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GOOG vs. TKO: Alphabet vs. TKO Stock Comparison

How do Alphabet (GOOG) and TKO (TKO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOG) and TKO (TKO) both fall under the Media & Entertainment industry group, but GOOG is classified in Interactive Media & Services while TKO is classified in Entertainment.

Company profile comparison for Alphabet (GOOG) and TKO (TKO)
Profile ItemGOOGTKO
NameAlphabet Inc. Class C Common StockTKO Group Holdings, Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesEntertainment
GICS Sub-IndustryInteractive Media & ServicesMovies & Entertainment
Market Capitalization3,490.64 billion USD36.02 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateAugust 19, 2004October 19, 1999
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

GOOG
TKO
GSPC
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Alphabet (GOOG) vs. TKO (TKO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Alphabet (GOOG) and TKO (TKO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Alphabet (GOOG) and TKO (TKO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alphabet (GOOG) and TKO (TKO)
MetricGOOGTKO
Total Return (1Y)3.83%8.79%
Total Return (3Y, Annualized)30.46%33.14%
Total Return (5Y, Annualized)14.40%29.97%

Risk Profile

Drawdown History

GOOG
TKO
GSPC
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Alphabet (GOOG) vs. TKO (TKO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Alphabet (GOOG) and TKO (TKO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Alphabet (GOOG) and TKO (TKO)
MetricGOOGTKO
Volatility (1Y, Annualized)33.07%32.20%
Beta (5Y)1.190.61
Max Drawdown (5Y)-44.60%-34.80%
Avg. Volume (3M)19.07M1.09M

Risk-Adjusted Performance

Risk-Return Positioning

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GOOG and TKO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alphabet (GOOG) and TKO (TKO)
MetricGOOGTKO
Sharpe Ratio (1Y)-0.010.14
Sortino Ratio (1Y)-0.020.21

Profitability

ROE (TTM)

Alphabet (GOOG) at 44.29% sits in the top ROE quartile, while TKO (TKO) at 9.39% is closer to the peer norm — stronger capital efficiency for GOOG.

GOOG

Media & Entertainment industry group

44.29%

Max
49.92%
GOOG
44.29%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%

TKO

Media & Entertainment industry group

9.39%

Max
49.92%
Q3
17.95%
TKO
9.39%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Alphabet (GOOG) vs. TKO (TKO): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOG) at 50.03% converts revenue to bottom-line profit above its industry’s benchmark range, while TKO (TKO) at 5.18% keeps roughly the typical share for its industry.

GOOG

Media & Entertainment industry group

50.03%

GOOG
50.03%
Max
32.91%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%

TKO

Media & Entertainment industry group

5.18%

Max
32.91%
Q3
11.75%
TKO
5.18%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Alphabet (GOOG) vs. TKO (TKO): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Alphabet (GOOG) at 31.81% and TKO (TKO) at 30.47% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

GOOG

Media & Entertainment industry group

31.81%

Max
40.16%
GOOG
31.81%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%

TKO

Media & Entertainment industry group

30.47%

Max
40.16%
TKO
30.47%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Alphabet (GOOG) vs. TKO (TKO): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Alphabet (GOOG) and TKO (TKO)
MetricGOOGTKO
ROE (TTM)44.29%9.39%
ROA (TTM)12.74%5.22%
Net Margin (TTM)50.03%5.18%
Operating Margin (TTM)31.81%30.47%
Gross Margin (TTM)60.86%60.32%

Growth

Revenue Growth

Alphabet (GOOG) at 15.09% sits in the top revenue growth quartile, while TKO (TKO) at -3.05% is in the bottom quartile, showing a clear gap in revenue momentum.

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Alphabet (GOOG) vs. TKO (TKO): A comparison of their Revenue Growth across different time periods.

EPS Growth

TKO (TKO) at 11,200.00% clears its industry range for EPS growth, a much stronger earnings trajectory than Alphabet (GOOG) at 34.45%, which is closer to a typical peer reading.

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Alphabet (GOOG) vs. TKO (TKO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alphabet (GOOG) and TKO (TKO)
MetricGOOGTKO
Revenue Growth (YoY)15.09%-3.05%
Revenue Growth (3Y CAGR)12.51%60.74%
EPS Growth (YoY)34.45%11,200.00%
EPS Growth (3Y CAGR)33.34%--

Financial Strength

Current Ratio (MRQ)

TKO (TKO) at 1.35 keeps current ratio within its industry’s typical mid-range, while Alphabet (GOOG) at 2.79 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

GOOG

Media & Entertainment industry group

2.79

Max
4.69
GOOG
2.79
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28

TKO

Media & Entertainment industry group

1.35

Max
4.69
Q3
2.53
Median
1.52
TKO
1.35
Q1
0.95
Min
0.28
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Alphabet (GOOG) vs. TKO (TKO): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Alphabet (GOOG) at 0.22 and TKO (TKO) at 0.60 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

GOOG

Media & Entertainment industry group

0.22

Max
3.65
Q3
1.69
Median
0.46
GOOG
0.22
Q1
0.17
Min
0.00

TKO

Media & Entertainment industry group

0.60

Max
3.65
Q3
1.69
TKO
0.60
Median
0.46
Q1
0.17
Min
0.00
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Alphabet (GOOG) vs. TKO (TKO): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Alphabet (GOOG) and TKO (TKO)
MetricGOOGTKO
Current Ratio (MRQ)2.791.35
Debt / Equity (MRQ)0.220.60
Net Debt / EBITDA-0.622.39

Dividends

Dividend Yield (TTM)

Alphabet (GOOG) at 0.31% pays an industry-typical yield; TKO (TKO) at 1.66% is above its entire peer range — the higher number, but one that calls for a look at payout sustainability before treating it as an advantage.

GOOG

Media & Entertainment industry group

0.31%

Max
1.33%
Q3
0.65%
GOOG
0.31%
Median
0.00%
Q1
0.00%
Min
0.00%

TKO

Media & Entertainment industry group

1.66%

TKO
1.66%
Max
1.33%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alphabet (GOOG) vs. TKO (TKO): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Alphabet (GOOG) at 4.49% keeps its payout in the industry’s typical band, while TKO (TKO) at 84.18% pays out more than any of its peers — the most stretched cover in its group.

GOOG

Media & Entertainment industry group

4.49%

Max
71.43%
Q3
28.98%
GOOG
4.49%
Median
0.00%
Q1
0.00%
Min
0.00%

TKO

Media & Entertainment industry group

84.18%

TKO
84.18%
Max
71.43%
Q3
28.98%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alphabet (GOOG) vs. TKO (TKO): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Alphabet (GOOG) and TKO (TKO)
MetricGOOGTKO
Dividend Yield (TTM)0.31%1.66%
Dividend Payout Ratio (TTM)4.49%84.18%

Valuation

P/E Ratio (TTM)

Alphabet (GOOG) at 14.83 is near its industry’s usual P/E ratio, while TKO (TKO) at 51.21 sits in the richer quartile — TKO needs stronger growth or earnings quality to justify the premium.

GOOG

Media & Entertainment industry group

14.83

Max
51.21
Q3
28.90
Median
17.98
GOOG
14.83
Q1
11.53
Min
1.64

TKO

Media & Entertainment industry group

51.21

TKO
51.21
Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
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Alphabet (GOOG) vs. TKO (TKO): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

Both Alphabet (GOOG) at 7.41 and TKO (TKO) at 6.50 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

GOOG

Media & Entertainment industry group

7.41

Max
7.43
GOOG
7.41
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00

TKO

Media & Entertainment industry group

6.50

Max
7.43
TKO
6.50
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00
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Alphabet (GOOG) vs. TKO (TKO): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Alphabet (GOOG) at 5.29 and TKO (TKO) at 4.14 are valued close to their industries’ norm against book — neither stands out from peers.

GOOG

Media & Entertainment industry group

5.29

Max
11.45
Q3
5.30
GOOG
5.29
Median
1.84
Q1
0.77
Min
-2.61

TKO

Media & Entertainment industry group

4.14

Max
11.45
Q3
5.30
TKO
4.14
Median
1.84
Q1
0.77
Min
-2.61
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Alphabet (GOOG) vs. TKO (TKO): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Alphabet (GOOG) and TKO (TKO)
MetricGOOGTKO
P/E Ratio (TTM)14.8351.21
P/S Ratio (TTM)7.416.50
P/B Ratio (MRQ)5.294.14
Free Cash Flow Yield (TTM)-0.03%2.31%