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GOOGL vs. ROKU: Alphabet vs. Roku Stock Comparison

How do Alphabet (GOOGL) and Roku (ROKU) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOGL) and Roku (ROKU) both fall under the Media & Entertainment industry group, but GOOGL is classified in Interactive Media & Services while ROKU is classified in Entertainment.

Company profile comparison for Alphabet (GOOGL) and Roku (ROKU)
Profile ItemGOOGLROKU
NameAlphabet Inc. Class A Common StockRoku, Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesEntertainment
GICS Sub-IndustryInteractive Media & ServicesMovies & Entertainment
Market Capitalization3,501.09 billion USD23.93 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 19, 2004September 28, 2017
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

GOOGL
ROKU
GSPC
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Alphabet (GOOGL) vs. Roku (ROKU), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Alphabet (GOOGL) and Roku (ROKU). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Alphabet (GOOGL) and Roku (ROKU). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alphabet (GOOGL) and Roku (ROKU)
MetricGOOGLROKU
Total Return (1Y)4.89%53.14%
Total Return (3Y, Annualized)31.25%24.44%
Total Return (5Y, Annualized)14.61%-10.44%

Risk Profile

Drawdown History

GOOGL
ROKU
GSPC
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Alphabet (GOOGL) vs. Roku (ROKU), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Alphabet (GOOGL) and Roku (ROKU). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Roku (ROKU) carries a highly aggressive beta of 2.06, indicating much higher sensitivity to broad-market moves, whereas Alphabet (GOOGL) is closer to market-like at 1.20 — a noticeable difference in market-sensitivity profile.

Risk profile metrics for Alphabet (GOOGL) and Roku (ROKU)
MetricGOOGLROKU
Volatility (1Y, Annualized)33.67%40.24%
Beta (5Y)1.202.06
Max Drawdown (5Y)-44.32%-86.13%
Avg. Volume (3M)28.79M2.44M

Risk-Adjusted Performance

Risk-Return Positioning

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GOOGL and ROKU are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alphabet (GOOGL) and Roku (ROKU)
MetricGOOGLROKU
Sharpe Ratio (1Y)0.021.21
Sortino Ratio (1Y)0.032.08

Profitability

ROE (TTM)

Both Alphabet (GOOGL) at 44.29% and Roku (ROKU) at 18.15% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

GOOGL

Media & Entertainment industry group

44.29%

Max
49.92%
GOOGL
44.29%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%

ROKU

Media & Entertainment industry group

18.15%

Max
49.92%
ROKU
18.15%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOGL) at 50.03% converts revenue to bottom-line profit above its industry’s benchmark range, while Roku (ROKU) at 9.34% keeps roughly the typical share for its industry.

GOOGL

Media & Entertainment industry group

50.03%

GOOGL
50.03%
Max
32.91%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%

ROKU

Media & Entertainment industry group

9.34%

Max
32.91%
Q3
11.75%
ROKU
9.34%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Alphabet (GOOGL) at 31.81% operates in the top operating margin quartile, ahead of Roku (ROKU) at 11.90%, which runs around its industry’s norm.

GOOGL

Media & Entertainment industry group

31.81%

Max
40.16%
GOOGL
31.81%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%

ROKU

Media & Entertainment industry group

11.90%

Max
40.16%
Q3
18.72%
ROKU
11.90%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Alphabet (GOOGL) and Roku (ROKU)
MetricGOOGLROKU
ROE (TTM)44.29%18.15%
ROA (TTM)12.74%6.32%
Net Margin (TTM)50.03%9.34%
Operating Margin (TTM)31.81%11.90%
Gross Margin (TTM)60.86%45.34%

Growth

Revenue Growth

Both Alphabet (GOOGL) at 15.09% and Roku (ROKU) at 15.18% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.

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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Alphabet (GOOGL) reports EPS growth of 34.45%, ranked against its industry; Roku (ROKU) has no EPS growth figure this period.

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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alphabet (GOOGL) and Roku (ROKU)
MetricGOOGLROKU
Revenue Growth (YoY)15.09%15.18%
Revenue Growth (3Y CAGR)12.51%14.86%
EPS Growth (YoY)34.45%--
EPS Growth (3Y CAGR)33.34%--

Financial Strength

Current Ratio (MRQ)

Both Alphabet (GOOGL) at 2.79 and Roku (ROKU) at 2.70 post current ratio above their industries’ typical mid-ranges — short-term liquidity appears comfortable, though unusually high readings can point to idle current assets.

GOOGL

Media & Entertainment industry group

2.79

Max
4.69
GOOGL
2.79
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28

ROKU

Media & Entertainment industry group

2.70

Max
4.69
ROKU
2.70
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28
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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Roku (ROKU) at 0.13 keeps leverage in the lower industry quartile, while Alphabet (GOOGL) at 0.22 runs a more typical debt-to-equity mix.

GOOGL

Media & Entertainment industry group

0.22

Max
3.65
Q3
1.69
Median
0.46
GOOGL
0.22
Q1
0.17
Min
0.00

ROKU

Media & Entertainment industry group

0.13

Max
3.65
Q3
1.69
Median
0.46
Q1
0.17
ROKU
0.13
Min
0.00
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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Alphabet (GOOGL) and Roku (ROKU)
MetricGOOGLROKU
Current Ratio (MRQ)2.792.70
Debt / Equity (MRQ)0.220.13
Net Debt / EBITDA-0.62-3.05

Dividends

Dividend Yield (TTM)

Roku (ROKU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOGL) reports a yield of 0.30%, ranking against industry peers normally.

GOOGL

Media & Entertainment industry group

0.30%

Max
1.33%
Q3
0.65%
GOOGL
0.30%
Median
0.00%
Q1
0.00%
Min
0.00%

ROKU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
ROKU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Roku (ROKU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOGL) reports a payout of 4.49%, ranking against industry peers normally.

GOOGL

Media & Entertainment industry group

4.49%

Max
71.43%
Q3
28.98%
GOOGL
4.49%
Median
0.00%
Q1
0.00%
Min
0.00%

ROKU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
ROKU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Alphabet (GOOGL) and Roku (ROKU)
MetricGOOGLROKU
Dividend Yield (TTM)0.30%0.00%
Dividend Payout Ratio (TTM)4.49%0.00%

Valuation

P/E Ratio (TTM)

Alphabet (GOOGL) at 14.87 is near its industry’s usual P/E ratio, while Roku (ROKU) at 46.26 sits in the richer quartile — ROKU needs stronger growth or earnings quality to justify the premium.

GOOGL

Media & Entertainment industry group

14.87

Max
51.21
Q3
28.90
Median
17.98
GOOGL
14.87
Q1
11.53
Min
1.64

ROKU

Media & Entertainment industry group

46.26

Max
51.21
ROKU
46.26
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

Both Alphabet (GOOGL) at 7.43 and Roku (ROKU) at 4.35 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

GOOGL

Media & Entertainment industry group

7.43

GOOGL
7.43
Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00

ROKU

Media & Entertainment industry group

4.35

Max
7.43
ROKU
4.35
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00
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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Both Alphabet (GOOGL) at 5.31 and Roku (ROKU) at 7.89 carry a premium to book value versus peers, sitting in the upper P/B ratio quartile of their industries.

GOOGL

Media & Entertainment industry group

5.31

Max
11.45
GOOGL
5.31
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61

ROKU

Media & Entertainment industry group

7.89

Max
11.45
ROKU
7.89
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61
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Alphabet (GOOGL) vs. Roku (ROKU): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Alphabet (GOOGL) and Roku (ROKU)
MetricGOOGLROKU
P/E Ratio (TTM)14.8746.26
P/S Ratio (TTM)7.434.35
P/B Ratio (MRQ)5.317.89
Free Cash Flow Yield (TTM)-0.03%3.95%