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Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX)

This page compares Royal Caribbean Cruises (RCL) with Starbucks (SBUX) using performance and risk, profitability, financial strength, growth, dividends, and valuation metrics.

Company Profile

Royal Caribbean Cruises (RCL) and Starbucks (SBUX) both belong to the Hotels, Restaurants & Leisure industry, though RCL is classified under Hotels, Resorts & Cruise Lines while SBUX falls under Restaurants.

SymbolRCLSBUX
NameRoyal Caribbean GroupStarbucks Corporation
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesRestaurants
Market Capitalization76.34 billion USD113.01 billion USD
CurrencyUSDUSD
ExchangeNYSENasdaq
Listing DateApril 28, 1993June 26, 1992
Security TypeCommon StockCommon Stock

Valuation

Price-to-Earnings Ratio (TTM)

Royal Caribbean Cruises (RCL) at 17.37 hovers around the typical industry Price-to-Earnings Ratio (TTM), while Starbucks (SBUX) at 75.69 sits above its industry benchmark range — an elevated trailing earnings multiple for SBUX relative to peers.

RCL

Consumer Services industry group

17.37

Max
65.62
Q3
38.91
Median
20.85
Q1
16.95
Min
3.66

SBUX

Consumer Services industry group

75.69

Max
65.62
Q3
38.91
Median
20.85
Q1
16.95
Min
3.66
Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their Price-to-Earnings Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Sales Ratio (TTM)

Starbucks (SBUX) at 2.94 is priced about in line with its industry on Price-to-Sales Ratio (TTM), while Royal Caribbean Cruises (RCL) at 4.15 sits in the pricier quartile — RCL costs more per dollar of sales.

RCL

Consumer Services industry group

4.15

Max
6.02
Q3
2.94
Median
1.79
Q1
0.83
Min
0.07

SBUX

Consumer Services industry group

2.94

Max
6.02
Q3
2.94
Median
1.79
Q1
0.83
Min
0.07
Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their Price-to-Sales Ratio (TTM) against the Consumer Services industry group benchmark.

Price-to-Book Ratio (MRQ)

Starbucks (SBUX) reports a negative Price-to-Book Ratio (MRQ) of -13.35, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Royal Caribbean Cruises (RCL) reports 7.78, ranking against industry peers normally.

RCL

Consumer Services industry group

7.78

Max
12.93
Q3
6.24
Median
2.45
Q1
1.03
Min
-5.86

SBUX

Consumer Services industry group

-13.35

Max
12.93
Q3
6.24
Median
2.45
Q1
1.03
Min
-5.86
Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their Price-to-Book Ratio (MRQ) against the Consumer Services industry group benchmark.

Valuation at a Glance

SymbolRCLSBUX
Price-to-Earnings Ratio (TTM)17.3775.69
Price-to-Sales Ratio (TTM)4.152.94
Price-to-Book Ratio (MRQ)7.78-13.35
Free Cash Flow Yield-0.26%-1.15%

Profitability

Return on Equity (TTM)

Royal Caribbean Cruises (RCL) reports Return on Equity (TTM) of 49.58% and can be ranked against industry peers; Starbucks (SBUX) has no value available for this period, so a direct comparison isn’t possible.

RCL

Consumer Services industry group

49.58%

Max
52.89%
Q3
29.66%
Median
12.95%
Q1
2.49%
Min
-22.60%

SBUX

Consumer Services industry group

--

Max
52.89%
Q3
29.66%
Median
12.95%
Q1
2.49%
Min
-22.60%
Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their Return on Equity (TTM) against the Consumer Services industry group benchmark.

Net Profit Margin (TTM)

Royal Caribbean Cruises (RCL) at 24.36% retains a top-quartile share of revenue as profit, ahead of Starbucks (SBUX) at 3.89%, which keeps about the industry-typical share.

RCL

Consumer Services industry group

24.36%

Max
24.36%
Q3
12.31%
Median
6.19%
Q1
1.10%
Min
-15.48%

SBUX

Consumer Services industry group

3.89%

Max
24.36%
Q3
12.31%
Median
6.19%
Q1
1.10%
Min
-15.48%
Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their Net Profit Margin (TTM) against the Consumer Services industry group benchmark.

Operating Profit Margin (TTM)

Royal Caribbean Cruises (RCL) at 26.17% operates in the top Operating Profit Margin (TTM) quartile, ahead of Starbucks (SBUX) at 8.42%, which runs around its industry’s norm.

RCL

Consumer Services industry group

26.17%

Max
43.24%
Q3
19.48%
Median
10.52%
Q1
3.14%
Min
-20.31%

SBUX

Consumer Services industry group

8.42%

Max
43.24%
Q3
19.48%
Median
10.52%
Q1
3.14%
Min
-20.31%
Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their Operating Profit Margin (TTM) against the Consumer Services industry group benchmark.

Profitability at a Glance

SymbolRCLSBUX
Return on Equity (TTM)49.58%--
Return on Assets (TTM)8.08%7.38%
Net Profit Margin (TTM)24.36%3.89%
Operating Profit Margin (TTM)26.17%8.42%
Gross Profit Margin (TTM)50.91%21.90%

Growth

Revenue Growth

Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

SymbolRCLSBUX
1-Year Revenue Growth8.79%2.79%
3-Year Revenue CAGR26.59%4.86%

EPS Growth

Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

SymbolRCLSBUX
1-Year EPS Growth41.91%-50.76%
3-Year EPS CAGR---16.80%

Financial Strength

Current Ratio (MRQ)

Starbucks (SBUX) at 0.92 keeps Current Ratio (MRQ) within its industry mid-range, while Royal Caribbean Cruises (RCL) at 0.20 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for RCL.

RCL

Consumer Services industry group

0.20

Max
3.32
Q3
1.74
Median
0.99
Q1
0.67
Min
0.20

SBUX

Consumer Services industry group

0.92

Max
3.32
Q3
1.74
Median
0.99
Q1
0.67
Min
0.20
Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their Current Ratio (MRQ) against the Consumer Services industry group benchmark.

Debt-to-Equity Ratio (MRQ)

Royal Caribbean Cruises (RCL) reports Debt-to-Equity Ratio (MRQ) of 2.17 and can be ranked against industry peers; Starbucks (SBUX) has no value available for this period, so a direct comparison isn’t possible.

RCL

Consumer Services industry group

2.17

Max
7.23
Q3
3.24
Median
1.27
Q1
0.35
Min
0.01

SBUX

Consumer Services industry group

--

Max
7.23
Q3
3.24
Median
1.27
Q1
0.35
Min
0.01
Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their Debt-to-Equity Ratio (MRQ) against the Consumer Services industry group benchmark.

Financial Strength at a Glance

SymbolRCLSBUX
Current Ratio (MRQ)0.200.92
Debt-to-Equity Ratio (MRQ)2.17--
Net Debt / EBITDA3.084.21

Dividends

Dividend Yield (TTM)

Both Royal Caribbean Cruises (RCL) at 1.76% and Starbucks (SBUX) at 2.50% report Dividend Yield (TTM) near their industry mid-ranges, so neither company stands out strongly from peers on cash yield relative to share price.

RCL

Consumer Services industry group

1.76%

Max
5.37%
Q3
3.28%
Median
2.09%
Q1
1.06%
Min
0.18%

SBUX

Consumer Services industry group

2.50%

Max
5.37%
Q3
3.28%
Median
2.09%
Q1
1.06%
Min
0.18%
Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their Dividend Yield (TTM) against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Starbucks (SBUX) reports an unusual Dividend Payout Ratio (TTM) of 187.79% — outside the typical 0–100% range, indicating either negative earnings (negative ratio) or dividends above current-period earnings (above 100%), both signaling sustainability concerns. Meanwhile Royal Caribbean Cruises (RCL) reports 25.93%, ranking against industry peers normally.

RCL

Consumer Services industry group

25.93%

Max
81.13%
Q3
34.20%
Median
0.00%
Q1
0.00%
Min
0.00%

SBUX

Consumer Services industry group

187.79%

Max
81.13%
Q3
34.20%
Median
0.00%
Q1
0.00%
Min
0.00%
Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): A comparison of their Dividend Payout Ratio (TTM) against the Consumer Services industry group benchmark.

Dividends at a Glance

SymbolRCLSBUX
Dividend Yield (TTM)1.76%2.50%
Dividend Payout Ratio (TTM)25.93%187.79%

Performance & Risk

RCL
SBUX
Loading price history…
Royal Caribbean Cruises (RCL) vs. Starbucks (SBUX): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Performance & Risk at a Glance

SymbolRCLSBUX
1-Year Return13.51%21.09%
1-Year Volatility45.37%28.58%
Beta1.780.99
3-Month Avg. Volume2.83M7.80M