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NTES vs. RDDT: NetEase vs. Reddit Stock Comparison

How do NetEase (NTES) and Reddit (RDDT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

NetEase (NTES) and Reddit (RDDT) both fall under the Media & Entertainment industry group, but NTES is classified in Entertainment while RDDT is classified in Interactive Media & Services.

NetEase (NTES) carries decades of public-market history since June 30, 2000, while Reddit (RDDT) listed on March 21, 2024 — long-window comparisons have far more historical data on the NTES side.

Reddit (RDDT) trades as ordinary local shares, while NetEase (NTES) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for NetEase (NTES) and Reddit (RDDT)
Profile ItemNTESRDDT
NameNetEase, Inc. ADRReddit Inc. Class A Common Stock
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryEntertainmentInteractive Media & Services
GICS Sub-IndustryInteractive Home EntertainmentInteractive Media & Services
Market Capitalization82.89 billion USD18.36 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateJune 30, 2000March 21, 2024
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

NTES
RDDT
GSPC
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NetEase (NTES) vs. Reddit (RDDT), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for NetEase (NTES) and Reddit (RDDT). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for NetEase (NTES) and Reddit (RDDT). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for NetEase (NTES) and Reddit (RDDT)
MetricNTESRDDT
Total Return (1Y)-4.51%-50.09%
Total Return (3Y, Annualized)7.36%--
Total Return (5Y, Annualized)7.47%--

Risk Profile

Drawdown History

NTES
RDDT
GSPC
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NetEase (NTES) vs. Reddit (RDDT), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for NetEase (NTES) and Reddit (RDDT). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Reddit (RDDT) has a highly aggressive beta of 2.17, indicating much higher sensitivity to broad-market moves, while NetEase (NTES) is defensive at 0.61 and tends to be less market-sensitive — a wide gap in beta profiles.

Risk profile metrics for NetEase (NTES) and Reddit (RDDT)
MetricNTESRDDT
Volatility (1Y, Annualized)33.73%74.81%
Beta (5Y)0.612.17
Max Drawdown (5Y)-51.38%-66.40%
Avg. Volume (3M)738.35K6.23M

Risk-Adjusted Performance

Risk-Return Positioning

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NTES and RDDT are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for NetEase (NTES) and Reddit (RDDT)
MetricNTESRDDT
Sharpe Ratio (1Y)-0.26-0.73
Sortino Ratio (1Y)-0.39-0.97

Profitability

ROE (TTM)

Both NetEase (NTES) at 20.37% and Reddit (RDDT) at 32.03% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

NTES

Media & Entertainment industry group

20.37%

Max
49.92%
NTES
20.37%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%

RDDT

Media & Entertainment industry group

32.03%

Max
49.92%
RDDT
32.03%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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NetEase (NTES) vs. Reddit (RDDT): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

For every dollar of sales, both NetEase (NTES) at 27.88% and Reddit (RDDT) at 32.11% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

NTES

Media & Entertainment industry group

27.88%

Max
32.91%
NTES
27.88%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%

RDDT

Media & Entertainment industry group

32.11%

Max
32.91%
RDDT
32.11%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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NetEase (NTES) vs. Reddit (RDDT): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both NetEase (NTES) at 40.16% and Reddit (RDDT) at 29.23% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

NTES

Media & Entertainment industry group

40.16%

NTES
40.16%
Max
40.16%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%

RDDT

Media & Entertainment industry group

29.23%

Max
40.16%
RDDT
29.23%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%
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NetEase (NTES) vs. Reddit (RDDT): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for NetEase (NTES) and Reddit (RDDT)
MetricNTESRDDT
ROE (TTM)20.37%32.03%
ROA (TTM)11.65%16.60%
Net Margin (TTM)27.88%32.11%
Operating Margin (TTM)40.16%29.23%
Gross Margin (TTM)67.15%91.55%

Growth

Revenue Growth

Reddit (RDDT) at 69.40% clears its industry range for revenue growth, far stronger top-line momentum than NetEase (NTES) at 6.96%, which is closer to a typical peer reading.

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NetEase (NTES) vs. Reddit (RDDT): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: NetEase (NTES) reports EPS growth of 14.04%, ranked against its industry; Reddit (RDDT) has no EPS growth figure this period.

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NetEase (NTES) vs. Reddit (RDDT): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for NetEase (NTES) and Reddit (RDDT)
MetricNTESRDDT
Revenue Growth (YoY)6.96%69.40%
Revenue Growth (3Y CAGR)5.29%48.93%
EPS Growth (YoY)14.04%--
EPS Growth (3Y CAGR)19.31%--

Financial Strength

Current Ratio (MRQ)

Both NetEase (NTES) at 3.45 and Reddit (RDDT) at 10.80 post current ratio above their industries’ typical mid-ranges — short-term liquidity appears comfortable, though unusually high readings can point to idle current assets.

NTES

Media & Entertainment industry group

3.45

Max
4.69
NTES
3.45
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28

RDDT

Media & Entertainment industry group

10.80

RDDT
10.80
Max
4.69
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28
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NetEase (NTES) vs. Reddit (RDDT): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both NetEase (NTES) at 0.07 and Reddit (RDDT) at 0.01 keep leverage in the lower quartile of their industries, with less balance-sheet debt relative to equity than most peers.

NTES

Media & Entertainment industry group

0.07

Max
3.65
Q3
1.69
Median
0.46
Q1
0.17
NTES
0.07
Min
0.00

RDDT

Media & Entertainment industry group

0.01

Max
3.65
Q3
1.69
Median
0.46
Q1
0.17
RDDT
0.01
Min
0.00
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NetEase (NTES) vs. Reddit (RDDT): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for NetEase (NTES) and Reddit (RDDT)
MetricNTESRDDT
Current Ratio (MRQ)3.4510.80
Debt / Equity (MRQ)0.070.01
Net Debt / EBITDA-3.76-3.25

Dividends

Dividend Yield (TTM)

Reddit (RDDT) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile NetEase (NTES) reports a yield of 3.17%, ranking against industry peers normally.

NTES

Media & Entertainment industry group

3.17%

NTES
3.17%
Max
1.33%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%

RDDT

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
RDDT
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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NetEase (NTES) vs. Reddit (RDDT): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Reddit (RDDT) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile NetEase (NTES) reports a payout of 41.85%, ranking against industry peers normally.

NTES

Media & Entertainment industry group

41.85%

Max
71.43%
NTES
41.85%
Q3
28.98%
Median
0.00%
Q1
0.00%
Min
0.00%

RDDT

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
RDDT
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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NetEase (NTES) vs. Reddit (RDDT): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for NetEase (NTES) and Reddit (RDDT)
MetricNTESRDDT
Dividend Yield (TTM)3.17%0.00%
Dividend Payout Ratio (TTM)41.85%0.00%

Valuation

P/E Ratio (TTM)

Both NetEase (NTES) at 17.98 and Reddit (RDDT) at 19.41 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

NTES

Media & Entertainment industry group

17.98

Max
51.21
Q3
28.90
NTES
17.98
Median
17.98
Q1
11.53
Min
1.64

RDDT

Media & Entertainment industry group

19.41

Max
51.21
Q3
28.90
RDDT
19.41
Median
17.98
Q1
11.53
Min
1.64
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NetEase (NTES) vs. Reddit (RDDT): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

NetEase (NTES) at 0.71 is priced about in line with its industry on P/S ratio, while Reddit (RDDT) at 5.94 sits in the pricier quartile — RDDT costs more per dollar of sales.

NTES

Media & Entertainment industry group

0.71

Max
7.43
Q3
3.82
Median
1.40
NTES
0.71
Q1
0.70
Min
0.00

RDDT

Media & Entertainment industry group

5.94

Max
7.43
RDDT
5.94
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00
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NetEase (NTES) vs. Reddit (RDDT): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Reddit (RDDT) at 5.13 sits near its industry’s typical P/B ratio, while NetEase (NTES) at 16.57 prices above its benchmark range — NTES looks rich relative to book.

NTES

Media & Entertainment industry group

16.57

NTES
16.57
Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61

RDDT

Media & Entertainment industry group

5.13

Max
11.45
Q3
5.30
RDDT
5.13
Median
1.84
Q1
0.77
Min
-2.61
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NetEase (NTES) vs. Reddit (RDDT): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for NetEase (NTES) and Reddit (RDDT)
MetricNTESRDDT
P/E Ratio (TTM)17.9819.41
P/S Ratio (TTM)0.715.94
P/B Ratio (MRQ)16.575.13
Free Cash Flow Yield (TTM)39.54%4.42%