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BIDU vs. SPOT: Baidu vs. Spotify Stock Comparison

How do Baidu (BIDU) and Spotify (SPOT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Spotify (SPOT) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while SPOT is classified in Entertainment.

Spotify (SPOT) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Spotify (SPOT)
Profile ItemBIDUSPOT
NameBaidu Inc. ADRSpotify Technology S.A.
Country/RegionChinaSweden
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesEntertainment
GICS Sub-IndustryInteractive Media & ServicesMovies & Entertainment
Market Capitalization27.87 billion USD123.97 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateAugust 5, 2005April 3, 2018
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
SPOT
GSPC
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Baidu (BIDU) vs. Spotify (SPOT), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and Spotify (SPOT). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and Spotify (SPOT). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Spotify (SPOT)
MetricBIDUSPOT
Total Return (1Y)-36.07%-2.62%
Total Return (3Y, Annualized)-8.51%52.24%
Total Return (5Y, Annualized)-13.01%16.60%

Risk Profile

Drawdown History

BIDU
SPOT
GSPC
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Baidu (BIDU) vs. Spotify (SPOT), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and Spotify (SPOT). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Spotify (SPOT) has an aggressive beta of 1.45, indicating higher sensitivity to broad-market moves, while Baidu (BIDU) is defensive at 0.56 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.

Risk profile metrics for Baidu (BIDU) and Spotify (SPOT)
MetricBIDUSPOT
Volatility (1Y, Annualized)46.96%47.29%
Beta (5Y)0.561.45
Max Drawdown (5Y)-55.39%-74.68%
Avg. Volume (3M)2.67M1.66M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and SPOT are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Spotify (SPOT)
MetricBIDUSPOT
Sharpe Ratio (1Y)-0.86-0.15
Sortino Ratio (1Y)-1.25-0.22

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Spotify (SPOT) reports 35.81%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

SPOT

Media & Entertainment industry group

35.81%

Max
49.92%
SPOT
35.81%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. Spotify (SPOT): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Spotify (SPOT) reports 15.73%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

SPOT

Media & Entertainment industry group

15.73%

Max
32.91%
SPOT
15.73%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. Spotify (SPOT): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Baidu (BIDU) at 9.65% and Spotify (SPOT) at 13.52% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

SPOT

Media & Entertainment industry group

13.52%

Max
40.16%
Q3
18.72%
SPOT
13.52%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. Spotify (SPOT): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Spotify (SPOT)
MetricBIDUSPOT
ROE (TTM)-1.39%35.81%
ROA (TTM)1.20%11.82%
Net Margin (TTM)-2.90%15.73%
Operating Margin (TTM)9.65%13.52%
Gross Margin (TTM)40.87%33.12%

Growth

Revenue Growth

Spotify (SPOT) at 9.65% is around its peer norm for revenue growth, while Baidu (BIDU) at -3.04% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Baidu (BIDU) vs. Spotify (SPOT): A comparison of their Revenue Growth across different time periods.

EPS Growth

Spotify (SPOT) at 91.09% sits in the top EPS growth quartile, while Baidu (BIDU) at -82.16% is in the bottom quartile, showing a clear gap in earnings momentum.

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Baidu (BIDU) vs. Spotify (SPOT): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Spotify (SPOT)
MetricBIDUSPOT
Revenue Growth (YoY)-3.04%9.65%
Revenue Growth (3Y CAGR)1.44%13.59%
EPS Growth (YoY)-82.16%91.09%
EPS Growth (3Y CAGR)-16.00%--

Financial Strength

Current Ratio (MRQ)

Both Baidu (BIDU) at 2.33 and Spotify (SPOT) at 2.13 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

SPOT

Media & Entertainment industry group

2.13

Max
4.69
Q3
2.53
SPOT
2.13
Median
1.52
Q1
0.95
Min
0.28
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Baidu (BIDU) vs. Spotify (SPOT): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Spotify (SPOT) at 0.05 keeps leverage in the lower industry quartile, while Baidu (BIDU) at 0.38 runs a more typical debt-to-equity mix.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

SPOT

Media & Entertainment industry group

0.05

Max
3.65
Q3
1.69
Median
0.46
Q1
0.17
SPOT
0.05
Min
0.00
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Baidu (BIDU) vs. Spotify (SPOT): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Spotify (SPOT)
MetricBIDUSPOT
Current Ratio (MRQ)2.332.13
Debt / Equity (MRQ)0.380.05
Net Debt / EBITDA-2.28-2.40

Dividends

Dividend Yield (TTM)

Neither Baidu (BIDU) nor Spotify (SPOT) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SPOT

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
SPOT
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Spotify (SPOT): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Neither Baidu (BIDU) nor Spotify (SPOT) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SPOT

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
SPOT
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Spotify (SPOT): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Spotify (SPOT)
MetricBIDUSPOT
Dividend Yield (TTM)0.00%0.00%
Dividend Payout Ratio (TTM)0.00%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Spotify (SPOT) trades at 36.75 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

SPOT

Media & Entertainment industry group

36.75

Max
51.21
SPOT
36.75
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
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Baidu (BIDU) vs. Spotify (SPOT): BIDU does not report P/E ratio, so it has no value marker; SPOT is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 looks cheap on sales in the lower P/S ratio quartile, while Spotify (SPOT) at 6.59 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

SPOT

Media & Entertainment industry group

6.59

Max
7.43
SPOT
6.59
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00
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Baidu (BIDU) vs. Spotify (SPOT): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 sits in the lower P/B ratio quartile relative to book while Spotify (SPOT) at 12.62 prices above its industry range — a wide valuation gap against assets.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

SPOT

Media & Entertainment industry group

12.62

SPOT
12.62
Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61
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Baidu (BIDU) vs. Spotify (SPOT): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Spotify (SPOT)
MetricBIDUSPOT
P/E Ratio (TTM)--36.75
P/S Ratio (TTM)0.226.59
P/B Ratio (MRQ)0.6812.62
Free Cash Flow Yield (TTM)-7.52%1.15%