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BIDU vs. META: Baidu vs. Meta Platforms Stock Comparison

How do Baidu (BIDU) and Meta Platforms (META) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Meta Platforms (META) are both classified in the Interactive Media & Services sub-industry within the broader Interactive Media & Services industry, placing them in the closest GICS peer bucket.

Meta Platforms (META) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Meta Platforms (META)
Profile ItemBIDUMETA
NameBaidu Inc. ADRMeta Platforms Inc. Class A Common Stock
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesInteractive Media & Services
GICS Sub-IndustryInteractive Media & ServicesInteractive Media & Services
Market Capitalization27.87 billion USD1,560.05 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 5, 2005May 18, 2012
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
META
GSPC
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Baidu (BIDU) vs. Meta Platforms (META), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and Meta Platforms (META). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and Meta Platforms (META). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Meta Platforms (META)
MetricBIDUMETA
Total Return (1Y)-36.07%3.46%
Total Return (3Y, Annualized)-8.51%26.39%
Total Return (5Y, Annualized)-13.01%14.05%

Risk Profile

Drawdown History

BIDU
META
GSPC
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Baidu (BIDU) vs. Meta Platforms (META), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and Meta Platforms (META). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Baidu (BIDU) and Meta Platforms (META)
MetricBIDUMETA
Volatility (1Y, Annualized)46.96%41.68%
Beta (5Y)0.561.26
Max Drawdown (5Y)-55.39%-74.42%
Avg. Volume (3M)2.67M20.91M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and META are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Meta Platforms (META)
MetricBIDUMETA
Sharpe Ratio (1Y)-0.86-0.02
Sortino Ratio (1Y)-1.25-0.03

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Meta Platforms (META) reports 32.26%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

META

Media & Entertainment industry group

32.26%

Max
49.92%
META
32.26%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. Meta Platforms (META): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Meta Platforms (META) reports 31.15%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

META

Media & Entertainment industry group

31.15%

Max
32.91%
META
31.15%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. Meta Platforms (META): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Meta Platforms (META) at 35.41% operates in the top operating margin quartile, ahead of Baidu (BIDU) at 9.65%, which runs around its industry’s norm.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

META

Media & Entertainment industry group

35.41%

Max
40.16%
META
35.41%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. Meta Platforms (META): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Meta Platforms (META)
MetricBIDUMETA
ROE (TTM)-1.39%32.26%
ROA (TTM)1.20%14.58%
Net Margin (TTM)-2.90%31.15%
Operating Margin (TTM)9.65%35.41%
Gross Margin (TTM)40.87%81.03%

Growth

Revenue Growth

Meta Platforms (META) at 22.17% sits in the top revenue growth quartile, while Baidu (BIDU) at -3.04% is in the bottom quartile, showing a clear gap in revenue momentum.

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Baidu (BIDU) vs. Meta Platforms (META): A comparison of their Revenue Growth across different time periods.

EPS Growth

Meta Platforms (META) at -1.55% is around its peer norm for EPS growth, while Baidu (BIDU) at -82.16% drops into the bottom quartile, signaling weaker earnings momentum.

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Baidu (BIDU) vs. Meta Platforms (META): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Meta Platforms (META)
MetricBIDUMETA
Revenue Growth (YoY)-3.04%22.17%
Revenue Growth (3Y CAGR)1.44%19.89%
EPS Growth (YoY)-82.16%-1.55%
EPS Growth (3Y CAGR)-16.00%39.84%

Financial Strength

Current Ratio (MRQ)

Both Baidu (BIDU) at 2.33 and Meta Platforms (META) at 1.90 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

META

Media & Entertainment industry group

1.90

Max
4.69
Q3
2.53
META
1.90
Median
1.52
Q1
0.95
Min
0.28
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Baidu (BIDU) vs. Meta Platforms (META): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Baidu (BIDU) at 0.38 and Meta Platforms (META) at 0.42 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

META

Media & Entertainment industry group

0.42

Max
3.65
Q3
1.69
Median
0.46
META
0.42
Q1
0.17
Min
0.00
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Baidu (BIDU) vs. Meta Platforms (META): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Meta Platforms (META)
MetricBIDUMETA
Current Ratio (MRQ)2.331.90
Debt / Equity (MRQ)0.380.42
Net Debt / EBITDA-2.280.28

Dividends

Dividend Yield (TTM)

Baidu (BIDU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Meta Platforms (META) reports a yield of 0.35%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

META

Media & Entertainment industry group

0.35%

Max
1.33%
Q3
0.65%
META
0.35%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Meta Platforms (META): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Baidu (BIDU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Meta Platforms (META) reports a payout of 7.16%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

META

Media & Entertainment industry group

7.16%

Max
71.43%
Q3
28.98%
META
7.16%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Meta Platforms (META): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Meta Platforms (META)
MetricBIDUMETA
Dividend Yield (TTM)0.00%0.35%
Dividend Payout Ratio (TTM)0.00%7.16%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Meta Platforms (META) trades at 20.82 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

META

Media & Entertainment industry group

20.82

Max
51.21
Q3
28.90
META
20.82
Median
17.98
Q1
11.53
Min
1.64
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Baidu (BIDU) vs. Meta Platforms (META): BIDU does not report P/E ratio, so it has no value marker; META is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 looks cheap on sales in the lower P/S ratio quartile, while Meta Platforms (META) at 6.46 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

META

Media & Entertainment industry group

6.46

Max
7.43
META
6.46
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00
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Baidu (BIDU) vs. Meta Platforms (META): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 looks cheap against book in the lower P/B ratio quartile, while Meta Platforms (META) at 5.73 carries a premium in the upper quartile — a clear price-to-book gap.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

META

Media & Entertainment industry group

5.73

Max
11.45
META
5.73
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61
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Baidu (BIDU) vs. Meta Platforms (META): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Meta Platforms (META)
MetricBIDUMETA
P/E Ratio (TTM)--20.82
P/S Ratio (TTM)0.226.46
P/B Ratio (MRQ)0.685.73
Free Cash Flow Yield (TTM)-7.52%1.08%