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KO vs. MO: Coca-Cola vs. Altria Stock Comparison

How do Coca-Cola (KO) and Altria (MO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Coca-Cola (KO) and Altria (MO) both fall under the Food, Beverage & Tobacco industry group, but KO is classified in Beverages while MO is classified in Tobacco.

Company profile comparison for Coca-Cola (KO) and Altria (MO)
Profile ItemKOMO
NameThe Coca-Cola CompanyAltria Group, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesTobacco
GICS Sub-IndustrySoft Drinks & Non-alcoholic BeveragesTobacco
Market Capitalization377.38 billion USD109.70 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateJanuary 2, 1962January 2, 1962
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

KO
MO
GSPC
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Coca-Cola (KO) vs. Altria (MO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Coca-Cola (KO) and Altria (MO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Coca-Cola (KO) and Altria (MO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Coca-Cola (KO) and Altria (MO)
MetricKOMO
Total Return (1Y)29.68%7.03%
Total Return (3Y, Annualized)16.32%23.79%
Total Return (5Y, Annualized)12.18%14.75%

Risk Profile

Drawdown History

KO
MO
GSPC
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Coca-Cola (KO) vs. Altria (MO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Coca-Cola (KO) and Altria (MO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Coca-Cola (KO) and Altria (MO)
MetricKOMO
Volatility (1Y, Annualized)18.54%25.30%
Beta (5Y)0.340.44
Max Drawdown (5Y)-17.27%-25.83%
Avg. Volume (3M)17.62M8.39M

Risk-Adjusted Performance

Risk-Return Positioning

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KO and MO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Coca-Cola (KO) and Altria (MO)
MetricKOMO
Sharpe Ratio (1Y)1.390.12
Sortino Ratio (1Y)2.350.16

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Coca-Cola (KO) earns 42.05% on shareholders’ equity, ranked against its industry; Altria (MO) has no ROE this period.

KO

Food, Beverage & Tobacco industry group

42.05%

KO
42.05%
Max
34.02%
Q3
17.32%
Median
12.17%
Q1
3.66%
Min
-16.01%

MO

Food, Beverage & Tobacco industry group

--

Max
34.02%
Q3
17.32%
Median
12.17%
Q1
3.66%
Min
-16.01%
MO
--
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Coca-Cola (KO) vs. Altria (MO): MO does not report ROE, so it has no value marker; KO is benchmarked against the Food, Beverage & Tobacco industry group.

Net Margin (TTM)

Both Coca-Cola (KO) at 28.56% and Altria (MO) at 39.00% keep an unusually large share of revenue as bottom-line profit — each net margin clears its industry’s benchmark range.

KO

Food, Beverage & Tobacco industry group

28.56%

KO
28.56%
Max
25.56%
Q3
11.22%
Median
5.94%
Q1
1.08%
Min
-13.81%

MO

Food, Beverage & Tobacco industry group

39.00%

MO
39.00%
Max
25.56%
Q3
11.22%
Median
5.94%
Q1
1.08%
Min
-13.81%
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Coca-Cola (KO) vs. Altria (MO): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Altria (MO) at 61.46% shows unusually strong operating efficiency — above its industry’s operating margin range — and Coca-Cola (KO) at 34.87% also operates in the top quartile.

KO

Food, Beverage & Tobacco industry group

34.87%

Max
35.93%
KO
34.87%
Q3
17.10%
Median
11.30%
Q1
3.99%
Min
-11.04%

MO

Food, Beverage & Tobacco industry group

61.46%

MO
61.46%
Max
35.93%
Q3
17.10%
Median
11.30%
Q1
3.99%
Min
-11.04%
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Coca-Cola (KO) vs. Altria (MO): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Coca-Cola (KO) and Altria (MO)
MetricKOMO
ROE (TTM)42.05%--
ROA (TTM)9.40%29.55%
Net Margin (TTM)28.56%39.00%
Operating Margin (TTM)34.87%61.46%
Gross Margin (TTM)61.89%87.17%

Growth

Revenue Growth

Coca-Cola (KO) at 1.87% is around its peer norm for revenue growth, while Altria (MO) at -1.49% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Coca-Cola (KO) vs. Altria (MO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Coca-Cola (KO) at 23.58% sits in the top EPS growth quartile, while Altria (MO) at -37.00% is closer to the peer norm — faster per-share earnings growth for KO.

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Coca-Cola (KO) vs. Altria (MO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Coca-Cola (KO) and Altria (MO)
MetricKOMO
Revenue Growth (YoY)1.87%-1.49%
Revenue Growth (3Y CAGR)3.69%-0.89%
EPS Growth (YoY)23.58%-37.00%
EPS Growth (3Y CAGR)11.55%8.90%

Financial Strength

Current Ratio (MRQ)

Coca-Cola (KO) at 1.31 keeps current ratio within its industry’s typical mid-range, while Altria (MO) at 0.52 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for MO.

KO

Food, Beverage & Tobacco industry group

1.31

Max
4.39
Q3
2.48
Median
1.47
KO
1.31
Q1
1.00
Min
0.43

MO

Food, Beverage & Tobacco industry group

0.52

Max
4.39
Q3
2.48
Median
1.47
Q1
1.00
MO
0.52
Min
0.43
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Coca-Cola (KO) vs. Altria (MO): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Coca-Cola (KO) carries debt-to-equity ratio of 1.16 against its industry range, while Altria (MO) reports no figure this period.

KO

Food, Beverage & Tobacco industry group

1.16

Max
2.21
KO
1.16
Q3
1.13
Median
0.71
Q1
0.31
Min
0.00

MO

Food, Beverage & Tobacco industry group

--

Max
2.21
Q3
1.13
Median
0.71
Q1
0.31
Min
0.00
MO
--
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Coca-Cola (KO) vs. Altria (MO): MO does not report debt-to-equity ratio, so it has no value marker; KO is benchmarked against the Food, Beverage & Tobacco industry group.

Financial Strength Metrics

Financial strength metrics for Coca-Cola (KO) and Altria (MO)
MetricKOMO
Current Ratio (MRQ)1.310.52
Debt / Equity (MRQ)1.16--
Net Debt / EBITDA1.641.41

Dividends

Dividend Yield (TTM)

Altria (MO) at 6.52% delivers top-quartile income for its industry, while Coca-Cola (KO) at 2.38% pays a more typical yield — both are credible income propositions, MO the richer one.

KO

Food, Beverage & Tobacco industry group

2.38%

Max
9.10%
Q3
3.96%
Median
2.53%
KO
2.38%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

6.52%

Max
9.10%
MO
6.52%
Q3
3.96%
Median
2.53%
Q1
0.00%
Min
0.00%
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Coca-Cola (KO) vs. Altria (MO): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Coca-Cola (KO) at 62.46% pays out a band-typical share of earnings, while Altria (MO) at 89.26% distributes more than its industry norm — less retained, thinner cover.

KO

Food, Beverage & Tobacco industry group

62.46%

Max
169.01%
Q3
81.71%
KO
62.46%
Median
46.29%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

89.26%

Max
169.01%
MO
89.26%
Q3
81.71%
Median
46.29%
Q1
0.00%
Min
0.00%
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Coca-Cola (KO) vs. Altria (MO): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Coca-Cola (KO) and Altria (MO)
MetricKOMO
Dividend Yield (TTM)2.38%6.52%
Dividend Payout Ratio (TTM)62.46%89.26%

Valuation

P/E Ratio (TTM)

Both Coca-Cola (KO) at 26.34 and Altria (MO) at 13.83 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

KO

Food, Beverage & Tobacco industry group

26.34

Max
43.35
Q3
30.96
KO
26.34
Median
18.87
Q1
13.69
Min
5.48

MO

Food, Beverage & Tobacco industry group

13.83

Max
43.35
Q3
30.96
Median
18.87
MO
13.83
Q1
13.69
Min
5.48
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Coca-Cola (KO) vs. Altria (MO): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Investors are paying well above the peer range per dollar of sales for both Coca-Cola (KO) at 7.53 and Altria (MO) at 5.37 — each P/S ratio clears its industry’s benchmark range.

KO

Food, Beverage & Tobacco industry group

7.53

KO
7.53
Max
4.77
Q3
2.32
Median
1.10
Q1
0.56
Min
0.00

MO

Food, Beverage & Tobacco industry group

5.37

MO
5.37
Max
4.77
Q3
2.32
Median
1.10
Q1
0.56
Min
0.00
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Coca-Cola (KO) vs. Altria (MO): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Altria (MO) reports a negative P/B ratio of -41.11, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Coca-Cola (KO) reports 10.44, ranking against industry peers normally.

KO

Food, Beverage & Tobacco industry group

10.44

KO
10.44
Max
6.14
Q3
3.27
Median
1.77
Q1
0.96
Min
0.00

MO

Food, Beverage & Tobacco industry group

-41.11

Max
6.14
Q3
3.27
Median
1.77
Q1
0.96
Min
0.00
MO
-41.11
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Coca-Cola (KO) vs. Altria (MO): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Coca-Cola (KO) and Altria (MO)
MetricKOMO
P/E Ratio (TTM)26.3413.83
P/S Ratio (TTM)7.535.37
P/B Ratio (MRQ)10.44-41.11
Free Cash Flow Yield (TTM)1.38%8.24%