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KDP vs. MO: Keurig Dr Pepper vs. Altria Stock Comparison

How do Keurig Dr Pepper (KDP) and Altria (MO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Keurig Dr Pepper (KDP) and Altria (MO) both fall under the Food, Beverage & Tobacco industry group, but KDP is classified in Beverages while MO is classified in Tobacco.

Company profile comparison for Keurig Dr Pepper (KDP) and Altria (MO)
Profile ItemKDPMO
NameKeurig Dr Pepper Inc.Altria Group, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesTobacco
GICS Sub-IndustrySoft Drinks & Non-alcoholic BeveragesTobacco
Market Capitalization49.85 billion USD126.62 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMay 7, 2008January 2, 1962
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

KDP
MO
GSPC
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Keurig Dr Pepper (KDP) vs. Altria (MO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Keurig Dr Pepper (KDP) and Altria (MO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Keurig Dr Pepper (KDP) and Altria (MO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Keurig Dr Pepper (KDP) and Altria (MO)
MetricKDPMO
Total Return (1Y)46.21%38.55%
Total Return (3Y, Annualized)9.12%32.86%
Total Return (5Y, Annualized)3.26%19.81%

Risk Profile

Drawdown History

KDP
MO
GSPC
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Keurig Dr Pepper (KDP) vs. Altria (MO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Keurig Dr Pepper (KDP) and Altria (MO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Keurig Dr Pepper (KDP) and Altria (MO)
MetricKDPMO
Volatility (1Y, Annualized)26.92%25.52%
Beta (5Y)0.340.44
Max Drawdown (5Y)-31.20%-25.83%
Avg. Volume (3M)12.79M8.44M

Risk-Adjusted Performance

Risk-Return Positioning

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KDP and MO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Keurig Dr Pepper (KDP) and Altria (MO)
MetricKDPMO
Sharpe Ratio (1Y)1.561.34
Sortino Ratio (1Y)2.461.97

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Keurig Dr Pepper (KDP) earns 6.01% on shareholders’ equity, ranked against its industry; Altria (MO) has no ROE this period.

KDP

Food, Beverage & Tobacco industry group

6.01%

Max
32.02%
Q3
16.61%
Median
10.05%
KDP
6.01%
Q1
4.10%
Min
-10.50%

MO

Food, Beverage & Tobacco industry group

--

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%
MO
--
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Keurig Dr Pepper (KDP) vs. Altria (MO): MO does not report ROE, so it has no value marker; KDP is benchmarked against the Food, Beverage & Tobacco industry group.

Net Margin (TTM)

Altria (MO) at 39.33% converts revenue to bottom-line profit above its industry’s benchmark range, while Keurig Dr Pepper (KDP) at 7.12% keeps roughly the typical share for its industry.

KDP

Food, Beverage & Tobacco industry group

7.12%

Max
24.83%
Q3
11.22%
KDP
7.12%
Median
5.94%
Q1
2.05%
Min
-11.49%

MO

Food, Beverage & Tobacco industry group

39.33%

MO
39.33%
Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%
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Keurig Dr Pepper (KDP) vs. Altria (MO): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Altria (MO) at 61.48% shows unusually strong operating efficiency — above its industry’s operating margin range — and Keurig Dr Pepper (KDP) at 18.82% also operates in the top quartile.

KDP

Food, Beverage & Tobacco industry group

18.82%

Max
34.91%
KDP
18.82%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%

MO

Food, Beverage & Tobacco industry group

61.48%

MO
61.48%
Max
34.91%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Keurig Dr Pepper (KDP) vs. Altria (MO): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Keurig Dr Pepper (KDP) and Altria (MO)
MetricKDPMO
ROE (TTM)6.01%--
ROA (TTM)3.62%22.73%
Net Margin (TTM)7.12%39.33%
Operating Margin (TTM)18.82%61.48%
Gross Margin (TTM)49.58%72.43%

Growth

Revenue Growth

Keurig Dr Pepper (KDP) at 8.16% sits in the top revenue growth quartile, while Altria (MO) at -1.49% is in the bottom quartile, showing a clear gap in revenue momentum.

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Keurig Dr Pepper (KDP) vs. Altria (MO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Keurig Dr Pepper (KDP) at 45.71% sits in the top EPS growth quartile, while Altria (MO) at -37.00% is closer to the peer norm — faster per-share earnings growth for KDP.

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Keurig Dr Pepper (KDP) vs. Altria (MO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Keurig Dr Pepper (KDP) and Altria (MO)
MetricKDPMO
Revenue Growth (YoY)8.16%-1.49%
Revenue Growth (3Y CAGR)5.71%-0.89%
EPS Growth (YoY)45.71%-37.00%
EPS Growth (3Y CAGR)14.85%8.90%

Financial Strength

Current Ratio (MRQ)

Both Keurig Dr Pepper (KDP) at 0.52 and Altria (MO) at 0.58 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

KDP

Food, Beverage & Tobacco industry group

0.52

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
KDP
0.52
Min
0.33

MO

Food, Beverage & Tobacco industry group

0.58

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
MO
0.58
Min
0.33
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Keurig Dr Pepper (KDP) vs. Altria (MO): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Keurig Dr Pepper (KDP) carries debt-to-equity ratio of 0.96 against its industry range, while Altria (MO) reports no figure this period.

KDP

Food, Beverage & Tobacco industry group

0.96

Max
2.19
Q3
1.11
KDP
0.96
Median
0.68
Q1
0.33
Min
0.00

MO

Food, Beverage & Tobacco industry group

--

Max
2.19
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00
MO
--
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Keurig Dr Pepper (KDP) vs. Altria (MO): MO does not report debt-to-equity ratio, so it has no value marker; KDP is benchmarked against the Food, Beverage & Tobacco industry group.

Financial Strength Metrics

Financial strength metrics for Keurig Dr Pepper (KDP) and Altria (MO)
MetricKDPMO
Current Ratio (MRQ)0.520.58
Debt / Equity (MRQ)0.96--
Net Debt / EBITDA6.011.66

Dividends

Dividend Yield (TTM)

Altria (MO) at 5.53% delivers top-quartile income for its industry, while Keurig Dr Pepper (KDP) at 2.49% pays a more typical yield — both are credible income propositions, MO the richer one.

KDP

Food, Beverage & Tobacco industry group

2.49%

Max
9.38%
Q3
3.77%
KDP
2.49%
Median
1.76%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

5.53%

Max
9.38%
MO
5.53%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
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Keurig Dr Pepper (KDP) vs. Altria (MO): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Both Keurig Dr Pepper (KDP) at 92.93% and Altria (MO) at 88.45% pay out an above-typical share of earnings for their industries, leaving thinner cover if profits dip.

KDP

Food, Beverage & Tobacco industry group

92.93%

Max
199.19%
KDP
92.93%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

88.45%

Max
199.19%
MO
88.45%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%
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Keurig Dr Pepper (KDP) vs. Altria (MO): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Keurig Dr Pepper (KDP) and Altria (MO)
MetricKDPMO
Dividend Yield (TTM)2.49%5.53%
Dividend Payout Ratio (TTM)92.93%88.45%

Valuation

P/E Ratio (TTM)

Altria (MO) at 15.69 is near its industry’s usual P/E ratio, while Keurig Dr Pepper (KDP) at 33.00 sits in the richer quartile — KDP needs stronger growth or earnings quality to justify the premium.

KDP

Food, Beverage & Tobacco industry group

33.00

Max
52.52
KDP
33.00
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72

MO

Food, Beverage & Tobacco industry group

15.69

Max
52.52
Q3
30.78
Median
18.76
MO
15.69
Q1
12.77
Min
4.72
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Keurig Dr Pepper (KDP) vs. Altria (MO): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Keurig Dr Pepper (KDP) at 2.16 prices around its industry’s typical P/S ratio, while Altria (MO) at 6.14 clears its benchmark range — MO looks notably rich on sales.

KDP

Food, Beverage & Tobacco industry group

2.16

Max
4.64
Q3
2.27
KDP
2.16
Median
1.17
Q1
0.52
Min
0.00

MO

Food, Beverage & Tobacco industry group

6.14

MO
6.14
Max
4.64
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00
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Keurig Dr Pepper (KDP) vs. Altria (MO): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Altria (MO) reports a negative P/B ratio of -56.93, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Keurig Dr Pepper (KDP) reports 1.96, ranking against industry peers normally.

KDP

Food, Beverage & Tobacco industry group

1.96

Max
6.35
Q3
3.07
KDP
1.96
Median
1.58
Q1
0.82
Min
0.00

MO

Food, Beverage & Tobacco industry group

-56.93

Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00
MO
-56.93
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Keurig Dr Pepper (KDP) vs. Altria (MO): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Keurig Dr Pepper (KDP) and Altria (MO)
MetricKDPMO
P/E Ratio (TTM)33.0015.69
P/S Ratio (TTM)2.166.14
P/B Ratio (MRQ)1.96-56.93
Free Cash Flow Yield (TTM)9.52%5.57%