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Clorox (CLX) Stock Analysis

This is a peer-relative look at Clorox (CLX): its performance, risk, profitability, growth, financial strength, dividend, and valuation are each measured against its Household & Personal Products peers, so every number reads in context rather than in isolation.

Company Profile

Company profile fields for Clorox (CLX)
Profile ItemCLX
NameThe Clorox Company
Country/RegionUnited States
GICS SectorConsumer Staples
GICS Industry GroupHousehold & Personal Products
GICS IndustryHousehold Products
GICS Sub-IndustryHousehold Products
Market Capitalization12.09 billion USD
CurrencyUSD
ExchangeNYSE
Listing DateFebruary 21, 1973
Security TypeCommon Stock

Price Performance

Cumulative Growth

CLX
GSPC
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Clorox (CLX) vs. S&P 500 (GSPC): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Clorox (CLX) and S&P 500 (GSPC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Clorox (CLX) and S&P 500 (GSPC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Clorox (CLX) metric values compared with Household & Personal Products industry-group medians
MetricCurrent stock: CLXIndustry group median
Total Return (1Y)1.37%26.99%
Total Return (3Y, Annualized)-4.10%6.11%
Total Return (5Y, Annualized)-5.63%0.50%

Risk Profile

Drawdown History

CLX
GSPC
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Clorox (CLX) vs. S&P 500 (GSPC): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Clorox (CLX) and S&P 500 (GSPC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Clorox (CLX) metric values compared with Household & Personal Products industry-group medians
MetricCurrent stock: CLXIndustry group median
Volatility (1Y, Annualized)32.57%32.88%
Beta (5Y)0.530.55
Max Drawdown (5Y)-49.09%-46.51%

Risk-Adjusted Performance

Risk-Return Positioning

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Each dot is a stock plotted by 1-year volatility (risk) and 1-year return. CLX is highlighted; the dashed line is the Capital Allocation Line from the risk-free rate through the industry median — dots above it are stronger on a risk-adjusted basis.

Risk-Adjusted Metrics

Clorox (CLX) metric values compared with Household & Personal Products industry-group medians
MetricCurrent stock: CLXIndustry group median
Sharpe Ratio (1Y)-0.090.62
Sortino Ratio (1Y)-0.120.96

Profitability

ROE (TTM)

Clorox (CLX) posts ROE of 534.36%, above the industry benchmark range. Equity is being turned into profit at an exceptional rate, but very high ROE should still be checked against leverage, buybacks, and the size of the equity base.

CLX

Household & Personal Products industry group

534.36%

Group distribution
CLX
534.36%
Max
42.18%
Q3
31.87%
Median
17.80%
Q1
9.28%
Min
-14.64%
Largest peers
CLX
534.36%
CL
231.74%
KMB
78.38%
UL
31.87%
PG
29.61%
HLN
10.09%
EL
9.28%
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Where Clorox (CLX) stands on ROE within its Household & Personal Products peer group — the box is the group’s distribution and the dots its largest members.

Net Margin (TTM)

Clorox (CLX) keeps 9.41% of revenue as net profit, roughly in line with the peer group’s normal net margin range. Its full cost stack is taking a typical share of sales for the industry.

CLX

Household & Personal Products industry group

9.41%

Group distribution
Max
23.47%
Q3
12.19%
CLX
9.41%
Median
8.50%
Q1
3.08%
Min
-9.74%
Largest peers
KMB
19.93%
UL
18.32%
PG
18.23%
HLN
14.55%
CL
9.65%
CLX
9.41%
EL
2.41%
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Where Clorox (CLX) stands on net margin within its Household & Personal Products peer group — the box is the group’s distribution and the dots its largest members.

Operating Margin (TTM)

Clorox (CLX) turns 13.54% of revenue into operating profit, roughly in line with the peer group’s normal operating margin range. Its core cost structure looks typical for the industry.

CLX

Household & Personal Products industry group

13.54%

Group distribution
Max
23.94%
Q3
17.03%
CLX
13.54%
Median
13.15%
Q1
10.58%
Min
1.87%
Largest peers
PG
26.87%
HLN
23.94%
CL
20.38%
UL
20.35%
KMB
16.55%
CLX
13.54%
EL
11.01%
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Where Clorox (CLX) stands on operating margin within its Household & Personal Products peer group — the box is the group’s distribution and the dots its largest members.

Profitability Metrics

Clorox (CLX) metric values compared with Household & Personal Products industry-group medians
MetricCurrent stock: CLXIndustry group median
ROE (TTM)534.36%17.80%
ROA (TTM)9.62%6.48%
Net Margin (TTM)9.41%8.50%
Operating Margin (TTM)13.54%13.15%
Gross Margin (TTM)41.94%45.73%

Growth

Revenue Growth

Clorox (CLX) grew revenue -5.41%, in the lower peer quartile. The top line is expanding more slowly than at most peers, which can reflect softer demand, lost share, or weaker pricing.

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Clorox (CLX): Revenue Growth across different time periods, set against Household & Personal Products industry-group medians.

EPS Growth

No usable EPS growth is available for Clorox (CLX) this period, so the earnings-momentum read is skipped.

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Clorox (CLX): EPS Growth across different time periods, set against Household & Personal Products industry-group medians.

Growth Metrics

Clorox (CLX) metric values compared with Household & Personal Products industry-group medians
MetricCurrent stock: CLXIndustry group median
Revenue Growth (YoY)-5.41%0.80%
Revenue Growth (3Y CAGR)-3.11%0.79%
EPS Growth (YoY)--1.69%
EPS Growth (3Y CAGR)58.85%7.63%

Financial Strength

Current Ratio (MRQ)

Clorox (CLX) has current ratio of 0.65, in the tighter-liquidity quartile for its industry. The short-term cushion is thinner than most peers carry, even if the absolute comfort level still depends on the business model.

CLX

Household & Personal Products industry group

0.65

Group distribution
Max
4.26
Q3
2.82
Median
1.84
Q1
0.92
CLX
0.65
Min
0.65
Largest peers
EL
1.25
CL
0.96
KMB
0.89
UL
0.74
PG
0.72
HLN
0.69
CLX
0.65
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Where Clorox (CLX) stands on current ratio within its Household & Personal Products peer group — the box is the group’s distribution and the dots its largest members.

Debt / Equity (MRQ)

Clorox (CLX) has debt-to-equity ratio of 46.23, above the industry benchmark range. Debt sits unusually high against shareholders’ equity, leaving the balance sheet more exposed to rate, refinancing, or earnings shocks.

CLX

Household & Personal Products industry group

46.23

Group distribution
CLX
46.23
Max
2.30
Q3
2.12
Median
0.81
Q1
0.50
Min
0.01
Largest peers
CLX
46.23
CL
12.06
EL
2.28
KMB
2.12
UL
1.75
PG
0.70
HLN
0.50
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Where Clorox (CLX) stands on debt-to-equity ratio within its Household & Personal Products peer group — the box is the group’s distribution and the dots its largest members.

Financial Strength Metrics

Clorox (CLX) metric values compared with Household & Personal Products industry-group medians
MetricCurrent stock: CLXIndustry group median
Current Ratio (MRQ)0.651.84
Debt / Equity (MRQ)46.230.81
Net Debt / EBITDA4.172.14

Dividends

Dividend Yield (TTM)

Clorox (CLX) has dividend yield of 5.00%, in the upper peer-yield quartile while still inside the industry range. The dividend offers more cash income per dollar of share price than most peers, though payout coverage still matters.

CLX

Household & Personal Products industry group

5.00%

Group distribution
CLX
5.00%
Max
5.00%
Q3
2.47%
Median
1.30%
Q1
0.00%
Min
0.00%
Largest peers
CLX
5.00%
KMB
4.62%
UL
2.79%
PG
2.57%
CL
2.13%
EL
1.30%
HLN
0.80%
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Where Clorox (CLX) stands on dividend yield within its Household & Personal Products peer group — the box is the group’s distribution and the dots its largest members.

Dividend Payout Ratio (TTM)

Clorox (CLX) has payout ratio of 89.39%, above the industry’s usual payout band. A larger share of earnings is going to dividends, so the cushion narrows if profit weakens.

CLX

Household & Personal Products industry group

89.39%

Group distribution
Max
140.00%
CLX
89.39%
Q3
73.75%
Median
46.43%
Q1
0.00%
Min
0.00%
Largest peers
EL
140.00%
KMB
97.33%
CLX
89.39%
CL
81.71%
PG
64.62%
UL
46.43%
HLN
40.08%
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Where Clorox (CLX) stands on payout ratio within its Household & Personal Products peer group — the box is the group’s distribution and the dots its largest members.

Dividend Metrics

Clorox (CLX) metric values compared with Household & Personal Products industry-group medians
MetricCurrent stock: CLXIndustry group median
Dividend Yield (TTM)5.00%1.30%
Dividend Payout Ratio (TTM)89.39%46.43%

Valuation

P/E Ratio (TTM)

Clorox (CLX) trades at P/E ratio of 17.98, near the industry’s usual earnings multiple. The stock is not showing a clear peer discount or premium on trailing earnings.

CLX

Household & Personal Products industry group

17.98

Group distribution
Max
37.57
Q3
33.54
Median
20.03
CLX
17.98
Q1
15.76
Min
6.45
Largest peers
EL
110.06
CL
37.57
PG
24.91
KMB
20.69
HLN
18.65
CLX
17.98
UL
13.33
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Where Clorox (CLX) stands on P/E ratio within its Household & Personal Products peer group — the box is the group’s distribution and the dots its largest members.

P/S Ratio (TTM)

Clorox (CLX) trades at 1.68 on P/S ratio, roughly in the peer group’s normal range. The market is not making a strong cheap-or-rich statement about its revenue base.

CLX

Household & Personal Products industry group

1.68

Group distribution
Max
4.36
Q3
3.57
CLX
1.68
Median
1.68
Q1
0.76
Min
0.30
Largest peers
PG
4.36
KMB
4.02
CL
3.61
HLN
3.60
UL
2.81
EL
2.61
CLX
1.68
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Where Clorox (CLX) stands on P/S ratio within its Household & Personal Products peer group — the box is the group’s distribution and the dots its largest members.

P/B Ratio (MRQ)

Clorox (CLX) has negative P/B ratio of -310.43, which means reported book equity is negative. Price-to-book breaks down in this situation and should not be used as a valuation signal.

CLX

Household & Personal Products industry group

-310.43

Group distribution
Max
12.30
Q3
7.43
Median
3.44
Q1
1.30
Min
-3.91
CLX
-310.43
Largest peers
CL
266.74
KMB
12.30
EL
9.88
UL
7.81
PG
7.05
HLN
1.85
CLX
-310.43
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Where Clorox (CLX) stands on P/B ratio within its Household & Personal Products peer group — the box is the group’s distribution and the dots its largest members.

Valuation Metrics

Clorox (CLX) metric values compared with Household & Personal Products industry-group medians
MetricCurrent stock: CLXIndustry group median
P/E Ratio (TTM)17.9820.03
P/S Ratio (TTM)1.681.68
P/B Ratio (MRQ)-310.433.44
Free Cash Flow Yield (TTM)1.71%4.74%