.68
Q1
0.76
Min
0.30

EL

Household & Personal Products industry group

2.61

Max
4.36
Q3
3.57
EL
2.61
Median
1.68
Q1
0.76
Min
0.30
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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their P/S ratio against the Household & Personal Products industry group benchmark.

P/B Ratio (MRQ)

Clorox (CLX) reports a negative P/B ratio of -310.43, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Estée Lauder (EL) reports 9.88, ranking against industry peers normally.

CLX

Household & Personal Products industry group

-310.43

Max
12.30
Q3
7.43
Median
3.44
Q1
1.30
Min
-3.91
CLX
-310.43

EL

Household & Personal Products industry group

9.88

Max
12.30
EL
9.88
Q3
7.43
Median
3.44
Q1
1.30
Min
-3.91
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Clorox (CLX) vs. Estée Lauder (EL): A comparison of their P/B ratio against the Household & Personal Products industry group benchmark.

Valuation Metrics

Valuation metrics for Clorox (CLX) and Estée Lauder (EL)
MetricCLXEL
P/E Ratio (TTM)17.98110.06
P/S Ratio (TTM)1.682.61
P/B Ratio (MRQ)-310.439.88
Free Cash Flow Yield (TTM)1.71%5.36%