BKNG vs. TCOM: Booking vs. Trip.com Stock Comparison

November 11, 2026

How do Booking (BKNG) and Trip.com (TCOM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Booking (BKNG) and Trip.com (TCOM) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Booking (BKNG) trades as ordinary local shares, while Trip.com (TCOM) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Booking (BKNG) and Trip.com (TCOM)
Profile Item	BKNG	TCOM
Name	Booking Holdings Inc.	Trip.com Group Limited American Depositary Receipt
Country/Region	United States	Singapore
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines	Hotels, Resorts & Cruise Lines
Market Capitalization	119.49 billion USD	27.94 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	March 31, 1999	December 9, 2003
Security Type	Common Stock	ADR

Price Performance

Cumulative Growth

BKNG

TCOM

GSPC

Booking (BKNG) vs. Trip.com (TCOM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Booking (BKNG) and Trip.com (TCOM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Booking (BKNG) and Trip.com (TCOM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Booking (BKNG) and Trip.com (TCOM)
Metric	BKNG	TCOM
Total Return (1Y)	-17.04%	-37.31%
Total Return (3Y, Annualized)	11.36%	9.55%
Total Return (5Y, Annualized)	9.44%	7.80%

Risk Profile

Drawdown History

BKNG

TCOM

GSPC

Booking (BKNG) vs. Trip.com (TCOM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Booking (BKNG) and Trip.com (TCOM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Trip.com (TCOM) reports a negative beta of -0.04, suggesting inverse market sensitivity over the measurement window. That is uncommon for ordinary equities and can reflect commodity-linked or hedge-like exposure, but it can also come from statistical noise. Booking (BKNG) has a non-negative beta of 1.11.

Risk profile metrics for Booking (BKNG) and Trip.com (TCOM)
Metric	BKNG	TCOM
Volatility (1Y, Annualized)	39.63%	35.10%
Beta (5Y)	1.11	-0.04
Max Drawdown (5Y)	-39.53%	-51.93%
Avg. Volume (3M)	7.18M	3.13M

Risk-Adjusted Performance

Risk-Return Positioning

BKNG and TCOM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Booking (BKNG) and Trip.com (TCOM)
Metric	BKNG	TCOM
Sharpe Ratio (1Y)	-0.54	-1.18
Sortino Ratio (1Y)	-0.78	-1.41

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Trip.com (TCOM) earns 15.65% on shareholders’ equity, ranked against its industry; Booking (BKNG) has no ROE this period.

BKNG

Consumer Services industry group

Max: 76.75%
Q3: 34.07%
Median: 15.90%
Q1: 3.23%
Min: -40.61%
BKNG: --

TCOM

Consumer Services industry group

15.65%

Max: 76.75%
Q3: 34.07%
Median: 15.90%
TCOM: 15.65%
Q1: 3.23%
Min: -40.61%

Booking (BKNG) vs. Trip.com (TCOM): BKNG does not report ROE, so it has no value marker; TCOM is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Trip.com (TCOM) at 36.91% keeps the most of each sales dollar — above its industry’s net margin range — and Booking (BKNG) at 25.52% also retains a top-quartile share.

BKNG

Consumer Services industry group

25.52%

BKNG: 25.52%
Max: 25.52%
Q3: 12.95%
Median: 6.63%
Q1: 1.46%
Min: -14.36%

TCOM

Consumer Services industry group

36.91%

TCOM: 36.91%
Max: 25.52%
Q3: 12.95%
Median: 6.63%
Q1: 1.46%
Min: -14.36%

Booking (BKNG) vs. Trip.com (TCOM): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Trip.com (TCOM) reports a negative operating margin of -9.33%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile Booking (BKNG) reports 38.69%, ranking against industry peers normally.

BKNG

Consumer Services industry group

38.69%

Max: 49.05%
BKNG: 38.69%
Q3: 24.35%
Median: 14.23%
Q1: 5.67%
Min: -16.47%

TCOM

Consumer Services industry group

-9.33%

Max: 49.05%
Q3: 24.35%
Median: 14.23%
Q1: 5.67%
TCOM: -9.33%
Min: -16.47%

Booking (BKNG) vs. Trip.com (TCOM): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Booking (BKNG) and Trip.com (TCOM)
Metric	BKNG	TCOM
ROE (TTM)	--	15.65%
ROA (TTM)	20.25%	2.59%
Net Margin (TTM)	25.52%	36.91%
Operating Margin (TTM)	38.69%	-9.33%
Gross Margin (TTM)	87.18%	80.05%

Growth

Revenue Growth

Trip.com (TCOM) at 17.10% sits in the top revenue growth quartile, while Booking (BKNG) at 13.39% is closer to the peer norm — faster top-line expansion for TCOM.

Booking (BKNG) vs. Trip.com (TCOM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Trip.com (TCOM) at 92.37% sits in the top EPS growth quartile, while Booking (BKNG) at -4.12% is closer to the peer norm — faster per-share earnings growth for TCOM.

Booking (BKNG) vs. Trip.com (TCOM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Booking (BKNG) and Trip.com (TCOM)
Metric	BKNG	TCOM
Revenue Growth (YoY)	13.39%	17.10%
Revenue Growth (3Y CAGR)	16.35%	46.04%
EPS Growth (YoY)	-4.12%	92.37%
EPS Growth (3Y CAGR)	29.44%	181.37%

Financial Strength

Current Ratio (MRQ)

Both Booking (BKNG) at 1.12 and Trip.com (TCOM) at 1.33 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BKNG

Consumer Services industry group

1.12

Max: 3.41
Q3: 1.85
BKNG: 1.12
Median: 1.06
Q1: 0.72
Min: 0.22

TCOM

Consumer Services industry group

1.33

Max: 3.41
Q3: 1.85
TCOM: 1.33
Median: 1.06
Q1: 0.72
Min: 0.22

Booking (BKNG) vs. Trip.com (TCOM): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Trip.com (TCOM) carries debt-to-equity ratio of 0.17 against its industry range, while Booking (BKNG) reports no figure this period.

BKNG

Consumer Services industry group

Max: 6.12
Q3: 2.93
Median: 1.29
Q1: 0.37
Min: 0.01
BKNG: --

TCOM

Consumer Services industry group

0.17

Max: 6.12
Q3: 2.93
Median: 1.29
Q1: 0.37
TCOM: 0.17
Min: 0.01

Booking (BKNG) vs. Trip.com (TCOM): BKNG does not report debt-to-equity ratio, so it has no value marker; TCOM is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Booking (BKNG) and Trip.com (TCOM)
Metric	BKNG	TCOM
Current Ratio (MRQ)	1.12	1.33
Debt / Equity (MRQ)	--	0.17
Net Debt / EBITDA	0.56	-4.60

Dividends

Dividend Yield (TTM)

Trip.com (TCOM) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Booking (BKNG) reports a yield of 0.98%, ranking against industry peers normally.

BKNG

Consumer Services industry group

0.98%

Max: 4.10%
Q3: 1.82%
BKNG: 0.98%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

TCOM

Consumer Services industry group

0.00%

Max: 4.10%
Q3: 1.82%
TCOM: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Trip.com (TCOM): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Trip.com (TCOM) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Booking (BKNG) reports a payout of 17.84%, ranking against industry peers normally.

BKNG

Consumer Services industry group

17.84%

Max: 89.80%
Q3: 36.83%
BKNG: 17.84%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

TCOM

Consumer Services industry group

0.00%

Max: 89.80%
Q3: 36.83%
TCOM: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Booking (BKNG) vs. Trip.com (TCOM): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Booking (BKNG) and Trip.com (TCOM)
Metric	BKNG	TCOM
Dividend Yield (TTM)	0.98%	0.00%
Dividend Payout Ratio (TTM)	17.84%	0.00%

Valuation

P/E Ratio (TTM)

Trip.com (TCOM) at 8.95 sits in the cheaper P/E ratio quartile, while Booking (BKNG) at 17.43 is closer to its industry’s usual earnings multiple — a discount for TCOM, though growth and earnings durability still matter.

BKNG

Consumer Services industry group

17.43

Max: 71.70
Q3: 37.12
Median: 21.88
BKNG: 17.43
Q1: 13.00
Min: 5.72

TCOM

Consumer Services industry group

8.95

Max: 71.70
Q3: 37.12
Median: 21.88
Q1: 13.00
TCOM: 8.95
Min: 5.72

Booking (BKNG) vs. Trip.com (TCOM): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Trip.com (TCOM) at 0.43 looks cheap on sales in the lower P/S ratio quartile, while Booking (BKNG) at 4.25 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

BKNG

Consumer Services industry group

4.25

Max: 6.40
BKNG: 4.25
Q3: 3.01
Median: 1.54
Q1: 0.74
Min: 0.08

TCOM

Consumer Services industry group

0.43

Max: 6.40
Q3: 3.01
Median: 1.54
Q1: 0.74
TCOM: 0.43
Min: 0.08

Booking (BKNG) vs. Trip.com (TCOM): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Booking (BKNG) reports a negative P/B ratio of -11.52, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Trip.com (TCOM) reports 1.18, ranking against industry peers normally.

BKNG

Consumer Services industry group

-11.52

Max: 12.02
Q3: 5.58
Median: 2.37
Q1: 1.09
Min: -4.51
BKNG: -11.52

TCOM

Consumer Services industry group

1.18

Max: 12.02
Q3: 5.58
Median: 2.37
TCOM: 1.18
Q1: 1.09
Min: -4.51

Booking (BKNG) vs. Trip.com (TCOM): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Booking (BKNG) and Trip.com (TCOM)
Metric	BKNG	TCOM
P/E Ratio (TTM)	17.43	8.95
P/S Ratio (TTM)	4.25	0.43
P/B Ratio (MRQ)	-11.52	1.18
Free Cash Flow Yield (TTM)	6.37%	--