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HTHT vs. VIK: H World vs. Viking Stock Comparison

How do H World (HTHT) and Viking (VIK) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

H World (HTHT) and Viking (VIK) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

H World (HTHT) has been public since March 26, 2010, giving it a longer listed trading history, while Viking (VIK) listed on May 1, 2024 and still has a shorter public-market record.

Viking (VIK) trades as ordinary local shares, while H World (HTHT) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for H World (HTHT) and Viking (VIK)
Profile ItemHTHTVIK
NameH World Group Limited ADRViking Holdings Ltd.
Country/RegionChinaBermuda
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesHotels, Resorts & Cruise Lines
Market Capitalization16.10 billion USD39.07 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 26, 2010May 1, 2024
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

HTHT
VIK
GSPC
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H World (HTHT) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for H World (HTHT) and Viking (VIK). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for H World (HTHT) and Viking (VIK). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for H World (HTHT) and Viking (VIK)
MetricHTHTVIK
Total Return (1Y)28.22%49.03%
Total Return (3Y, Annualized)19.01%--
Total Return (5Y, Annualized)4.99%--

Risk Profile

Drawdown History

HTHT
VIK
GSPC
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H World (HTHT) vs. Viking (VIK), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for H World (HTHT) and Viking (VIK). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Viking (VIK) has an aggressive beta of 1.38, indicating higher sensitivity to broad-market moves, while H World (HTHT) is defensive at 0.08 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.

Risk profile metrics for H World (HTHT) and Viking (VIK)
MetricHTHTVIK
Volatility (1Y, Annualized)31.66%41.04%
Beta (5Y)0.081.38
Max Drawdown (5Y)-53.93%-35.39%
Avg. Volume (3M)1.56M3.95M

Risk-Adjusted Performance

Risk-Return Positioning

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HTHT and VIK are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for H World (HTHT) and Viking (VIK)
MetricHTHTVIK
Sharpe Ratio (1Y)0.761.09
Sortino Ratio (1Y)1.191.71

Profitability

ROE (TTM)

Both companies show strong equity returns, but Viking (VIK) at 139.62% is the standout with ROE above its industry range; H World (HTHT) at 38.13% also sits in the top quartile.

HTHT

Consumer Services industry group

38.13%

Max
76.75%
HTHT
38.13%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%

VIK

Consumer Services industry group

139.62%

VIK
139.62%
Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
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H World (HTHT) vs. Viking (VIK): A comparison of their ROE against the Consumer Services industry group benchmark.

Net Margin (TTM)

For every dollar of sales, both H World (HTHT) at 18.93% and Viking (VIK) at 19.33% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

HTHT

Consumer Services industry group

18.93%

Max
25.52%
HTHT
18.93%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%

VIK

Consumer Services industry group

19.33%

Max
25.52%
VIK
19.33%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%
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H World (HTHT) vs. Viking (VIK): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Both H World (HTHT) at 31.15% and Viking (VIK) at 29.40% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

HTHT

Consumer Services industry group

31.15%

Max
49.05%
HTHT
31.15%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

VIK

Consumer Services industry group

29.40%

Max
49.05%
VIK
29.40%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
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H World (HTHT) vs. Viking (VIK): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for H World (HTHT) and Viking (VIK)
MetricHTHTVIK
ROE (TTM)38.13%139.62%
ROA (TTM)7.45%8.14%
Net Margin (TTM)18.93%19.33%
Operating Margin (TTM)31.15%29.40%
Gross Margin (TTM)41.10%44.28%

Growth

Revenue Growth

Viking (VIK) at 21.89% sits in the top revenue growth quartile, while H World (HTHT) at 5.93% is closer to the peer norm — faster top-line expansion for VIK.

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H World (HTHT) vs. Viking (VIK): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both companies show strong earnings momentum, but Viking (VIK) at 613.89% is the standout with EPS growth above its industry range; H World (HTHT) at 66.67% also sits in the top quartile.

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H World (HTHT) vs. Viking (VIK): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for H World (HTHT) and Viking (VIK)
MetricHTHTVIK
Revenue Growth (YoY)5.93%21.89%
Revenue Growth (3Y CAGR)22.22%26.97%
EPS Growth (YoY)66.67%613.89%
EPS Growth (3Y CAGR)----

Financial Strength

Current Ratio (MRQ)

Both H World (HTHT) at 1.21 and Viking (VIK) at 0.81 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

HTHT

Consumer Services industry group

1.21

Max
3.41
Q3
1.85
HTHT
1.21
Median
1.06
Q1
0.72
Min
0.22

VIK

Consumer Services industry group

0.81

Max
3.41
Q3
1.85
Median
1.06
VIK
0.81
Q1
0.72
Min
0.22
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H World (HTHT) vs. Viking (VIK): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

H World (HTHT) at 2.40 carries an industry-typical debt-to-equity mix, while Viking (VIK) at 3.75 uses more debt funding than most peers.

HTHT

Consumer Services industry group

2.40

Max
6.12
Q3
2.93
HTHT
2.40
Median
1.29
Q1
0.37
Min
0.01

VIK

Consumer Services industry group

3.75

Max
6.12
VIK
3.75
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
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H World (HTHT) vs. Viking (VIK): A comparison of their debt-to-equity ratio against the Consumer Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for H World (HTHT) and Viking (VIK)
MetricHTHTVIK
Current Ratio (MRQ)1.210.81
Debt / Equity (MRQ)2.403.75
Net Debt / EBITDA2.101.15

Dividends

Dividend Yield (TTM)

Viking (VIK) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile H World (HTHT) reports a yield of 29.60%, ranking against industry peers normally.

HTHT

Consumer Services industry group

29.60%

HTHT
29.60%
Max
4.10%
Q3
1.82%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
4.10%
Q3
1.82%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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H World (HTHT) vs. Viking (VIK): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

H World (HTHT) reports payout ratio above 100% at 159.42%, meaning dividends exceeded current-period earnings; Viking (VIK) pays no dividend (payout 0.00%).

HTHT

Consumer Services industry group

159.42%

HTHT
159.42%
Max
89.80%
Q3
36.83%
Median
0.00%
Q1
0.00%
Min
0.00%

VIK

Consumer Services industry group

0.00%

Max
89.80%
Q3
36.83%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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H World (HTHT) vs. Viking (VIK): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for H World (HTHT) and Viking (VIK)
MetricHTHTVIK
Dividend Yield (TTM)29.60%0.00%
Dividend Payout Ratio (TTM)159.42%0.00%

Valuation

P/E Ratio (TTM)

Viking (VIK) at 29.06 is near its industry’s usual P/E ratio, while H World (HTHT) at 38.09 sits in the richer quartile — HTHT needs stronger growth or earnings quality to justify the premium.

HTHT

Consumer Services industry group

38.09

Max
71.70
HTHT
38.09
Q3
37.12
Median
21.88
Q1
13.00
Min
5.72

VIK

Consumer Services industry group

29.06

Max
71.70
Q3
37.12
VIK
29.06
Median
21.88
Q1
13.00
Min
5.72
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H World (HTHT) vs. Viking (VIK): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

H World (HTHT) at 0.61 looks cheap on sales in the lower P/S ratio quartile, while Viking (VIK) at 5.61 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

HTHT

Consumer Services industry group

0.61

Max
6.40
Q3
3.01
Median
1.54
Q1
0.74
HTHT
0.61
Min
0.08

VIK

Consumer Services industry group

5.61

Max
6.40
VIK
5.61
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08
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H World (HTHT) vs. Viking (VIK): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Both look rich against book: H World (HTHT) at 7.64 sits in the upper P/B ratio quartile, and Viking (VIK) at 24.05 prices even higher, above its industry range.

HTHT

Consumer Services industry group

7.64

Max
12.02
HTHT
7.64
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51

VIK

Consumer Services industry group

24.05

VIK
24.05
Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
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H World (HTHT) vs. Viking (VIK): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for H World (HTHT) and Viking (VIK)
MetricHTHTVIK
P/E Ratio (TTM)38.0929.06
P/S Ratio (TTM)0.615.61
P/B Ratio (MRQ)7.6424.05
Free Cash Flow Yield (TTM)45.80%1.04%