BKNG vs. RCL: Booking vs. Royal Caribbean Cruises Stock Comparison

June 13, 2026

This page compares Booking (BKNG) with Royal Caribbean Cruises (RCL) using performance and risk, profitability, financial strength, growth, dividends, and valuation metrics.

Performance

Cumulative Growth

BKNG

RCL

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and Royal Caribbean Cruises (RCL). Returns over one year are annualized.

Performance at a Glance

Performance metrics for Booking (BKNG) and Royal Caribbean Cruises (RCL)
Metric	BKNG	RCL
1-Year Return	-23.87%	12.68%

Risk

Drawdown

BKNG

RCL

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Risk at a Glance

Risk metrics for Booking (BKNG) and Royal Caribbean Cruises (RCL)
Metric	BKNG	RCL
1-Year Volatility	32.01%	46.59%
Beta	1.09	1.77
3-Month Avg. Volume	7.48M	2.70M

Company Profile

Booking (BKNG) and Royal Caribbean Cruises (RCL) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Company profile comparison for Booking (BKNG) and Royal Caribbean Cruises (RCL)
Profile Item	BKNG	RCL
Name	Booking Holdings Inc.	Royal Caribbean Group
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines	Hotels, Resorts & Cruise Lines
Market Capitalization	127.81 billion USD	78.95 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	March 31, 1999	April 28, 1993
Security Type	Common Stock	Common Stock

Valuation

Price-to-Earnings Ratio (TTM)

Both Booking (BKNG) at 21.73 and Royal Caribbean Cruises (RCL) at 17.95 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

BKNG

Consumer Services industry group

21.73

Max: 71.36
Q3: 40.24
Median: 22.08
BKNG: 21.73
Q1: 17.04
Min: 3.87

RCL

Consumer Services industry group

17.95

Max: 71.36
Q3: 40.24
Median: 22.08
RCL: 17.95
Q1: 17.04
Min: 3.87

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

Price-to-Sales Ratio (TTM)

Both Booking (BKNG) at 4.62 and Royal Caribbean Cruises (RCL) at 4.29 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

BKNG

Consumer Services industry group

4.62

Max: 6.59
BKNG: 4.62
Q3: 3.16
Median: 1.68
Q1: 0.87
Min: 0.06

RCL

Consumer Services industry group

4.29

Max: 6.59
RCL: 4.29
Q3: 3.16
Median: 1.68
Q1: 0.87
Min: 0.06

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

Price-to-Book Ratio (MRQ)

Booking (BKNG) reports a negative P/B ratio of -14.75, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Royal Caribbean Cruises (RCL) reports 8.05, ranking against industry peers normally.

BKNG

Consumer Services industry group

-14.75

Max: 13.42
Q3: 6.34
Median: 2.54
Q1: 1.07
Min: -5.84
BKNG: -14.75

RCL

Consumer Services industry group

8.05

Max: 13.42
RCL: 8.05
Q3: 6.34
Median: 2.54
Q1: 1.07
Min: -5.84

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation at a Glance

Valuation metrics for Booking (BKNG) and Royal Caribbean Cruises (RCL)
Metric	BKNG	RCL
Price-to-Earnings Ratio (TTM)	21.73	17.95
Price-to-Sales Ratio (TTM)	4.62	4.29
Price-to-Book Ratio (MRQ)	-14.75	8.05
Free Cash Flow Yield	5.54%	-0.25%

Profitability

Return on Equity (TTM)

Capital efficiency shows on one side only: Royal Caribbean Cruises (RCL) earns 49.58% on shareholders’ equity, ranked against its industry; Booking (BKNG) has no ROE this period.

BKNG

Consumer Services industry group

Max: 52.89%
Q3: 29.07%
Median: 12.44%
Q1: 3.56%
Min: -26.11%
BKNG: --

RCL

Consumer Services industry group

49.58%

Max: 52.89%
RCL: 49.58%
Q3: 29.07%
Median: 12.44%
Q1: 3.56%
Min: -26.11%

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): BKNG does not report ROE, so it has no value marker; RCL is benchmarked against the Consumer Services industry group.

Net Profit Margin (TTM)

For every dollar of sales, both Booking (BKNG) at 22.23% and Royal Caribbean Cruises (RCL) at 24.36% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

BKNG

Consumer Services industry group

22.23%

Max: 24.47%
BKNG: 22.23%
Q3: 12.35%
Median: 6.13%
Q1: 1.16%
Min: -15.48%

RCL

Consumer Services industry group

24.36%

Max: 24.47%
RCL: 24.36%
Q3: 12.35%
Median: 6.13%
Q1: 1.16%
Min: -15.48%

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Profit Margin (TTM)

Both Booking (BKNG) at 25.04% and Royal Caribbean Cruises (RCL) at 26.17% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

BKNG

Consumer Services industry group

25.04%

Max: 44.25%
BKNG: 25.04%
Q3: 20.10%
Median: 11.37%
Q1: 3.21%
Min: -20.31%

RCL

Consumer Services industry group

26.17%

Max: 44.25%
RCL: 26.17%
Q3: 20.10%
Median: 11.37%
Q1: 3.21%
Min: -20.31%

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability at a Glance

Profitability metrics for Booking (BKNG) and Royal Caribbean Cruises (RCL)
Metric	BKNG	RCL
Return on Equity (TTM)	--	49.58%
Return on Assets (TTM)	22.26%	8.08%
Net Profit Margin (TTM)	22.23%	24.36%
Operating Profit Margin (TTM)	25.04%	26.17%
Gross Profit Margin (TTM)	86.99%	50.91%

Growth

Revenue Growth

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

Revenue growth metrics for Booking (BKNG) and Royal Caribbean Cruises (RCL)
Metric	BKNG	RCL
1-Year Revenue Growth	13.39%	8.79%
3-Year Revenue CAGR	16.35%	26.59%

EPS Growth

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

EPS growth metrics for Booking (BKNG) and Royal Caribbean Cruises (RCL)
Metric	BKNG	RCL
1-Year EPS Growth	-4.12%	41.91%
3-Year EPS CAGR	29.44%	--

Financial Strength

Current Ratio (MRQ)

Booking (BKNG) at 1.06 keeps current ratio within its industry’s typical mid-range, while Royal Caribbean Cruises (RCL) at 0.20 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for RCL.

BKNG

Consumer Services industry group

1.06

Max: 3.05
Q3: 1.72
BKNG: 1.06
Median: 0.99
Q1: 0.69
Min: 0.20

RCL

Consumer Services industry group

0.20

Max: 3.05
Q3: 1.72
Median: 0.99
Q1: 0.69
RCL: 0.20
Min: 0.20

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt-to-Equity Ratio (MRQ)

Only one side’s leverage can be read here: Royal Caribbean Cruises (RCL) carries debt-to-equity ratio of 2.17 against its industry range, while Booking (BKNG) reports no figure this period.

BKNG

Consumer Services industry group

Max: 7.23
Q3: 3.20
Median: 1.27
Q1: 0.35
Min: 0.01
BKNG: --

RCL

Consumer Services industry group

2.17

Max: 7.23
Q3: 3.20
RCL: 2.17
Median: 1.27
Q1: 0.35
Min: 0.01

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): BKNG does not report debt-to-equity ratio, so it has no value marker; RCL is benchmarked against the Consumer Services industry group.

Financial Strength at a Glance

Financial strength metrics for Booking (BKNG) and Royal Caribbean Cruises (RCL)
Metric	BKNG	RCL
Current Ratio (MRQ)	1.06	0.20
Debt-to-Equity Ratio (MRQ)	--	2.17
Net Debt / EBITDA	0.30	3.08

Dividends

Dividend Yield (TTM)

Both Booking (BKNG) at 0.97% and Royal Caribbean Cruises (RCL) at 1.70% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

BKNG

Consumer Services industry group

0.97%

Max: 4.72%
Q3: 1.94%
BKNG: 0.97%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

RCL

Consumer Services industry group

1.70%

Max: 4.72%
Q3: 1.94%
RCL: 1.70%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Booking (BKNG) at 20.73% and Royal Caribbean Cruises (RCL) at 25.93% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

BKNG

Consumer Services industry group

20.73%

Max: 86.96%
Q3: 34.83%
BKNG: 20.73%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

RCL

Consumer Services industry group

25.93%

Max: 86.96%
Q3: 34.83%
RCL: 25.93%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividends at a Glance

Dividend metrics for Booking (BKNG) and Royal Caribbean Cruises (RCL)
Metric	BKNG	RCL
Dividend Yield (TTM)	0.97%	1.70%
Dividend Payout Ratio (TTM)	20.73%	25.93%