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NTES vs. RBLX: NetEase vs. Roblox Stock Comparison

How do NetEase (NTES) and Roblox (RBLX) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

NetEase (NTES) and Roblox (RBLX) are both classified in the Interactive Home Entertainment sub-industry within the broader Entertainment industry, placing them in the closest GICS peer bucket.

NetEase (NTES) has more than two decades of public-market history since June 30, 2000, whereas Roblox (RBLX) listed on March 10, 2021 and has a much shorter record to draw on.

Roblox (RBLX) trades as ordinary local shares, while NetEase (NTES) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for NetEase (NTES) and Roblox (RBLX)
Profile ItemNTESRBLX
NameNetEase, Inc. ADRRoblox Corp. Class A Common Stock
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryEntertainmentEntertainment
GICS Sub-IndustryInteractive Home EntertainmentInteractive Home Entertainment
Market Capitalization82.89 billion USD35.28 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateJune 30, 2000March 10, 2021
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

NTES
RBLX
GSPC
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NetEase (NTES) vs. Roblox (RBLX), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for NetEase (NTES) and Roblox (RBLX). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for NetEase (NTES) and Roblox (RBLX). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for NetEase (NTES) and Roblox (RBLX)
MetricNTESRBLX
Total Return (1Y)-4.51%-51.28%
Total Return (3Y, Annualized)7.36%11.01%
Total Return (5Y, Annualized)7.47%-13.82%

Risk Profile

Drawdown History

NTES
RBLX
GSPC
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NetEase (NTES) vs. Roblox (RBLX), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for NetEase (NTES) and Roblox (RBLX). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Roblox (RBLX) has an aggressive beta of 1.45, indicating higher sensitivity to broad-market moves, while NetEase (NTES) is defensive at 0.61 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.

Roblox (RBLX) is heavily traded at around 11.20M shares per day, whereas NetEase (NTES) sees a more moderate 738.35K — larger orders in the latter may require more patience and tighter control over order sizing.

Risk profile metrics for NetEase (NTES) and Roblox (RBLX)
MetricNTESRBLX
Volatility (1Y, Annualized)33.73%71.41%
Beta (5Y)0.611.45
Max Drawdown (5Y)-51.38%-82.79%
Avg. Volume (3M)738.35K11.20M

Risk-Adjusted Performance

Risk-Return Positioning

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NTES and RBLX are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for NetEase (NTES) and Roblox (RBLX)
MetricNTESRBLX
Sharpe Ratio (1Y)-0.26-0.78
Sortino Ratio (1Y)-0.39-1.01

Profitability

ROE (TTM)

Roblox (RBLX) reports a negative ROE of -539.93%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile NetEase (NTES) reports 20.37%, ranking against industry peers normally.

NTES

Media & Entertainment industry group

20.37%

Max
49.92%
NTES
20.37%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%

RBLX

Media & Entertainment industry group

-539.93%

Max
49.92%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%
RBLX
-539.93%
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NetEase (NTES) vs. Roblox (RBLX): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Roblox (RBLX) reports a negative net margin of -16.48%, usually indicating a net loss over the period. Meanwhile NetEase (NTES) reports 27.88%, ranking against industry peers normally.

NTES

Media & Entertainment industry group

27.88%

Max
32.91%
NTES
27.88%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%

RBLX

Media & Entertainment industry group

-16.48%

Max
32.91%
Q3
11.75%
Median
5.04%
Q1
-4.17%
RBLX
-16.48%
Min
-25.14%
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NetEase (NTES) vs. Roblox (RBLX): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Roblox (RBLX) reports a negative operating margin of -14.89%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile NetEase (NTES) reports 40.16%, ranking against industry peers normally.

NTES

Media & Entertainment industry group

40.16%

NTES
40.16%
Max
40.16%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%

RBLX

Media & Entertainment industry group

-14.89%

Max
40.16%
Q3
18.72%
Median
8.63%
Q1
1.90%
RBLX
-14.89%
Min
-22.08%
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NetEase (NTES) vs. Roblox (RBLX): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for NetEase (NTES) and Roblox (RBLX)
MetricNTESRBLX
ROE (TTM)20.37%-539.93%
ROA (TTM)11.65%-6.88%
Net Margin (TTM)27.88%-16.48%
Operating Margin (TTM)40.16%-14.89%
Gross Margin (TTM)67.15%27.31%

Growth

Revenue Growth

Roblox (RBLX) at 35.77% clears its industry range for revenue growth, far stronger top-line momentum than NetEase (NTES) at 6.96%, which is closer to a typical peer reading.

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NetEase (NTES) vs. Roblox (RBLX): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: NetEase (NTES) reports EPS growth of 14.04%, ranked against its industry; Roblox (RBLX) has no EPS growth figure this period.

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NetEase (NTES) vs. Roblox (RBLX): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for NetEase (NTES) and Roblox (RBLX)
MetricNTESRBLX
Revenue Growth (YoY)6.96%35.77%
Revenue Growth (3Y CAGR)5.29%30.02%
EPS Growth (YoY)14.04%--
EPS Growth (3Y CAGR)19.31%--

Financial Strength

Current Ratio (MRQ)

NetEase (NTES) at 3.45 carries current ratio above its industry’s typical mid-range, while Roblox (RBLX) at 0.80 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.

NTES

Media & Entertainment industry group

3.45

Max
4.69
NTES
3.45
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28

RBLX

Media & Entertainment industry group

0.80

Max
4.69
Q3
2.53
Median
1.52
Q1
0.95
RBLX
0.80
Min
0.28
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NetEase (NTES) vs. Roblox (RBLX): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: NetEase (NTES) carries debt-to-equity ratio of 0.07 against its industry range, while Roblox (RBLX) reports no figure this period.

NTES

Media & Entertainment industry group

0.07

Max
3.65
Q3
1.69
Median
0.46
Q1
0.17
NTES
0.07
Min
0.00

RBLX

Media & Entertainment industry group

--

Max
3.65
Q3
1.69
Median
0.46
Q1
0.17
Min
0.00
RBLX
--
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NetEase (NTES) vs. Roblox (RBLX): RBLX does not report debt-to-equity ratio, so it has no value marker; NTES is benchmarked against the Media & Entertainment industry group.

Financial Strength Metrics

Financial strength metrics for NetEase (NTES) and Roblox (RBLX)
MetricNTESRBLX
Current Ratio (MRQ)3.450.80
Debt / Equity (MRQ)0.07--
Net Debt / EBITDA-3.76--

Dividends

Dividend Yield (TTM)

Roblox (RBLX) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile NetEase (NTES) reports a yield of 3.17%, ranking against industry peers normally.

NTES

Media & Entertainment industry group

3.17%

NTES
3.17%
Max
1.33%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%

RBLX

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
RBLX
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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NetEase (NTES) vs. Roblox (RBLX): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Roblox (RBLX) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile NetEase (NTES) reports a payout of 41.85%, ranking against industry peers normally.

NTES

Media & Entertainment industry group

41.85%

Max
71.43%
NTES
41.85%
Q3
28.98%
Median
0.00%
Q1
0.00%
Min
0.00%

RBLX

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
RBLX
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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NetEase (NTES) vs. Roblox (RBLX): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for NetEase (NTES) and Roblox (RBLX)
MetricNTESRBLX
Dividend Yield (TTM)3.17%0.00%
Dividend Payout Ratio (TTM)41.85%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: NetEase (NTES) trades at 17.98 times trailing earnings, ranked against its peers, while Roblox (RBLX) has no P/E ratio this period.

NTES

Media & Entertainment industry group

17.98

Max
51.21
Q3
28.90
NTES
17.98
Median
17.98
Q1
11.53
Min
1.64

RBLX

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
RBLX
--
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NetEase (NTES) vs. Roblox (RBLX): RBLX does not report P/E ratio, so it has no value marker; NTES is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

NetEase (NTES) at 0.71 is priced about in line with its industry on P/S ratio, while Roblox (RBLX) at 5.98 sits in the pricier quartile — RBLX costs more per dollar of sales.

NTES

Media & Entertainment industry group

0.71

Max
7.43
Q3
3.82
Median
1.40
NTES
0.71
Q1
0.70
Min
0.00

RBLX

Media & Entertainment industry group

5.98

Max
7.43
RBLX
5.98
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00
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NetEase (NTES) vs. Roblox (RBLX): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Roblox (RBLX) reports a negative P/B ratio of -49,300.00, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile NetEase (NTES) reports 16.57, ranking against industry peers normally.

NTES

Media & Entertainment industry group

16.57

NTES
16.57
Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61

RBLX

Media & Entertainment industry group

-49,300.00

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61
RBLX
-49,300.00
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NetEase (NTES) vs. Roblox (RBLX): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for NetEase (NTES) and Roblox (RBLX)
MetricNTESRBLX
P/E Ratio (TTM)17.98--
P/S Ratio (TTM)0.715.98
P/B Ratio (MRQ)16.57-49,300.00
Free Cash Flow Yield (TTM)39.54%4.86%