SBUX vs. TCOM: Starbucks vs. Trip.com Stock Comparison

November 11, 2026

How do Starbucks (SBUX) and Trip.com (TCOM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Starbucks (SBUX) and Trip.com (TCOM) both belong to the Hotels, Restaurants & Leisure industry, though SBUX is classified under Restaurants while TCOM falls under Hotels, Resorts & Cruise Lines.

Starbucks (SBUX) trades as ordinary local shares, while Trip.com (TCOM) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Starbucks (SBUX) and Trip.com (TCOM)
Profile Item	SBUX	TCOM
Name	Starbucks Corp.	Trip.com Group Limited American Depositary Receipt
Country/Region	United States	Singapore
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Restaurants	Hotels, Resorts & Cruise Lines
Market Capitalization	120.18 billion USD	27.94 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	June 26, 1992	December 9, 2003
Security Type	Common Stock	ADR

Price Performance

Cumulative Growth

SBUX

TCOM

GSPC

Starbucks (SBUX) vs. Trip.com (TCOM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…

Trailing total returns for Starbucks (SBUX) and Trip.com (TCOM). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…

Calendar-year total returns for Starbucks (SBUX) and Trip.com (TCOM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Starbucks (SBUX) and Trip.com (TCOM)
Metric	SBUX	TCOM
Total Return (1Y)	31.93%	-37.31%
Total Return (3Y, Annualized)	4.92%	9.55%
Total Return (5Y, Annualized)	1.66%	7.80%

Risk Profile

Drawdown History

SBUX

TCOM

GSPC

Starbucks (SBUX) vs. Trip.com (TCOM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…

Distribution of monthly total returns for Starbucks (SBUX) and Trip.com (TCOM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Trip.com (TCOM) reports a negative beta of -0.04, suggesting inverse market sensitivity over the measurement window. That is uncommon for ordinary equities and can reflect commodity-linked or hedge-like exposure, but it can also come from statistical noise. Starbucks (SBUX) has a non-negative beta of 0.99.

Risk profile metrics for Starbucks (SBUX) and Trip.com (TCOM)
Metric	SBUX	TCOM
Volatility (1Y, Annualized)	27.71%	35.10%
Beta (5Y)	0.99	-0.04
Max Drawdown (5Y)	-39.80%	-51.93%
Avg. Volume (3M)	7.66M	3.13M

Risk-Adjusted Performance

Risk-Return Positioning

SBUX and TCOM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Starbucks (SBUX) and Trip.com (TCOM)
Metric	SBUX	TCOM
Sharpe Ratio (1Y)	1.00	-1.18
Sortino Ratio (1Y)	1.62	-1.41

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Trip.com (TCOM) earns 15.65% on shareholders’ equity, ranked against its industry; Starbucks (SBUX) has no ROE this period.

SBUX

Consumer Services industry group

Max: 76.75%
Q3: 34.07%
Median: 15.90%
Q1: 3.23%
Min: -40.61%
SBUX: --

TCOM

Consumer Services industry group

15.65%

Max: 76.75%
Q3: 34.07%
Median: 15.90%
TCOM: 15.65%
Q1: 3.23%
Min: -40.61%

Starbucks (SBUX) vs. Trip.com (TCOM): SBUX does not report ROE, so it has no value marker; TCOM is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Trip.com (TCOM) at 36.91% converts revenue to bottom-line profit above its industry’s benchmark range, while Starbucks (SBUX) at 6.67% keeps roughly the typical share for its industry.

SBUX

Consumer Services industry group

6.67%

Max: 25.52%
Q3: 12.95%
SBUX: 6.67%
Median: 6.63%
Q1: 1.46%
Min: -14.36%

TCOM

Consumer Services industry group

36.91%

TCOM: 36.91%
Max: 25.52%
Q3: 12.95%
Median: 6.63%
Q1: 1.46%
Min: -14.36%

Starbucks (SBUX) vs. Trip.com (TCOM): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Trip.com (TCOM) reports a negative operating margin of -9.33%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile Starbucks (SBUX) reports 12.76%, ranking against industry peers normally.

SBUX

Consumer Services industry group

12.76%

Max: 49.05%
Q3: 24.35%
Median: 14.23%
SBUX: 12.76%
Q1: 5.67%
Min: -16.47%

TCOM

Consumer Services industry group

-9.33%

Max: 49.05%
Q3: 24.35%
Median: 14.23%
Q1: 5.67%
TCOM: -9.33%
Min: -16.47%

Starbucks (SBUX) vs. Trip.com (TCOM): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Starbucks (SBUX) and Trip.com (TCOM)
Metric	SBUX	TCOM
ROE (TTM)	--	15.65%
ROA (TTM)	8.56%	2.59%
Net Margin (TTM)	6.67%	36.91%
Operating Margin (TTM)	12.76%	-9.33%
Gross Margin (TTM)	22.43%	80.05%

Growth

Revenue Growth

Only one side can be read here: Trip.com (TCOM) reports revenue growth of 17.10%, ranked against its industry; Starbucks (SBUX) has no revenue growth figure this period.

Starbucks (SBUX) vs. Trip.com (TCOM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Trip.com (TCOM) at 92.37% sits in the top EPS growth quartile, while Starbucks (SBUX) at 35.58% is closer to the peer norm — faster per-share earnings growth for TCOM.

Starbucks (SBUX) vs. Trip.com (TCOM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Starbucks (SBUX) and Trip.com (TCOM)
Metric	SBUX	TCOM
Revenue Growth (YoY)	--	17.10%
Revenue Growth (3Y CAGR)	--	46.04%
EPS Growth (YoY)	35.58%	92.37%
EPS Growth (3Y CAGR)	-14.85%	181.37%

Financial Strength

Current Ratio (MRQ)

Both Starbucks (SBUX) at 0.76 and Trip.com (TCOM) at 1.33 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

SBUX

Consumer Services industry group

0.76

Max: 3.41
Q3: 1.85
Median: 1.06
SBUX: 0.76
Q1: 0.72
Min: 0.22

TCOM

Consumer Services industry group

1.33

Max: 3.41
Q3: 1.85
TCOM: 1.33
Median: 1.06
Q1: 0.72
Min: 0.22

Starbucks (SBUX) vs. Trip.com (TCOM): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Trip.com (TCOM) carries debt-to-equity ratio of 0.17 against its industry range, while Starbucks (SBUX) reports no figure this period.

SBUX

Consumer Services industry group

Max: 6.12
Q3: 2.93
Median: 1.29
Q1: 0.37
Min: 0.01
SBUX: --

TCOM

Consumer Services industry group

0.17

Max: 6.12
Q3: 2.93
Median: 1.29
Q1: 0.37
TCOM: 0.17
Min: 0.01

Starbucks (SBUX) vs. Trip.com (TCOM): SBUX does not report debt-to-equity ratio, so it has no value marker; TCOM is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Starbucks (SBUX) and Trip.com (TCOM)
Metric	SBUX	TCOM
Current Ratio (MRQ)	0.76	1.33
Debt / Equity (MRQ)	--	0.17
Net Debt / EBITDA	3.24	-4.60

Dividends

Dividend Yield (TTM)

Trip.com (TCOM) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Starbucks (SBUX) reports a yield of 2.35%, ranking against industry peers normally.

SBUX

Consumer Services industry group

2.35%

Max: 4.10%
SBUX: 2.35%
Q3: 1.82%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

TCOM

Consumer Services industry group

0.00%

Max: 4.10%
Q3: 1.82%
TCOM: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Starbucks (SBUX) vs. Trip.com (TCOM): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Starbucks (SBUX) reports payout ratio above 100% at 142.77%, meaning dividends exceeded current-period earnings; Trip.com (TCOM) pays no dividend (payout 0.00%).

SBUX

Consumer Services industry group

142.77%

SBUX: 142.77%
Max: 89.80%
Q3: 36.83%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

TCOM

Consumer Services industry group

0.00%

Max: 89.80%
Q3: 36.83%
TCOM: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Starbucks (SBUX) vs. Trip.com (TCOM): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Starbucks (SBUX) and Trip.com (TCOM)
Metric	SBUX	TCOM
Dividend Yield (TTM)	2.35%	0.00%
Dividend Payout Ratio (TTM)	142.77%	0.00%

Valuation

P/E Ratio (TTM)

Trip.com (TCOM) at 8.95 sits in the cheaper P/E ratio quartile, while Starbucks (SBUX) at 47.70 sits in the richer quartile — a clear split in what investors pay for each dollar of trailing earnings.

SBUX

Consumer Services industry group

47.70

Max: 71.70
SBUX: 47.70
Q3: 37.12
Median: 21.88
Q1: 13.00
Min: 5.72

TCOM

Consumer Services industry group

8.95

Max: 71.70
Q3: 37.12
Median: 21.88
Q1: 13.00
TCOM: 8.95
Min: 5.72

Starbucks (SBUX) vs. Trip.com (TCOM): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Trip.com (TCOM) at 0.43 looks cheap on sales in the lower P/S ratio quartile, while Starbucks (SBUX) at 3.17 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

SBUX

Consumer Services industry group

3.17

Max: 6.40
SBUX: 3.17
Q3: 3.01
Median: 1.54
Q1: 0.74
Min: 0.08

TCOM

Consumer Services industry group

0.43

Max: 6.40
Q3: 3.01
Median: 1.54
Q1: 0.74
TCOM: 0.43
Min: 0.08

Starbucks (SBUX) vs. Trip.com (TCOM): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Starbucks (SBUX) reports a negative P/B ratio of -15.67, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Trip.com (TCOM) reports 1.18, ranking against industry peers normally.

SBUX

Consumer Services industry group

-15.67

Max: 12.02
Q3: 5.58
Median: 2.37
Q1: 1.09
Min: -4.51
SBUX: -15.67

TCOM

Consumer Services industry group

1.18

Max: 12.02
Q3: 5.58
Median: 2.37
TCOM: 1.18
Q1: 1.09
Min: -4.51

Starbucks (SBUX) vs. Trip.com (TCOM): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Starbucks (SBUX) and Trip.com (TCOM)
Metric	SBUX	TCOM
P/E Ratio (TTM)	47.70	8.95
P/S Ratio (TTM)	3.17	0.43
P/B Ratio (MRQ)	-15.67	1.18
Free Cash Flow Yield (TTM)	2.65%	--