SBUX vs. TCOM: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at SBUX and TCOM, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
SBUX is a standard domestic listing, while TCOM trades as an American Depositary Receipt (ADR), offering U.S. investors access to its foreign-listed shares.
| Symbol | SBUX | TCOM |
|---|---|---|
| Company Name | Starbucks Corporation | Trip.com Group Limited |
| Country | United States | Singapore |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Hotels, Restaurants & Leisure | Hotels, Restaurants & Leisure |
| Market Capitalization | 90.98 billion USD | 46.77 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | June 26, 1992 | December 9, 2003 |
| Security Type | Common Stock | ADR |
Historical Performance
This chart compares the performance of SBUX and TCOM by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | SBUX | TCOM |
|---|---|---|
| 5-Day Price Return | -7.70% | -7.55% |
| 13-Week Price Return | -15.97% | 15.27% |
| 26-Week Price Return | -9.31% | 11.49% |
| 52-Week Price Return | -16.70% | 24.59% |
| Month-to-Date Return | -5.39% | -7.55% |
| Year-to-Date Return | -12.28% | 2.04% |
| 10-Day Avg. Volume | 9.71M | 1.76M |
| 3-Month Avg. Volume | 9.38M | 2.36M |
| 3-Month Volatility | 26.98% | 28.41% |
| Beta | 1.00 | 1.08 |
Profitability
Return on Equity (TTM)
SBUX
115.68%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
SBUX’s Return on Equity of 115.68% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
TCOM
12.21%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
TCOM’s Return on Equity of 12.21% is on par with the norm for the Hotels, Restaurants & Leisure industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
SBUX
7.18%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
SBUX’s Net Profit Margin of 7.18% is aligned with the median group of its peers in the Hotels, Restaurants & Leisure industry. This indicates its ability to convert revenue into profit is typical for the sector.
TCOM
32.02%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
TCOM’s Net Profit Margin of 32.02% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.
Operating Profit Margin (TTM)
SBUX
10.81%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
SBUX’s Operating Profit Margin of 10.81% is around the midpoint for the Hotels, Restaurants & Leisure industry, indicating that its efficiency in managing core business operations is typical for the sector.
TCOM
26.60%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
An Operating Profit Margin of 26.60% places TCOM in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | SBUX | TCOM |
|---|---|---|
| Return on Equity (TTM) | 115.68% | 12.21% |
| Return on Assets (TTM) | 8.19% | 6.93% |
| Net Profit Margin (TTM) | 7.18% | 32.02% |
| Operating Profit Margin (TTM) | 10.81% | 26.60% |
| Gross Profit Margin (TTM) | 23.74% | 81.25% |
Financial Strength
Current Ratio (MRQ)
SBUX
0.76
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
SBUX’s Current Ratio of 0.76 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
TCOM
1.46
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
TCOM’s Current Ratio of 1.46 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
SBUX
8.07
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
SBUX’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 8.07. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
TCOM
0.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
TCOM’s Debt-to-Equity Ratio of 0.29 is typical for the Hotels, Restaurants & Leisure industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
SBUX
37.01
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 37.01, SBUX demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
TCOM
9.43
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
TCOM’s Interest Coverage Ratio of 9.43 is positioned comfortably within the norm for the Hotels, Restaurants & Leisure industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | SBUX | TCOM |
|---|---|---|
| Current Ratio (MRQ) | 0.76 | 1.46 |
| Quick Ratio (MRQ) | 0.52 | 1.19 |
| Debt-to-Equity Ratio (MRQ) | 8.07 | 0.29 |
| Interest Coverage Ratio (TTM) | 37.01 | 9.43 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
SBUX
2.97%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
With a Dividend Yield of 2.97%, SBUX offers a more attractive income stream than most of its peers in the Hotels, Restaurants & Leisure industry, signaling a strong commitment to shareholder returns.
TCOM
0.00%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
TCOM currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
SBUX
103.48%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
SBUX’s Dividend Payout Ratio of 103.48% is in the upper quartile for the Hotels, Restaurants & Leisure industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.
TCOM
0.00%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
TCOM has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | SBUX | TCOM |
|---|---|---|
| Dividend Yield (TTM) | 2.97% | 0.00% |
| Dividend Payout Ratio (TTM) | 103.48% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
SBUX
34.89
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
A P/E Ratio of 34.89 places SBUX in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
TCOM
19.90
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
TCOM’s P/E Ratio of 19.90 is within the middle range for the Hotels, Restaurants & Leisure industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
SBUX
2.50
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
SBUX’s P/S Ratio of 2.50 aligns with the market consensus for the Hotels, Restaurants & Leisure industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
TCOM
6.36
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
TCOM’s P/S Ratio of 6.36 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
SBUX
64.12
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
At 64.12, SBUX’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
TCOM
2.12
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
TCOM’s P/B Ratio of 2.12 is in the lower quartile for the Hotels, Restaurants & Leisure industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
Valuation at a Glance
| Symbol | SBUX | TCOM |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 34.89 | 19.90 |
| Price-to-Sales Ratio (TTM) | 2.50 | 6.36 |
| Price-to-Book Ratio (MRQ) | 64.12 | 2.12 |
| Price-to-Free Cash Flow Ratio (TTM) | 36.00 | -- |