PRU vs. SLF: Prudential Financial vs. Sun Life Financial Stock Comparison
How do Prudential Financial (PRU) and Sun Life Financial (SLF) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
Prudential Financial (PRU) and Sun Life Financial (SLF) are both classified in the Life & Health Insurance sub-industry within the broader Insurance industry, placing them in the closest GICS peer bucket.
| Profile Item | PRU | SLF |
|---|---|---|
| Name | Prudential Financial, Inc. | Sun Life Financial Inc. |
| Country/Region | United States | Canada |
| GICS Sector | Financials | Financials |
| GICS Industry Group | Insurance | Insurance |
| GICS Industry | Insurance | Insurance |
| GICS Sub-Industry | Life & Health Insurance | Life & Health Insurance |
| Market Capitalization | 40.90 billion USD | 39.73 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | NYSE |
| Listing Date | December 13, 2001 | March 23, 2000 |
| Security Type | Common Stock | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | PRU | SLF |
|---|---|---|
| Total Return (1Y) | 22.01% | 30.02% |
| Total Return (3Y, Annualized) | 16.20% | 20.05% |
| Total Return (5Y, Annualized) | 7.56% | 9.37% |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
| Metric | PRU | SLF |
|---|---|---|
| Volatility (1Y, Annualized) | 23.92% | 21.39% |
| Beta (5Y) | 0.82 | 0.88 |
| Max Drawdown (5Y) | -33.11% | -30.77% |
| Avg. Volume (3M) | 1.65M | 666.75K |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | PRU | SLF |
|---|---|---|
| Sharpe Ratio (1Y) | 0.74 | 1.20 |
| Sortino Ratio (1Y) | 1.05 | 1.61 |
Profitability
ROE (TTM)
Both Prudential Financial (PRU) at 11.86% and Sun Life Financial (SLF) at 11.55% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.
PRU
Insurance industry group
11.86%
- Max
- 41.68%
- Q3
- 22.04%
- Median
- 14.81%
- PRU
- 11.86%
- Q1
- 8.79%
- Min
- -10.66%
SLF
Insurance industry group
11.55%
- Max
- 41.68%
- Q3
- 22.04%
- Median
- 14.81%
- SLF
- 11.55%
- Q1
- 8.79%
- Min
- -10.66%
Net Margin (TTM)
Both Prudential Financial (PRU) at 6.27% and Sun Life Financial (SLF) at 8.63% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.
PRU
Insurance industry group
6.27%
- Max
- 29.92%
- Q3
- 17.03%
- Median
- 10.97%
- PRU
- 6.27%
- Q1
- 6.21%
- Min
- -4.68%
SLF
Insurance industry group
8.63%
- Max
- 29.92%
- Q3
- 17.03%
- Median
- 10.97%
- SLF
- 8.63%
- Q1
- 6.21%
- Min
- -4.68%
Operating Margin (TTM)
Neither side reports a meaningful operating margin: for Prudential Financial (PRU) in Insurance and Sun Life Financial (SLF) in Insurance, funding costs are part of the core business, so net margin and ROE are the cleaner profitability reads.
Profitability Metrics
| Metric | PRU | SLF |
|---|---|---|
| ROE (TTM) | 11.86% | 11.55% |
| ROA (TTM) | 0.42% | 0.74% |
| Net Margin (TTM) | 6.27% | 8.63% |
| Operating Margin (TTM) | -- | -- |
| Gross Margin (TTM) | -- | -- |
Growth
Revenue Growth
Sun Life Financial (SLF) at 11.50% is around its peer norm for revenue growth, while Prudential Financial (PRU) at -13.74% drops into the bottom quartile, signaling weaker demand or pricing momentum.
EPS Growth
Both Prudential Financial (PRU) at 33.20% and Sun Life Financial (SLF) at 16.92% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.
Growth Metrics
| Metric | PRU | SLF |
|---|---|---|
| Revenue Growth (YoY) | -13.74% | 11.50% |
| Revenue Growth (3Y CAGR) | 2.28% | 123.82% |
| EPS Growth (YoY) | 33.20% | 16.92% |
| EPS Growth (3Y CAGR) | -- | 5.68% |
Financial Strength
Current Ratio (MRQ)
current ratio doesn’t apply on either side: Prudential Financial (PRU) in Insurance and Sun Life Financial (SLF) in Insurance both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.
Debt / Equity (MRQ)
debt-to-equity ratio is set aside for both: Prudential Financial (PRU) in Insurance and Sun Life Financial (SLF) in Insurance run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.
Financial Strength Metrics
| Metric | PRU | SLF |
|---|---|---|
| Current Ratio (MRQ) | -- | -- |
| Debt / Equity (MRQ) | -- | -- |
| Net Debt / EBITDA | -- | -- |
Dividends
Dividend Yield (TTM)
Both Prudential Financial (PRU) at 4.53% and Sun Life Financial (SLF) at 5.12% offer top-quartile dividend income relative to share price within their industries.
PRU
Insurance industry group
4.53%
- Max
- 5.12%
- PRU
- 4.53%
- Q3
- 2.15%
- Median
- 0.98%
- Q1
- 0.00%
- Min
- 0.00%
SLF
Insurance industry group
5.12%
- SLF
- 5.12%
- Max
- 5.12%
- Q3
- 2.15%
- Median
- 0.98%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Both Prudential Financial (PRU) at 50.55% and Sun Life Financial (SLF) at 70.41% pay out an above-typical share of earnings for their industries, leaving thinner cover if profits dip.
PRU
Insurance industry group
50.55%
- Max
- 76.67%
- PRU
- 50.55%
- Q3
- 35.18%
- Median
- 14.74%
- Q1
- 0.00%
- Min
- 0.00%
SLF
Insurance industry group
70.41%
- Max
- 76.67%
- SLF
- 70.41%
- Q3
- 35.18%
- Median
- 14.74%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | PRU | SLF |
|---|---|---|
| Dividend Yield (TTM) | 4.53% | 5.12% |
| Dividend Payout Ratio (TTM) | 50.55% | 70.41% |
Valuation
P/E Ratio (TTM)
Both Prudential Financial (PRU) at 10.86 and Sun Life Financial (SLF) at 18.58 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.
PRU
Insurance industry group
10.86
- Max
- 28.37
- Q3
- 18.75
- Median
- 12.23
- PRU
- 10.86
- Q1
- 9.08
- Min
- 2.32
SLF
Insurance industry group
18.58
- Max
- 28.37
- Q3
- 18.75
- SLF
- 18.58
- Median
- 12.23
- Q1
- 9.08
- Min
- 2.32
P/S Ratio (TTM)
Prudential Financial (PRU) at 0.66 sits in the cheaper P/S ratio quartile while Sun Life Financial (SLF) at 1.12 prices around its industry’s middle — PRU costs less per dollar of sales, though read it alongside growth and margins.
PRU
Insurance industry group
0.66
- Max
- 4.03
- Q3
- 2.25
- Median
- 1.23
- Q1
- 0.85
- PRU
- 0.66
- Min
- 0.07
SLF
Insurance industry group
1.12
- Max
- 4.03
- Q3
- 2.25
- Median
- 1.23
- SLF
- 1.12
- Q1
- 0.85
- Min
- 0.07
P/B Ratio (MRQ)
On P/B ratio, both Prudential Financial (PRU) at 1.39 and Sun Life Financial (SLF) at 2.26 are valued close to their industries’ norm against book — neither stands out from peers.
PRU
Insurance industry group
1.39
- Max
- 5.07
- Q3
- 2.79
- Median
- 1.76
- PRU
- 1.39
- Q1
- 1.23
- Min
- 0.30
SLF
Insurance industry group
2.26
- Max
- 5.07
- Q3
- 2.79
- SLF
- 2.26
- Median
- 1.76
- Q1
- 1.23
- Min
- 0.30
Valuation Metrics
| Metric | PRU | SLF |
|---|---|---|
| P/E Ratio (TTM) | 10.86 | 18.58 |
| P/S Ratio (TTM) | 0.66 | 1.12 |
| P/B Ratio (MRQ) | 1.39 | 2.26 |
| Free Cash Flow Yield (TTM) | -- | -- |