Coca-Cola (KO) vs. Altria (MO)
This page compares Coca-Cola (KO) with Altria (MO) using historical performance, profitability, financial strength, growth, dividend, and valuation metrics.
Company Profile
Coca-Cola (KO) and Altria (MO) both fall under the Food, Beverage & Tobacco industry group, but KO is classified in Beverages while MO is classified in Tobacco.
| Symbol | KO | MO |
|---|---|---|
| Company Name | The Coca-Cola Company | Altria Group, Inc. |
| Country/Region | United States | United States |
| GICS Sector | Consumer Staples | Consumer Staples |
| GICS Industry Group | Food, Beverage & Tobacco | Food, Beverage & Tobacco |
| GICS Industry | Beverages | Tobacco |
| GICS Sub-Industry | Soft Drinks & Non-alcoholic Beverages | Tobacco |
| Market Capitalization | 352.46 billion USD | 123.57 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | NYSE |
| Listing Date | January 2, 1962 | January 2, 1962 |
| Security Type | Common Stock | Common Stock |
Historical Performance
Historical Performance at a Glance
| Symbol | KO | MO |
|---|---|---|
| 5-Day Price Return | 2.07% | 5.48% |
| 13-Week Price Return | 2.97% | 9.62% |
| 26-Week Price Return | 14.40% | 28.10% |
| 52-Week Price Return | 13.89% | 25.18% |
| Month-to-Date Return | 4.01% | 1.47% |
| Year-to-Date Return | 17.18% | 27.85% |
| 10-Day Avg. Volume | 14.34M | 9.03M |
| 3-Month Avg. Volume | 16.79M | 9.89M |
| 3-Month Volatility | 16.52% | 25.04% |
| Beta | 0.37 | 0.54 |
Profitability
Return on Equity (TTM)
Altria (MO) leads with Return on Equity (TTM) of 149.65%, above its industry benchmark range, while Coca-Cola (KO) at 43.62% also ranks strongly in the top quartile.
KO
Food, Beverage & Tobacco industry group
43.62%
- Max
- 43.89%
- Q3
- 22.49%
- Median
- 11.74%
- Q1
- 4.10%
- Min
- -21.55%
MO
Food, Beverage & Tobacco industry group
149.65%
- Max
- 43.89%
- Q3
- 22.49%
- Median
- 11.74%
- Q1
- 4.10%
- Min
- -21.55%
Net Profit Margin (TTM)
Altria (MO) leads with Net Profit Margin (TTM) of 34.34%, above its industry benchmark range, while Coca-Cola (KO) at 27.80% also ranks strongly in the top quartile.
KO
Food, Beverage & Tobacco industry group
27.80%
- Max
- 27.80%
- Q3
- 12.39%
- Median
- 5.93%
- Q1
- 1.61%
- Min
- -14.07%
MO
Food, Beverage & Tobacco industry group
34.34%
- Max
- 27.80%
- Q3
- 12.39%
- Median
- 5.93%
- Q1
- 1.61%
- Min
- -14.07%
Operating Profit Margin (TTM)
Altria (MO) leads with Operating Profit Margin (TTM) of 47.20%, above its industry benchmark range, while Coca-Cola (KO) at 30.01% also ranks strongly in the top quartile.
KO
Food, Beverage & Tobacco industry group
30.01%
- Max
- 30.01%
- Q3
- 15.34%
- Median
- 8.52%
- Q1
- 3.58%
- Min
- -9.05%
MO
Food, Beverage & Tobacco industry group
47.20%
- Max
- 30.01%
- Q3
- 15.34%
- Median
- 8.52%
- Q1
- 3.58%
- Min
- -9.05%
Profitability at a Glance
| Symbol | KO | MO |
|---|---|---|
| Return on Equity (TTM) | 43.62% | 149.65% |
| Return on Assets (TTM) | 13.07% | 23.52% |
| Net Profit Margin (TTM) | 27.80% | 34.34% |
| Operating Profit Margin (TTM) | 30.01% | 47.20% |
| Gross Profit Margin (TTM) | 61.74% | 63.01% |
Financial Strength
Current Ratio (MRQ)
Coca-Cola (KO) at 1.36 keeps Current Ratio (MRQ) within its industry mid-range, while Altria (MO) at 0.62 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for MO.
KO
Food, Beverage & Tobacco industry group
1.36
- Max
- 4.41
- Q3
- 2.60
- Median
- 1.55
- Q1
- 1.01
- Min
- 0.45
MO
Food, Beverage & Tobacco industry group
0.62
- Max
- 4.41
- Q3
- 2.60
- Median
- 1.55
- Q1
- 1.01
- Min
- 0.45
Debt-to-Equity Ratio (MRQ)
Coca-Cola (KO) at 1.31 is around its industry mid-range for Debt-to-Equity Ratio (MRQ), while Altria (MO) at 8.67 sits above its industry benchmark range, pointing to a heavier debt load relative to equity.
KO
Food, Beverage & Tobacco industry group
1.31
- Max
- 2.65
- Q3
- 1.32
- Median
- 0.77
- Q1
- 0.33
- Min
- 0.00
MO
Food, Beverage & Tobacco industry group
8.67
- Max
- 2.65
- Q3
- 1.32
- Median
- 0.77
- Q1
- 0.33
- Min
- 0.00
Interest Coverage Ratio (TTM)
Coca-Cola (KO) posts Interest Coverage Ratio (TTM) of 67.13, above its industry benchmark range, while Altria (MO) at 17.71 sits closer to the industry mid-range.
KO
Food, Beverage & Tobacco industry group
67.13
- Max
- 33.34
- Q3
- 18.06
- Median
- 6.63
- Q1
- 2.93
- Min
- -11.45
MO
Food, Beverage & Tobacco industry group
17.71
- Max
- 33.34
- Q3
- 18.06
- Median
- 6.63
- Q1
- 2.93
- Min
- -11.45
Financial Strength at a Glance
| Symbol | KO | MO |
|---|---|---|
| Current Ratio (MRQ) | 1.36 | 0.62 |
| Quick Ratio (MRQ) | 1.01 | 0.48 |
| Debt-to-Equity Ratio (MRQ) | 1.31 | 8.67 |
| Interest Coverage Ratio (TTM) | 67.13 | 17.71 |
Growth
Revenue Growth
Revenue Growth at a Glance
| Symbol | KO | MO |
|---|---|---|
| Revenue Growth (MRQ vs Prior YoY) | 12.07% | 3.21% |
| Revenue Growth (TTM vs Prior YoY) | 5.11% | -1.07% |
| 3-Year Revenue CAGR | 3.69% | -2.47% |
| 5-Year Revenue CAGR | 7.75% | -2.30% |
EPS Growth
EPS Growth at a Glance
| Symbol | KO | MO |
|---|---|---|
| EPS Growth (MRQ vs Prior YoY) | 17.81% | 104.74% |
| EPS Growth (TTM vs Prior YoY) | 27.18% | -19.94% |
| 3-Year EPS CAGR | 11.48% | 8.91% |
| 5-Year EPS CAGR | 11.14% | 11.43% |
Dividend
Dividend Yield (TTM)
Altria (MO) at 5.68% reports Dividend Yield (TTM) in the top quartile of industry peers, ahead of Coca-Cola (KO) at 3.11%, which sits around the industry mid-range.
KO
Food, Beverage & Tobacco industry group
3.11%
- Max
- 10.06%
- Q3
- 4.46%
- Median
- 3.02%
- Q1
- 0.50%
- Min
- 0.00%
MO
Food, Beverage & Tobacco industry group
5.68%
- Max
- 10.06%
- Q3
- 4.46%
- Median
- 3.02%
- Q1
- 0.50%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Both Coca-Cola (KO) at 80.07% and Altria (MO) at 87.05% maintain Dividend Payout Ratio (TTM) around their industries’ median — balanced dividend policy on both sides, returning cash while leaving part of reported earnings available for reinvestment or balance-sheet flexibility.
KO
Food, Beverage & Tobacco industry group
80.07%
- Max
- 195.44%
- Q3
- 88.50%
- Median
- 60.35%
- Q1
- 14.76%
- Min
- 0.00%
MO
Food, Beverage & Tobacco industry group
87.05%
- Max
- 195.44%
- Q3
- 88.50%
- Median
- 60.35%
- Q1
- 14.76%
- Min
- 0.00%
Dividend at a Glance
| Symbol | KO | MO |
|---|---|---|
| Dividend Yield (TTM) | 3.11% | 5.68% |
| Dividend Payout Ratio (TTM) | 80.07% | 87.05% |
Valuation
Price-to-Earnings Ratio (TTM)
Both Coca-Cola (KO) at 25.76 and Altria (MO) at 15.32 post Price-to-Earnings Ratio (TTM) near the typical industry midpoint — neither company stands out strongly from peers on trailing earnings multiple.
KO
Food, Beverage & Tobacco industry group
25.76
- Max
- 50.71
- Q3
- 27.71
- Median
- 18.31
- Q1
- 12.18
- Min
- 1.60
MO
Food, Beverage & Tobacco industry group
15.32
- Max
- 50.71
- Q3
- 27.71
- Median
- 18.31
- Q1
- 12.18
- Min
- 1.60
Price-to-Sales Ratio (TTM)
Altria (MO) at 5.26 sits in the higher-multiple quartile for Price-to-Sales Ratio (TTM), but Coca-Cola (KO) at 7.16 is higher still, above its industry benchmark range — both carry elevated trailing revenue multiples relative to peers, with KO higher.
KO
Food, Beverage & Tobacco industry group
7.16
- Max
- 5.26
- Q3
- 2.57
- Median
- 1.10
- Q1
- 0.63
- Min
- 0.14
MO
Food, Beverage & Tobacco industry group
5.26
- Max
- 5.26
- Q3
- 2.57
- Median
- 1.10
- Q1
- 0.63
- Min
- 0.14
Price-to-Book Ratio (MRQ)
Both Coca-Cola (KO) at 9.81 and Altria (MO) at 27.09 sit above their industries’ benchmark ranges for Price-to-Book Ratio (MRQ), pointing to unusually high book-value multiples relative to peers.
KO
Food, Beverage & Tobacco industry group
9.81
- Max
- 6.13
- Q3
- 3.53
- Median
- 2.25
- Q1
- 1.25
- Min
- 0.63
MO
Food, Beverage & Tobacco industry group
27.09
- Max
- 6.13
- Q3
- 3.53
- Median
- 2.25
- Q1
- 1.25
- Min
- 0.63
Valuation at a Glance
| Symbol | KO | MO |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 25.76 | 15.32 |
| Price-to-Sales Ratio (TTM) | 7.16 | 5.26 |
| Price-to-Book Ratio (MRQ) | 9.81 | 27.09 |
| Price-to-Free Cash Flow Ratio (TTM) | 28.10 | 14.31 |