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Booking (BKNG) vs. Royal Caribbean Cruises (RCL)

This page compares Booking (BKNG) with Royal Caribbean Cruises (RCL) using performance and risk, profitability, financial strength, growth, dividends, and valuation metrics.

Company Profile

Booking (BKNG) and Royal Caribbean Cruises (RCL) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

SymbolBKNGRCL
NameBooking Holdings Inc.Royal Caribbean Group
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesHotels, Resorts & Cruise Lines
Market Capitalization127.07 billion USD75.70 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 31, 1999April 28, 1993
Security TypeCommon StockCommon Stock

Valuation

Price-to-Earnings Ratio (TTM)

Both Booking (BKNG) at 21.63 and Royal Caribbean Cruises (RCL) at 17.21 post Price-to-Earnings Ratio (TTM) near the typical industry midpoint — neither company stands out strongly from peers on trailing earnings multiple.

BKNG

Consumer Services industry group

21.63

Max
66.67
Q3
37.09
Median
21.13
Q1
16.48
Min
3.88

RCL

Consumer Services industry group

17.21

Max
66.67
Q3
37.09
Median
21.13
Q1
16.48
Min
3.88
Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Price-to-Earnings Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Sales Ratio (TTM)

Both Booking (BKNG) at 4.59 and Royal Caribbean Cruises (RCL) at 4.12 command a richer price per dollar of sales than most peers, sitting in the upper Price-to-Sales Ratio (TTM) quartile of their industries.

BKNG

Consumer Services industry group

4.59

Max
6.16
Q3
3.15
Median
1.76
Q1
0.86
Min
0.06

RCL

Consumer Services industry group

4.12

Max
6.16
Q3
3.15
Median
1.76
Q1
0.86
Min
0.06
Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Price-to-Sales Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Book Ratio (MRQ)

Booking (BKNG) reports a negative Price-to-Book Ratio (MRQ) of -14.66, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Royal Caribbean Cruises (RCL) reports 7.72, ranking against industry peers normally.

BKNG

Consumer Services industry group

-14.66

Max
13.34
Q3
6.25
Median
2.50
Q1
1.07
Min
-5.73

RCL

Consumer Services industry group

7.72

Max
13.34
Q3
6.25
Median
2.50
Q1
1.07
Min
-5.73
Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Price-to-Book Ratio (MRQ) against the Consumer Services industry group benchmark.

Valuation at a Glance

SymbolBKNGRCL
Price-to-Earnings Ratio (TTM)21.6317.21
Price-to-Sales Ratio (TTM)4.594.12
Price-to-Book Ratio (MRQ)-14.667.72
Free Cash Flow Yield5.57%-0.26%

Profitability

Return on Equity (TTM)

Royal Caribbean Cruises (RCL) reports Return on Equity (TTM) of 49.58% and can be ranked against industry peers; Booking (BKNG) has no value available for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

--

Max
52.89%
Q3
29.23%
Median
12.95%
Q1
2.49%
Min
-22.60%

RCL

Consumer Services industry group

49.58%

Max
52.89%
Q3
29.23%
Median
12.95%
Q1
2.49%
Min
-22.60%
Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Return on Equity (TTM) against the Consumer Services industry group benchmark.

Net Profit Margin (TTM)

For every dollar of sales, both Booking (BKNG) at 22.23% and Royal Caribbean Cruises (RCL) at 24.36% retain more as net profit than most peers, landing in the top Net Profit Margin (TTM) quartile of their industries.

BKNG

Consumer Services industry group

22.23%

Max
24.47%
Q3
12.45%
Median
6.19%
Q1
1.10%
Min
-15.48%

RCL

Consumer Services industry group

24.36%

Max
24.47%
Q3
12.45%
Median
6.19%
Q1
1.10%
Min
-15.48%
Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Net Profit Margin (TTM) against the Consumer Services industry group benchmark.

Operating Profit Margin (TTM)

Both Booking (BKNG) at 25.04% and Royal Caribbean Cruises (RCL) at 26.17% squeeze more operating profit from each sales dollar than most peers, ranking in the top Operating Profit Margin (TTM) quartile of their industries.

BKNG

Consumer Services industry group

25.04%

Max
44.25%
Q3
19.86%
Median
11.37%
Q1
3.33%
Min
-20.31%

RCL

Consumer Services industry group

26.17%

Max
44.25%
Q3
19.86%
Median
11.37%
Q1
3.33%
Min
-20.31%
Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Operating Profit Margin (TTM) against the Consumer Services industry group benchmark.

Profitability at a Glance

SymbolBKNGRCL
Return on Equity (TTM)--49.58%
Return on Assets (TTM)22.26%8.08%
Net Profit Margin (TTM)22.23%24.36%
Operating Profit Margin (TTM)25.04%26.17%
Gross Profit Margin (TTM)86.99%50.91%

Growth

Revenue Growth

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

SymbolBKNGRCL
1-Year Revenue Growth13.39%8.79%
3-Year Revenue CAGR16.35%26.59%

EPS Growth

Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

SymbolBKNGRCL
1-Year EPS Growth-4.12%41.91%
3-Year EPS CAGR29.44%--

Financial Strength

Current Ratio (MRQ)

Booking (BKNG) at 1.06 keeps Current Ratio (MRQ) within its industry mid-range, while Royal Caribbean Cruises (RCL) at 0.20 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for RCL.

BKNG

Consumer Services industry group

1.06

Max
3.05
Q3
1.69
Median
0.99
Q1
0.70
Min
0.20

RCL

Consumer Services industry group

0.20

Max
3.05
Q3
1.69
Median
0.99
Q1
0.70
Min
0.20
Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Current Ratio (MRQ) against the Consumer Services industry group benchmark.

Debt-to-Equity Ratio (MRQ)

Royal Caribbean Cruises (RCL) reports Debt-to-Equity Ratio (MRQ) of 2.17 and can be ranked against industry peers; Booking (BKNG) has no value available for this period, so a direct comparison isn’t possible.

BKNG

Consumer Services industry group

--

Max
7.23
Q3
3.25
Median
1.27
Q1
0.34
Min
0.01

RCL

Consumer Services industry group

2.17

Max
7.23
Q3
3.25
Median
1.27
Q1
0.34
Min
0.01
Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Debt-to-Equity Ratio (MRQ) against the Consumer Services industry group benchmark.

Financial Strength at a Glance

SymbolBKNGRCL
Current Ratio (MRQ)1.060.20
Debt-to-Equity Ratio (MRQ)--2.17
Net Debt / EBITDA0.303.08

Dividends

Dividend Yield (TTM)

Both Booking (BKNG) at 0.98% and Royal Caribbean Cruises (RCL) at 1.77% report Dividend Yield (TTM) near their industry mid-ranges, so neither company stands out strongly from peers on cash yield relative to share price.

BKNG

Consumer Services industry group

0.98%

Max
4.83%
Q3
1.99%
Median
0.00%
Q1
0.00%
Min
0.00%

RCL

Consumer Services industry group

1.77%

Max
4.83%
Q3
1.99%
Median
0.00%
Q1
0.00%
Min
0.00%
Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Dividend Yield (TTM) against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Booking (BKNG) at 20.73% and Royal Caribbean Cruises (RCL) at 25.93% maintain Dividend Payout Ratio (TTM) around their industries’ median — balanced dividend policy on both sides, returning cash while leaving part of reported earnings available for reinvestment or balance-sheet flexibility.

BKNG

Consumer Services industry group

20.73%

Max
81.13%
Q3
35.03%
Median
0.00%
Q1
0.00%
Min
0.00%

RCL

Consumer Services industry group

25.93%

Max
81.13%
Q3
35.03%
Median
0.00%
Q1
0.00%
Min
0.00%
Booking (BKNG) vs. Royal Caribbean Cruises (RCL): A comparison of their Dividend Payout Ratio (TTM) against the Consumer Services industry group benchmark.

Dividends at a Glance

SymbolBKNGRCL
Dividend Yield (TTM)0.98%1.77%
Dividend Payout Ratio (TTM)20.73%25.93%

Performance & Risk

BKNG
RCL
Loading price history…
Booking (BKNG) vs. Royal Caribbean Cruises (RCL): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Performance & Risk at a Glance

SymbolBKNGRCL
1-Year Return-27.12%0.11%
1-Year Volatility31.93%45.71%
Beta1.091.78
3-Month Avg. Volume7.59M2.76M