GOOGL vs. ROKU: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at GOOGL and ROKU, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | GOOGL | ROKU |
|---|---|---|
| Company Name | Alphabet Inc. | Roku, Inc. |
| Country | United States | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry | Interactive Media & Services | Entertainment |
| Market Capitalization | 2,524.94 billion USD | 14.17 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | August 19, 2004 | September 28, 2017 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of GOOGL and ROKU by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | GOOGL | ROKU |
|---|---|---|
| 5-Day Price Return | 3.43% | 6.15% |
| 13-Week Price Return | 22.02% | 33.62% |
| 26-Week Price Return | 12.53% | 8.24% |
| 52-Week Price Return | 27.28% | 38.19% |
| Month-to-Date Return | 8.65% | 2.15% |
| Year-to-Date Return | 10.14% | 29.38% |
| 10-Day Avg. Volume | 28.32M | 3.33M |
| 3-Month Avg. Volume | 38.70M | 3.97M |
| 3-Month Volatility | 22.67% | 50.97% |
| Beta | 0.99 | 2.16 |
Profitability
Return on Equity (TTM)
GOOGL
34.31%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 29.69%
- Median
- 9.73%
- Q1
- 2.47%
- Min
- -26.19%
In the upper quartile for the Interactive Media & Services industry, GOOGL’s Return on Equity of 34.31% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
ROKU
-2.44%
Entertainment Industry
- Max
- 42.50%
- Q3
- 22.75%
- Median
- 12.88%
- Q1
- 7.15%
- Min
- -6.84%
ROKU has a negative Return on Equity of -2.44%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
Net Profit Margin (TTM)
GOOGL
31.12%
Interactive Media & Services Industry
- Max
- 50.41%
- Q3
- 29.38%
- Median
- 17.14%
- Q1
- 3.13%
- Min
- -30.88%
A Net Profit Margin of 31.12% places GOOGL in the upper quartile for the Interactive Media & Services industry, signifying strong profitability and more effective cost management than most of its peers.
ROKU
-1.40%
Entertainment Industry
- Max
- 45.25%
- Q3
- 23.93%
- Median
- 14.60%
- Q1
- 4.89%
- Min
- -22.94%
ROKU has a negative Net Profit Margin of -1.40%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
Operating Profit Margin (TTM)
GOOGL
32.68%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.95%
- Median
- 18.60%
- Q1
- 5.69%
- Min
- -18.13%
GOOGL’s Operating Profit Margin of 32.68% is around the midpoint for the Interactive Media & Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
ROKU
-3.55%
Entertainment Industry
- Max
- 46.83%
- Q3
- 28.87%
- Median
- 15.26%
- Q1
- 8.95%
- Min
- -5.53%
ROKU has a negative Operating Profit Margin of -3.55%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
Profitability at a Glance
| Symbol | GOOGL | ROKU |
|---|---|---|
| Return on Equity (TTM) | 34.31% | -2.44% |
| Return on Assets (TTM) | 24.88% | -1.44% |
| Net Profit Margin (TTM) | 31.12% | -1.40% |
| Operating Profit Margin (TTM) | 32.68% | -3.55% |
| Gross Profit Margin (TTM) | 58.94% | 44.04% |
Financial Strength
Current Ratio (MRQ)
GOOGL
1.90
Interactive Media & Services Industry
- Max
- 4.30
- Q3
- 2.68
- Median
- 1.96
- Q1
- 1.21
- Min
- 0.45
GOOGL’s Current Ratio of 1.90 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
ROKU
2.85
Entertainment Industry
- Max
- 6.80
- Q3
- 3.77
- Median
- 1.87
- Q1
- 0.86
- Min
- 0.39
ROKU’s Current Ratio of 2.85 aligns with the median group of the Entertainment industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
GOOGL
0.07
Interactive Media & Services Industry
- Max
- 0.90
- Q3
- 0.47
- Median
- 0.16
- Q1
- 0.03
- Min
- 0.00
GOOGL’s Debt-to-Equity Ratio of 0.07 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
ROKU
0.00
Entertainment Industry
- Max
- 1.65
- Q3
- 0.71
- Median
- 0.14
- Q1
- 0.04
- Min
- 0.00
Falling into the lower quartile for the Entertainment industry, ROKU’s Debt-to-Equity Ratio of 0.00 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
Interest Coverage Ratio (TTM)
GOOGL
16.20
Interactive Media & Services Industry
- Max
- 67.60
- Q3
- 29.41
- Median
- 6.36
- Q1
- -0.87
- Min
- -37.02
GOOGL’s Interest Coverage Ratio of 16.20 is positioned comfortably within the norm for the Interactive Media & Services industry, indicating a standard and healthy capacity to cover its interest payments.
ROKU
-93.67
Entertainment Industry
- Max
- 62.11
- Q3
- 31.19
- Median
- 7.50
- Q1
- 2.02
- Min
- -6.33
ROKU has a negative Interest Coverage Ratio of -93.67. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
Financial Strength at a Glance
| Symbol | GOOGL | ROKU |
|---|---|---|
| Current Ratio (MRQ) | 1.90 | 2.85 |
| Quick Ratio (MRQ) | 1.90 | 2.60 |
| Debt-to-Equity Ratio (MRQ) | 0.07 | 0.00 |
| Interest Coverage Ratio (TTM) | 16.20 | -93.67 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
GOOGL
0.41%
Interactive Media & Services Industry
- Max
- 1.87%
- Q3
- 1.08%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
GOOGL’s Dividend Yield of 0.41% is consistent with its peers in the Interactive Media & Services industry, providing a dividend return that is standard for its sector.
ROKU
0.00%
Entertainment Industry
- Max
- 2.54%
- Q3
- 1.29%
- Median
- 0.61%
- Q1
- 0.00%
- Min
- 0.00%
ROKU currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
GOOGL
8.54%
Interactive Media & Services Industry
- Max
- 87.35%
- Q3
- 38.67%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
GOOGL’s Dividend Payout Ratio of 8.54% is within the typical range for the Interactive Media & Services industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
ROKU
0.00%
Entertainment Industry
- Max
- 82.30%
- Q3
- 45.76%
- Median
- 29.16%
- Q1
- 0.00%
- Min
- 0.00%
ROKU has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | GOOGL | ROKU |
|---|---|---|
| Dividend Yield (TTM) | 0.41% | 0.00% |
| Dividend Payout Ratio (TTM) | 8.54% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
GOOGL
21.01
Interactive Media & Services Industry
- Max
- 87.79
- Q3
- 54.33
- Median
- 25.46
- Q1
- 18.76
- Min
- 6.96
GOOGL’s P/E Ratio of 21.01 is within the middle range for the Interactive Media & Services industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
ROKU
--
Entertainment Industry
- Max
- 53.51
- Q3
- 45.31
- Median
- 33.16
- Q1
- 18.21
- Min
- 3.89
P/E Ratio data for ROKU is currently unavailable.
Price-to-Sales Ratio (TTM)
GOOGL
6.54
Interactive Media & Services Industry
- Max
- 19.01
- Q3
- 12.39
- Median
- 6.49
- Q1
- 1.94
- Min
- 0.22
GOOGL’s P/S Ratio of 6.54 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
ROKU
2.98
Entertainment Industry
- Max
- 12.81
- Q3
- 7.20
- Median
- 4.68
- Q1
- 3.32
- Min
- 0.79
In the lower quartile for the Entertainment industry, ROKU’s P/S Ratio of 2.98 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
Price-to-Book Ratio (MRQ)
GOOGL
5.91
Interactive Media & Services Industry
- Max
- 11.66
- Q3
- 7.17
- Median
- 4.17
- Q1
- 2.80
- Min
- 0.12
GOOGL’s P/B Ratio of 5.91 is within the conventional range for the Interactive Media & Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
ROKU
4.98
Entertainment Industry
- Max
- 17.11
- Q3
- 8.38
- Median
- 5.24
- Q1
- 2.18
- Min
- 0.67
ROKU’s P/B Ratio of 4.98 is within the conventional range for the Entertainment industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | GOOGL | ROKU |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 21.01 | -- |
| Price-to-Sales Ratio (TTM) | 6.54 | 2.98 |
| Price-to-Book Ratio (MRQ) | 5.91 | 4.98 |
| Price-to-Free Cash Flow Ratio (TTM) | 36.39 | 33.64 |