Seek Returns

GOOG vs. SIRI: Alphabet vs. Sirius XM Stock Comparison

How do Alphabet (GOOG) and Sirius XM (SIRI) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alphabet (GOOG) and Sirius XM (SIRI) both fall under the Media & Entertainment industry group, but GOOG is classified in Interactive Media & Services while SIRI is classified in Media.

Company profile comparison for Alphabet (GOOG) and Sirius XM (SIRI)
Profile ItemGOOGSIRI
NameAlphabet Inc. Class C Common StockSirius XM Holdings Inc.
Country/RegionUnited StatesUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesMedia
GICS Sub-IndustryInteractive Media & ServicesCable & Satellite
Market Capitalization3,490.64 billion USD10.90 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 19, 2004September 13, 1994
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

GOOG
SIRI
GSPC
Loading price history…
Alphabet (GOOG) vs. Sirius XM (SIRI), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Alphabet (GOOG) and Sirius XM (SIRI). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Alphabet (GOOG) and Sirius XM (SIRI). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alphabet (GOOG) and Sirius XM (SIRI)
MetricGOOGSIRI
Total Return (1Y)3.83%57.51%
Total Return (3Y, Annualized)30.46%-7.52%
Total Return (5Y, Annualized)14.40%-9.10%

Risk Profile

Drawdown History

GOOG
SIRI
GSPC
Loading price history…
Alphabet (GOOG) vs. Sirius XM (SIRI), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Alphabet (GOOG) and Sirius XM (SIRI). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Alphabet (GOOG) and Sirius XM (SIRI)
MetricGOOGSIRI
Volatility (1Y, Annualized)33.07%32.75%
Beta (5Y)1.190.94
Max Drawdown (5Y)-44.60%-73.86%
Avg. Volume (3M)19.07M4.35M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
GOOG and SIRI are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alphabet (GOOG) and Sirius XM (SIRI)
MetricGOOGSIRI
Sharpe Ratio (1Y)-0.011.63
Sortino Ratio (1Y)-0.022.83

Profitability

ROE (TTM)

Alphabet (GOOG) at 44.29% sits in the top ROE quartile, while Sirius XM (SIRI) at 7.59% is closer to the peer norm — stronger capital efficiency for GOOG.

GOOG

Media & Entertainment industry group

44.29%

Max
49.92%
GOOG
44.29%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%

SIRI

Media & Entertainment industry group

7.59%

Max
49.92%
Q3
17.95%
SIRI
7.59%
Median
7.20%
Q1
-4.53%
Min
-26.31%
Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Alphabet (GOOG) at 50.03% converts revenue to bottom-line profit above its industry’s benchmark range, while Sirius XM (SIRI) at 10.47% keeps roughly the typical share for its industry.

GOOG

Media & Entertainment industry group

50.03%

GOOG
50.03%
Max
32.91%
Q3
11.75%
Median
5.04%
Q1
-4.17%
Min
-25.14%

SIRI

Media & Entertainment industry group

10.47%

Max
32.91%
Q3
11.75%
SIRI
10.47%
Median
5.04%
Q1
-4.17%
Min
-25.14%
Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Alphabet (GOOG) at 31.81% and Sirius XM (SIRI) at 22.71% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

GOOG

Media & Entertainment industry group

31.81%

Max
40.16%
GOOG
31.81%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%

SIRI

Media & Entertainment industry group

22.71%

Max
40.16%
SIRI
22.71%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%
Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Alphabet (GOOG) and Sirius XM (SIRI)
MetricGOOGSIRI
ROE (TTM)44.29%7.59%
ROA (TTM)12.74%4.39%
Net Margin (TTM)50.03%10.47%
Operating Margin (TTM)31.81%22.71%
Gross Margin (TTM)60.86%47.49%

Growth

Revenue Growth

Alphabet (GOOG) at 15.09% sits in the top revenue growth quartile, while Sirius XM (SIRI) at -1.62% is in the bottom quartile, showing a clear gap in revenue momentum.

Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Alphabet (GOOG) reports EPS growth of 34.45%, ranked against its industry; Sirius XM (SIRI) has no EPS growth figure this period.

Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alphabet (GOOG) and Sirius XM (SIRI)
MetricGOOGSIRI
Revenue Growth (YoY)15.09%-1.62%
Revenue Growth (3Y CAGR)12.51%-1.68%
EPS Growth (YoY)34.45%--
EPS Growth (3Y CAGR)33.34%-10.40%

Financial Strength

Current Ratio (MRQ)

Alphabet (GOOG) at 2.79 carries current ratio above its industry’s typical mid-range, while Sirius XM (SIRI) at 0.33 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.

GOOG

Media & Entertainment industry group

2.79

Max
4.69
GOOG
2.79
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28

SIRI

Media & Entertainment industry group

0.33

Max
4.69
Q3
2.53
Median
1.52
Q1
0.95
SIRI
0.33
Min
0.28
Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Alphabet (GOOG) at 0.22 and Sirius XM (SIRI) at 0.78 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

GOOG

Media & Entertainment industry group

0.22

Max
3.65
Q3
1.69
Median
0.46
GOOG
0.22
Q1
0.17
Min
0.00

SIRI

Media & Entertainment industry group

0.78

Max
3.65
Q3
1.69
SIRI
0.78
Median
0.46
Q1
0.17
Min
0.00
Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Alphabet (GOOG) and Sirius XM (SIRI)
MetricGOOGSIRI
Current Ratio (MRQ)2.790.33
Debt / Equity (MRQ)0.220.78
Net Debt / EBITDA-0.623.66

Dividends

Dividend Yield (TTM)

Alphabet (GOOG) at 0.31% pays an industry-typical yield; Sirius XM (SIRI) at 3.28% is above its entire peer range — the higher number, but one that calls for a look at payout sustainability before treating it as an advantage.

GOOG

Media & Entertainment industry group

0.31%

Max
1.33%
Q3
0.65%
GOOG
0.31%
Median
0.00%
Q1
0.00%
Min
0.00%

SIRI

Media & Entertainment industry group

3.28%

SIRI
3.28%
Max
1.33%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Alphabet (GOOG) at 4.49% pays out a band-typical share of earnings, while Sirius XM (SIRI) at 42.19% distributes more than its industry norm — less retained, thinner cover.

GOOG

Media & Entertainment industry group

4.49%

Max
71.43%
Q3
28.98%
GOOG
4.49%
Median
0.00%
Q1
0.00%
Min
0.00%

SIRI

Media & Entertainment industry group

42.19%

Max
71.43%
SIRI
42.19%
Q3
28.98%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Alphabet (GOOG) and Sirius XM (SIRI)
MetricGOOGSIRI
Dividend Yield (TTM)0.31%3.28%
Dividend Payout Ratio (TTM)4.49%42.19%

Valuation

P/E Ratio (TTM)

Both Alphabet (GOOG) at 14.83 and Sirius XM (SIRI) at 12.66 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

GOOG

Media & Entertainment industry group

14.83

Max
51.21
Q3
28.90
Median
17.98
GOOG
14.83
Q1
11.53
Min
1.64

SIRI

Media & Entertainment industry group

12.66

Max
51.21
Q3
28.90
Median
17.98
SIRI
12.66
Q1
11.53
Min
1.64
Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their P/E ratio against the Media & Entertainment industry group benchmark.

P/S Ratio (TTM)

Sirius XM (SIRI) at 1.27 is priced about in line with its industry on P/S ratio, while Alphabet (GOOG) at 7.41 sits in the pricier quartile — GOOG costs more per dollar of sales.

GOOG

Media & Entertainment industry group

7.41

Max
7.43
GOOG
7.41
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00

SIRI

Media & Entertainment industry group

1.27

Max
7.43
Q3
3.82
Median
1.40
SIRI
1.27
Q1
0.70
Min
0.00
Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Alphabet (GOOG) at 5.29 and Sirius XM (SIRI) at 0.90 are valued close to their industries’ norm against book — neither stands out from peers.

GOOG

Media & Entertainment industry group

5.29

Max
11.45
Q3
5.30
GOOG
5.29
Median
1.84
Q1
0.77
Min
-2.61

SIRI

Media & Entertainment industry group

0.90

Max
11.45
Q3
5.30
Median
1.84
SIRI
0.90
Q1
0.77
Min
-2.61
Loading chart…
Alphabet (GOOG) vs. Sirius XM (SIRI): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Alphabet (GOOG) and Sirius XM (SIRI)
MetricGOOGSIRI
P/E Ratio (TTM)14.8312.66
P/S Ratio (TTM)7.411.27
P/B Ratio (MRQ)5.290.90
Free Cash Flow Yield (TTM)-0.03%11.57%