NFLX vs. ROKU: Netflix vs. Roku Stock Comparison
How do Netflix (NFLX) and Roku (ROKU) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
Netflix (NFLX) and Roku (ROKU) are both classified in the Movies & Entertainment sub-industry within the broader Entertainment industry, placing them in the closest GICS peer bucket.
| Profile Item | NFLX | ROKU |
|---|---|---|
| Name | Netflix Inc. | Roku, Inc. Class A Common Stock |
| Country/Region | United States | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry Group | Media & Entertainment | Media & Entertainment |
| GICS Industry | Entertainment | Entertainment |
| GICS Sub-Industry | Movies & Entertainment | Movies & Entertainment |
| Market Capitalization | 260.38 billion USD | 23.93 billion USD |
| Currency | USD | USD |
| Exchange | Nasdaq | Nasdaq |
| Listing Date | May 23, 2002 | September 28, 2017 |
| Security Type | Common Stock | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | NFLX | ROKU |
|---|---|---|
| Total Return (1Y) | -42.22% | 53.14% |
| Total Return (3Y, Annualized) | 13.59% | 24.44% |
| Total Return (5Y, Annualized) | -0.56% | -10.44% |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
| Metric | NFLX | ROKU |
|---|---|---|
| Volatility (1Y, Annualized) | 36.32% | 40.24% |
| Beta (5Y) | 1.58 | 2.06 |
| Max Drawdown (5Y) | -75.95% | -86.13% |
| Avg. Volume (3M) | 36.31M | 2.44M |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | NFLX | ROKU |
|---|---|---|
| Sharpe Ratio (1Y) | -1.28 | 1.21 |
| Sortino Ratio (1Y) | -1.74 | 2.08 |
Profitability
ROE (TTM)
Both companies show strong equity returns, but Netflix (NFLX) at 53.46% is the standout with ROE above its industry range; Roku (ROKU) at 18.15% also sits in the top quartile.
NFLX
Media & Entertainment industry group
53.46%
- NFLX
- 53.46%
- Max
- 49.92%
- Q3
- 17.95%
- Median
- 7.20%
- Q1
- -4.53%
- Min
- -26.31%
ROKU
Media & Entertainment industry group
18.15%
- Max
- 49.92%
- ROKU
- 18.15%
- Q3
- 17.95%
- Median
- 7.20%
- Q1
- -4.53%
- Min
- -26.31%
Net Margin (TTM)
Netflix (NFLX) at 29.69% retains a top-quartile share of revenue as profit, ahead of Roku (ROKU) at 9.34%, which keeps about the industry-typical share.
NFLX
Media & Entertainment industry group
29.69%
- Max
- 32.91%
- NFLX
- 29.69%
- Q3
- 11.75%
- Median
- 5.04%
- Q1
- -4.17%
- Min
- -25.14%
ROKU
Media & Entertainment industry group
9.34%
- Max
- 32.91%
- Q3
- 11.75%
- ROKU
- 9.34%
- Median
- 5.04%
- Q1
- -4.17%
- Min
- -25.14%
Operating Margin (TTM)
Netflix (NFLX) at 34.63% operates in the top operating margin quartile, ahead of Roku (ROKU) at 11.90%, which runs around its industry’s norm.
NFLX
Media & Entertainment industry group
34.63%
- Max
- 40.16%
- NFLX
- 34.63%
- Q3
- 18.72%
- Median
- 8.63%
- Q1
- 1.90%
- Min
- -22.08%
ROKU
Media & Entertainment industry group
11.90%
- Max
- 40.16%
- Q3
- 18.72%
- ROKU
- 11.90%
- Median
- 8.63%
- Q1
- 1.90%
- Min
- -22.08%
Profitability Metrics
| Metric | NFLX | ROKU |
|---|---|---|
| ROE (TTM) | 53.46% | 18.15% |
| ROA (TTM) | 17.12% | 6.32% |
| Net Margin (TTM) | 29.69% | 9.34% |
| Operating Margin (TTM) | 34.63% | 11.90% |
| Gross Margin (TTM) | 50.69% | 45.34% |
Growth
Revenue Growth
Both Netflix (NFLX) at 15.85% and Roku (ROKU) at 15.18% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.
EPS Growth
Only one side can be read here: Netflix (NFLX) reports EPS growth of 27.58%, ranked against its industry; Roku (ROKU) has no EPS growth figure this period.
Growth Metrics
| Metric | NFLX | ROKU |
|---|---|---|
| Revenue Growth (YoY) | 15.85% | 15.18% |
| Revenue Growth (3Y CAGR) | 12.64% | 14.86% |
| EPS Growth (YoY) | 27.58% | -- |
| EPS Growth (3Y CAGR) | 36.49% | -- |
Financial Strength
Current Ratio (MRQ)
Netflix (NFLX) at 1.08 keeps current ratio within its industry’s typical mid-range, while Roku (ROKU) at 2.70 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.
NFLX
Media & Entertainment industry group
1.08
- Max
- 4.69
- Q3
- 2.53
- Median
- 1.52
- NFLX
- 1.08
- Q1
- 0.95
- Min
- 0.28
ROKU
Media & Entertainment industry group
2.70
- Max
- 4.69
- ROKU
- 2.70
- Q3
- 2.53
- Median
- 1.52
- Q1
- 0.95
- Min
- 0.28
Debt / Equity (MRQ)
Roku (ROKU) at 0.13 keeps leverage in the lower industry quartile, while Netflix (NFLX) at 0.60 runs a more typical debt-to-equity mix.
NFLX
Media & Entertainment industry group
0.60
- Max
- 3.65
- Q3
- 1.69
- NFLX
- 0.60
- Median
- 0.46
- Q1
- 0.17
- Min
- 0.00
ROKU
Media & Entertainment industry group
0.13
- Max
- 3.65
- Q3
- 1.69
- Median
- 0.46
- Q1
- 0.17
- ROKU
- 0.13
- Min
- 0.00
Financial Strength Metrics
| Metric | NFLX | ROKU |
|---|---|---|
| Current Ratio (MRQ) | 1.08 | 2.70 |
| Debt / Equity (MRQ) | 0.60 | 0.13 |
| Net Debt / EBITDA | 0.58 | -3.05 |
Dividends
Dividend Yield (TTM)
Neither Netflix (NFLX) nor Roku (ROKU) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.
NFLX
Media & Entertainment industry group
0.00%
- Max
- 1.33%
- Q3
- 0.65%
- NFLX
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
ROKU
Media & Entertainment industry group
0.00%
- Max
- 1.33%
- Q3
- 0.65%
- ROKU
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Neither Netflix (NFLX) nor Roku (ROKU) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.
NFLX
Media & Entertainment industry group
0.00%
- Max
- 71.43%
- Q3
- 28.98%
- NFLX
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
ROKU
Media & Entertainment industry group
0.00%
- Max
- 71.43%
- Q3
- 28.98%
- ROKU
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | NFLX | ROKU |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
P/E Ratio (TTM)
Netflix (NFLX) at 18.33 is near its industry’s usual P/E ratio, while Roku (ROKU) at 46.26 sits in the richer quartile — ROKU needs stronger growth or earnings quality to justify the premium.
NFLX
Media & Entertainment industry group
18.33
- Max
- 51.21
- Q3
- 28.90
- NFLX
- 18.33
- Median
- 17.98
- Q1
- 11.53
- Min
- 1.64
ROKU
Media & Entertainment industry group
46.26
- Max
- 51.21
- ROKU
- 46.26
- Q3
- 28.90
- Median
- 17.98
- Q1
- 11.53
- Min
- 1.64
P/S Ratio (TTM)
Both Netflix (NFLX) at 5.24 and Roku (ROKU) at 4.35 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.
NFLX
Media & Entertainment industry group
5.24
- Max
- 7.43
- NFLX
- 5.24
- Q3
- 3.82
- Median
- 1.40
- Q1
- 0.70
- Min
- 0.00
ROKU
Media & Entertainment industry group
4.35
- Max
- 7.43
- ROKU
- 4.35
- Q3
- 3.82
- Median
- 1.40
- Q1
- 0.70
- Min
- 0.00
P/B Ratio (MRQ)
Both Netflix (NFLX) at 8.89 and Roku (ROKU) at 7.89 carry a premium to book value versus peers, sitting in the upper P/B ratio quartile of their industries.
NFLX
Media & Entertainment industry group
8.89
- Max
- 11.45
- NFLX
- 8.89
- Q3
- 5.30
- Median
- 1.84
- Q1
- 0.77
- Min
- -2.61
ROKU
Media & Entertainment industry group
7.89
- Max
- 11.45
- ROKU
- 7.89
- Q3
- 5.30
- Median
- 1.84
- Q1
- 0.77
- Min
- -2.61
Valuation Metrics
| Metric | NFLX | ROKU |
|---|---|---|
| P/E Ratio (TTM) | 18.33 | 46.26 |
| P/S Ratio (TTM) | 5.24 | 4.35 |
| P/B Ratio (MRQ) | 8.89 | 7.89 |
| Free Cash Flow Yield (TTM) | 9.78% | 3.95% |