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Coca-Cola (KO) vs. Altria (MO)

This page compares Coca-Cola (KO) with Altria (MO) using performance and risk, profitability, financial strength, growth, dividends, and valuation metrics.

Company Profile

Coca-Cola (KO) and Altria (MO) both fall under the Food, Beverage & Tobacco industry group, but KO is classified in Beverages while MO is classified in Tobacco.

SymbolKOMO
NameThe Coca-Cola CompanyAltria Group, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesTobacco
GICS Sub-IndustrySoft Drinks & Non-alcoholic BeveragesTobacco
Market Capitalization341.96 billion USD120.55 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateJanuary 2, 1962January 2, 1962
Security TypeCommon StockCommon Stock

Valuation

Price-to-Earnings Ratio (TTM)

Both Coca-Cola (KO) at 24.99 and Altria (MO) at 15.07 post Price-to-Earnings Ratio (TTM) near the typical industry midpoint — neither company stands out strongly from peers on trailing earnings multiple.

KO

Food, Beverage & Tobacco industry group

24.99

Max
46.24
Q3
28.06
Median
18.42
Q1
11.75
Min
5.26

MO

Food, Beverage & Tobacco industry group

15.07

Max
46.24
Q3
28.06
Median
18.42
Q1
11.75
Min
5.26
Coca-Cola (KO) vs. Altria (MO): A comparison of their Price-to-Earnings Ratio (TTM) against the Food, Beverage & Tobacco industry group benchmark.

Price-to-Sales Ratio (TTM)

Investors are paying well above the peer range per dollar of sales for both Coca-Cola (KO) at 6.94 and Altria (MO) at 5.92 — each Price-to-Sales Ratio (TTM) clears its industry’s benchmark range.

KO

Food, Beverage & Tobacco industry group

6.94

Max
3.92
Q3
2.26
Median
0.96
Q1
0.55
Min
0.00

MO

Food, Beverage & Tobacco industry group

5.92

Max
3.92
Q3
2.26
Median
0.96
Q1
0.55
Min
0.00
Coca-Cola (KO) vs. Altria (MO): A comparison of their Price-to-Sales Ratio (TTM) against the Food, Beverage & Tobacco industry group benchmark.

Price-to-Book Ratio (MRQ)

Altria (MO) reports a negative Price-to-Book Ratio (MRQ) of -37.56, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Coca-Cola (KO) reports 10.17, ranking against industry peers normally.

KO

Food, Beverage & Tobacco industry group

10.17

Max
5.77
Q3
3.12
Median
1.64
Q1
0.93
Min
0.00

MO

Food, Beverage & Tobacco industry group

-37.56

Max
5.77
Q3
3.12
Median
1.64
Q1
0.93
Min
0.00
Coca-Cola (KO) vs. Altria (MO): A comparison of their Price-to-Book Ratio (MRQ) against the Food, Beverage & Tobacco industry group benchmark.

Valuation at a Glance

SymbolKOMO
Price-to-Earnings Ratio (TTM)24.9915.07
Price-to-Sales Ratio (TTM)6.945.92
Price-to-Book Ratio (MRQ)10.17-37.56
Free Cash Flow Yield0.91%7.09%

Profitability

Return on Equity (TTM)

Coca-Cola (KO) reports Return on Equity (TTM) of 43.37% and can be ranked against industry peers; Altria (MO) has no value available for this period, so a direct comparison isn’t possible.

KO

Food, Beverage & Tobacco industry group

43.37%

Max
37.95%
Q3
18.99%
Median
13.57%
Q1
4.27%
Min
-16.72%

MO

Food, Beverage & Tobacco industry group

--

Max
37.95%
Q3
18.99%
Median
13.57%
Q1
4.27%
Min
-16.72%
Coca-Cola (KO) vs. Altria (MO): A comparison of their Return on Equity (TTM) against the Food, Beverage & Tobacco industry group benchmark.

Net Profit Margin (TTM)

Altria (MO) at 39.52% keeps the most of each sales dollar — above its industry’s Net Profit Margin (TTM) range — and Coca-Cola (KO) at 27.80% also retains a top-quartile share.

KO

Food, Beverage & Tobacco industry group

27.80%

Max
27.80%
Q3
12.29%
Median
5.81%
Q1
1.28%
Min
-14.07%

MO

Food, Beverage & Tobacco industry group

39.52%

Max
27.80%
Q3
12.29%
Median
5.81%
Q1
1.28%
Min
-14.07%
Coca-Cola (KO) vs. Altria (MO): A comparison of their Net Profit Margin (TTM) against the Food, Beverage & Tobacco industry group benchmark.

Operating Profit Margin (TTM)

Altria (MO) at 62.30% runs the leaner core operation — above its industry’s Operating Profit Margin (TTM) range — and Coca-Cola (KO) at 35.06% also operates in the top quartile.

KO

Food, Beverage & Tobacco industry group

35.06%

Max
36.04%
Q3
17.39%
Median
10.90%
Q1
3.65%
Min
-7.33%

MO

Food, Beverage & Tobacco industry group

62.30%

Max
36.04%
Q3
17.39%
Median
10.90%
Q1
3.65%
Min
-7.33%
Coca-Cola (KO) vs. Altria (MO): A comparison of their Operating Profit Margin (TTM) against the Food, Beverage & Tobacco industry group benchmark.

Profitability at a Glance

SymbolKOMO
Return on Equity (TTM)43.37%--
Return on Assets (TTM)9.51%27.61%
Net Profit Margin (TTM)27.80%39.52%
Operating Profit Margin (TTM)35.06%62.30%
Gross Profit Margin (TTM)61.74%87.38%

Growth

Revenue Growth

Coca-Cola (KO) vs. Altria (MO): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

SymbolKOMO
1-Year Revenue Growth1.87%-1.49%
3-Year Revenue CAGR3.69%-0.89%

EPS Growth

Coca-Cola (KO) vs. Altria (MO): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

SymbolKOMO
1-Year EPS Growth23.58%-37.00%
3-Year EPS CAGR11.55%8.90%

Financial Strength

Current Ratio (MRQ)

Coca-Cola (KO) at 1.36 keeps Current Ratio (MRQ) within its industry mid-range, while Altria (MO) at 0.62 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for MO.

KO

Food, Beverage & Tobacco industry group

1.36

Max
5.06
Q3
2.66
Median
1.60
Q1
1.05
Min
0.54

MO

Food, Beverage & Tobacco industry group

0.62

Max
5.06
Q3
2.66
Median
1.60
Q1
1.05
Min
0.54
Coca-Cola (KO) vs. Altria (MO): A comparison of their Current Ratio (MRQ) against the Food, Beverage & Tobacco industry group benchmark.

Debt-to-Equity Ratio (MRQ)

Coca-Cola (KO) reports Debt-to-Equity Ratio (MRQ) of 1.25 and can be ranked against industry peers; Altria (MO) has no value available for this period, so a direct comparison isn’t possible.

KO

Food, Beverage & Tobacco industry group

1.25

Max
2.20
Q3
1.12
Median
0.70
Q1
0.33
Min
0.00

MO

Food, Beverage & Tobacco industry group

--

Max
2.20
Q3
1.12
Median
0.70
Q1
0.33
Min
0.00
Coca-Cola (KO) vs. Altria (MO): A comparison of their Debt-to-Equity Ratio (MRQ) against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength at a Glance

SymbolKOMO
Current Ratio (MRQ)1.360.62
Debt-to-Equity Ratio (MRQ)1.25--
Net Debt / EBITDA1.841.33

Dividends

Dividend Yield (TTM)

Altria (MO) at 5.87% reports Dividend Yield (TTM) in the top quartile of industry peers, ahead of Coca-Cola (KO) at 2.67%, which sits around the industry mid-range.

KO

Food, Beverage & Tobacco industry group

2.67%

Max
10.97%
Q3
4.72%
Median
3.19%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

5.87%

Max
10.97%
Q3
4.72%
Median
3.19%
Q1
0.00%
Min
0.00%
Coca-Cola (KO) vs. Altria (MO): A comparison of their Dividend Yield (TTM) against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Coca-Cola (KO) at 64.78% maintains Dividend Payout Ratio (TTM) around its industry median — a balanced dividend policy. Altria (MO) at 87.68% sits outside the typical mid-range, leaning toward more retention or more distribution than the industry median.

KO

Food, Beverage & Tobacco industry group

64.78%

Max
159.06%
Q3
86.47%
Median
45.18%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

87.68%

Max
159.06%
Q3
86.47%
Median
45.18%
Q1
0.00%
Min
0.00%
Coca-Cola (KO) vs. Altria (MO): A comparison of their Dividend Payout Ratio (TTM) against the Food, Beverage & Tobacco industry group benchmark.

Dividends at a Glance

SymbolKOMO
Dividend Yield (TTM)2.67%5.87%
Dividend Payout Ratio (TTM)64.78%87.68%

Performance & Risk

KO
MO
Loading price history…
Coca-Cola (KO) vs. Altria (MO): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Performance & Risk at a Glance

SymbolKOMO
1-Year Return15.34%30.10%
1-Year Volatility16.38%22.49%
Beta0.350.45
3-Month Avg. Volume15.14M9.31M