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BKNG vs. HTHT: Booking vs. H World Stock Comparison

How do Booking (BKNG) and H World (HTHT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and H World (HTHT) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Booking (BKNG) trades as ordinary local shares, while H World (HTHT) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Booking (BKNG) and H World (HTHT)
Profile ItemBKNGHTHT
NameBooking Holdings Inc.H World Group Limited ADR
Country/RegionUnited StatesChina
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesHotels, Resorts & Cruise Lines
Market Capitalization119.49 billion USD16.10 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateMarch 31, 1999March 26, 2010
Security TypeCommon StockADR

Price Performance

Cumulative Growth

BKNG
HTHT
GSPC
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Booking (BKNG) vs. H World (HTHT), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and H World (HTHT). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Booking (BKNG) and H World (HTHT). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and H World (HTHT)
MetricBKNGHTHT
Total Return (1Y)-17.04%28.22%
Total Return (3Y, Annualized)11.36%19.01%
Total Return (5Y, Annualized)9.44%4.99%

Risk Profile

Drawdown History

BKNG
HTHT
GSPC
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Booking (BKNG) vs. H World (HTHT), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Booking (BKNG) and H World (HTHT). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Booking (BKNG) and H World (HTHT)
MetricBKNGHTHT
Volatility (1Y, Annualized)39.63%31.66%
Beta (5Y)1.110.08
Max Drawdown (5Y)-39.53%-53.93%
Avg. Volume (3M)7.18M1.56M

Risk-Adjusted Performance

Risk-Return Positioning

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BKNG and HTHT are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and H World (HTHT)
MetricBKNGHTHT
Sharpe Ratio (1Y)-0.540.76
Sortino Ratio (1Y)-0.781.19

Profitability

ROE (TTM)

Capital efficiency shows on one side only: H World (HTHT) earns 38.13% on shareholders’ equity, ranked against its industry; Booking (BKNG) has no ROE this period.

BKNG

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
BKNG
--

HTHT

Consumer Services industry group

38.13%

Max
76.75%
HTHT
38.13%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
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Booking (BKNG) vs. H World (HTHT): BKNG does not report ROE, so it has no value marker; HTHT is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

For every dollar of sales, both Booking (BKNG) at 25.52% and H World (HTHT) at 18.93% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

BKNG

Consumer Services industry group

25.52%

BKNG
25.52%
Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%

HTHT

Consumer Services industry group

18.93%

Max
25.52%
HTHT
18.93%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%
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Booking (BKNG) vs. H World (HTHT): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Both Booking (BKNG) at 38.69% and H World (HTHT) at 31.15% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

BKNG

Consumer Services industry group

38.69%

Max
49.05%
BKNG
38.69%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

HTHT

Consumer Services industry group

31.15%

Max
49.05%
HTHT
31.15%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
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Booking (BKNG) vs. H World (HTHT): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and H World (HTHT)
MetricBKNGHTHT
ROE (TTM)--38.13%
ROA (TTM)20.25%7.45%
Net Margin (TTM)25.52%18.93%
Operating Margin (TTM)38.69%31.15%
Gross Margin (TTM)87.18%41.10%

Growth

Revenue Growth

Both Booking (BKNG) at 13.39% and H World (HTHT) at 5.93% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Booking (BKNG) vs. H World (HTHT): A comparison of their Revenue Growth across different time periods.

EPS Growth

H World (HTHT) at 66.67% sits in the top EPS growth quartile, while Booking (BKNG) at -4.12% is closer to the peer norm — faster per-share earnings growth for HTHT.

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Booking (BKNG) vs. H World (HTHT): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and H World (HTHT)
MetricBKNGHTHT
Revenue Growth (YoY)13.39%5.93%
Revenue Growth (3Y CAGR)16.35%22.22%
EPS Growth (YoY)-4.12%66.67%
EPS Growth (3Y CAGR)29.44%--

Financial Strength

Current Ratio (MRQ)

Both Booking (BKNG) at 1.12 and H World (HTHT) at 1.21 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.12

Max
3.41
Q3
1.85
BKNG
1.12
Median
1.06
Q1
0.72
Min
0.22

HTHT

Consumer Services industry group

1.21

Max
3.41
Q3
1.85
HTHT
1.21
Median
1.06
Q1
0.72
Min
0.22
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Booking (BKNG) vs. H World (HTHT): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: H World (HTHT) carries debt-to-equity ratio of 2.40 against its industry range, while Booking (BKNG) reports no figure this period.

BKNG

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
BKNG
--

HTHT

Consumer Services industry group

2.40

Max
6.12
Q3
2.93
HTHT
2.40
Median
1.29
Q1
0.37
Min
0.01
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Booking (BKNG) vs. H World (HTHT): BKNG does not report debt-to-equity ratio, so it has no value marker; HTHT is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and H World (HTHT)
MetricBKNGHTHT
Current Ratio (MRQ)1.121.21
Debt / Equity (MRQ)--2.40
Net Debt / EBITDA0.562.10

Dividends

Dividend Yield (TTM)

Booking (BKNG) at 0.98% pays an industry-typical yield; H World (HTHT) at 29.60% is above its entire peer range — the higher number, but one that calls for a look at payout sustainability before treating it as an advantage.

BKNG

Consumer Services industry group

0.98%

Max
4.10%
Q3
1.82%
BKNG
0.98%
Median
0.00%
Q1
0.00%
Min
0.00%

HTHT

Consumer Services industry group

29.60%

HTHT
29.60%
Max
4.10%
Q3
1.82%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. H World (HTHT): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

H World (HTHT) reports payout ratio above 100% at 159.42%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile Booking (BKNG) reports 17.84%, ranking against industry peers normally.

BKNG

Consumer Services industry group

17.84%

Max
89.80%
Q3
36.83%
BKNG
17.84%
Median
0.00%
Q1
0.00%
Min
0.00%

HTHT

Consumer Services industry group

159.42%

HTHT
159.42%
Max
89.80%
Q3
36.83%
Median
0.00%
Q1
0.00%
Min
0.00%
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Booking (BKNG) vs. H World (HTHT): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and H World (HTHT)
MetricBKNGHTHT
Dividend Yield (TTM)0.98%29.60%
Dividend Payout Ratio (TTM)17.84%159.42%

Valuation

P/E Ratio (TTM)

Booking (BKNG) at 17.43 is near its industry’s usual P/E ratio, while H World (HTHT) at 38.09 sits in the richer quartile — HTHT needs stronger growth or earnings quality to justify the premium.

BKNG

Consumer Services industry group

17.43

Max
71.70
Q3
37.12
Median
21.88
BKNG
17.43
Q1
13.00
Min
5.72

HTHT

Consumer Services industry group

38.09

Max
71.70
HTHT
38.09
Q3
37.12
Median
21.88
Q1
13.00
Min
5.72
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Booking (BKNG) vs. H World (HTHT): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

H World (HTHT) at 0.61 looks cheap on sales in the lower P/S ratio quartile, while Booking (BKNG) at 4.25 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

BKNG

Consumer Services industry group

4.25

Max
6.40
BKNG
4.25
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

HTHT

Consumer Services industry group

0.61

Max
6.40
Q3
3.01
Median
1.54
Q1
0.74
HTHT
0.61
Min
0.08
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Booking (BKNG) vs. H World (HTHT): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Booking (BKNG) reports a negative P/B ratio of -11.52, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile H World (HTHT) reports 7.64, ranking against industry peers normally.

BKNG

Consumer Services industry group

-11.52

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
BKNG
-11.52

HTHT

Consumer Services industry group

7.64

Max
12.02
HTHT
7.64
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
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Booking (BKNG) vs. H World (HTHT): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and H World (HTHT)
MetricBKNGHTHT
P/E Ratio (TTM)17.4338.09
P/S Ratio (TTM)4.250.61
P/B Ratio (MRQ)-11.527.64
Free Cash Flow Yield (TTM)6.37%45.80%