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KHC vs. MO: Kraft Heinz vs. Altria Stock Comparison

How do Kraft Heinz (KHC) and Altria (MO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Kraft Heinz (KHC) and Altria (MO) both fall under the Food, Beverage & Tobacco industry group, but KHC is classified in Food Products while MO is classified in Tobacco.

Company profile comparison for Kraft Heinz (KHC) and Altria (MO)
Profile ItemKHCMO
NameThe Kraft Heinz CompanyAltria Group, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryFood ProductsTobacco
GICS Sub-IndustryPackaged Foods & MeatsTobacco
Market Capitalization29.13 billion USD126.62 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateJuly 6, 2015January 2, 1962
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

KHC
MO
GSPC
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Kraft Heinz (KHC) vs. Altria (MO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Kraft Heinz (KHC) and Altria (MO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Kraft Heinz (KHC) and Altria (MO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Kraft Heinz (KHC) and Altria (MO)
MetricKHCMO
Total Return (1Y)7.82%38.55%
Total Return (3Y, Annualized)-4.22%32.86%
Total Return (5Y, Annualized)-3.33%19.81%

Risk Profile

Drawdown History

KHC
MO
GSPC
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Kraft Heinz (KHC) vs. Altria (MO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Kraft Heinz (KHC) and Altria (MO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Kraft Heinz (KHC) and Altria (MO)
MetricKHCMO
Volatility (1Y, Annualized)28.10%25.52%
Beta (5Y)0.110.44
Max Drawdown (5Y)-41.69%-25.83%
Avg. Volume (3M)16.72M8.44M

Risk-Adjusted Performance

Risk-Return Positioning

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KHC and MO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Kraft Heinz (KHC) and Altria (MO)
MetricKHCMO
Sharpe Ratio (1Y)0.131.34
Sortino Ratio (1Y)0.181.97

Profitability

ROE (TTM)

Altria (MO) has no ROE value reported for this period; Kraft Heinz (KHC) reports a negative figure of -8.95%, which needs context because negative ROE can reflect losses or negative shareholders’ equity.

KHC

Food, Beverage & Tobacco industry group

-8.95%

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
KHC
-8.95%
Min
-10.50%

MO

Food, Beverage & Tobacco industry group

--

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%
MO
--
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Kraft Heinz (KHC) vs. Altria (MO): MO does not report ROE, so it has no value marker; KHC is benchmarked against the Food, Beverage & Tobacco industry group.

Net Margin (TTM)

Kraft Heinz (KHC) reports a negative net margin of -13.99%, usually indicating a net loss over the period. Meanwhile Altria (MO) reports 39.33%, ranking against industry peers normally.

KHC

Food, Beverage & Tobacco industry group

-13.99%

Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%
KHC
-13.99%

MO

Food, Beverage & Tobacco industry group

39.33%

MO
39.33%
Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%
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Kraft Heinz (KHC) vs. Altria (MO): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Altria (MO) at 61.48% turns sales into operating profit above its industry’s benchmark range, while Kraft Heinz (KHC) at 16.47% operates around its industry’s norm.

KHC

Food, Beverage & Tobacco industry group

16.47%

Max
34.91%
Q3
17.57%
KHC
16.47%
Median
11.06%
Q1
4.15%
Min
-15.06%

MO

Food, Beverage & Tobacco industry group

61.48%

MO
61.48%
Max
34.91%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Kraft Heinz (KHC) vs. Altria (MO): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Kraft Heinz (KHC) and Altria (MO)
MetricKHCMO
ROE (TTM)-8.95%--
ROA (TTM)3.56%22.73%
Net Margin (TTM)-13.99%39.33%
Operating Margin (TTM)16.47%61.48%
Gross Margin (TTM)33.65%72.43%

Growth

Revenue Growth

Both Kraft Heinz (KHC) at -3.50% and Altria (MO) at -1.49% post bottom-quartile revenue growth versus peers, pointing to weaker demand or pricing momentum than typical rivals.

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Kraft Heinz (KHC) vs. Altria (MO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Altria (MO) at -37.00% is around its peer norm for EPS growth, while Kraft Heinz (KHC) at -318.14% falls below its industry range, a notably weak earnings reading.

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Kraft Heinz (KHC) vs. Altria (MO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Kraft Heinz (KHC) and Altria (MO)
MetricKHCMO
Revenue Growth (YoY)-3.50%-1.49%
Revenue Growth (3Y CAGR)-1.98%-0.89%
EPS Growth (YoY)-318.14%-37.00%
EPS Growth (3Y CAGR)--8.90%

Financial Strength

Current Ratio (MRQ)

Both Kraft Heinz (KHC) at 1.02 and Altria (MO) at 0.58 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

KHC

Food, Beverage & Tobacco industry group

1.02

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
KHC
1.02
Min
0.33

MO

Food, Beverage & Tobacco industry group

0.58

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
MO
0.58
Min
0.33
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Kraft Heinz (KHC) vs. Altria (MO): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Kraft Heinz (KHC) carries debt-to-equity ratio of 0.50 against its industry range, while Altria (MO) reports no figure this period.

KHC

Food, Beverage & Tobacco industry group

0.50

Max
2.19
Q3
1.11
Median
0.68
KHC
0.50
Q1
0.33
Min
0.00

MO

Food, Beverage & Tobacco industry group

--

Max
2.19
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00
MO
--
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Kraft Heinz (KHC) vs. Altria (MO): MO does not report debt-to-equity ratio, so it has no value marker; KHC is benchmarked against the Food, Beverage & Tobacco industry group.

Financial Strength Metrics

Financial strength metrics for Kraft Heinz (KHC) and Altria (MO)
MetricKHCMO
Current Ratio (MRQ)1.020.58
Debt / Equity (MRQ)0.50--
Net Debt / EBITDA2.981.66

Dividends

Dividend Yield (TTM)

Both Kraft Heinz (KHC) at 6.32% and Altria (MO) at 5.53% offer top-quartile dividend income relative to share price within their industries.

KHC

Food, Beverage & Tobacco industry group

6.32%

Max
9.38%
KHC
6.32%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

5.53%

Max
9.38%
MO
5.53%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
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Kraft Heinz (KHC) vs. Altria (MO): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Kraft Heinz (KHC) at 73.06% pays out a band-typical share of earnings, while Altria (MO) at 88.45% distributes more than its industry norm — less retained, thinner cover.

KHC

Food, Beverage & Tobacco industry group

73.06%

Max
199.19%
Q3
81.03%
KHC
73.06%
Median
41.52%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

88.45%

Max
199.19%
MO
88.45%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%
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Kraft Heinz (KHC) vs. Altria (MO): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Kraft Heinz (KHC) and Altria (MO)
MetricKHCMO
Dividend Yield (TTM)6.32%5.53%
Dividend Payout Ratio (TTM)73.06%88.45%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Altria (MO) trades at 15.69 times trailing earnings, ranked against its peers, while Kraft Heinz (KHC) has no P/E ratio this period.

KHC

Food, Beverage & Tobacco industry group

--

Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
KHC
--

MO

Food, Beverage & Tobacco industry group

15.69

Max
52.52
Q3
30.78
Median
18.76
MO
15.69
Q1
12.77
Min
4.72
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Kraft Heinz (KHC) vs. Altria (MO): KHC does not report P/E ratio, so it has no value marker; MO is benchmarked against the Food, Beverage & Tobacco industry group.

P/S Ratio (TTM)

Kraft Heinz (KHC) at 1.18 prices around its industry’s typical P/S ratio, while Altria (MO) at 6.14 clears its benchmark range — MO looks notably rich on sales.

KHC

Food, Beverage & Tobacco industry group

1.18

Max
4.64
Q3
2.27
KHC
1.18
Median
1.17
Q1
0.52
Min
0.00

MO

Food, Beverage & Tobacco industry group

6.14

MO
6.14
Max
4.64
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00
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Kraft Heinz (KHC) vs. Altria (MO): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Altria (MO) reports a negative P/B ratio of -56.93, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Kraft Heinz (KHC) reports 0.81, ranking against industry peers normally.

KHC

Food, Beverage & Tobacco industry group

0.81

Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
KHC
0.81
Min
0.00

MO

Food, Beverage & Tobacco industry group

-56.93

Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00
MO
-56.93
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Kraft Heinz (KHC) vs. Altria (MO): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Kraft Heinz (KHC) and Altria (MO)
MetricKHCMO
P/E Ratio (TTM)--15.69
P/S Ratio (TTM)1.186.14
P/B Ratio (MRQ)0.81-56.93
Free Cash Flow Yield (TTM)10.95%5.57%