MCD vs. TCOM: McDonald's vs. Trip.com Stock Comparison

November 11, 2026

How do McDonald's (MCD) and Trip.com (TCOM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

McDonald's (MCD) and Trip.com (TCOM) both belong to the Hotels, Restaurants & Leisure industry, though MCD is classified under Restaurants while TCOM falls under Hotels, Resorts & Cruise Lines.

McDonald's (MCD) trades as ordinary local shares, while Trip.com (TCOM) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for McDonald's (MCD) and Trip.com (TCOM)
Profile Item	MCD	TCOM
Name	McDonald's Corporation	Trip.com Group Limited American Depositary Receipt
Country/Region	United States	Singapore
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Restaurants	Hotels, Resorts & Cruise Lines
Market Capitalization	195.16 billion USD	27.94 billion USD
Currency	USD	USD
Exchange	NYSE	Nasdaq
Listing Date	July 5, 1966	December 9, 2003
Security Type	Common Stock	ADR

Price Performance

Cumulative Growth

MCD

TCOM

GSPC

McDonald's (MCD) vs. Trip.com (TCOM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…

Trailing total returns for McDonald's (MCD) and Trip.com (TCOM). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…

Calendar-year total returns for McDonald's (MCD) and Trip.com (TCOM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for McDonald's (MCD) and Trip.com (TCOM)
Metric	MCD	TCOM
Total Return (1Y)	-3.33%	-37.31%
Total Return (3Y, Annualized)	4.39%	9.55%
Total Return (5Y, Annualized)	4.66%	7.80%

Risk Profile

Drawdown History

MCD

TCOM

GSPC

McDonald's (MCD) vs. Trip.com (TCOM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…

Distribution of monthly total returns for McDonald's (MCD) and Trip.com (TCOM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Trip.com (TCOM) reports a negative beta of -0.04, suggesting inverse market sensitivity over the measurement window. That is uncommon for ordinary equities and can reflect commodity-linked or hedge-like exposure, but it can also come from statistical noise. McDonald's (MCD) has a non-negative beta of 0.39.

Risk profile metrics for McDonald's (MCD) and Trip.com (TCOM)
Metric	MCD	TCOM
Volatility (1Y, Annualized)	20.82%	35.10%
Beta (5Y)	0.39	-0.04
Max Drawdown (5Y)	-30.98%	-51.93%
Avg. Volume (3M)	5.39M	3.13M

Risk-Adjusted Performance

Risk-Return Positioning

MCD and TCOM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for McDonald's (MCD) and Trip.com (TCOM)
Metric	MCD	TCOM
Sharpe Ratio (1Y)	-0.37	-1.18
Sortino Ratio (1Y)	-0.54	-1.41

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Trip.com (TCOM) earns 15.65% on shareholders’ equity, ranked against its industry; McDonald's (MCD) has no ROE this period.

MCD

Consumer Services industry group

Max: 76.75%
Q3: 34.07%
Median: 15.90%
Q1: 3.23%
Min: -40.61%
MCD: --

TCOM

Consumer Services industry group

15.65%

Max: 76.75%
Q3: 34.07%
Median: 15.90%
TCOM: 15.65%
Q1: 3.23%
Min: -40.61%

McDonald's (MCD) vs. Trip.com (TCOM): MCD does not report ROE, so it has no value marker; TCOM is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Both McDonald's (MCD) at 32.38% and Trip.com (TCOM) at 36.91% keep an unusually large share of revenue as bottom-line profit — each net margin clears its industry’s benchmark range.

MCD

Consumer Services industry group

32.38%

MCD: 32.38%
Max: 25.52%
Q3: 12.95%
Median: 6.63%
Q1: 1.46%
Min: -14.36%

TCOM

Consumer Services industry group

36.91%

TCOM: 36.91%
Max: 25.52%
Q3: 12.95%
Median: 6.63%
Q1: 1.46%
Min: -14.36%

McDonald's (MCD) vs. Trip.com (TCOM): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Trip.com (TCOM) reports a negative operating margin of -9.33%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile McDonald's (MCD) reports 48.29%, ranking against industry peers normally.

MCD

Consumer Services industry group

48.29%

Max: 49.05%
MCD: 48.29%
Q3: 24.35%
Median: 14.23%
Q1: 5.67%
Min: -16.47%

TCOM

Consumer Services industry group

-9.33%

Max: 49.05%
Q3: 24.35%
Median: 14.23%
Q1: 5.67%
TCOM: -9.33%
Min: -16.47%

McDonald's (MCD) vs. Trip.com (TCOM): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for McDonald's (MCD) and Trip.com (TCOM)
Metric	MCD	TCOM
ROE (TTM)	--	15.65%
ROA (TTM)	--	2.59%
Net Margin (TTM)	32.38%	36.91%
Operating Margin (TTM)	48.29%	-9.33%
Gross Margin (TTM)	57.62%	80.05%

Growth

Revenue Growth

Trip.com (TCOM) at 17.10% sits in the top revenue growth quartile, while McDonald's (MCD) at 3.72% is closer to the peer norm — faster top-line expansion for TCOM.

McDonald's (MCD) vs. Trip.com (TCOM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Trip.com (TCOM) at 92.37% sits in the top EPS growth quartile, while McDonald's (MCD) at 4.92% is closer to the peer norm — faster per-share earnings growth for TCOM.

McDonald's (MCD) vs. Trip.com (TCOM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for McDonald's (MCD) and Trip.com (TCOM)
Metric	MCD	TCOM
Revenue Growth (YoY)	3.72%	17.10%
Revenue Growth (3Y CAGR)	5.06%	46.04%
EPS Growth (YoY)	4.92%	92.37%
EPS Growth (3Y CAGR)	12.78%	181.37%

Financial Strength

Current Ratio (MRQ)

Short-term liquidity can only be read on one side of this pairing: Trip.com (TCOM) shows current ratio of 1.33 against its industry benchmark, while McDonald's (MCD) has no reading this period.

MCD

Consumer Services industry group

Max: 3.41
Q3: 1.85
Median: 1.06
Q1: 0.72
Min: 0.22
MCD: --

TCOM

Consumer Services industry group

1.33

Max: 3.41
Q3: 1.85
TCOM: 1.33
Median: 1.06
Q1: 0.72
Min: 0.22

McDonald's (MCD) vs. Trip.com (TCOM): MCD does not report current ratio, so it has no value marker; TCOM is benchmarked against the Consumer Services industry group.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Trip.com (TCOM) carries debt-to-equity ratio of 0.17 against its industry range, while McDonald's (MCD) reports no figure this period.

MCD

Consumer Services industry group

Max: 6.12
Q3: 2.93
Median: 1.29
Q1: 0.37
Min: 0.01
MCD: --

TCOM

Consumer Services industry group

0.17

Max: 6.12
Q3: 2.93
Median: 1.29
Q1: 0.37
TCOM: 0.17
Min: 0.01

McDonald's (MCD) vs. Trip.com (TCOM): MCD does not report debt-to-equity ratio, so it has no value marker; TCOM is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for McDonald's (MCD) and Trip.com (TCOM)
Metric	MCD	TCOM
Current Ratio (MRQ)	--	1.33
Debt / Equity (MRQ)	--	0.17
Net Debt / EBITDA	3.57	-4.60

Dividends

Dividend Yield (TTM)

Trip.com (TCOM) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile McDonald's (MCD) reports a yield of 2.68%, ranking against industry peers normally.

MCD

Consumer Services industry group

2.68%

Max: 4.10%
MCD: 2.68%
Q3: 1.82%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

TCOM

Consumer Services industry group

0.00%

Max: 4.10%
Q3: 1.82%
TCOM: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

McDonald's (MCD) vs. Trip.com (TCOM): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Trip.com (TCOM) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile McDonald's (MCD) reports a payout of 58.86%, ranking against industry peers normally.

MCD

Consumer Services industry group

58.86%

Max: 89.80%
MCD: 58.86%
Q3: 36.83%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

TCOM

Consumer Services industry group

0.00%

Max: 89.80%
Q3: 36.83%
TCOM: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

McDonald's (MCD) vs. Trip.com (TCOM): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for McDonald's (MCD) and Trip.com (TCOM)
Metric	MCD	TCOM
Dividend Yield (TTM)	2.68%	0.00%
Dividend Payout Ratio (TTM)	58.86%	0.00%

Valuation

P/E Ratio (TTM)

Trip.com (TCOM) at 8.95 sits in the cheaper P/E ratio quartile, while McDonald's (MCD) at 21.88 is closer to its industry’s usual earnings multiple — a discount for TCOM, though growth and earnings durability still matter.

MCD

Consumer Services industry group

21.88

Max: 71.70
Q3: 37.12
MCD: 21.88
Median: 21.88
Q1: 13.00
Min: 5.72

TCOM

Consumer Services industry group

8.95

Max: 71.70
Q3: 37.12
Median: 21.88
Q1: 13.00
TCOM: 8.95
Min: 5.72

McDonald's (MCD) vs. Trip.com (TCOM): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Trip.com (TCOM) at 0.43 sits in the cheaper P/S ratio quartile while McDonald's (MCD) at 7.02 prices above its industry range — a wide gap in sales valuation between them.

MCD

Consumer Services industry group

7.02

MCD: 7.02
Max: 6.40
Q3: 3.01
Median: 1.54
Q1: 0.74
Min: 0.08

TCOM

Consumer Services industry group

0.43

Max: 6.40
Q3: 3.01
Median: 1.54
Q1: 0.74
TCOM: 0.43
Min: 0.08

McDonald's (MCD) vs. Trip.com (TCOM): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

McDonald's (MCD) reports a negative P/B ratio of -191.23, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Trip.com (TCOM) reports 1.18, ranking against industry peers normally.

MCD

Consumer Services industry group

-191.23

Max: 12.02
Q3: 5.58
Median: 2.37
Q1: 1.09
Min: -4.51
MCD: -191.23

TCOM

Consumer Services industry group

1.18

Max: 12.02
Q3: 5.58
Median: 2.37
TCOM: 1.18
Q1: 1.09
Min: -4.51

McDonald's (MCD) vs. Trip.com (TCOM): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for McDonald's (MCD) and Trip.com (TCOM)
Metric	MCD	TCOM
P/E Ratio (TTM)	21.88	8.95
P/S Ratio (TTM)	7.02	0.43
P/B Ratio (MRQ)	-191.23	1.18
Free Cash Flow Yield (TTM)	--	--