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BIDU vs. GOOG: Baidu vs. Alphabet Stock Comparison

How do Baidu (BIDU) and Alphabet (GOOG) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Alphabet (GOOG) are both classified in the Interactive Media & Services sub-industry within the broader Interactive Media & Services industry, placing them in the closest GICS peer bucket.

Alphabet (GOOG) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Alphabet (GOOG)
Profile ItemBIDUGOOG
NameBaidu Inc. ADRAlphabet Inc. Class C Common Stock
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesInteractive Media & Services
GICS Sub-IndustryInteractive Media & ServicesInteractive Media & Services
Market Capitalization27.87 billion USD3,490.64 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 5, 2005August 19, 2004
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
GOOG
GSPC
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Baidu (BIDU) vs. Alphabet (GOOG), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and Alphabet (GOOG). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and Alphabet (GOOG). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Alphabet (GOOG)
MetricBIDUGOOG
Total Return (1Y)-36.07%3.83%
Total Return (3Y, Annualized)-8.51%30.46%
Total Return (5Y, Annualized)-13.01%14.40%

Risk Profile

Drawdown History

BIDU
GOOG
GSPC
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Baidu (BIDU) vs. Alphabet (GOOG), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and Alphabet (GOOG). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Baidu (BIDU) and Alphabet (GOOG)
MetricBIDUGOOG
Volatility (1Y, Annualized)46.96%33.07%
Beta (5Y)0.561.19
Max Drawdown (5Y)-55.39%-44.60%
Avg. Volume (3M)2.67M19.07M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and GOOG are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Alphabet (GOOG)
MetricBIDUGOOG
Sharpe Ratio (1Y)-0.86-0.01
Sortino Ratio (1Y)-1.25-0.02

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Alphabet (GOOG) reports 44.29%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

GOOG

Media & Entertainment industry group

44.29%

Max
49.92%
GOOG
44.29%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. Alphabet (GOOG): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Alphabet (GOOG) reports 50.03%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

GOOG

Media & Entertainment industry group

50.03%

GOOG
50.03%
Max
32.91%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. Alphabet (GOOG): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Alphabet (GOOG) at 31.81% operates in the top operating margin quartile, ahead of Baidu (BIDU) at 9.65%, which runs around its industry’s norm.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

GOOG

Media & Entertainment industry group

31.81%

Max
40.16%
GOOG
31.81%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. Alphabet (GOOG): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Alphabet (GOOG)
MetricBIDUGOOG
ROE (TTM)-1.39%44.29%
ROA (TTM)1.20%12.74%
Net Margin (TTM)-2.90%50.03%
Operating Margin (TTM)9.65%31.81%
Gross Margin (TTM)40.87%60.86%

Growth

Revenue Growth

Alphabet (GOOG) at 15.09% sits in the top revenue growth quartile, while Baidu (BIDU) at -3.04% is in the bottom quartile, showing a clear gap in revenue momentum.

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Baidu (BIDU) vs. Alphabet (GOOG): A comparison of their Revenue Growth across different time periods.

EPS Growth

Alphabet (GOOG) at 34.45% is around its peer norm for EPS growth, while Baidu (BIDU) at -82.16% drops into the bottom quartile, signaling weaker earnings momentum.

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Baidu (BIDU) vs. Alphabet (GOOG): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Alphabet (GOOG)
MetricBIDUGOOG
Revenue Growth (YoY)-3.04%15.09%
Revenue Growth (3Y CAGR)1.44%12.51%
EPS Growth (YoY)-82.16%34.45%
EPS Growth (3Y CAGR)-16.00%33.34%

Financial Strength

Current Ratio (MRQ)

Baidu (BIDU) at 2.33 keeps current ratio within its industry’s typical mid-range, while Alphabet (GOOG) at 2.79 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

GOOG

Media & Entertainment industry group

2.79

Max
4.69
GOOG
2.79
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28
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Baidu (BIDU) vs. Alphabet (GOOG): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Baidu (BIDU) at 0.38 and Alphabet (GOOG) at 0.22 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

GOOG

Media & Entertainment industry group

0.22

Max
3.65
Q3
1.69
Median
0.46
GOOG
0.22
Q1
0.17
Min
0.00
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Baidu (BIDU) vs. Alphabet (GOOG): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Alphabet (GOOG)
MetricBIDUGOOG
Current Ratio (MRQ)2.332.79
Debt / Equity (MRQ)0.380.22
Net Debt / EBITDA-2.28-0.62

Dividends

Dividend Yield (TTM)

Baidu (BIDU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOG) reports a yield of 0.31%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

GOOG

Media & Entertainment industry group

0.31%

Max
1.33%
Q3
0.65%
GOOG
0.31%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Alphabet (GOOG): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Baidu (BIDU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOG) reports a payout of 4.49%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

GOOG

Media & Entertainment industry group

4.49%

Max
71.43%
Q3
28.98%
GOOG
4.49%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Alphabet (GOOG): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Alphabet (GOOG)
MetricBIDUGOOG
Dividend Yield (TTM)0.00%0.31%
Dividend Payout Ratio (TTM)0.00%4.49%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Alphabet (GOOG) trades at 14.83 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

GOOG

Media & Entertainment industry group

14.83

Max
51.21
Q3
28.90
Median
17.98
GOOG
14.83
Q1
11.53
Min
1.64
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Baidu (BIDU) vs. Alphabet (GOOG): BIDU does not report P/E ratio, so it has no value marker; GOOG is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 looks cheap on sales in the lower P/S ratio quartile, while Alphabet (GOOG) at 7.41 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

GOOG

Media & Entertainment industry group

7.41

Max
7.43
GOOG
7.41
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00
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Baidu (BIDU) vs. Alphabet (GOOG): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 sits in the lower P/B ratio quartile against book while Alphabet (GOOG) at 5.29 is valued near its industry’s middle — BIDU is cheaper on assets, though weigh it against ROE and asset quality.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

GOOG

Media & Entertainment industry group

5.29

Max
11.45
Q3
5.30
GOOG
5.29
Median
1.84
Q1
0.77
Min
-2.61
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Baidu (BIDU) vs. Alphabet (GOOG): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Alphabet (GOOG)
MetricBIDUGOOG
P/E Ratio (TTM)--14.83
P/S Ratio (TTM)0.227.41
P/B Ratio (MRQ)0.685.29
Free Cash Flow Yield (TTM)-7.52%-0.03%