NTES vs. RDDT: NetEase vs. Reddit Stock Comparison
How do NetEase (NTES) and Reddit (RDDT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
NetEase (NTES) and Reddit (RDDT) both fall under the Media & Entertainment industry group, but NTES is classified in Entertainment while RDDT is classified in Interactive Media & Services.
NetEase (NTES) carries decades of public-market history since June 30, 2000, while Reddit (RDDT) listed on March 21, 2024 — long-window comparisons have far more historical data on the NTES side.
Reddit (RDDT) trades as ordinary local shares, while NetEase (NTES) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.
| Profile Item | NTES | RDDT |
|---|---|---|
| Name | NetEase, Inc. ADR | Reddit Inc. Class A Common Stock |
| Country/Region | China | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry Group | Media & Entertainment | Media & Entertainment |
| GICS Industry | Entertainment | Interactive Media & Services |
| GICS Sub-Industry | Interactive Home Entertainment | Interactive Media & Services |
| Market Capitalization | 82.89 billion USD | 18.36 billion USD |
| Currency | USD | USD |
| Exchange | Nasdaq | NYSE |
| Listing Date | June 30, 2000 | March 21, 2024 |
| Security Type | ADR | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | NTES | RDDT |
|---|---|---|
| Total Return (1Y) | -4.51% | -50.09% |
| Total Return (3Y, Annualized) | 7.36% | -- |
| Total Return (5Y, Annualized) | 7.47% | -- |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
Reddit (RDDT) has a highly aggressive beta of 2.17, indicating much higher sensitivity to broad-market moves, while NetEase (NTES) is defensive at 0.61 and tends to be less market-sensitive — a wide gap in beta profiles.
| Metric | NTES | RDDT |
|---|---|---|
| Volatility (1Y, Annualized) | 33.73% | 74.81% |
| Beta (5Y) | 0.61 | 2.17 |
| Max Drawdown (5Y) | -51.38% | -66.40% |
| Avg. Volume (3M) | 738.35K | 6.23M |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | NTES | RDDT |
|---|---|---|
| Sharpe Ratio (1Y) | -0.26 | -0.73 |
| Sortino Ratio (1Y) | -0.39 | -0.97 |
Profitability
ROE (TTM)
Both NetEase (NTES) at 20.37% and Reddit (RDDT) at 32.03% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.
NTES
Media & Entertainment industry group
20.37%
- Max
- 49.92%
- NTES
- 20.37%
- Q3
- 17.95%
- Median
- 7.20%
- Q1
- -4.53%
- Min
- -26.31%
RDDT
Media & Entertainment industry group
32.03%
- Max
- 49.92%
- RDDT
- 32.03%
- Q3
- 17.95%
- Median
- 7.20%
- Q1
- -4.53%
- Min
- -26.31%
Net Margin (TTM)
For every dollar of sales, both NetEase (NTES) at 27.88% and Reddit (RDDT) at 32.11% retain more as net profit than most peers, landing in the top net margin quartile of their industries.
NTES
Media & Entertainment industry group
27.88%
- Max
- 32.91%
- NTES
- 27.88%
- Q3
- 11.75%
- Median
- 5.04%
- Q1
- -4.17%
- Min
- -25.14%
RDDT
Media & Entertainment industry group
32.11%
- Max
- 32.91%
- RDDT
- 32.11%
- Q3
- 11.75%
- Median
- 5.04%
- Q1
- -4.17%
- Min
- -25.14%
Operating Margin (TTM)
Both NetEase (NTES) at 40.16% and Reddit (RDDT) at 29.23% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.
NTES
Media & Entertainment industry group
40.16%
- NTES
- 40.16%
- Max
- 40.16%
- Q3
- 18.72%
- Median
- 8.63%
- Q1
- 1.90%
- Min
- -22.08%
RDDT
Media & Entertainment industry group
29.23%
- Max
- 40.16%
- RDDT
- 29.23%
- Q3
- 18.72%
- Median
- 8.63%
- Q1
- 1.90%
- Min
- -22.08%
Profitability Metrics
| Metric | NTES | RDDT |
|---|---|---|
| ROE (TTM) | 20.37% | 32.03% |
| ROA (TTM) | 11.65% | 16.60% |
| Net Margin (TTM) | 27.88% | 32.11% |
| Operating Margin (TTM) | 40.16% | 29.23% |
| Gross Margin (TTM) | 67.15% | 91.55% |
Growth
Revenue Growth
Reddit (RDDT) at 69.40% clears its industry range for revenue growth, far stronger top-line momentum than NetEase (NTES) at 6.96%, which is closer to a typical peer reading.
EPS Growth
Only one side can be read here: NetEase (NTES) reports EPS growth of 14.04%, ranked against its industry; Reddit (RDDT) has no EPS growth figure this period.
Growth Metrics
| Metric | NTES | RDDT |
|---|---|---|
| Revenue Growth (YoY) | 6.96% | 69.40% |
| Revenue Growth (3Y CAGR) | 5.29% | 48.93% |
| EPS Growth (YoY) | 14.04% | -- |
| EPS Growth (3Y CAGR) | 19.31% | -- |
Financial Strength
Current Ratio (MRQ)
Both NetEase (NTES) at 3.45 and Reddit (RDDT) at 10.80 post current ratio above their industries’ typical mid-ranges — short-term liquidity appears comfortable, though unusually high readings can point to idle current assets.
NTES
Media & Entertainment industry group
3.45
- Max
- 4.69
- NTES
- 3.45
- Q3
- 2.53
- Median
- 1.52
- Q1
- 0.95
- Min
- 0.28
RDDT
Media & Entertainment industry group
10.80
- RDDT
- 10.80
- Max
- 4.69
- Q3
- 2.53
- Median
- 1.52
- Q1
- 0.95
- Min
- 0.28
Debt / Equity (MRQ)
Both NetEase (NTES) at 0.07 and Reddit (RDDT) at 0.01 keep leverage in the lower quartile of their industries, with less balance-sheet debt relative to equity than most peers.
NTES
Media & Entertainment industry group
0.07
- Max
- 3.65
- Q3
- 1.69
- Median
- 0.46
- Q1
- 0.17
- NTES
- 0.07
- Min
- 0.00
RDDT
Media & Entertainment industry group
0.01
- Max
- 3.65
- Q3
- 1.69
- Median
- 0.46
- Q1
- 0.17
- RDDT
- 0.01
- Min
- 0.00
Financial Strength Metrics
| Metric | NTES | RDDT |
|---|---|---|
| Current Ratio (MRQ) | 3.45 | 10.80 |
| Debt / Equity (MRQ) | 0.07 | 0.01 |
| Net Debt / EBITDA | -3.76 | -3.25 |
Dividends
Dividend Yield (TTM)
Reddit (RDDT) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile NetEase (NTES) reports a yield of 3.17%, ranking against industry peers normally.
NTES
Media & Entertainment industry group
3.17%
- NTES
- 3.17%
- Max
- 1.33%
- Q3
- 0.65%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
RDDT
Media & Entertainment industry group
0.00%
- Max
- 1.33%
- Q3
- 0.65%
- RDDT
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Reddit (RDDT) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile NetEase (NTES) reports a payout of 41.85%, ranking against industry peers normally.
NTES
Media & Entertainment industry group
41.85%
- Max
- 71.43%
- NTES
- 41.85%
- Q3
- 28.98%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
RDDT
Media & Entertainment industry group
0.00%
- Max
- 71.43%
- Q3
- 28.98%
- RDDT
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | NTES | RDDT |
|---|---|---|
| Dividend Yield (TTM) | 3.17% | 0.00% |
| Dividend Payout Ratio (TTM) | 41.85% | 0.00% |
Valuation
P/E Ratio (TTM)
Both NetEase (NTES) at 17.98 and Reddit (RDDT) at 19.41 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.
NTES
Media & Entertainment industry group
17.98
- Max
- 51.21
- Q3
- 28.90
- NTES
- 17.98
- Median
- 17.98
- Q1
- 11.53
- Min
- 1.64
RDDT
Media & Entertainment industry group
19.41
- Max
- 51.21
- Q3
- 28.90
- RDDT
- 19.41
- Median
- 17.98
- Q1
- 11.53
- Min
- 1.64
P/S Ratio (TTM)
NetEase (NTES) at 0.71 is priced about in line with its industry on P/S ratio, while Reddit (RDDT) at 5.94 sits in the pricier quartile — RDDT costs more per dollar of sales.
NTES
Media & Entertainment industry group
0.71
- Max
- 7.43
- Q3
- 3.82
- Median
- 1.40
- NTES
- 0.71
- Q1
- 0.70
- Min
- 0.00
RDDT
Media & Entertainment industry group
5.94
- Max
- 7.43
- RDDT
- 5.94
- Q3
- 3.82
- Median
- 1.40
- Q1
- 0.70
- Min
- 0.00
P/B Ratio (MRQ)
Reddit (RDDT) at 5.13 sits near its industry’s typical P/B ratio, while NetEase (NTES) at 16.57 prices above its benchmark range — NTES looks rich relative to book.
NTES
Media & Entertainment industry group
16.57
- NTES
- 16.57
- Max
- 11.45
- Q3
- 5.30
- Median
- 1.84
- Q1
- 0.77
- Min
- -2.61
RDDT
Media & Entertainment industry group
5.13
- Max
- 11.45
- Q3
- 5.30
- RDDT
- 5.13
- Median
- 1.84
- Q1
- 0.77
- Min
- -2.61
Valuation Metrics
| Metric | NTES | RDDT |
|---|---|---|
| P/E Ratio (TTM) | 17.98 | 19.41 |
| P/S Ratio (TTM) | 0.71 | 5.94 |
| P/B Ratio (MRQ) | 16.57 | 5.13 |
| Free Cash Flow Yield (TTM) | 39.54% | 4.42% |