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GOOGL vs. RDDT: Alphabet vs. Reddit Stock Comparison

How do Alphabet (GOOGL) and Reddit (RDDT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOGL) and Reddit (RDDT) are both classified in the Interactive Media & Services sub-industry within the broader Interactive Media & Services industry, placing them in the closest GICS peer bucket.

Alphabet (GOOGL) carries decades of public-market history since August 19, 2004, while Reddit (RDDT) listed on March 21, 2024 — long-window comparisons have far more historical data on the GOOGL side.

Company profile comparison for Alphabet (GOOGL) and Reddit (RDDT)
Profile ItemGOOGLRDDT
NameAlphabet Inc. Class A Common StockReddit Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesInteractive Media & Services
GICS Sub-IndustryInteractive Media & ServicesInteractive Media & Services
Market Capitalization3,501.09 billion USD18.36 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateAugust 19, 2004March 21, 2024
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

GOOGL
RDDT
GSPC
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Alphabet (GOOGL) vs. Reddit (RDDT), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Alphabet (GOOGL) and Reddit (RDDT). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Alphabet (GOOGL) and Reddit (RDDT). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alphabet (GOOGL) and Reddit (RDDT)
MetricGOOGLRDDT
Total Return (1Y)4.89%-50.09%
Total Return (3Y, Annualized)31.25%--
Total Return (5Y, Annualized)14.61%--

Risk Profile

Drawdown History

GOOGL
RDDT
GSPC
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Alphabet (GOOGL) vs. Reddit (RDDT), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Alphabet (GOOGL) and Reddit (RDDT). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Reddit (RDDT) carries a highly aggressive beta of 2.17, indicating much higher sensitivity to broad-market moves, whereas Alphabet (GOOGL) is closer to market-like at 1.20 — a noticeable difference in market-sensitivity profile.

Risk profile metrics for Alphabet (GOOGL) and Reddit (RDDT)
MetricGOOGLRDDT
Volatility (1Y, Annualized)33.67%74.81%
Beta (5Y)1.202.17
Max Drawdown (5Y)-44.32%-66.40%
Avg. Volume (3M)28.79M6.23M

Risk-Adjusted Performance

Risk-Return Positioning

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GOOGL and RDDT are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alphabet (GOOGL) and Reddit (RDDT)
MetricGOOGLRDDT
Sharpe Ratio (1Y)0.02-0.73
Sortino Ratio (1Y)0.03-0.97

Profitability

ROE (TTM)

Both Alphabet (GOOGL) at 44.29% and Reddit (RDDT) at 32.03% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

GOOGL

Media & Entertainment industry group

44.29%

Max
49.92%
GOOGL
44.29%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%

RDDT

Media & Entertainment industry group

32.03%

Max
49.92%
RDDT
32.03%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOGL) at 50.03% keeps the most of each sales dollar — above its industry’s net margin range — and Reddit (RDDT) at 32.11% also retains a top-quartile share.

GOOGL

Media & Entertainment industry group

50.03%

GOOGL
50.03%
Max
32.91%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%

RDDT

Media & Entertainment industry group

32.11%

Max
32.91%
RDDT
32.11%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Alphabet (GOOGL) at 31.81% and Reddit (RDDT) at 29.23% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

GOOGL

Media & Entertainment industry group

31.81%

Max
40.16%
GOOGL
31.81%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%

RDDT

Media & Entertainment industry group

29.23%

Max
40.16%
RDDT
29.23%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Alphabet (GOOGL) and Reddit (RDDT)
MetricGOOGLRDDT
ROE (TTM)44.29%32.03%
ROA (TTM)12.74%16.60%
Net Margin (TTM)50.03%32.11%
Operating Margin (TTM)31.81%29.23%
Gross Margin (TTM)60.86%91.55%

Growth

Revenue Growth

Both companies are growing quickly, but Reddit (RDDT) at 69.40% is the standout with revenue growth above its industry range; Alphabet (GOOGL) at 15.09% also sits in the top quartile.

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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Alphabet (GOOGL) reports EPS growth of 34.45%, ranked against its industry; Reddit (RDDT) has no EPS growth figure this period.

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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alphabet (GOOGL) and Reddit (RDDT)
MetricGOOGLRDDT
Revenue Growth (YoY)15.09%69.40%
Revenue Growth (3Y CAGR)12.51%48.93%
EPS Growth (YoY)34.45%--
EPS Growth (3Y CAGR)33.34%--

Financial Strength

Current Ratio (MRQ)

Both Alphabet (GOOGL) at 2.79 and Reddit (RDDT) at 10.80 post current ratio above their industries’ typical mid-ranges — short-term liquidity appears comfortable, though unusually high readings can point to idle current assets.

GOOGL

Media & Entertainment industry group

2.79

Max
4.69
GOOGL
2.79
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28

RDDT

Media & Entertainment industry group

10.80

RDDT
10.80
Max
4.69
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28
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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Reddit (RDDT) at 0.01 keeps leverage in the lower industry quartile, while Alphabet (GOOGL) at 0.22 runs a more typical debt-to-equity mix.

GOOGL

Media & Entertainment industry group

0.22

Max
3.65
Q3
1.69
Median
0.46
GOOGL
0.22
Q1
0.17
Min
0.00

RDDT

Media & Entertainment industry group

0.01

Max
3.65
Q3
1.69
Median
0.46
Q1
0.17
RDDT
0.01
Min
0.00
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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Alphabet (GOOGL) and Reddit (RDDT)
MetricGOOGLRDDT
Current Ratio (MRQ)2.7910.80
Debt / Equity (MRQ)0.220.01
Net Debt / EBITDA-0.62-3.25

Dividends

Dividend Yield (TTM)

Reddit (RDDT) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOGL) reports a yield of 0.30%, ranking against industry peers normally.

GOOGL

Media & Entertainment industry group

0.30%

Max
1.33%
Q3
0.65%
GOOGL
0.30%
Median
0.00%
Q1
0.00%
Min
0.00%

RDDT

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
RDDT
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Reddit (RDDT) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOGL) reports a payout of 4.49%, ranking against industry peers normally.

GOOGL

Media & Entertainment industry group

4.49%

Max
71.43%
Q3
28.98%
GOOGL
4.49%
Median
0.00%
Q1
0.00%
Min
0.00%

RDDT

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
RDDT
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Alphabet (GOOGL) and Reddit (RDDT)
MetricGOOGLRDDT
Dividend Yield (TTM)0.30%0.00%
Dividend Payout Ratio (TTM)4.49%0.00%

Valuation

P/E Ratio (TTM)

Both Alphabet (GOOGL) at 14.87 and Reddit (RDDT) at 19.41 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

GOOGL

Media & Entertainment industry group

14.87

Max
51.21
Q3
28.90
Median
17.98
GOOGL
14.87
Q1
11.53
Min
1.64

RDDT

Media & Entertainment industry group

19.41

Max
51.21
Q3
28.90
RDDT
19.41
Median
17.98
Q1
11.53
Min
1.64
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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

Both Alphabet (GOOGL) at 7.43 and Reddit (RDDT) at 5.94 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

GOOGL

Media & Entertainment industry group

7.43

GOOGL
7.43
Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00

RDDT

Media & Entertainment industry group

5.94

Max
7.43
RDDT
5.94
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00
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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Reddit (RDDT) at 5.13 is valued about in line with its industry on P/B ratio, while Alphabet (GOOGL) at 5.31 carries an above-peer premium to book — GOOGL is pricier on assets.

GOOGL

Media & Entertainment industry group

5.31

Max
11.45
GOOGL
5.31
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61

RDDT

Media & Entertainment industry group

5.13

Max
11.45
Q3
5.30
RDDT
5.13
Median
1.84
Q1
0.77
Min
-2.61
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Alphabet (GOOGL) vs. Reddit (RDDT): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Alphabet (GOOGL) and Reddit (RDDT)
MetricGOOGLRDDT
P/E Ratio (TTM)14.8719.41
P/S Ratio (TTM)7.435.94
P/B Ratio (MRQ)5.315.13
Free Cash Flow Yield (TTM)-0.03%4.42%